HubSpot Marketing Case Study

HubSpot Marketing

All in one inbound marketing platform

4.48/5 (3,442 reviews)

HubSpot Marketing use case: Megan Castleman Campbell, MBA

Megan Castleman Campbell, MBA

Verified Reviewer  
5th of August, 2016
Robust system with nice workflows - Not Intuitive

We've had Hubspot for a little over a year and overall it is better than the previous Marketing Automation software we were on, but it is not very intuitive. The design applications, especially for emails, are very cumbersome if you don't want to use the generic out of the box templates included. Emails also do not format well in Outlook, which is disappointing for us a B2B that works with larger enterprised -- of which the majority use Outlook for email. We do like the workflow options and found the social scheduling to be very easy.

What do you like best?

Social Scheduling Active Community Simple Workflows Salesforce Integration

What do you dislike?

Design Editor for Emails Duplicates Work Emails Do Not Format Correctly in Outlook

Why did you end up selecting HubSpot Marketing over other applications?

We had someone on staff that had used it before.

If so, why did you switch?

We were unhappy with Marketo's service.

What is your main use case with HubSpot Marketing?

Nurture Campaigns

Give one example how HubSpot Marketing has improved the way your organization functions

We can schedule social posts.

What is your ROI?

Not sure yet.

Likelihood to recommend

7/10

Recommendations to others considering HubSpot Marketing

I think it would be a nice system for small businesses, but if you're larger and have the money for Eloqua or Pardot, go that way instead.

Time used

1-2 years

Frequency of use

Daily

Rating breakdown

Value for money
Ease of use
Features
Customer support