Easy to use - Robust Platform
Have been using Hubspot for over 2 years. The platform is intuitive and easy to onboard. Previously used Act-On. Main use is lead nurturing and email system and segmenting database. Reporting tools are easy to get to divisional leaders.
The software is robust for everyday lead nurturing. Forms and Landing Pages are easy to set up and update. Smart Forms allows for deeper information. Exporting lists and setting up multiple criteria for lists is easy for the entire team to learn and implement.
Learning curve with learning forms and setting up workflows.
Previously used ActOn Software for about a year before switching to Hubspot. Segmentation and Landing pages are much more robust and easier to implement. Templates easier to modify in Hubspot.
Bigger selection of landing page template and thank you pages easier to set up in workflows. Deeper segmentation and developing of lists.
Lead generation for b2b and b2c with clients. Maintain and lead nurture database. Develop marketing personas and lead magnets to capture more potential webinar attendees to develop into customers.
Webinars are much more robust and the people attending the webinars are deeper down the sales funnel and closer to being clients.
Still developing but overall have developed 2 new clients. Larger database of contacts and 5/1 ROI.
Learn the full use of the Landing Pages and develop Forms that are applicable to your business. Set up workflows for the email automation.