HubSpot Marketing Hub vs CleverTap Comparison

Have been using clevertap for 3+ years now. It's the one tool that a marketer or product manager would use everyday to track campaign performance, user analytics, conversion rates, daily actives etc. It's very powerful and can process millions of data points in a matter of seconds. They have added a lot of new features that makes it at par with international level products in this domain, yet at a much cheaper price.

It's just become a bit costly now for smaller companies. Also, it could do better with paid marketing tracking, competitor app or industry benchmarks etc. within the tool.

CleverTap is really good Engaging and Retaining Users with Smart Marketing Automation. A very good alternative to the big ones in the sector.

Its analytical part is good, but I think it should be broader.

Easy to use however could be better. Behavioral insights and in built support for multi channel marketing makes best of the resources available.

Integration of mixpanel still in beta this will enable clevertap to offer best of both worlds

The segmentation and targeting across multiple platforms like SMS, WhatsApp, Push Notifications is very easy to use and also very accurate. Multiple vendors are supported for SMS, WhatsApp, Email and RCS, allowing us to choose from the most cost-effective solutions, and also track data across all sources through callback reports.

The push notification delivery rates in CleverTap are somewhat low for Android devices manufactured by certain Chinese mobile companies. This leads to low effectivity of push notifications and increased reliance on costlier channels like SMS and WhatsApp.

CleverTap has been essential in our organization in order for us to store analytics and metrics from mobile app usage. CleverTap has enabled us to do segmentations and customer profiling, and in turn helped our marketing to make decisions based on them.

UI can be a bit quirky if you have a lot of data stored.

Thanks for your review. Would share your recommendation with the product team. Thanks again and keep using CleverTap!

Clevertap offers a lot of the same features of marketing automation platforms like Braze & Leanplum for a much more affordable price, and is startup-friendly for that reason. I especially love the email automation features and the ease-of-use for campaign creation.

There are some UX/UI features that lack ease-of-use, like date & time pickers or the journey creation pages. I also find saving draft work should be done automatically, as there's been a few times that I've been working on something only to lose the progress I've made if the page wasn't saved and I returned to it a few hours later.

The CleverTap integration is simple and their documentation is thorough. Easy to use software which helps us schedule and run campaigns without running to the developer. The support team has been quick in resolving our queries within a matter of a few hours. With CleverTap, we have been able to send users the right content in the right context and have seen improvements across the entire marketing funnel.

Though they have an awesome in-app message builder, it would be great to have a few templates that we can directly use.

I have been using CleverTap for over three years now. We had tried multiple providers to send push notifications through our app, but none of them could handle the traffic and load of our user-base, especially during important sports matches or TV show releases. CleverTap, having a powerful infrastructure, could easily handle our load and could send realtime notifications to all our users. We could thus schedule and send massive campaigns in just a few seconds without worrying about deliverability. CleverTap is backed by a great customer success team, who eased the migration process and also helped us automate a plethora of our marketing use-cases.

Well, with the scale they have managed to create, they need more manpower! Irony is, they have managed creating an impact with very few talented resources.