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HubSpot Marketing Hub vs OptimizePress Comparison

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Overview

Category Leaders

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation,...

OptimizePress helps to create landing pages, membership portals, sales & marketing pages, product launch funnels, training...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

15

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

149

Per year

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

6K

5

4

3

2

1

3.6K

1.9K

344

51

25

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.6

66

5

4

3

2

1

48

14

2

0

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
92%
would recommend this app

Pros

A good amount of details and marketing capabilities. HubSpot has some of the best integrations I have seen with other platforms.
HubSpot helps track, monitor and create the best content for growing my business. I have seen great strides from using this company.
Lots of cool features that are quite easy to use. Great academy to learn how to take good advantage of all the features.

Pros

Easy to use, great options, good integration's functions...just the best sale tool in our galactic.
I love the Templates and the ease of the program. Great for first time users such as myself.
What I like best is that there is lots of training and help if you are not familiar with building your own web pages. There are videos and text help in all areas of building your site.

Cons

I am disappointed with the number of panel limits you can have with the contracted plan. The other disadvantage is that UX can be tricky at times.
Any interactions with any person who works at HubSpot. Arrogant, rude, condescending, lacking any understanding of business rules.
It's frankly disgusting that this company relies on such draconian measures as a source of revenue.

Cons

Worst online company for any Wordpress plugin. Also, my hosting provider knew about this them for the number of Wordpress plugin conflicts they bring.
OptimizePress 3 once again proves to still be the worst Wordpress plugin.
I feel extremely disappointed, since we are in the middle of a course launch and have been left in the dark.
  • Vendor responds to reviews
  • Last review4 days ago
  • Vendor responds to reviews
  • Last review14 days ago

Key features

  • Total features103
  • A/B Testing
  • API
  • Activity Dashboard
  • Alerts/Notifications
  • Audit Management
  • Automated Publishing
  • Autoresponders
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Click Tracking
  • Collaboration Tools
  • Competitive Analysis
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Sharing
  • Form Builder
  • Forms Management
  • Google Analytics Integration
  • Image Library
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • Link Management
  • List Management
  • Marketing Automation
  • Mobile Optimization
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Pipeline Management
  • Post Management
  • Post Scheduling
  • Predictive Analytics
  • Prospecting Tools
  • ROI Tracking
  • Real Time Editing
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • Role-Based Permissions
  • SEO Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Template Management
  • Third-Party Integrations
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Publishing Options
  • Website Visitor Tracking
  • Widgets
  • Total features33
  • A/B Testing
  • API
  • Activity Dashboard
  • Alerts/Notifications
  • Audit Management
  • Automated Publishing
  • Autoresponders
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Click Tracking
  • Collaboration Tools
  • Competitive Analysis
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Sharing
  • Form Builder
  • Forms Management
  • Google Analytics Integration
  • Image Library
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • Link Management
  • List Management
  • Marketing Automation
  • Mobile Optimization
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Pipeline Management
  • Post Management
  • Post Scheduling
  • Predictive Analytics
  • Prospecting Tools
  • ROI Tracking
  • Real Time Editing
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • Role-Based Permissions
  • SEO Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Template Management
  • Third-Party Integrations
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Publishing Options
  • Website Visitor Tracking
  • Widgets

Integrations

  • Total integrations649
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations36
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

AvatarImg
AvatarImg

Shahram S.

Used other for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

OptimizePress logo

OptimizePress

Best funnel marketing integration with Wordpress

Reviewed 6 years ago

I could have my marketing funnel within Wordpress well integrated!

Pros

We build a complex funnel with Optimize for a health product. It integrates well with WordPress. It integrates well with Facebook comments integration on our Wordpress site.

Cons

I wish there was more integration with other Wordpress plugin shortcodes. Though most of them integrates well, but at times there is a conflict with its Java script.

LT
AvatarImg

Linda T.

Marketing and Advertising, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

OptimizePress logo

OptimizePress

Effortless Marketing Power: Optimize Press Review

Reviewed 3 months ago
Pros

Optimize Press offers exceptional ease of use, making it a breeze to create stunning landing pages and sales funnels. With its intuitive interface and robust features, I've found it incredibly effective for enhancing my online presence. Highly recommended for anyone looking to streamline their marketing efforts!

Cons

While my overall experience with OptimizePress has been positive, if I had to mention something I liked least, it would be the initial learning curve to fully utilize all its features. However, their support and tutorials helped me overcome this quickly.

DH
AvatarImg

Debora H.

Internet, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

OptimizePress logo

OptimizePress

OptimizePress Has Helped My Business To Open

Reviewed 5 months ago

OptimizePress training videos have helped me further my marketing knowledge and finally finish my website I have been planning for two years. I am a visual learner and OptimizePress has had a video for every step of my journey. I use OptimizePress for my lead funnels, a sales funnels, checkouts, my membership and my courses. I love it! I know that the support is always fast and top-notch, so it would not make sense to use any other system or product. I have tried them all and OptimizePress has been my final decision. I am absolutely thrilled with the way it just all works together.

Pros

OptimizePress training videos are the most thorough and it seems every question I had, there was a step-by-step video to answer my questions.

Cons

Not having a built in affiliate program. But, I love the iDevAffiliate integration.