App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

HubSpot Marketing Hub Logo
HubSpot Marketing Hub

Write a review

All in one inbound marketing platform

visit website

(206)

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. Learn more

HubSpot Marketing Hub Features

Features Summary

Functionality

4.4

/5

5.9K

Total features

103

14 categories

HubSpot Marketing Hub features

A/B Testing
API
Activity Dashboard
Alerts/Notifications
Audit Management
Automated Publishing
Autoresponders
CAN-SPAM Compliance

Common features of Landing Page software

A/B Testing
API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Autoresponders
CRM
Campaign Analytics

Price starts from

15

/user

Per month

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.4

/5

5.9K

Price starts from

15

/user

Per month

visit website

Total Features

103

Unique features

  • Google Analytics Integration

  • File Sharing

  • SEO Management

  • Lead Distribution

Functionality

4.4

/5

16.8K

Price starts from

13

Per month

learn more

Total Features

160

Features in Common

78

Unique features

  • Location Tracking

  • AI/Machine Learning

  • Recommendations

  • Website Personalization

Functionality

4.5

/5

3.1K

Price starts from

15

Per month

learn more

Total Features

49

Features in Common

29

Unique features

  • Brand Guidelines

  • Automated Scheduling

  • Real-Time Data

  • Customer Engagement

Common HubSpot Marketing Hub comparisons

Reviewers who mentioned features said:

AvatarImg
AvatarImg

Sean D.

Computer Software, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

A platform with a soul— HubSpot keeps marketing human with products built on best practices

Reviewed 5 years ago

HubSpot is the best tool to use when learning marketing automation. Our marketing team uses HubSpot Enterprise for emails, forms, landing pages, web chat, and social scheduling. Our biggest pain point has been our third-party integration with our CRM-- we use Microsoft Dynamics 365. The more tools/features you're able to use in HubSpot, the more convenient (and powerful) it becomes as you really can benefit from having "everything you need in one place". But as companies grow, it gets harder and harder to maintain that vision. I wish we could take advantage of all of the HubSpot Enterprise features we pay for but too many of our existing tools overlap with them and that's where the importance of reliable integrations come into play.

Pros

HubSpot has allowed us to streamline our marketing efforts so we can focus on what really matters. With We've been able to automates so many mundane processes that we used to do manually thanks to HubSpot workflows. HubSpot's ease of use also makes training and transferring ownership/management of the tool more efficient. What I liked: • Simple, intuitive fool-proof interface • Great support and learning resources • HubSpot Academy makes it easy to learn marketing automation • Workflows look like they were designed by a kindergartener-- I love how simple they are to understand and build

Cons

Six months into using HubSpot we outgrew the "honeymoon phase" as we started running into limitations with the platform, mostly involving integrations with other tools we use. At the end of the day, HubSpot is phenomenal at what it does but has real limits to it's function and flexibility-- it doesn't scale comfortably to larger enterprise companies/databases. If HubSpot fits within the scope of your...

AvatarImg
AvatarImg

Juan M.

Marketing and Advertising, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Great marketing tool for SMB

Reviewed 3 years ago

Hubspot marketing hub is a robust marketing tool for small and medium businesses. Working as a growth manager I found it very convenient to complement Hubspot CRM and Sales hub with its marketing hub. It gives you the possibility of managing your growth strategies in one-stop tool. This makes everyday work simpler, which is not a small thing at all. When looking for more advance features, specially in reporting and automation, you may have to look for complementary tools.

Pros

I really like its ease of use. It's very well integrated with different useful plugins like Gmail, Google Calendar, Slack and specially Zoom. It's part of Hubspot CRM solutions, thus if you are already working with the CRM, adding Marketing features comes very handy to use a one-stop marketing/sales software. Customization comes effortless and no coding is required. Administrating templates and contact properties can be done by non-experience users. Hubspot learning curve is quite short, getting used to the platforms can be done in a speedy fashion.

Cons

I wish Analytics and reporting features would be more advanced. Creating reports and dashboard is straightforward, but when it comes to more sophisticated visualization, Hubspot falls short. You may need to integrate with a BI Tool to get the most of your visualizations. Marketing automation can be done with its Workflow features. However I felt disappointed finding out that Email sequences can not be included as part of an automated workflow. Variable pricing dependent on the number of contacts is not the most convenient. When managing an extensive contact list, it can become too expensive too fast.

AvatarImg
AvatarImg

Grant S.

Information Services, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Quick & easy to launch marketing campaigns.

Reviewed 4 months ago

Great free tool to start executing marketing campaigns simply and easily with little to no experience needed. Can also grow with your needs provided you'll have budget.

Pros

Straight forward process via templates & wizards to execute campaigns.

Cons

Expensive when you need somewhat slightly more features as you grow

AK
AvatarImg

Alisa K.

Information Technology and Services, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Easy and functional tool for marketing needs

Reviewed 2 months ago

Positive, it covers 99% of our needs for email marketing and lead capture.

Pros

It has features that cover all basic needs. Doing all activities in one platform is really convenient.

Cons

Analytics can be improved a lot. And also cross filtering of contacts and accounts without using Lists.

AvatarImg
AvatarImg

MD Masoom R.

Insurance, 501-1,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Great Marketing Automation Platform.

Reviewed 5 years ago

Overall my experience with HubSpot is amazing. I am using it on a daily basis and found it very helpful for my work. I am using it for campaign creation, campaign management, bulk emails sending to customers and new prospects, tracking emails, bounce rates, open rate, click rates which is a very amazing feature and accurate. I love the way I can manage all data and information which in it and fetching reports and creating dashboards is very easy and very informative in it.

Pros

I like HubSpot easy to use user interface and powerful marketing automation feature the most. I love HubSpot mobile app which is very easy to use and effective, because of this now anyone can access their HubSpot account from anywhere easily with their mobile app and on the other hand I like their dashboard reports and email tracking system too.

Cons

There is one thing that I dislike about it and want to highlight it which is HubSpot is a little bit expensive but I can say also that this platform is worth to spend.

TF
AvatarImg

Tyler F.

Computer Software, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

HubSpot Review

Reviewed 5 years ago

(1) Fluid trial integration between HubSpot and Salesforc, allowing our company to streamline the sales person to reach out quicker. (2) TONS of data cleanup

Pros

Intuitiveness. We've had several interns throughout the last 2 years of working in HubSpot and they've picked it up easily because of this. Cloning. Makes it simple if you're only changing one or 2 conditions/criteria in a list or email. GoToWebinar integration. Key for our monthly webinars. Variety of ways to create a list/workflow. We work on many different nurture campaigns with different qualifiers for each.

Cons

It does tend to get buggy from time to time - for example right now I'm experiencing an issue in email when I go to replace a link, it won't paste to the text box, it'll paste outside of the hyperlinked words in the actual email, quite weird.

SE
AvatarImg

Sean E.

Marketing and Advertising, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

CRM Powerhouse

Reviewed 5 years ago

I've been using Hubspot Marketing Hub for over a year now across multiple businesses of all shapes and sizes. What they all value is the advanced automation. Having an all-in-one website and CRM platform integrated with their social media, blog, sales pipeline etc, etc... All of their contacts are in one place with extensive information on their interactions with the brand - what content they are actively engaged with. It's truly valuable for medium to large businesses looking to utilise data and automation in their business.

Pros

Excellent CRM for sales and automation. Innovative workflow triggers allow for nearly any automation solution you can think of. Assigning tasks to sales team members, automatically moving deals to different stages of the pipeline, automating emails and communications. Hubspot is an advanced and genuinely useful software for marketers in particular.

Cons

Considering these advanced features, it can be quite expensive. So it's not for every business.

JW
AvatarImg

Jenna W.

Health, Wellness and Fitness, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

HubSpot has been a game changer

Reviewed 4 years ago

We built our website and landing pages on HubSpot in addition to managing our email marketing through the system. Our sales team loves the insight into prospect activity to help them have more informed conversations. We've also seen some preliminary success with using an inbound marketing strategy.

Pros

We love the ease of use and administration, intuitive design, integration/collaboration between teams (service, sales,marketing), and the automation capabilities.

Cons

There are a few functionalities we'd like to see included in development, but I do find that HubSpot is VERY responsive to customer ideas and suggestions and many things that were unavailable when we first came on board are either now available or are currently in development.

AD
AvatarImg

Andrew D.

Medical Devices, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Hubspot Is An Upgrade

Reviewed 2 years ago

Overall, Hubspot is a solid B+ type of software. I'm glad it's there, I'm lucky to have it, and I don't even have an idea of something better to recommend right now. But that being said, there are a handful of fixes that, if implemented, Hubspot could be among the best. I don't even have access to the sales or web design module. I feel like if I did, it may even move it up a rank.

Pros

Hubspot does a lot of useful things for a marketer and makes automation easy. You don't need to have deep coding intelligence or skills to manage marketing for a client or business. The email marketing tools alone are some of the best I've used. There are other features in place that just make the application more useful than others. Hubspot is typically easy to use and makes my job easier - not harder.

Cons

Hubspot has gone down a handful of times, or encountered issues where some aspects could have been affected on the customer or site owner's ends. Usually these were fixed quickly and not a big issue. Something I really don't like is the user interface for creating landing pages or web pages seems obtuse. No matter how many times I go back and learn it, I feel like there are better ways to get to the...

HV
AvatarImg

Hugo V.

E-Learning, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

The best all-in-one Marketing platform I've used so far

Reviewed 2 years ago

It's the tool our Marketing team use every day. Beyond making us generating new leads, it helps us communicating simply with our Sales teams, who now speak the same language as we do.

Pros

Hubspot contains most of what a modern marketer needs: email marketing, automation, workflows, social media planification, chatbot, CTAs, lead gen forms, landing pages, content management... The best remains that it is directly integrated to the Hubspot CRM and Sales platforms, which make your Sales-Marketing processes fluid.

Cons

The worst thing in Hubspot is that the software itself is quite long to respond. Pages can take several seconds to load. If you've used a CRM tool such as Pipedrive, you'll probably think loading times are endless... But you get used to it.

AvatarImg
AvatarImg

Priscilla D.

Internet, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Hubspot is a marketer's best friend

Reviewed 5 years ago

Overall, their sales people are fantastic! Before you buy - ask a ton of questions and make them show you everything. Get their sales folks to help you build custom reports. Ask them to help you import. Do all of this during the demo because once you're onboarded, it's much harder to get help. We ended up hiring a Hubspot Expert to help us get everything we need, but we also have some really complicated features we wanted to track like online courseware. For 99% of businesses, hubspot is the best at what they do.

Pros

Hubspot is a seriously my best friend. I've been using hubspot for the last 18 months and after my first introduction with the tool, I now recommend it to every single client I have. What I love most is how easy it is to sync up with Gmail, Wordpress, Google Analytics, Woocommerce, Facebook and the list goes on and on. We've also synced Hubspot up with our LiveChat tool versus using the native inbox...

Cons

What I don't like about Hubspot is that their services are all "add-on". We started off with the free plan and then upgraded to the marketing plan, but then needed to add on the Sales plan for at least one user. Down the road we had to purchase an add-on for reporting because we wanted more than 10 dashboards. It feels a little like a nickle and dime tactic. But, I will admit it's smart business-wise....

AR
AvatarImg

Verified reviewer

Higher Education, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Great Marketing Automation Software for the Small Business or Educational Institution

Reviewed 5 years ago

Hubspot is an affordable marketing automation solution that works well for our small team. While it lacks some of the features or usability of its more expensive competitors, the tools can be leveraged to powerfully enhance the reach of a small marketing and admissions/sales team. The Hubspot Academy is a treasure trove of valuable educational and inspirational resources. For a small business/institution exploring marketing automation, Hubspot is a phenomenal place to begin.

Pros

Hubspot provides a self-service marketing automation solution that allows us to expand our admissions team exponentially by building workflows of automated emails, text messaging, and direct mail (with third-party integrations) that are triggered by a variety of criteria. It allows us to be sure that every prospect is receiving regular communication from our office, allowing the admissions reps to focus on only the leads that demonstrate the highest likelihood of enrollment.

Cons

Limitations within the tool require a variety of workarounds, some of which are laborious. Duplicate entries are common due to Hubspot using email as the unique identifier (Hubspot has added a contact ID to help address this, along with tools to sort through duplicates). Hubspot's workflow tool is basic by comparison with some of the more costly and sophisticated marketing automation solutions.

WM
AvatarImg

Winnie M.

Broadcast Media, 51-200 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

HUBSPOT MARKETING AUTOMATION

Reviewed 3 years ago

In case you're needing an apparatus that will assist you with overseeing everything beginning to end, at that point yes — HubSpot CRM may be an interesting point.

Pros

It's really an across the board stage for everything and anything promoting, deals, and client care, across the board place. It incorporates free CRM programming for your business groups, promoting robotization programming, email showcasing, online media the executives, and client assistance instruments. It's anything but difficult to utilize and you can even utilize it as a CMS for content promoting or to construct your site. In any event, utilizing only the free arrangement for promoting robotization, you can begin developing and sustaining your email list. Email showcasing is urgent on the grounds that it has a ROI unrivaled by some other kind of advertising.

Cons

HubSpot offers restricted highlights in its free form, so you'll simply have the option to utilize it for the most essential things. In addition, as your business develops, the costs you should pay will likewise rise, and steeply. For example, their Starter plan ($50) just incorporates 1,000 contacts. In the event that you go past that, you'll need to buy in to their Professional arrangement, which...

AR
AvatarImg

Verified reviewer

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

My Experience with HubSpot Marketing Automation Platform as a HubSpot Partner Agency

Reviewed 6 years ago

Knowledge and Insight. Knowlege is power and having insight into all activities your marketing, sales and business development team implement is extremely powerful in knowing where to tweak things and where you excel. Shooting blindly from the hip on massive marketing campaigns is extremely expensive and rarely effective for increasing your ROI. But with the knowledge and insight, the HubSpot...

Pros

Obviously, as it's stated in its name, but the Automation part of the platform. The workflows, lists, how a published blog with automatically distribute your blog via your social media accounts, the analytics of how well your strategy, content, and workflows are working, etc. are all exceptional qualities to the HubSpot MAP. The abundance of features and abilities available to a user is endless and always being updated, upgraded or enhanced. I love how the HubSpot MAP is 100% synced with the HubSpot CRM and CMS. In fact, since they are open to third-party integrations, you can enhance any or all of the features given to you all throughout the HubSpot system.

Cons

From experience in teaching the software to our clients, it can be an overwhelming learning curve. Especially for the CEOs and people in non-related marketing departments that have to learn to use the system as well, since it is meant to effect a company as a whole, obviously in a positive way. As stated above, HubSpot MAP is open to third-party integrations to better your user experience and insights...

kk
AvatarImg

karan k.

Information Technology and Services, 1,001-5,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Value for money and easy to navigate

Reviewed a year ago

I have been using HubSpot Marketing Hub for the past few years, and I must say that it's one of the best marketing automation tools out there. It's incredibly user-friendly and has a great set of features that help you manage your entire marketing strategy. From creating and managing campaigns to creating custom forms and tracking analytics, HubSpot Marketing Hub has everything you need to succeed. The customer service team is also very helpful and responsive, so any questions or issues I have are quickly addressed. Overall, I am very impressed with HubSpot Marketing Hub and highly recommend it to anyone looking for a powerful marketing automation tool.

Pros

1. Easy to use and navigate: HubSpot’s marketing hub is designed with a user-friendly interface, making it simple to use and navigate.2. Comprehensive range of features: The platform offers a comprehensive range of features for marketers, including content creation, SEO, analytics, and email automation.3. Automation capabilities: HubSpot’s marketing automation capabilities enable marketers to streamline...

Cons

1. Expensive: The HubSpot Marketing Hub is one of the most expensive marketing platforms on the market. It has a wide range of features, but this means you’ll be paying a premium for those features.2. Limited Reporting Features: The HubSpot Marketing Hub is not the most comprehensive in terms of reporting features. It does not have the ability to track user behavior, for example, or be able to provide...

hb
AvatarImg

hannah b.

Marketing and Advertising, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Wildly convenient because every marketing tool I need is in one place

Reviewed 6 years ago

I have access to all the major marketing tools and all the education I need to make sure I understand the market and how to better connect with my audience. HubSpot is a great tool that helps businesses reach their goals and grow by growing their online presence.

Pros

I like that it hosts literally everything you need tool wise to help you execute your marketing strategy. Having the blogging and social sharing platforms in one place has been extremely easy to use. They truly set you up for success by having tons of resources, checklists, etc. available so that you know how to market and connect with your audience.

Cons

Specifically for the software, I do not understand the Design Manager. This directly affects your marketing because if you are editing a template so that it is unique for the campaign you are working on you have to use the design manager. I think it is confusing to anyone who does not understand coding. The old design manager made way more sense to me. Looking at HubSpot as a product it is not convenient that their tier metric is contacts and the annual payment is inconvenient. As a HubSpot partner, we sell this to customers and lose a bunch of them because the annual price or we lose customers from going to Pro rather than basic because the contact metric will screw them over and they will wind up paying more.

Vendor response

Hello Hannah! Thank you for taking the time to write this review - we appreciate you giving us feedback on our product! I am so happy to hear that you have been so happy with the software up to this point - it sounds like you are doing an amazing job at using all the tools available to you! As far as room for improvement - I'm sorry to hear about your experience with the new Design Manager,...

AvatarImg
AvatarImg

Tyson D.

Internet, 1-10 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Great, But Not The End All, Be All

Reviewed 9 years ago

I've been using Hubspot for about 15 months now. It is great software. I love how it consolidates so many different services into one platform and makes it easy to get the analytics for that data. Now I don't have my blog in one place, my email marketing software somewhere else, my landing page software somewhere else, etc. It's all in one platform, consolidated, and fairly easy to use.

Pros

Their support answers questions fairly quickly and accurately. They are always coming out with new features.

Cons

Limited. Hubspot allows you to filter out visitors so they don't skew your analytics. Great. However, you can't filter out countries. Even though, they know based on the IP address the country of the person who submits a form or visits a site, they can't filter it out (won't filter it out). Even though all my clients are from the US, visitors from India who visit my site and try to sell me...

JG
AvatarImg

Jonathan G.

Marketing and Advertising, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Internal or External - Solid Email Management, Data Collection and CRM

Reviewed 2 months ago

It did the job we needed it for within the confines of one tech product w/o needing separate services. Typically we'd need an ESP like MailChimp + Landing Page/Funnel Designer like ClickFunnels + CRM like LeadsPedia + plugins to make sure they all spoke to each other. I did all of those things in HubSpot.

Pros

It made using all of the elements under one brand/UX easier to manage. The email portion was effective and tied in with the landing pages we created which then sorted our B2B CRM. It was an effective tool.

Cons

It has a bit of a learning curve and there are plenty of features we haven't used simply because they appear to be complicated and not self explanatory.

JM
AvatarImg

Jessica M.

Information Technology and Services, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Best marketing automation tool I've used!

Reviewed 2 months ago

My overall experience with HubSpot Marketing Hub has been nothing short of outstanding. It's a platform that truly understands the needs of modern marketers, offering a rich array of tools that cater to every aspect of digital marketing. Its strength lies in not only its extensive feature set but also in its dedication to user experience, making sophisticated marketing strategies accessible to businesses...

Pros

HubSpot Marketing Hub shines brightest for its exceptional user-friendliness and comprehensive all-in-one marketing platform capabilities. Its intuitive design ensures that even those new to digital marketing can navigate and leverage the platform with ease. What I appreciate the most is how it seamlessly integrates various aspects of marketing—email campaigns, social media management, SEO, content marketing, and analytics—into one cohesive ecosystem. This integration not only simplifies the marketing workflow but also enhances the effectiveness of campaigns through unified strategy execution. The platform's inbound marketing tools are particularly noteworthy, enabling businesses to attract, engage, and delight customers in a way that feels both personalized and authentic.

Cons

It's challenging to pinpoint what I liked least about HubSpot Marketing Hub, as it consistently exceeds expectations across the board. If pressed, I'd say the platform's pricing structure might be a concern for very small businesses or startups that are tightly managing expenses. While HubSpot offers a free version, scaling up for access to more advanced features and capabilities can become a significant investment. However, it's important to note that the value derived from its comprehensive suite of tools often justifies the cost, providing ROI through increased lead generation, conversion rates, and customer satisfaction.

AvatarImg
AvatarImg

Alejandra P.

Construction, 201-500 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

HubSpot increases lead qualification

Reviewed a year ago

Hubspot is the application we use to plan and coordinate all the activities of our sales and marketing department. Our website is based on Hubspot's COS and was developed with all the functionality of the paid version. In addition, we use Hubspot customer management software and link it with our newsletter and email marketing. This collaborative system allows us to comprehensively understand the new customer prospects we are looking for, as well as track their interests and when they interact with us. Our sales and marketing department is expanding, so we can expand and create a collaborative system that allows us to share leads and maintain contact as we wish. Our website is not limited to answering consumers' questions, but also makes us look like an important resource for the industry.

Pros

The CRM application is excellent and allows me to find phone numbers, emails and make calls while on the road. The customer relationship management and marketing tools merge easily. I am pleased with the fact that nothing needs to be recorded and all of our emails and interactions are recorded without difficulty. Hubspot's feature allows us to reduce the amount of reps we employ. Despite all the effort we put into our work, Hubspot works on the back end to increase our efforts.

Cons

Simple design features are easy to modify (e.g., change text or images), but more complex modifications require knowledge of COS and HubL. Because the COS version is updated so quickly, I have had problems with some components not being modifiable. This is not a drawback for new customers coming on board since they have updated the coding at least a year ago, however, this was something I had to troubleshoot.

JG
AvatarImg

Joseph G.

Computer Software, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

One of My Favorite Day-to-Day Tools

Reviewed a year ago

Generally, Hubspot helps me accomplish a lot in my day to day. It helps generate leads for my business and orchestrate a lot of complex marketing activities. It has its hiccups and limitations but generally support is good as well.

Pros

Hubspot is very easy to use and intuitive. I am constantly creating new workflows, creating new contact properties, and setting up marketing campaigns and lead-capture events. I think its a tool that looks nice and I enjoy working with it daily for the most part. Would recommend for those who will be doing email marketing, social media advertising, lead generation, list building, complex marketing orchestration or ABM, and things of that nature.

Cons

The biggest con is battling our email delivery health and quarantined contacts. The lead scoring, list building, reporting, workflow triggers, and some of the lead tracking have limitations. There are a few pieces of functionality that I need that is not in the system. But every business is different and it can be hard to cater to the thousands of use cases necessary for everyone. We can mostly survive without these things even though we'd prefer them. Also, our integration with SalesForce got messy pretty fast so maintenance is a must.

ZY
AvatarImg

Zach Y.

Information Technology and Services, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

The Best CRM to Get Started On

Reviewed a year ago

Overall, I am very impressed with HubSpot's marketing solutions and the customer support team behind the platform. We have always had a good experience with HubSpot and I have worked with them for 5+ years now at two different SaaS companies.

Pros

I have used Microsoft Dynamics, Salesforce (+Pardot), and other CRMs. They ALL work, but I find HubSpot is the easiest system to implement for small teams who don't have the time, expertise, and money to spend with a cumbersome onboarding process. What I like most about HubSpot is that each tool is simple to use, from email design to social media publishing. If you're a data geek, the dashboards are very simple to generate and easy to filter, update, and read. I think that HubSpot has one of the cleanest dashboards and certainly the easiest to build or manage of the CRMs on the market.

Cons

The only thing I would be cautious of as a small business or startup is that many of the join incentives for small teams or startups are VERY affordable. However, once you graduate from these discounts you'll feel the pain of full pricing especially if you've grown your marketing contact list. I would just be aware that you will want to get an idea of what the full cost looks like work with your account rep to understand that quote to budget for it when the discounts are lifted.

AvatarImg
AvatarImg

Brus B.

Real Estate, 10,001+ employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Excellent to follow up with your clients.

Reviewed a year ago

It is one of the best CRMs that I tried to have a clear analysis of marketing statistics, it has many tools that build detailed reports that you can analyze in its panel, it is also very useful to understand trends and thus it is clear for the objectives of your business.

Pros

if, I could summarize in one word what I like the most about HubSpot marketing is its integration since it can be integrated with many software, app and other solutions from the same suite. It is an excellent platform to follow up on customers, interact with them and save information in order to provide personalized attention. HubSpot's ability to track and analyze website traffic and individual page and form performance is a huge plus. Drip workflow automation is simple to set up, and every consideration has been taken into account. Drip marketing campaigns can be set up quickly and easily.

Cons

The downside to HubSpot is that the price has gone up a lot lately for a small business it might be too expensive. Another negative point is the customer service, when having a problem, they do not give a timely response, but instead have a guide to the possible solution, according to my experience, their representatives need more training to give a faster and more to-the-point solution.

SH
AvatarImg

Stephan H.

Financial Services, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Awesome experience with HubSpot Marketing

Reviewed a year ago

Taking the plunge to join this organization was a turning point for my business. Through their professional presentations and meaningful analytics, I quickly gained insight into what had been holding me back from taking that next step forward in growth. Not only did it provide blog creation solutions; It provided an easy pathway to tap into knowledge I didn't know existed - unlocking new potentials within my venture!

Pros

After a brief adjustment period, I quickly discovered the immense potential of having all my marketing tools in one place. With Hubspot's help, I successfully moved all my marketing activities and now benefit from automated workflows & analytics as well as an landingpage experience. What truly sets them apart is their ability to track conversations with customers which helps me gain insight into how best to meet specific needs while scaling up operations.

Cons

The blog could benefit from improved editing options and a wider range of fonts, to ensure posts are presented in their best light. On the other hand, backlinking capabilities appear to be running smoothly. Furthermore, it would be helpful if each contact record provided easier access to form submission content as well as any subsequent emails associated with that individual.

ES
AvatarImg

Eunice S.

Education Management, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Robust and Affordable

Reviewed 2 years ago

I’m SO glad I listened to my implementation team. I’ve tried several other platforms that were at least 3x as expensive for less functionality. Since moving to Hubspot, we simplified our tech stack which helped us save money and make money without all the fuss that other apps created. It’s a must have for small businesses that don’t mind spending the time to implement the RIGHT tool.

Pros

Hubspot is the all in one marketing and CRM solution I didn’t know my company needed. Though it’s not necessarily intuitive at first, the learning curve led to a major payoff quickly now that we have our website, lead magnets and funnels all set up it’s a magical suite of simply integrated functions that make life so much easier.

Cons

Unfortunately Some of the website and landing page templates lack creativity and can be a bit buggy. It’s also sometimes difficult to remember where certain functions live but the integration with other apps and seamless connections within the portal make up for the 5 seconds of confusion.