HYPR Pricing, Features, Reviews & Comparison of Alternatives

HYPR

Influencer marketing platform for brands and agencies

4.57/5 (21 reviews)

HYPR overview

HYPR is a cloud-based influencer marketing platform, which assists companies and digital agencies with audience analytics and campaign management. Key features include content filtering, contact management, communication, data management and compliance.

The application’s discovery tool helps identify influencers on the basis of hashtags, content topics, brand mentions, and demographic data. Marketers can sort influencers by search relevance, follower count, and average likes, as well as analyze audience data such as age, gender, geographic location, income levels, and race. Managers can use the AI-based outreach bot to access contact information of influencers and send automated messages. Plus, the payments feature lets users create invoices and process payments for influencers across different currencies and countries.

HYPR includes a campaign tracking functionality, which lets team members track performance of posts and monitor engagement metrics across multiple channels. Its audience health tool uses machine learning to flag fraudulent influencers and bots, on the basis of follower count imbalances, comments, and spam. Administrators can provide role-based access to staff and share campaign results with authorized users.
hyprbrands.com

Pricing

Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English
HYPR screenshot: HYPR influencer discovery tool screenshot HyprBrandsHYPR screenshot: HYPR influencer analytics dashboard screenshot HYPR screenshot: HYPR audience overview screenshot

HYPR reviews

Value for money
Features
Ease of use
Customer support
  4.5
  4.3
  4.7
  4.8
Allie Dinielli

Amazing Service

Used daily for less than 6 months
Reviewed 2019-06-21
Review Source: Capterra

HYPR offers the tools and measurements my team and I need daily in order to produce the best work for our clients - all in one very user-friendly interface, where previously we had to pull data from several different services. The pdf report feature is also key when we are backing up our influencer decision-making process because clients can easily digest all of the stats - which has really streamlined our programming. Our dedicated team at HYPR has been incredible - they are timely to respond to any questions we send them, and it was great having them in the office for a lunch and learn. We're really excited about all the new features that are going to be rolling out. Overall - HYPR has become an essential part of our operations and has helped us to amplify our programs significantly.

Pros
Very user-friendly interface, hyper-specific search parameters, campaign monitoring, easy to export influencer lists, pdf's of specific influencer data, very responsive and helpful account managers on the HYPR side.

Cons
The only con I would note is that the software doesn't measure data from Instagram Stories, but I know that's something in the pipeline for the year :)

Response from HYPR


Thank you for your thorough review! We're grateful to be partnered with your team and excited to hear you're seeing the value of your HYPR account and relationship with our team.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Valerie Vaillancourt

Incredible Tool for Influencer Marketing initiatives

Used daily for 1-2 years
Reviewed 2019-06-27
Review Source: Capterra

It's now easier to justify the investment of influencer marketing to clients, leveraging HYPR data to identify the best influencers to reach a client's desired target market.

Pros
The sheer amount of influencers on the platform, the ease of having influencers added thanks to the incredible team, audience insights to prove ROI and ensure influencers will be able to reach a client's target audience.

Cons
It can be sometimes difficult to find an influencer using only the search bar feature as influencers will sometimes change their handles or location and the platform isn't updated to reflect their new channels, data is (very) infrequently out of date (i.e. audience size, engagement rate, etc.)

Response from HYPR


Thank you for your feedback! We at HYPR are happy you're seeing the value and grateful for your ongoing partnership.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Rachel Litzinger

Love HYPR!

Used daily for 1-2 years
Reviewed 2019-06-21
Review Source: Capterra

Pros
- provides tons of data - very easy search and filtering capabilities - very easy to request custom information - very easy to export a lot of information at incentive

Cons
- have to sort through lots of options (since there is so much information available) to find exactly what you’re looking for - can’t easily isolate different social channels’ data (ie, if our campaign is on Instagram those are the only data points we care about)

Response from HYPR


Thanks for your review! We are ecstatic you're seeing value in HYPR and we're happy to be working with your team.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Evan Carpenter

Creative Agency Thoughts

Used monthly for 1-2 years
Reviewed 2019-06-28
Review Source: Capterra

The relationship side of things has been great - as an organization, we just do less and less influencer identification. It's good to know it's here for us, but it's less utilized than originally expected.

Pros
The platform makes it easy to pop in and get insights and people QUICKLY. Often requests come in and you have to snap into action and get some names together for a meeting happening at the drop of a hat. Hypr has got my back on that front.

Cons
Despite the rigor put into the analytics portion of the tool, it still feels intangible and shaky. Clients are often skeptical of platform-provided data (especially on audience demographics and analytics). I feel like the tool is defined by traditional metrics of influence - foullowers, engagement, etc. What about the intangible, magical "up-and-coming" people that drive REAL conversations. It feels like the tool is is missing the human touch - some kind of editorial side of things, that shares stories about real people discoverable through the tool. Think about how WeTransfer has created WePresent as their editorial arm for inspiration.

Response from HYPR


Thanks for your honest and helpful feedback. We'd like to chat more with you about your ideas for the platform sometime soon.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

Minimize review

Kevin cleary

An amazing product with an amazing team

Used weekly for 1-2 years
Reviewed 2019-07-02
Review Source: Capterra

Pros
The thing that matters the most about HYPR is the client interaction, they have spent time with me and my team discussing features, assisting on projects and generally being wonderful people. That has made a huge amount of difference. The platform itself is incredibly intuitive and is built on historical data, which means it is not vulnerable to the increasingly walled off islands of social media data, and that makes it invaluable to our company. The specificity available in the platform is incredible.

Cons
I have no real issues with HYPR, great platform, wonderful people.

Response from HYPR


Thank you for your thorough review. We're happy to hear the platform is exceeding your expectations, and we're grateful for our relationship with your team as well!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

Minimize review

HYPR pricing

Pricing options
Free trial
Subscription
View Pricing Plans

Contact HYPR for pricing details

HYPR features

API
Activity Dashboard
Campaign Management
Data Import/Export
Email Marketing
Engagement Analytics
Multi-Channel Marketing

A/B Testing (172 other apps)
Automatic Notifications (170 other apps)
Campaign Analysis (225 other apps)
Content Management (228 other apps)
Customizable Branding (228 other apps)
Customizable Templates (244 other apps)
Drag & Drop Interface (230 other apps)
Monitoring (222 other apps)
Real Time Analytics (196 other apps)
Real Time Data (167 other apps)
Reporting & Statistics (272 other apps)
Social Media Integration (271 other apps)
Third Party Integration (259 other apps)

Additional information for HYPR

Key features of HYPR

  • Audience Analytics
  • Audience Database
  • CRM
  • Content Search
  • Engagement Tracking
  • Faceted Search / Filtering
  • GDPR Compliance
  • Influencer Discovery
  • Influencer Discovery
  • Influencer Relationship Management
  • Machine Learning
  • Payment Processing
  • Payment Tracking
  • ROI Tracking
  • Social Media Monitoring
View All Features