IBM Watson Campaign Automation Comparison

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Overview

IBM Watson Campaign Automation is a cloud-based, artificial intelligence (AI) powered marketing automation solution which enables the personalization of customer journeys across SMS, email, mobile push & social media. Tools for lead scoring, A/B testing, interactive reporting, and more are included.
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical Customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
Starting from
Starting from
Starting from
Starting from
Starting from
/No info available/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
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User reviews

5.0

(2)

54321
2
0
0
0
0
  • Value for money
  • Features
  • Ease of use
  • Customer support

Pros

No data

Cons

No data
  • Vendor responds to reviews
  • Last reviewN/A

Key features

  • Total features29
  • A/B Testing
  • Benchmarking
  • Budgeting
  • CRM Integration
  • Campaign Analysis
  • Campaign Planning
  • Campaign Segmentation
  • Collaboration Tools
  • Configurable Workflow
  • Content Management
  • Customer Segmentation
  • Customizable Templates
  • Data Visualization
  • Drag & Drop Interface
  • Email Templates
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Performance Management
  • Performance Reports
  • Planning Tools
  • ROI Analytics
  • Reporting & Statistics
  • Rules-Based Workflow
  • Self-Learning
  • Template Management

Integrations

  • Total integrations1
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing
  • Instagram
  • LinkedIn
  • Magento
  • Mailchimp
  • Marketo
  • Microsoft Dynamics CRM
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
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