IBM Watson Campaign Automation vs Scal-e Comparison

Overview

IBM Watson Campaign Automation is a cloud-based, artificial intelligence (AI) powered marketing automation solution which...

Omnichannel marketing solution that reaches audiences through customer loyalty programs and data management to gain a 360...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5.0

(3)

5

4

3

2

1

3

0

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

No reviews

5

4

3

2

1

0

0

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support

Pros

Pros

Cons

Cons

  • Vendor responds to reviews
  • Last reviewN/A
  • Vendor responds to reviews
  • Last reviewN/A

Key features

  • Total features28
  • A/B Testing
  • Activity Dashboard
  • Activity Tracking
  • Analytics
  • Behavior Tracking
  • Benchmarking
  • Budgeting
  • Business Intelligence
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Client Portal
  • Collaboration Tools
  • Communication Management
  • Configurable Workflow
  • Content Management
  • Customer Database
  • Customer Profiling
  • Customer Segmentation
  • Customizable Templates
  • Dashboard Creation
  • Data Capture and Transfer
  • Data Mapping
  • Data Migration
  • Data Visualization
  • Drag & Drop Interface
  • Email Distribution
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Feedback Collection
  • Gamification
  • Gift Card System
  • Lead Capture
  • Lead Management
  • Lead Scoring
  • Loyalty Program
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Offline Access
  • Performance Management
  • Performance Reports
  • Planning Tools
  • Predictive Analytics
  • ROI Analytics
  • Referral Tracking
  • Reporting & Statistics
  • Rewards Management
  • Rules-Based Workflow
  • SMS Marketing Managment
  • Self Service Portal
  • Self-Learning
  • Social Advertising
  • Social Network Marketing
  • Social Performance Management
  • Survey Management
  • Template Management
  • Total features38
  • A/B Testing
  • Activity Dashboard
  • Activity Tracking
  • Analytics
  • Behavior Tracking
  • Benchmarking
  • Budgeting
  • Business Intelligence
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Client Portal
  • Collaboration Tools
  • Communication Management
  • Configurable Workflow
  • Content Management
  • Customer Database
  • Customer Profiling
  • Customer Segmentation
  • Customizable Templates
  • Dashboard Creation
  • Data Capture and Transfer
  • Data Mapping
  • Data Migration
  • Data Visualization
  • Drag & Drop Interface
  • Email Distribution
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Feedback Collection
  • Gamification
  • Gift Card System
  • Lead Capture
  • Lead Management
  • Lead Scoring
  • Loyalty Program
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Offline Access
  • Performance Management
  • Performance Reports
  • Planning Tools
  • Predictive Analytics
  • ROI Analytics
  • Referral Tracking
  • Reporting & Statistics
  • Rewards Management
  • Rules-Based Workflow
  • SMS Marketing Managment
  • Self Service Portal
  • Self-Learning
  • Social Advertising
  • Social Network Marketing
  • Social Performance Management
  • Survey Management
  • Template Management

Integrations

  • Total integrations3
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk
  • Total integrationsN/A
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

IBM Watson Campaign Automation vs. Scal-e

See how IBM Watson Campaign Automation and Scal-e stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.