App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Watson Campaign Automation Logo

Watson Campaign Automation

SaaS-based, AI-enabled campaign automation assistant

learn more

Watson Campaign Automation Features

Features Summary

Functionality

4.5

/5

4

Total features

22

2 categories

Watson Campaign Automation features

AB Testing
CRM
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Segmentation
Content Management
Customer Segmentation

Common features of Marketing Automation software

AB Testing
API
Activity Dashboard
Activity Tracking
CRM
Campaign Analytics
Campaign Management
Campaign Segmentation

Screenshots

Contenders comparison

Functionality

4.5

/5

4

Price starts from

ic-pricetag

No pricing info

learn more

Total Features

22

Unique features

  • Sales Analytics

Functionality

4.4

/5

14.9K

Price starts from

0

learn more

Total Features

132

Features in Common

17

Unique features

  • Customizable CTAs

  • Workflow Management

  • Marketing Calendar

  • Response Validation

Functionality

4.4

/5

4.9K

Price starts from

50

Per month

visit website

Total Features

103

Features in Common

20

Unique features

  • Web Traffic Reporting

  • Automated Publishing

  • Keyword Rank Tracking

  • Google Analytics Integration

Common Watson Campaign Automation comparisons

Watson Campaign Automation logo
Pardot logo
Watson Campaign AutomationvsPardot
Watson Campaign Automation logo
Resulticks Omnichannel Marketing Platform logo
Watson Campaign AutomationvsResulticks Omnichannel Marketing Platform
Watson Campaign Automation logo
Salesforce Marketing Cloud logo
Watson Campaign AutomationvsSalesforce Marketing Cloud
Watson Campaign Automation logo
Marketo Engage logo
Watson Campaign AutomationvsMarketo Engage

Reviewers who mentioned features said:

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

The Personality Analysis Of Social Networks Is Already Possible

Reviewed 3 years ago

With IBM Whatson we build behavior patterns to improve our digital marketing. With IBM Watson we build and manage our AI at the enterprise level. Personality profiles based on data extracted from social networks such as twitter allows us to determine behaviors to improve our marketing.

Pros

With a flexible and optimized information architecture, Whatson allows us to accelerate production and deployment based on AI. With Whatsaon we can create predictive models of customer behavior, with this we make more accurate predictions, we can automate the processes, and increase the user experience.

Cons

Being a new technology, the new vocabulary is always complex, the semantics used by the reports must be optimized and adapted very well.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

Share this review:

Great rate of delivery, not easy to customize. Html knowledge required

Reviewed 6 months ago

We were using this software to send email campaigns to our massive database of users. We could customize and segment campaigns based on different subscriptions. It helped us to develop better email communications

Pros

Great speed to send out email marketing campaigns to massive databases. Customer service is a must sometimes and superb deliverability. Customize sendings addid custom fields to emails

Cons

Not easy to implement with old salesforce, it was a little bit outdated compared to mailchimp and similar software. No option to build responsive email templates with click and drag system. html and css needed to build responsive email templates.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Capable and Easier Than Salesforce Marketing Cloud

Reviewed 4 years ago
Pros

Platform is well designed and intuitive making it easy for users of other systems to adapt to the IBM Watson Campaign Automation tool set. Planning and creating broadcast and automated campaigns can be mastered in no time. The data structures and functional operations work well.

Cons

Some of the more advanced features require a learning curve, but once mastered they are quite reliable.