IBM Watson Campaign Automation Reviews

IBM Watson Campaign Automation

SaaS-based, AI-enabled campaign automation assistant

5.0/5 (2 reviews)

Amanda Gerlinger Mateo

Best tool for CRM

Used daily for 1-2 years
Reviewed 2019-09-16
Review Source: Capterra

It is a great tool that I use daily for my campaigns. I can schedule my emails in advance which is great, but also afterwards see the heatmaps of my emails to see what went good and what was not clicked that much in order for me to improve it in future emails.

Pros
The scheduling system because it has a quality check before scheduling which is very useful in case you used an experience in a wrong way.

Cons
The customer service because more than once some of my emails were scheduled, but then not send because there was an error. I got a case notification via email of the customer team, but more than once they could not tell what exactly was going wrong and causing the error.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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IBM Watson Campaign Automation

SaaS-based, AI-enabled campaign automation assistant

Daniel Heimbrock

Capable and Easier Than Salesforce Marketing Cloud

Used weekly for 1-2 years
Reviewed 2018-05-01
Review Source: Software Advice

Pros
Platform is well designed and intuitive making it easy for users of other systems to adapt to the IBM Watson Campaign Automation tool set. Planning and creating broadcast and automated campaigns can be mastered in no time. The data structures and functional operations work well.

Cons
Some of the more advanced features require a learning curve, but once mastered they are quite reliable.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 10/10

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IBM Watson Campaign Automation

SaaS-based, AI-enabled campaign automation assistant