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Watson Campaign Automation Logo

Watson Campaign Automation

SaaS-based, AI-enabled campaign automation assistant

(2)

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Watson Campaign Automation Pricing, Features, Reviews and Alternatives

Watson Campaign Automation FAQs

Q. Who are the typical users of Watson Campaign Automation?

Watson Campaign Automation has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Small Business

These products have better value for money


Q. What languages does Watson Campaign Automation support?

Watson Campaign Automation supports the following languages:
Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Italian, Japanese, Korean, Norwegian (Bokmal), Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish


Q. Does Watson Campaign Automation offer an API?

No, Watson Campaign Automation does not have an API available.


Q. What level of support does Watson Campaign Automation offer?

Watson Campaign Automation offers the following support options:
Knowledge Base, Email/Help Desk

Watson Campaign Automation product overview

What is Watson Campaign Automation?

IBM Watson Campaign Automation is a cloud-based, artificial intelligence (AI) powered marketing automation solution which enables the personalization of customer journeys across multiple channels including SMS, email, mobile push, and social media. The software offers tools for campaign automation, A/B testing, lead scoring, interactive reporting, and more.

Key benefits of using Watson Campaign Automation

  • Multi-step, multi-channel marketing campaigns can be designed and automated through the visual canvas, with teams able to collaborate on campaign programs and blend channels including SMS, social, email, and mobile push.

  • Leads can be scored using prospect behavior to identify quality leads, and nurtured to reduce customer acquisition costs and maximize budget.

  • Marketing plans can be connected to investments, allowing users to plan for revenue impact and measure investment against actual results to decide how marketing budgets can be spent most effectively.

  • Campaign emails, landing pages, push notifications, and other content can be personalized to increase engagement, with A/B/n (multivariate) testing to optimize marketing messages.

  • The AI-powered Watson marketing assistant provides users with access to KPIs, open rates, tone analysis, industry benchmarks, campaign reports, trends, performance predictions, and more, through its self-learning, conversational interface.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Knowledge Base
    Email/Help Desk

    Training options

    Videos

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    Watson Campaign Automation features

    Functionality

    4.2

    /5

    5

    Total features

    22

    2 categories

    Most valued features by users

    Campaign Management
    Reporting & Statistics
    Customizable Templates
    Campaign Analytics
    Content Management
    Drag & Drop
    Multi-Channel Marketing
    Template Management

    Watson Campaign Automation users reviews

    Overall Rating

    4.4

    /5

    5

    Positive reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend7.2/10
    Rating distribution

    5

    4

    3

    2

    1

    3

    1

    1

    0

    0

    Overall rating contenders

    Common Watson Campaign Automation comparisons

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