iContact Pro Automation vs Kartra Comparison

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Overview

iContact Pro offers tools for email marketing, workflows, landing pages, social media management, lead scoring, behavioral...

Kartra is a cloud-based business management solution designed to help small to large businesses create, launch and manage...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$99.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

4.2

(13)

5

4

3

2

1

4

7

2

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
85%
would recommend this app

5

4

3

2

1

76

22

4

3

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
93%
would recommend this app

Pros

Customer support is pretty good. The value for the price is the big deal for me.
If you're on a budget but still want to implement some marketing automation, it's a great value for your money. You can't do everything, but you can still do a lot.
It's probably the best platform for the price, and it's flexibility really puts it above the rest.

Pros

It has drag and drop simplicity and deep funnel complexity. The best thing is the features keep getting better and the community is super supportive.
Even with my grumblings above, I am very satisfied with Kartra, especially considering its competition. I truly believe it's the best value with regard to functionality and ease of use, hands down.
We needed a good platform to support our e-mail marketing efforts and wanted it simple. Kartra is not only simple but very powerful, and it fit our requirements like a glove.

Cons

I had an issue with emails being bounced due to one of your servers being blacklisted. It was very difficult to work that week and it really set back my emails.
While it aspires to integrate workflows and analytics tools from larger platforms, it's interface and consistent quirkiness makes it difficult for less experienced users.

Cons

Overall, Kartra has worked out for us. The landing pages are a little difficult to link up to sales pages but not so hard that I would stop using it.
My biggest frustration is that the tool runs of EST time zone, which for someone based in NZ makes it really confusing when scheduling emails etc to be sent at a certain time.
But Kartra did not take over the throne, so to say, but offered an alternative. Sadly the price was too high and the features was not so many.
  • Vendor responds to reviews
  • Last review4 years ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features25
  • @mentions
  • A/B Testing
  • API
  • Activity Tracking
  • Affiliate Management
  • Auto-Responders
  • Automated Scheduling
  • Behavior Tracking
  • CAN SPAM Compliance
  • Calendar Management
  • Calendar Sync with Google
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Client Portal
  • Commission Management
  • Configurable Workflow
  • Contact Management
  • Credit Card Processing
  • Custom Forms
  • Custom Landing Pages
  • Customer Segmentation
  • Customizable Templates
  • Drag & Drop Interface
  • Drip Marketing
  • Electronic Payments
  • Email Alerts
  • Email Invitations & Reminders
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Forms Management
  • Help Desk Integration
  • Help Desk Management
  • Image Library
  • Landing Page Templates
  • Lead Capture
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Mailing List Management
  • Member Account Access
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multi-Currency
  • Performance Metrics
  • Projections
  • Promotions Management
  • Rules-Based Workflow
  • SEO Management
  • SMS Integration
  • SMS Marketing Managment
  • Self Service Portal
  • Shopping Cart
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Subscription Management
  • Task Scheduling
  • Template Management
  • Video Management
  • Video Streaming
  • Video Support
  • Web Forms
  • Website Management
  • Workflow Management
  • Total features55
  • @mentions
  • A/B Testing
  • API
  • Activity Tracking
  • Affiliate Management
  • Auto-Responders
  • Automated Scheduling
  • Behavior Tracking
  • CAN SPAM Compliance
  • Calendar Management
  • Calendar Sync with Google
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Client Portal
  • Commission Management
  • Configurable Workflow
  • Contact Management
  • Credit Card Processing
  • Custom Forms
  • Custom Landing Pages
  • Customer Segmentation
  • Customizable Templates
  • Drag & Drop Interface
  • Drip Marketing
  • Electronic Payments
  • Email Alerts
  • Email Invitations & Reminders
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Forms Management
  • Help Desk Integration
  • Help Desk Management
  • Image Library
  • Landing Page Templates
  • Lead Capture
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Mailing List Management
  • Member Account Access
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multi-Currency
  • Performance Metrics
  • Projections
  • Promotions Management
  • Rules-Based Workflow
  • SEO Management
  • SMS Integration
  • SMS Marketing Managment
  • Self Service Portal
  • Shopping Cart
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Subscription Management
  • Task Scheduling
  • Template Management
  • Video Management
  • Video Streaming
  • Video Support
  • Web Forms
  • Website Management
  • Workflow Management

Integrations

  • Total integrations15
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk
  • Total integrations15
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

iContact Pro Automation vs. Kartra

See how iContact Pro Automation and Kartra stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.