iContact Pro Automation Features

iContact Pro Automation

Marketing automation with email, workflows & landing pages

4.15/5 (13 reviews)

iContact Pro Automation Feature Summary

  • Business-class email
  • Campaign segmentation
  • Landing page templates
  • Custom landing pages
  • Configurable workflow
  • Lead scoring
  • Event triggered email
  • Campaign management
  • Workflow automation
  • Landing pages
  • Salesforce integration
  • Segmentation & testing
  • Social CRM
  • A/B testing
  • Drag & drop editing
  • Engagement tracking & analytics
  • Workflows
  • Email marketing
  • Customer segmentation
  • Customizable templates
  • Email tracking
  • Contact management
  • Social media marketing
  • Email templates
  • Behavior tracking
  • Auto-responders

iContact Pro Automation Features In Depth

Workflows

Businesses that use iContact Pro can create workflows in order to target their subscribers with optimized content at the best time of day. These workflows and targeting decisions are made based on customer type, geography, and activity.

Develop your workflows strategically based on how subscribers are likely to engage with your marketing materials. In order for your workflows to work, you’ll need to create a series of emails, also known as assets, to be sent at pre-determined intervals. Each asset should relate to the one before it, with a call-to-action that’s linked to the incentive.

Social Posting & Monitoring

iContact Pro gives its users a way to keep track of the conversations going on about their businesses, or about related topics, in real-time. Using its social posting and monitoring tools, marketers can track conversations and trends across multiple social networks, and they can actively engage with their audiences online.

Link iContact Pro to your social media accounts, and then click on the Monitor tab to see what people are saying about your company on social networks like Facebook and Twitter. iContact Pro organizes content into a series of streams, and you can track mentions, wall posts, and even direct messages from one page. You can also respond to individual messages directly without leaving the platform.

Landing Pages###

Landing pages play a vital role in advanced email marketing. iContact Pro understands this, and it has developed a straightforward tool that people can use to create their own custom landing pages for individual marketing campaigns.

Design a landing page that will capture new email subscribers or entice current email subscribers to convert. iContact Pro offers drag-and-drop functionality to build your own landing pages, and it allows you to see how those landing pages will appear on both desktop and mobile screens. Add forms, buttons, and even social media links to give your landing pages a more custom feel.

Campaign Reporting

In-depth reports are key to understanding why certain campaigns are thriving while others are under performing. iContact Pro provides a number of reporting and analytics tools, which gives users the chance to understand what’s driving clicks and open rates.

Click on the Campaigns tab for a detailed view of all the most important metrics for your campaign. In addition to tracking things like opens, clicks, and which landing pages were viewed by subscribers, iContact Pro can also show you how many people tweeted about your campaign and how many people shared it with their friends via email. Reports give you a way to dig deep and uncover hidden insights.

Marketing Feature Comparison

Most popular features of all Marketing apps

A/B Testing (137 other apps)
API (367 other apps)
Activity Dashboard (199 other apps)
Campaign Analysis (183 other apps)
Campaign Management (158 other apps)
Content Management (158 other apps)
Customizable Branding (174 other apps)
Customizable Templates (179 other apps)
Data Import/Export (135 other apps)
Drag & Drop Interface (186 other apps)
Engagement Analytics (154 other apps)
Monitoring (169 other apps)
Multi-Channel Marketing (145 other apps)
Real Time Analytics (139 other apps)
Real Time Data (130 other apps)
Reporting & Statistics (188 other apps)
Social Media Integration (203 other apps)
Social Network Marketing (134 other apps)
Tagging (138 other apps)
Third Party Integration (194 other apps)

Competitor Feature Comparison

iContact Pro Automation Feature Reviews

8 reviewers had the following to say about iContact Pro Automation's features:

Anonymous
Business Development and Marketing Specialist (Law Practice company, 201-500 employees)
Verified Reviewer

Quirky yet effective

2016-11-01

While it aspires to integrate workflows and analytics tools from larger platforms, it's interface and consistent quirkiness makes it difficult for less experienced users.

Pros

Access to html code, allows for easy creation of campaigns with code from other platforms.

Cons

Quirky interface, no true templates, poor access to useful analytics.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

4/10

Recommendations to others considering iContact Pro Automation

I have never rated an email marketing suite a 10 of 10, all have their quirks, with some development, iContact could be as intuitive and useful as Constant Contact and if it were that seamless, I'd give it a 6 or 10.

Source: GetApp
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Anonymous
EPIC Ambulatory Business Intellegence Developer (Hospital & Health Care company, 1001-5000 employees)
Verified Reviewer

Great Email Marketing Tool for Agencies

2016-11-03

I work part-time for a marketing firm and I manage email marketing for them.

Pros

The software itself is pretty robust and includes email marketing, landing page creation, social media management/integration and more.

Cons

You can only view one client sub account at a time. The process of applying multiple filters for segmenting is a bit cumbersome as well.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10

Recommendations to others considering iContact Pro Automation

If you want excellent support and the ability to easily tie in email marketing, social media and landing page creation in one tool, you should consider iContact Pro. It is also a great tool if you do email marketing for multiple clients.

Source: GetApp
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Anonymous
Email Marketing Manager (Marketing and Advertising company, 11-50 employees)
Verified Reviewer

Great Platform for Tight Budgets

2016-11-01

While iContact Pro is not an extremely robust platform it is affordable and provides enough features for small businesses to get started with email marketing.

Pros

Landing pages, Email templates, Workflows, Lead scoring, A/B split testing, API documentation

Cons

no unsubscribe intent survey

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10

Recommendations to others considering iContact Pro Automation

If you're new to email marketing starting with a low cost platform is the way to go. For advanced email marketers with complex campaigns and large budgets I would recommend a larger provider.

Source: GetApp
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Anonymous
Marketing Specialist (Information Technology and Services company, 51-200 employees)
Verified Reviewer

Great Tool - Great Price

2016-11-07

I've been using this tool for work for about 2 months now, with the Salesforce integration. The quality of the integration overall is strong, and really comes in handy when the web-site tracking is set up.

Pros

Workflows are a great feature of this platform, and can be used in many different ways.

Cons

I feel like the platform is still a bit young, and so sometimes there are kinks in the way things are done that require workarounds.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Frequency of use: Daily

Likelihood to recommend

9/10

Recommendations to others considering iContact Pro Automation

It's probably the best platform for the price, and it's flexibility really puts it above the rest.

Source: GetApp
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Anonymous
Digital Marketing/Sales (Maritime company, 11-50 employees)
Verified Reviewer

Experience with iContact Pro

2016-11-07

For client emails, I usually export the report via Excel and send to my salespeople.

Pros

Much better than iContact basic, crazy didn't know what we were missing. Emilie with customer support has been very helpful throughout the entire year.

Cons

I had an issue with emails being bounced due to one of your servers being blacklisted. It was very difficult to work that week and it really set back my emails.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

7/10

Recommendations to others considering iContact Pro Automation

I like being able to use the HTML area of iContact Pro, it helps me correct mistakes really fast rather than the WYSISYG editor.

Source: GetApp
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Anonymous
Marketing Manager & Finance Specialist (Information Technology and Services company, 11-50 employees)
Verified Reviewer

Good value for the money

2016-11-11

If you're on a budget but still want to implement some marketing automation, it's a great value for your money.

Pros

Customer support is pretty good. The value for the price is the big deal for me.

Cons

Lacks some more sophisticated feature that you might find in HubSpot or Marketto.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10

Recommendations to others considering iContact Pro Automation

Really know what you want out of your marketing automation platform, and be sure to ask those questions specifically before you buy to make sure iContact can accommodate them.

Source: GetApp
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Anonymous
Digital Project Manager (Marketing and Advertising company, 11-50 employees)
Verified Reviewer

Great All-in-one Tool

2016-11-01

The ease of use and the amount of data we receive from each tool make it a valuable resource for our business.

Pros

Easy to use and great support from our account rep

Cons

It takes a little bit of learning to understand it fully, but once you get in the tool, it really is intuitive

Rating breakdown

Value for money
Ease of use
Features
Customer support

Frequency of use: Monthly

Likelihood to recommend

10/10

Recommendations to others considering iContact Pro Automation

Definitely try it out! It has a lot of support backing the tool , so you're never alone when starting off or trying out a new portion of the system.

Source: GetApp
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Anonymous
Global Marketing Coordinator (Logistics and Supply Chain company, 1001-5000 employees)
Verified Reviewer

Great Email Marketing Platform

2016-11-01

It's so easy to use !

Pros

Easy to use Message reach the targeted audience Details Stats

Cons

Geolocation targeting is still not available

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10

Recommendations to others considering iContact Pro Automation

Give it a try! They offer a free trial which allows you to try all their features.

Source: GetApp
Helpful?   Yes   No
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