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iContact vs ActiveCampaign Comparison

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Overview

Category Leaders

iContact's easy-to-use platform provides you with the tools to grow your business anytime, anywhere. To create your iContact...

Category Leaders

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from

No info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

9

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

318

162

45

5

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

5

4

3

2

1

907

295

46

17

14

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

Pros

I enjoy that iContact is easy to use, intuitive, and a great price for all that is packed into what you get. You also get great customer service with them.
I like its enhanced features and how easy it has been to adapt to it. I like the customer service representatives and their willingness to help and answer all my questions.
You can allow this program to deal with emails instead of answering each on yourself. It's really a wonderful program and a huge help with your email returns.

Pros

I love how I can look after my community with personalised emails, other features like tags and links with website are very useful for CRM.
Hands down it has the most capabilities that I was looking for, with ability to really customize and tailor your automations and email sequences. It was easy to use and extremely reliable.
ActiveCampaign has integrated easily and perfectly into my business so far - with great success for my first campaigns both in terms of open rates and engagement as well as revenue.

Cons

I had to double enter a lot of info with my fundraising software and then to i-contact. There was a lack of integration that I found frustrating.
They tried to steal another month of billing and made me dispute with my CC company.
Even though the charity I worked with started using another service, iContact demanded payment for a period of time after we had made the switch. I personally found that in poor taste.

Cons

And that hurt our webinar registration for that week (which was a bummer) and we found out about this on the day of the webinar.
The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt.
I've a problem to pay for my upgrade plan due to an currency problem. The website automatically converts the price to my local currency.
  • Vendor responds to reviews
  • Last review21 days ago
  • Vendor responds to reviews
  • Last review2 days ago

Key features

  • Total features66
  • AB Testing
  • API
  • Access Controls/Permissions
  • Accounting
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Assessment Management
  • Auto-Responders
  • Automated Scheduling
  • Automatic Lead Distribution
  • Behavior Tracking
  • Bulk Send
  • CAN SPAM Compliance
  • CRM
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Chat/Messaging
  • Click Tracking
  • Collaboration Tools
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Customer Database
  • Customer History
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Demographic Data
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Tracking
  • Event Triggered Actions
  • Forms Management
  • Geolocation
  • Graphical Workflow Editor
  • Heatmaps
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Multi-Channel Marketing
  • Multi-Company
  • Multiple User Accounts
  • Multivariate Testing
  • Newsletter Management
  • Performance Management
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Preview Functionality
  • Question Branching
  • Question Library
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Rules-Based Workflow
  • SMS Marketing Managment
  • SMS Messaging
  • Sales Pipeline Management
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Performance Management
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • URL Customization
  • Unsubscribe Database
  • User Management
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management
  • Total features111
  • AB Testing
  • API
  • Access Controls/Permissions
  • Accounting
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Assessment Management
  • Auto-Responders
  • Automated Scheduling
  • Automatic Lead Distribution
  • Behavior Tracking
  • Bulk Send
  • CAN SPAM Compliance
  • CRM
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Chat/Messaging
  • Click Tracking
  • Collaboration Tools
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Customer Database
  • Customer History
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Demographic Data
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Tracking
  • Event Triggered Actions
  • Forms Management
  • Geolocation
  • Graphical Workflow Editor
  • Heatmaps
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Alerts
  • Mobile Optimized Emails
  • Multi-Channel Marketing
  • Multi-Company
  • Multiple User Accounts
  • Multivariate Testing
  • Newsletter Management
  • Performance Management
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Preview Functionality
  • Question Branching
  • Question Library
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Rules-Based Workflow
  • SMS Marketing Managment
  • SMS Messaging
  • Sales Pipeline Management
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Performance Management
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • URL Customization
  • Unsubscribe Database
  • User Management
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations60
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations336
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

iContact vs. ActiveCampaign

See how iContact and ActiveCampaign stack up against each other by comparing features, pricing, ratings, integrations, security & more.