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iContact vs Attribution Comparison

Overview

iContact serves any size business and allows for the creation of email newsletters, RSS feeds, surveys, autoresponders, and...

Attribution is a full funnel conversion & revenue tracking solution that provides marketers with a dashboard snapshot of...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$14.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$499.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

313

161

43

5

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

4.8

(11)

5

4

3

2

1

9

2

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

Their new GUI is super easy to use, and makes it really easy to create click-worthy communication to your customer/prospect. Their reporting and analysis is AMAZING.
The formatting templates are also user friendly and produce great results. I like that you can now edit imported emails to check if they are good.
The thing I like the most about iContact is that they make email marketing easy and fun to do. My emails have never looked so good and its all because of them.

Pros

I loved the ease of use and the dashboard that was incredibly easy to understand.
The ease with which you can understand multi-attribution is very impressive.
Cost data integrations with major ad networks & ability to apply multi-touch attribution. Also appreciate the ability to manually upload spend for one off campaigns run on smaller networks.

Cons

It is frustrating that iContact makes changes, and I receive no notification about them.
Initially during the on-boarding process, they boasted a lot about the features and no suspensions, but once we paid and on-boarded the struggle started.
Even though the charity I worked with started using another service, iContact demanded payment for a period of time after we had made the switch. I personally found that in poor taste.

Cons

There's no keyword level data from AdWords being passed into Attribution App (AA). A small number of times AA doesn't show any data for a lead at all which can be frustrating.
Campaign level data restriction can inhibit granular ad group level tracking. Daunting interface at first.
I really don't see a lot of bad parts about Attribution.
  • Vendor responds to reviews
  • Last review2 days ago
  • Vendor responds to reviews
  • Last review3 months ago

Key features

  • Total features52
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Assessment Management
  • Auto-Responders
  • Behavior Tracking
  • Bulk Send
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Click Tracking
  • Collaboration Tools
  • Configurable Workflow
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Tracking
  • Custom Fields
  • Custom Forms
  • Custom Landing Pages
  • Customer History
  • Customer Segmentation
  • Customizable Templates
  • Data Filtering
  • Demographic Data Collection
  • Design Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Tracking
  • Goal Setting / Tracking
  • Graphical Workflow Editor
  • Landing Page Templates
  • Mailing List Management
  • Mobile Integration
  • Multiple User Accounts
  • Performance Management
  • Performance Reports
  • Permission Management
  • ROI Analytics
  • RSS Feeds
  • Real Time Analytics
  • Real Time Data
  • Retention Management
  • Revenue Management
  • Rules-Based Workflow
  • Social Media Integration
  • Social Network Marketing
  • Subscription Management
  • Tagging
  • Template Management
  • Third Party Integration
  • User Management
  • Visitor Tracking
  • Visual Analytics
  • Web Analytics
  • Workflow Management
  • eCommerce Integration
  • Total features16
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Assessment Management
  • Auto-Responders
  • Behavior Tracking
  • Bulk Send
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Click Tracking
  • Collaboration Tools
  • Configurable Workflow
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Tracking
  • Custom Fields
  • Custom Forms
  • Custom Landing Pages
  • Customer History
  • Customer Segmentation
  • Customizable Templates
  • Data Filtering
  • Demographic Data Collection
  • Design Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Tracking
  • Goal Setting / Tracking
  • Graphical Workflow Editor
  • Landing Page Templates
  • Mailing List Management
  • Mobile Integration
  • Multiple User Accounts
  • Performance Management
  • Performance Reports
  • Permission Management
  • ROI Analytics
  • RSS Feeds
  • Real Time Analytics
  • Real Time Data
  • Retention Management
  • Revenue Management
  • Rules-Based Workflow
  • Social Media Integration
  • Social Network Marketing
  • Subscription Management
  • Tagging
  • Template Management
  • Third Party Integration
  • User Management
  • Visitor Tracking
  • Visual Analytics
  • Web Analytics
  • Workflow Management
  • eCommerce Integration

Integrations

  • Total integrations57
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk
  • Total integrations23
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

iContact vs. Attribution

See how iContact and Attribution stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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