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iContact vs Campaign Monitor by Marigold Comparison

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Overview

Category Leaders

iContact's easy-to-use platform provides you with the tools to grow your business anytime, anywhere. To create your iContact...

Category Leaders

Campaign Monitor by Marigold is the leading provider of professional-grade email marketing and automation software for growing businesses

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

14

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

9

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

585

5

4

3

2

1

347

182

49

5

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

4.5

491

5

4

3

2

1

317

135

31

6

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

Pros

You can allow this program to deal with emails instead of answering each on yourself. It's really a wonderful program and a huge help with your email returns.
I like its enhanced features and how easy it has been to adapt to it. I like the customer service representatives and their willingness to help and answer all my questions.
I enjoy that iContact is easy to use, intuitive, and a great price for all that is packed into what you get. You also get great customer service with them.

Pros

Campaign Monitor is an excellent email automation tool that is user-friendly and easy to use. It has an intuitive interface, great customer support, and comprehensive analytics.
Although testing on the likes of litmus is great, Campaign monitor gives the ability to test emails EXACTLY. This has been excellent for development and my learning about email code.
The ease of use, depth of reporting, and helpful support team. I like the ability to change and alter the campaign up until the last minute, even if delivery has been scheduled.

Cons

I had to double enter a lot of info with my fundraising software and then to i-contact. There was a lack of integration that I found frustrating.
They tried to steal another month of billing and made me dispute with my CC company.
Even though the charity I worked with started using another service, iContact demanded payment for a period of time after we had made the switch. I personally found that in poor taste.

Cons

We disliked that the platform seemed to be split between different names. Sometimes the login would redirect us to another website which was a bit weird.
Some parts of the UI are cumbersome and feel stuck in another internet era. Some services can be very pricey if you don't have a subscription.
Some features and configurations can be a bit hard to figure out without a fairly technical background. Email builder templates felt a bit restrictive in terms of styling and formatting options.
  • Vendor responds to reviews
  • Last review24 days ago
  • Vendor responds to reviews
  • Last review3 days ago

Key features

  • Total features67
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Recommendations
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Segmentation
  • Social Media Integration
  • Spam Blocker
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Workflow Management
  • Total features69
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Recommendations
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Segmentation
  • Social Media Integration
  • Spam Blocker
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Workflow Management

Integrations

  • Total integrations105
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations395
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

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Mike H.

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

iContact logo

iContact

iContact is by far the most powerful email and marketing automation service available.

Reviewed 6 years ago

We are able to automate our email campaign based on user actions and engagement. This frees up our sales team to sell and not be bogged down by sending emails.

Pros

The workflows are a very powerful way to automate your marketing. No other service provider can match iContact's workflows for ease of use and functionality.

Cons

I have no complaints about iContact. The service works very well and the customer support is better than what I received from Constant Contact.

AL
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Anna L.

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

iContact logo

iContact

Have worked with iContact for about a year now--wonderful experience!

Reviewed 6 years ago
Pros

The software itself is easy to use, and the help from the iContact Strategic Advisor each month is really helping us maximize our campaigns. There are many included features.

Cons

The only thing I dislike about iContact is the inability to edit a campaign that has already been scheduled. (You need to un-schedule the campaign, edit, and then re-schedule, which means duplicating some actions.)

AR
AvatarImg

Verified reviewer

Construction, 11-50 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

iContact logo

iContact

Intuitive and Easy to Use Program

Reviewed 4 years ago

We can quickly and efficiently launch email campaigns with the software.

Pros

The software is so easy to use with little to no training. The features and functions are logically placed on the dashboard and each screen walks you through the next step so you can have your email campaign up and running in no time.

Cons

There are really no analytics available to gain more insight into campaign performance and audience engagement.

Vendor response

Hello, Thank you for taking the time to leave some feedback for us, we greatly appreciate it. All the best, Carlos, Customer Marketing Manager

LS
AvatarImg

Luca S.

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

iContact logo

iContact

We have used a couple different services over the years and iContact has been the best so far.

Reviewed 6 years ago
Pros

Ease of use. The platform makes for easy sends, analytics and management of account. I like the ability to see all your sends and analytics on one page.

Cons

No automatic triggers to notify you if you have gone over your credit allotment. You need to monitor and manage your sends on your own.

Vendor response

Thank you for your review, Luca. We're thrilled that you're finding the platform so easy to use. We strive to provide the best user experience in the industry! We also appreciate your feedback around automatic notifications within your account. You'll be happy to hear that we've installed a limit alert banner within user accounts to help notify users. If for some reason you are not seeing this alert, feel free to reach out to your service representative or contact our support team and we'll be happy to provide a fix. Thanks for being a loyal customer!

AR
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Verified reviewer

11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

iContact logo

iContact

iContact is used by my company to send thousands of emails.

Reviewed 6 years ago
Pros

Customer service. Ease of use. Organization. Automoation & Customization. Great for marketing. Low cost solution.

Cons

Campaign reporting. Some design/layout functionalities - if possible a more detailed layout and sleeker buttons would go a long way.

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Josh C.

Computer Software, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

iContact logo

iContact

Power, Intuitive Email Marketing Tool

Reviewed 6 years ago

With iContact, we conduct outbound marketing to prospects, manage drip marketing campaigns, communicate with our existing customers about operational issues, and more. Once fully set up, it's all you really need to create and manage branded sales/marketing/communication plans all in one place.

Pros

I love how easy it is to create and organize campaigns. I've worked with several other platforms, and iContact does a great job of balancing simplicity of use with powerful features. While there are plenty of great email templates, their WYSIWYG editor allows anyone to create beautiful messaging in line with their brand.

Cons

Campaign reporting leaves a lot to be desired, and syncing with Salesforce has not been as quick/easy as I expected.

LF
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Lorenzo F.

Entertainment, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

iContact logo

iContact

Good but not great

Reviewed 5 years ago
Pros

It has a wide variety of templates available, helping to customize newsletters according to the segment you want to target

Cons

Compared to competitors, it has less features available. Customer service was not reactive when we had an issue with optimizing our campaign

Vendor response

Hello Lorenzo, Thank you very much for your feedback, we appreciate that you took the time. All the best, Carlos, Customer Marketing Manager

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Peter M.

Computer Software, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

iContact logo

iContact

Email and Marketing Campaings

Reviewed 5 years ago
Pros

Icontact provided us with sufficient training and information when deciding on email/marketing campaign software to integrate with Salesforce

Cons

As of this moment there is nothing negative that we have found.

SB
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Stacey B.

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

iContact logo

iContact

Great

Reviewed 6 years ago
Pros

We use this platform for all of it's available content... emails, social posting and campaign utilization. It's been great!

Cons

Campaigns can be difficult to build and embed in websites, but once you figure it out steps can be easily followed.

Vendor response

Hi Stacey! We're glad to hear iContact has been a great fit for you and your team. It's good to know you've been able to utilize the wide range of services we have to offer within the application and we can't wait to hear what you think about some of the new things we've been working on. It definitely takes a bit of time to learn the process, but we're working on new ways to support our customers by adding helpful tips and tricks throughout the application and of course, our support team is available to walk you through anything you need help with. Hit them up at: https://www.icontact.com/support.

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Michelle M.

11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

iContact logo

iContact

I use iContact every day for work.

Reviewed 6 years ago
Pros

It's easy to use! iContact eliminates duplicate recipients. I love the tracking system on my email campaigns.

Cons

I understand changes and updates are necessary but for every change iContact makes - it slows me down in my marketing campaign composing.

Vendor response

Hi Michelle, We are so happy to hear that you love using our tracking system! It's so important for businesses to not only send emails to their contacts, but keep track of what happens to them after the send button has been pressed. You make a very good point, there is always a bit of a learning curve when changes are released into the system. This feedback has been noted so that we can take it into account as we work on new features going forward.

LR
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Lee R.

Apparel & Fashion, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

iContact logo

iContact

It allows us to touch base with our customers in a creative way

Reviewed 6 years ago

Reaching my customers in a fun creative way!

Pros

Love the new designs - very fresh and modern looks, and even suggestions to create a great email campaign (with higher open rates)

Cons

I wish there were more drop & go functions -- but maybe I need to schedule a lesson to show me the new functions.

AR
AvatarImg

Verified reviewer

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

iContact logo

iContact

iContact, great e-mail software

Reviewed 6 years ago
Pros

I like that it does make e-mailing mass lists easy, you can do A/B testing or whatnot, and customize a campaign.

Cons

I wish there was more flexibility in the design side. It felt very rigid with everything, and limited mobility.

Vendor response

Thank you for taking the time to write this review! We're excited to hear that you have been taking advantage of our A/B split testing feature. This is a great way to find out what your contacts will respond to best, before releasing your message to everyone. We appreciate the comments about needing more design flexibility. We will get this to our Product Management team so that it can be reviewed for possible updates in a future release. If you have any more specifics on what you would like to be able to do, please don't hesitate to pass those along to our support team!

ML
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Maria Lenin L.

11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

iContact logo

iContact

Your Email Marketing Partner with easy to use tools

Reviewed 5 years ago
Pros

An ideal email marketing software that lets you create newsletters easily with its easy to use application. Manage your contacts by creating lists with contacts that match your campaign. What i like about icontact is that aside from uploading or grag and drop option for adding contacts is that it has a sign up form feature thatyou can embed in your website. When a customer signs up the information goes straight to your contact list. Create your email content easily with its content creator tool with thousands of themes or designs to choose from. Add links, images and texts to the content with its drag and drop tool feature and create designs that match your campaign perfectly.

Cons

The csv file should be compatible to add contacts. It is easier to add one by one or download their file and add your contacts for an easier upload. If you have existing excel files with thousands of contacts, it may not work. Fixing your contacts file might take longer especially if you have thousands of subscribers.

SM
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Sudhakar M.

Computer Software, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

iContact logo

iContact

Best tool for Professional Email Marketers.

Reviewed 5 years ago

I have been user of iContact Email marketing software used to send my daily newsletters. The speed of delivery and inbox rate is good here but we should take care of out list. If our list contains hards, spammers there is a chance of blocking our account. Customer support is way good comparing with others in the market.

Pros

As an email marketer the Quality of iContact Email Marketing software is awesome. No need to worry about inbox rate unless our list is bad. Inbox rate and delivery of campaign is good.

Cons

Pricing is least thing i don't like here. There are good alternatives available for lower price if we consider low cost softwares.

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Mita S.

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

iContact logo

iContact

I have been using this for media outreach (mostly) and it is easy to use and quite intuitive.

Reviewed 6 years ago
Pros

I like that it is "plug and play" and idiot-proof. I like the fact that you can customise it better and also that you can share on social media.

Cons

There are some glitches in the social media platform and a few campaign adjustments that you need to go back to the team to make but that goes to the safety and security of the features.

Vendor response

Hi Mita. Thank you for being such a loyal customer! We're happy to hear that you enjoy how intuitive and simple the platform is to use. We greatly appreciate your feedback, so we'll keep your feedback about the social glitches in mind as we continue to evolve the offering. Also, please feel free to reach out to our support if you continue to encounter these. Thanks!

RM
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Robert M.

Graphic Design, self-employed

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

iContact logo

iContact

As Easy as using a DND Website Builder

Reviewed 3 years ago

iContact wasn't the best email campaign manager when I fist started using it several years ago, but it has since developed into a great program that is equal to its competitors in every feature that I utilize.

Pros

The new templates are super easy to use and make for very easy team collaboration, even when members of a team are very inexperienced with iContact.

Cons

iContact doesn't have the name recognition that Constant Contact has or even Wordpress to some extent. Thus, I do run into problems trying to convince others that iContact works just as well (and in some cases, better) than those others.

YM
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Yoshiko M.

Electrical/Electronic Manufacturing, 51-200 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

iContact logo

iContact

With iContact, we have expanded our capability of email marketing.

Reviewed 6 years ago

We receive one free template creation.

Pros

We used to use Constant Contact but with iContact, we can add segment and work flow. to each campaign. We can target audience which has resulted in better open rate. Also, iContact can develop one customized template per month.

Cons

They do not have survey feature at this point so we have to subscribe another service for that matter.

Vendor response

Hello Yoshiko, Thank you for using our iContact Pro product! With a managed iContact Pro account you can redeem a monthly free customized template, and access Workflow automations. It¿s fantastic that you have seen better open rates using our services. We are in the process now of adding automations to our iContact accounts as well. This will allow all of our customers to utilize this feature, along with segmentation, to better target their audience.

MW
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Mitchell W.

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

iContact logo

iContact

It's been good. They get the job done and are always friendly when any issues arise.

Reviewed 6 years ago
Pros

The feature that helps us the most is the campaign generator. You can create a list of emails that are sent to a specified audience. Whenever that audience needs to be updated, just drop them in and it generates. It's great.

Cons

Honestly, I don't really like any of the email templates. I think they're all kind of corny-looking. The only template I liked to use was the "create-your-own" and they've unfortunately taken that away.

KR
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Kendra R.

Education Management, 5,001-10,000 employees

Used other for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

iContact logo

iContact

iContact Review

Reviewed 3 years ago

My experience with iContact was good and was the first email marketing software I ever used. It was very easy and quick to get started and set up an email campaign. I was also able to create themed templates for other to use to create email communications.

Pros

iContact is easy to use, even for those who may not be very tech savvy.

Cons

The features may be a little limited compared to Mail Chimp. Mail chimp also offers more third party integrations.

Vendor response

Hello Kendra, We very much appreciate that you took the time to leave this valuable feedback for us. We look forward to making continued improvements to our platform for you and look forward to serving you more in the years to come. All the best, Carlos, Customer Marketing Manager

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Jason L.

51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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iContact logo

iContact

Powerful tool to send messages and manage lists. Also the iContact for Salesforce instance is great.

Reviewed 6 years ago
Pros

Lots of templates, easy to use, and very easy to train users on emails/lists/template management. I've used it in three organizations and highly recommend it for small businesses.

Cons

I'd like an add-on for basic marketing automation -- e.g. if an email is not opened after 5 days, set up a campaign to send a follow-up v if an email is opened and the transaction isn't completed, send a separate follow-up message.

Vendor response

Hello Jason, Thanks so much for the review, we're thrilled to hear that iContact is working so well for you in multiple organizations and that you've had an easy time training users on our product. We have some great news for you, as part of our 2018 plan, we're working on adding several automation features. We can¿t wait to make these features available to our customers, and we hope that you will continue to give us your feedback along the way!

AR
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Verified reviewer

Marketing and Advertising, 11-50 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

iContact logo

iContact

Great email marketing software

Reviewed 3 years ago

We send email marketing campaigns for multiple clients, I feel good and confident while using it

Pros

Í’ve been using icontact for a lot of time, maybe more than 10 years, so I know how that platform has evolved over the time, current features are great, you can even make landing pages in there, I love features like a/b testing and marketing automation

Cons

Sometimes, icontact blocks you when you upload new databases, I know they want to keep a good reputation and make sure users are not sending spam, but from a user side, sometimes it is really hard to wait for icontact validation before sending a campaign

BQ
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Barbara Q.

Airlines/Aviation, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

iContact logo

iContact

It was a very helpful tool, especially when they change the UX features.

Reviewed 6 years ago

It's cheap, neat, it's easy to use and gets the job done! When we used we could create a large and high-quality database of clients. We could also manage a lot of email marketing campaign with a large number of people with personalized content, and the ROI was huge.

Pros

It's really cheap, easy to use and it works with no problems at all. We had it for almost 3 years and never experienced an error, bug or anything else that could have resulted in a bad case scenario for us. Also, the customer support team is really kind and considerate.

Cons

It doesn't have too much space for customization, and the templates are kinda plain. Also, the new interface was really delayed in comparison to its competition that already had drag an drop customization and a large number of quality templates. It also lacks quality analytics reports (it's really basic) and it's short of integrations with some CRMs.

Vendor response

Hi Barbara. Thank you for your review! We're happy to hear that we've delivered value with our reliability and ease-of use. Our team takes a lot of pride in helping customers succeed. We also appreciate your suggestions around analytics and CRM integrations. We're constantly looking for ways to evolve our platform, so we will keep your feedback top of mind. Thanks!

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William W.

11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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iContact

iContact has helped us an incredible amount with everything you need for email marketing!

Reviewed 6 years ago

Our whole email marketing campaign has benefited from this causing our company to succeed. Complaints have gone done and our open rates have gone up. iContact provides great advice whether you're just starting out in e-marketing or have been doing this a long time. We're able to fine tune our emails and get valuable insight from them.

Pros

The ease of use and the amount of help/advice they're able to provide. The customer service is fantastic. With the help of our strategic advisor, we've have great success in e-marketing: lowering our compliant rate, raising our open rates, and putting out a good product that keeps people engaged! And we don't get blocked by major email service providers because our compliant rate is low. The software is easy to use and has great customization from creating your own email and lists to scheduling emails in advanced. There's also the option to integrate via their API and automatically upload leads in real time which is a great feature.

Cons

The new iContact dashboard is very nice and responsive but since it is new, you can find some bugs in the system. I'm sure this will get resolved soon so this isn't a big issue. We're always able to send our emails so that's the most important thing.

DA
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Daniel A.

Insurance, 201-500 employees

Used weekly for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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iContact

Great reporting and great features

Reviewed 3 years ago

Love it. It's easy to use and the reporting options make my post-campaign job easy. In past jobs I've used Mailchimp and Constant Contact, however iContact is much better in my opinion. There are less restrictions on designing the email while still having an easy to use WYSIWYG with drag and drop functionality.

Pros

The reporting. When I need to throw stats on Power Point I just take a screen shot of the results page. It also has the ability to compare the results of multiple messages with just a couple clicks. Everything is well formatted, graphical and very informative.

Cons

Can get cluttered if you are sending a bunch of emails. We send emails on behalf of dozens of clients, often the same subject line. I'd love a way to better organize our drafts and our sent messages.

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Lane C.

Telecommunications, 10,001+ employees

Used weekly for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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iContact

Email Marketing Automation Platform

Reviewed 2 years ago

Enhance email marketing automation by sending and managing emails deliverability.

Pros

iContact makes it super easy to send large volume of outbound marketing emails rapidly.

Cons

Do not have great focus on global enterprise corporations.

Vendor response

Lane, thank you for taking the time to review our platform! We will make sure to pass along your feedback to our internal teams.

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Scott O.

Computer Software,

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Campaign Monitor by Marigold

Campaign Monitor is the best ESP yet

Reviewed 9 years ago

I switched Trade Ideas from iContact to Campaign Monitor in Q3 2014 and haven't looked back. The interface is not only modern, but extremely efficient – example: conducting several types of A/B tests with any send is right in the sending workflow and not a complicated process.

Pros

The customer service and support are very quick to respond with a helpful solution. The templating and editing interface is powerful and purposefully limited, making for very fast creation of great looking, responsive emails. We can import our own templates when needed, however I haven't bothered doing so yet. The A/B testing and email send reporting is excellent and intuitive. Campaign Monitor has added additional automation features just in the short time I've been with them, increasing their value to me as an ESP.

Cons

Not much, really. Some additional automation features and more advanced segmentation/list splitting would be about all I'd ask for so far.

Vendor response

Thanks for the great review. We hope to continue to increase our value to you!