iContact vs Campaign Monitor Comparison

The software itself is easy to use, and the help from the iContact Strategic Advisor each month is really helping us maximize our campaigns. There are many included features.

The only thing I dislike about iContact is the inability to edit a campaign that has already been scheduled. (You need to un-schedule the campaign, edit, and then re-schedule, which means duplicating some actions.)

The software is so easy to use with little to no training. The features and functions are logically placed on the dashboard and each screen walks you through the next step so you can have your email campaign up and running in no time.

There are really no analytics available to gain more insight into campaign performance and audience engagement.

Hello, Thank you for taking the time to leave some feedback for us, we greatly appreciate it. All the best, Carlos, Customer Marketing Manager

Ease of use. The platform makes for easy sends, analytics and management of account. I like the ability to see all your sends and analytics on one page.

No automatic triggers to notify you if you have gone over your credit allotment. You need to monitor and manage your sends on your own.

Thank you for your review, Luca. We're thrilled that you're finding the platform so easy to use. We strive to provide the best user experience in the industry! We also appreciate your feedback around automatic notifications within your account. You'll be happy to hear that we've installed a limit alert banner within user accounts to help notify users. If for some reason you are not seeing this alert, feel free to reach out to your service representative or contact our support team and we'll be happy to provide a fix. Thanks for being a loyal customer!

Customer service. Ease of use. Organization. Automoation & Customization. Great for marketing. Low cost solution.

Campaign reporting. Some design/layout functionalities - if possible a more detailed layout and sleeker buttons would go a long way.

I love how easy it is to create and organize campaigns. I've worked with several other platforms, and iContact does a great job of balancing simplicity of use with powerful features. While there are plenty of great email templates, their WYSIWYG editor allows anyone to create beautiful messaging in line with their brand.

Campaign reporting leaves a lot to be desired, and syncing with Salesforce has not been as quick/easy as I expected.

Icontact provided us with sufficient training and information when deciding on email/marketing campaign software to integrate with Salesforce

As of this moment there is nothing negative that we have found.

It has a wide variety of templates available, helping to customize newsletters according to the segment you want to target

Compared to competitors, it has less features available. Customer service was not reactive when we had an issue with optimizing our campaign

Hello Lorenzo, Thank you very much for your feedback, we appreciate that you took the time. All the best, Carlos, Customer Marketing Manager

It's easy to use! iContact eliminates duplicate recipients. I love the tracking system on my email campaigns.

I understand changes and updates are necessary but for every change iContact makes - it slows me down in my marketing campaign composing.

Hi Michelle, We are so happy to hear that you love using our tracking system! It's so important for businesses to not only send emails to their contacts, but keep track of what happens to them after the send button has been pressed. You make a very good point, there is always a bit of a learning curve when changes are released into the system. This feedback has been noted so that we can take it into account as we work on new features going forward.

We use this platform for all of it's available content... emails, social posting and campaign utilization. It's been great!

Campaigns can be difficult to build and embed in websites, but once you figure it out steps can be easily followed.

Hi Stacey! We're glad to hear iContact has been a great fit for you and your team. It's good to know you've been able to utilize the wide range of services we have to offer within the application and we can't wait to hear what you think about some of the new things we've been working on. It definitely takes a bit of time to learn the process, but we're working on new ways to support our customers by adding helpful tips and tricks throughout the application and of course, our support team is available to walk you through anything you need help with. Hit them up at: https://www.icontact.com/support.

Love the new designs - very fresh and modern looks, and even suggestions to create a great email campaign (with higher open rates)

I wish there were more drop & go functions -- but maybe I need to schedule a lesson to show me the new functions.

I like that it does make e-mailing mass lists easy, you can do A/B testing or whatnot, and customize a campaign.

I wish there was more flexibility in the design side. It felt very rigid with everything, and limited mobility.

Thank you for taking the time to write this review! We're excited to hear that you have been taking advantage of our A/B split testing feature. This is a great way to find out what your contacts will respond to best, before releasing your message to everyone. We appreciate the comments about needing more design flexibility. We will get this to our Product Management team so that it can be reviewed for possible updates in a future release. If you have any more specifics on what you would like to be able to do, please don't hesitate to pass those along to our support team!

The workflows are a very powerful way to automate your marketing. No other service provider can match iContact's workflows for ease of use and functionality.

I have no complaints about iContact. The service works very well and the customer support is better than what I received from Constant Contact.

As an email marketer the Quality of iContact Email Marketing software is awesome. No need to worry about inbox rate unless our list is bad. Inbox rate and delivery of campaign is good.

Pricing is least thing i don't like here. There are good alternatives available for lower price if we consider low cost softwares.

I like that it is "plug and play" and idiot-proof. I like the fact that you can customise it better and also that you can share on social media.

There are some glitches in the social media platform and a few campaign adjustments that you need to go back to the team to make but that goes to the safety and security of the features.

Hi Mita. Thank you for being such a loyal customer! We're happy to hear that you enjoy how intuitive and simple the platform is to use. We greatly appreciate your feedback, so we'll keep your feedback about the social glitches in mind as we continue to evolve the offering. Also, please feel free to reach out to our support if you continue to encounter these. Thanks!

The new templates are super easy to use and make for very easy team collaboration, even when members of a team are very inexperienced with iContact.

iContact doesn't have the name recognition that Constant Contact has or even Wordpress to some extent. Thus, I do run into problems trying to convince others that iContact works just as well (and in some cases, better) than those others.

We used to use Constant Contact but with iContact, we can add segment and work flow. to each campaign. We can target audience which has resulted in better open rate. Also, iContact can develop one customized template per month.

They do not have survey feature at this point so we have to subscribe another service for that matter.

Hello Yoshiko, Thank you for using our iContact Pro product! With a managed iContact Pro account you can redeem a monthly free customized template, and access Workflow automations. It¿s fantastic that you have seen better open rates using our services. We are in the process now of adding automations to our iContact accounts as well. This will allow all of our customers to utilize this feature, along with segmentation, to better target their audience.

The feature that helps us the most is the campaign generator. You can create a list of emails that are sent to a specified audience. Whenever that audience needs to be updated, just drop them in and it generates. It's great.

Honestly, I don't really like any of the email templates. I think they're all kind of corny-looking. The only template I liked to use was the "create-your-own" and they've unfortunately taken that away.

iContact is easy to use, even for those who may not be very tech savvy.

The features may be a little limited compared to Mail Chimp. Mail chimp also offers more third party integrations.

Hello Kendra, We very much appreciate that you took the time to leave this valuable feedback for us. We look forward to making continued improvements to our platform for you and look forward to serving you more in the years to come. All the best, Carlos, Customer Marketing Manager

Lots of templates, easy to use, and very easy to train users on emails/lists/template management. I've used it in three organizations and highly recommend it for small businesses.

I'd like an add-on for basic marketing automation -- e.g. if an email is not opened after 5 days, set up a campaign to send a follow-up v if an email is opened and the transaction isn't completed, send a separate follow-up message.

Hello Jason, Thanks so much for the review, we're thrilled to hear that iContact is working so well for you in multiple organizations and that you've had an easy time training users on our product. We have some great news for you, as part of our 2018 plan, we're working on adding several automation features. We can¿t wait to make these features available to our customers, and we hope that you will continue to give us your feedback along the way!

Í’ve been using icontact for a lot of time, maybe more than 10 years, so I know how that platform has evolved over the time, current features are great, you can even make landing pages in there, I love features like a/b testing and marketing automation

Sometimes, icontact blocks you when you upload new databases, I know they want to keep a good reputation and make sure users are not sending spam, but from a user side, sometimes it is really hard to wait for icontact validation before sending a campaign

It's really cheap, easy to use and it works with no problems at all. We had it for almost 3 years and never experienced an error, bug or anything else that could have resulted in a bad case scenario for us. Also, the customer support team is really kind and considerate.

It doesn't have too much space for customization, and the templates are kinda plain. Also, the new interface was really delayed in comparison to its competition that already had drag an drop customization and a large number of quality templates. It also lacks quality analytics reports (it's really basic) and it's short of integrations with some CRMs.

Hi Barbara. Thank you for your review! We're happy to hear that we've delivered value with our reliability and ease-of use. Our team takes a lot of pride in helping customers succeed. We also appreciate your suggestions around analytics and CRM integrations. We're constantly looking for ways to evolve our platform, so we will keep your feedback top of mind. Thanks!

An ideal email marketing software that lets you create newsletters easily with its easy to use application. Manage your contacts by creating lists with contacts that match your campaign. What i like about icontact is that aside from uploading or grag and drop option for adding contacts is that it has a sign up form feature thatyou can embed in your website. When a customer signs up the information goes straight to your contact list. Create your email content easily with its content creator tool with thousands of themes or designs to choose from. Add links, images and texts to the content with its drag and drop tool feature and create designs that match your campaign perfectly.

The csv file should be compatible to add contacts. It is easier to add one by one or download their file and add your contacts for an easier upload. If you have existing excel files with thousands of contacts, it may not work. Fixing your contacts file might take longer especially if you have thousands of subscribers.

The reporting. When I need to throw stats on Power Point I just take a screen shot of the results page. It also has the ability to compare the results of multiple messages with just a couple clicks. Everything is well formatted, graphical and very informative.

Can get cluttered if you are sending a bunch of emails. We send emails on behalf of dozens of clients, often the same subject line. I'd love a way to better organize our drafts and our sent messages.

The ease of use and the amount of help/advice they're able to provide. The customer service is fantastic. With the help of our strategic advisor, we've have great success in e-marketing: lowering our compliant rate, raising our open rates, and putting out a good product that keeps people engaged! And we don't get blocked by major email service providers because our compliant rate is low. The software is easy to use and has great customization from creating your own email and lists to scheduling emails in advanced. There's also the option to integrate via their API and automatically upload leads in real time which is a great feature.

The new iContact dashboard is very nice and responsive but since it is new, you can find some bugs in the system. I'm sure this will get resolved soon so this isn't a big issue. We're always able to send our emails so that's the most important thing.

I have been working with the iContact Premier Services team to build a suppression list and implement a reengagement campaign. This is helping our emails reach the inboxes of customers and prospects that had stopped receiving our emails. The Premier Services team has been great to work with and have been so helpful with building and executing strategy.

The new email editor is a big improvement but still feels a bit clunky. I also wish there was an easier way to manage bounces - figure out why contacts are bouncing and resolve the problem.

Thanks for the review, Rebecca! Re-engagement campaigns are an incredible way to boost your deliverability, and we¿re thrilled to hear about your success! Reaching the inbox can be a challenge but we are here to help reach as many of your contacts as possible. Regarding the new email editor, we¿re still making improvements to its functionality and addressing bugs. Thank you for your patience with this process! We¿ll have your Strategic Advisor contact you to review your bounced contacts. There are numerous reasons as to why a contact bounces and different types of bounces, so there are several strategies they could suggest. Thanks again for your time and have a great day!

The customer service and support are very quick to respond with a helpful solution. The templating and editing interface is powerful and purposefully limited, making for very fast creation of great looking, responsive emails. We can import our own templates when needed, however I haven't bothered doing so yet. The A/B testing and email send reporting is excellent and intuitive. Campaign Monitor has added additional automation features just in the short time I've been with them, increasing their value to me as an ESP.

Not much, really. Some additional automation features and more advanced segmentation/list splitting would be about all I'd ask for so far.

Thanks for the great review. We hope to continue to increase our value to you!