iContact Email Marketing vs Campaigner Comparison Chart

Summary
Pricing
Details
Top features
Typical customers
Support options
Mobile apps
Android
iPhone/iPad
User reviews
Value for money
Ease of use
Features
Customer support
Users recommended to a colleague
Integrations
Social presence
Facebook
Twitter


Reviews

Anna Levine

Have worked with iContact for about a year now--wonderful experience!

2018-04-10

Pros

The software itself is easy to use, and the help from the iContact Strategic Advisor each month is really helping us maximize our campaigns. There are many included features.

Cons

The only thing I dislike about iContact is the inability to edit a campaign that has already been scheduled.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
iContact Email Marketing Reviews
iContact Email Marketing
Email marketing & social media marketing software
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Shoshana Michel

I've been with iContact for several years now and am happy with all that's offered and their service

2018-04-10

I'm able to put together email campaigns easily.

Pros

Ease in putting together campaigns. Customer service is good and I've always had my questions answered and problems solved when I've contacted them.

Cons

It would be better for me if the maximum number of subscribers for the lowest tier of subscription was higher.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
iContact Email Marketing Reviews
iContact Email Marketing
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Chris Wright

I have been happily using iContact for a number of clients for many years now.

2018-04-10

Excellent analytics suite enables me to fine tune campaigns.

Pros

Ease of interface. The recently introduced dashboard feature is great for obtaining vital information at a glance.

Cons

I'd like to see an easier to use, more modular editor with the templates. Some other services I also use have automated this process more.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
iContact Email Marketing Reviews
iContact Email Marketing
Email marketing & social media marketing software
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Nilesh Waghchoude

Quick & Easy email Marketing

2018-09-04

Pros

We like it's simplicity in creating email campaigns

Cons

Once we set the rule for a segment new campaigns should be able to take it automatically.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
iContact Email Marketing Reviews
iContact Email Marketing
Email marketing & social media marketing software
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Adrianne Rowe

Over all a great experience

2018-04-10

Create way to communicate with my list.

Pros

Ease of use for my list. Competitive pricing. Great customer service. Easy to view at a glance through open and click through rates

Cons

Setting up campaigns and finding things can be a little unwieldy.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
iContact Email Marketing Reviews
iContact Email Marketing
Email marketing & social media marketing software
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Anonymous
( company, 11-50 employees)

iContact is used by my company to send thousands of emails.

2018-04-10

Pros

Customer service. Ease of use. Organization. Automoation & Customization. Great for marketing. Low cost solution.

Cons

Campaign reporting.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
iContact Email Marketing Reviews
iContact Email Marketing
Email marketing & social media marketing software
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Sunil Kumar

IContact Email Marketing Review

2019-03-06

Pros

Best suitable for doing Corporate Marketing Campaigns

Cons

Pricing is way to high, people at Icontact need to work on reducing the pricing

Rating breakdown

Ease of use
Features

Time used: Free Trial

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
iContact Email Marketing Reviews
iContact Email Marketing
Email marketing & social media marketing software
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Josh Cohagen

Power, Intuitive Email Marketing Tool

2017-12-15

With iContact, we conduct outbound marketing to prospects, manage drip marketing campaigns, communicate with our existing customers about operational issues, and more.

Pros

I love how easy it is to create and organize campaigns. I've worked with several other platforms, and iContact does a great job of balancing simplicity of use with powerful features.

Cons

Campaign reporting leaves a lot to be desired, and syncing with Salesforce has not been as quick/easy as I expected.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
iContact Email Marketing Reviews
iContact Email Marketing
Email marketing & social media marketing software
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Stacey Biondo

Great

2018-01-19

Pros

We use this platform for all of it's available content... emails, social posting and campaign utilization.

Cons

Campaigns can be difficult to build and embed in websites, but once you figure it out steps can be easily followed.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No

Response from iContact


Hi Stacey!

We're glad to hear iContact has been a great fit for you and your team. It's good to know you've been able to utilize the wide range of services we have to offer within the application and we can't wait to hear what you think about some of the new things we've been working on.

It definitely takes a bit of time to learn the process, but we're working on new ways to support our customers by adding helpful tips and tricks throughout the application and of course, our support team is available to walk you through anything you need help with. Hit them up at: https://www.icontact.com/support.

iContact Email Marketing Reviews
iContact Email Marketing
Email marketing & social media marketing software
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Matthew Cheetham

Brilliant and easy to use software with the added bonus of HTML export

2018-04-10

Pros

The HTML export tool is brilliant and a great bonus which many other softwares don't have. Page builder templates.

Cons

Managing campaigns and finding things can be difficult on the backend.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No

Response from iContact


Hello Matthew. We are happy to hear that you have been getting such great use out of the ability to export the HTML of messages! This offers a lot more flexibility for customers who are comfortable working within code. We also appreciate the feedback about difficulty finding things on the backend. This feedback will be passed along to our Product Managers so that it can be reviewed for potential updates in a future release.

iContact Email Marketing Reviews
iContact Email Marketing
Email marketing & social media marketing software
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Michelle Martin

I use iContact every day for work.

2018-03-29

Pros

I love the tracking system on my email campaigns.

Cons

I understand changes and updates are necessary but for every change iContact makes - it slows me down in my marketing campaign composing.

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No

Response from iContact


Hi Michelle, We are so happy to hear that you love using our tracking system! It's so important for businesses to not only send emails to their contacts, but keep track of what happens to them after the send button has been pressed. You make a very good point, there is always a bit of a learning curve when changes are released into the system. This feedback has been noted so that we can take it into account as we work on new features going forward.

iContact Email Marketing Reviews
iContact Email Marketing
Email marketing & social media marketing software
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Lorenzo Fabbro

Good but not great

2019-01-30

Pros

It has a wide variety of templates available, helping to customize newsletters according to the segment you want to target

Cons

Customer service was not reactive when we had an issue with optimizing our campaign

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
iContact Email Marketing Reviews
iContact Email Marketing
Email marketing & social media marketing software
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Anonymous
A verified reviewer

One of the best email marketing solutions

2018-01-16

I'm also able to create promotions for my clients and run email marketing campaigns on their behalf.

Pros

I like how easy it is to import your contacts in a list, create an email and then send it to your subscribers. It has a clever UI thus very easy to set up a widget on your site to capture visitors. If you don't have HTML skills, you can use the built-in email templates.

Cons

The dashboard hasn't been upgraded in a few years now, could use a bit of a revamp to be more within the lines of modern design.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from iContact


Thanks so much for your feedback!

We appreciate you taking the time to let us know how we're doing. It's good to hear you've been finding our application easy to work with and that you're enjoying several of our features.

As you mentioned, some portions of our application could use a refresh which is one of our big focuses in 2018 - so be sure to keep an eye out for the updates.

iContact Email Marketing Reviews
iContact Email Marketing
Email marketing & social media marketing software
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Anonymous
( company, 11-50 employees)

IContact makes it easy to manage subscribers and create emails. Support team is very helpful.

2018-03-19

Pros

Easy to set up automated workflows and new campaigns. List segmenting.

Cons

Can't be integrated with PPC. Lacking some basic capabilities overall. Image upload quality isn't great.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No

Response from iContact


Thank you so much for sharing your feedback!

It sounds like you are signed up for one of our iContact Pro accounts. We are happy to hear that you're easily able to set up automated workflows. We like this feature so much that we are bringing automation to our iContact accounts as well!

We are always looking for new ways to improve our product, and we would love to hear some of your ideas. Please let our helpful support team know what capabilities you would like to see incorporated, so that we can ensure they are taken into account while we plan future releases.

iContact Email Marketing Reviews
iContact Email Marketing
Email marketing & social media marketing software
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Anonymous
( company, 11-50 employees)

I use this product to send our e-mail campaigns for our company.

2017-12-19

Pros

The ability to customize e-mail campaigns for our monthly newsletter and other e-mail marketing we use.

Cons

There isn't much that I would say here because iContact has worked for our company but I would say the lists can be a bit confusing to manage when you have different subscribers on multiple lists.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
iContact Email Marketing Reviews
iContact Email Marketing
Email marketing & social media marketing software
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Rich Harrow

Great firm to work with. Service is polished and the support team in exceptional

2018-03-20

Manage all our of clients email campaigns and can offer extensive reporting and tools to keep the lists in perfect shape.

Pros

The service is easy to use. Intuitive. Extensive tool set. Smart upgrades. Great support team, both technical and strategic.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from iContact


Thank you Rich, we truly appreciate your glowing review! An easy to use, smart, and polished service is exactly what we intend to offer our customers. The exceptional support team is a fantastic bonus, and something we are very proud of. We hope to work with you for many years to come!

iContact Email Marketing Reviews
iContact Email Marketing
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Anonymous
(Marketing and Advertising company, 11-50 employees)

It's just an ok email tool

2019-04-05

If you want to build complex automations or campaigns, I would use something else.

Pros

I like that it's relatively easy to create an email in iContact.

Cons

The ability to create automations and campaigns is not what it should be.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

4/10
Source: Capterra
Helpful?   Yes   No
iContact Email Marketing Reviews
iContact Email Marketing
Email marketing & social media marketing software
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Peter McCarten

Email and Marketing Campaings

2018-09-19

Pros

Icontact provided us with sufficient training and information when deciding on email/marketing campaign software to integrate with Salesforce

Cons

As of this moment there is nothing negative that we have found.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
iContact Email Marketing Reviews
iContact Email Marketing
Email marketing & social media marketing software
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Neeraja Parameswaran

iContact is a great email marketing platform for branding and outreach.

2018-04-05

Pros

Their strategy advisers are very experienced and motivated, and help achieve successful campaigns.

Cons

I am not too kicked about their content editor interface. But, other than that minor point there are no complaints about this great platform.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from iContact


Thanks for your review, Neeraja. We're excited to hear that our support team has been so friendly and helpful. Customer happiness is their top priority. Thanks for being such a loyal customer!

iContact Email Marketing Reviews
iContact Email Marketing
Email marketing & social media marketing software
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Moises Cruz

Easy to use

2018-11-20

We needed an email marketing platform that could be used in our industry (natural supplements) and icontact allowed us to have an account with them. Other places do not want to bother with us. I do like that our rep is always there to help us with whatever problems that may arise.

Pros

I like the reporting of emails that I have sent out. I also like how easy it is to create an email and schedule or sent it out the email. I like that I am able to preview the email in different screen sizes. Very easy to use.

Cons

It has changed to just show quick stats of a single email campaign. I like the way it was setup before.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
iContact Email Marketing Reviews
iContact Email Marketing
Email marketing & social media marketing software
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Brannon Craig

They've come a LONG WAY!

2018-09-04

We have been able to clean our database, produce effective marketing campaigns, and track the results!

Pros

Their new GUI is super easy to use, and makes it really easy to create click-worthy communication to your customer/prospect! Their reporting and analysis is AMAZING!

Cons

Anything that I may have once not loved about the software has been addressed/added/improved!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
iContact Email Marketing Reviews
iContact Email Marketing
Email marketing & social media marketing software
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Lee Romano Sequeira

It allows us to touch base with our customers in a creative way

2018-04-10

Reaching my customers in a fun creative way!

Pros

Love the new designs - very fresh and modern looks, and even suggestions to create a great email campaign (with higher open rates)

Cons

I wish there were more drop & go functions -- but maybe I need to schedule a lesson to show me the new functions.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
iContact Email Marketing Reviews
iContact Email Marketing
Email marketing & social media marketing software
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Adil Javed

Excellent email marketing platform for startups & small businesses

2018-04-10

Pros

Ability to pre schedule campaigns. Ability to setup email sequences & excellent customer service.

Cons

I think their deliver ability could be better. Even tho I get good open rates, I do have feedback (specially with hotmail and outlook emails) that emails are ending up in spam.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
iContact Email Marketing Reviews
iContact Email Marketing
Email marketing & social media marketing software
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Sarah Dixon

Verified Reviewer

Its OK

2018-03-27

Pros

You can copy previous campaigns to make new ones.

Cons

It seems old fashioned and sometimes is, like Word, over-eager to do things for you. If you are already using it it may not be worht moving away but those setting up a mailing list I would not recommend this as it simply isn't very up to date - this is at the time of writing in 2018.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Other

Likelihood to recommend

5/10
Source: GetApp
Helpful?   Yes   No
iContact Email Marketing Reviews
iContact Email Marketing
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Anonymous
A verified reviewer

iContact, great e-mail software

2018-04-24

Pros

I like that it does make e-mailing mass lists easy, you can do A/B testing or whatnot, and customize a campaign.

Cons

I wish there was more flexibility in the design side. It felt very rigid with everything, and limited mobility.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No

Response from iContact


Thank you for taking the time to write this review! We're excited to hear that you have been taking advantage of our A/B split testing feature. This is a great way to find out what your contacts will respond to best, before releasing your message to everyone. We appreciate the comments about needing more design flexibility. We will get this to our Product Management team so that it can be reviewed for possible updates in a future release. If you have any more specifics on what you would like to be able to do, please don't hesitate to pass those along to our support team!

iContact Email Marketing Reviews
iContact Email Marketing
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