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iContact vs DirectIQ Comparison

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Overview

Category Leaders

iContact's easy-to-use platform provides you with the tools to grow your business anytime, anywhere. To create your iContact...

With DirectIQ's rich features and intuitive user interface, you can easily load email contacts, pick a template, and send...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from

No info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

12

/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

317

162

45

5

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

4.9

5

4

3

2

1

11

1

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

I enjoy that iContact is easy to use, intuitive, and a great price for all that is packed into what you get. You also get great customer service with them.
I like its enhanced features and how easy it has been to adapt to it. I like the customer service representatives and their willingness to help and answer all my questions.
You can allow this program to deal with emails instead of answering each on yourself. It's really a wonderful program and a huge help with your email returns.

Pros

The template selection isn't overwhelming, which I think is a huge positive. They offer a good selection, and they are all really easy to customize to my needs.
I'm thinking about starting a newsletter, so it's nice knowing that the DirectIQ support staff is available 24/7 to help me whenever I need. A really pleasant customer support experience overall.
DirectIQ is both super simple and very efficient. I highly recommend it to everyone - but in particular, to people that are just beginning to dip there feet into the email marketing waters.

Cons

I had to double enter a lot of info with my fundraising software and then to i-contact. There was a lack of integration that I found frustrating.
They tried to steal another month of billing and made me dispute with my CC company.
Even though the charity I worked with started using another service, iContact demanded payment for a period of time after we had made the switch. I personally found that in poor taste.

Cons

The only con I can think of was my awful 2010 review.
Emails tend to make their ways to the spam folder.
It essentially offers a diagnostic report, detailing which email clients (e.g. yahoo, Gmail etc.) will analyze my messages as spam, and why.
  • Vendor responds to reviews
  • Last review21 days ago
  • Vendor responds to reviews
  • Last review4 years ago

Key features

  • Total features66
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Tracking
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Assessment Management
  • Auto-Responders
  • Behavior Tracking
  • Bulk Send
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Click Tracking
  • Collaboration Tools
  • Configurable Workflow
  • Contact Management
  • Content Library
  • Content Management
  • Customer Segmentation
  • Customer Surveys
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Demographic Data
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Email Campaign Management
  • Email Distribution
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Graphical Workflow Editor
  • Image Library
  • Landing Pages/Web Forms
  • Lead Management
  • Lead Qualification
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimized Emails
  • Multiple User Accounts
  • Multivariate Testing
  • Performance Management
  • Performance Metrics
  • Real Time Analytics
  • Real Time Data
  • Reporting/Analytics
  • Rules-Based Workflow
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Workflow Management
  • Total features17
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Tracking
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Assessment Management
  • Auto-Responders
  • Behavior Tracking
  • Bulk Send
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Click Tracking
  • Collaboration Tools
  • Configurable Workflow
  • Contact Management
  • Content Library
  • Content Management
  • Customer Segmentation
  • Customer Surveys
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Demographic Data
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Email Campaign Management
  • Email Distribution
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Graphical Workflow Editor
  • Image Library
  • Landing Pages/Web Forms
  • Lead Management
  • Lead Qualification
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimized Emails
  • Multiple User Accounts
  • Multivariate Testing
  • Performance Management
  • Performance Metrics
  • Real Time Analytics
  • Real Time Data
  • Reporting/Analytics
  • Rules-Based Workflow
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Workflow Management

Integrations

  • Total integrations59
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations6
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

iContact vs. DirectIQ

See how iContact and DirectIQ stack up against each other by comparing features, pricing, ratings, integrations, security & more.