iContact vs Constant Contact Comparison

Overview

iContact serves any size business and allows for the creation of email newsletters, RSS feeds, surveys, autoresponders, and...

Whether you’re looking to reach more customers, sell more products, or simply share your passion with the world, Constant...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$14.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$20.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

312

160

42

5

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

5

4

3

2

1

798

595

216

30

23

  • Value for money
  • Ease of use
  • Features
  • Customer support
92%
would recommend this app

Pros

Their new GUI is super easy to use, and makes it really easy to create click-worthy communication to your customer/prospect. Their reporting and analysis is AMAZING.
The formatting templates are also user friendly and produce great results. I like that you can now edit imported emails to check if they are good.
The thing I like the most about iContact is that they make email marketing easy and fun to do. My emails have never looked so good and its all because of them.

Pros

I love the newsletter templates and how simple it is to input my own images and format the perfect newsletters. I also really enjoy the events portion.
It's great that we can references back to information, emails, and events from YEARS ago that are saved in the system. It's like our own bookkeeper for keeping track of our work all in once place.
For the price, this software is fantastic. There are a few things you can't do without paying more, but overall, they're not needed to still produce great e-mails to send out to customers.

Cons

It is frustrating that iContact makes changes, and I receive no notification about them.
Initially during the on-boarding process, they boasted a lot about the features and no suspensions, but once we paid and on-boarded the struggle started.
Even though the charity I worked with started using another service, iContact demanded payment for a period of time after we had made the switch. I personally found that in poor taste.

Cons

Then the prices kept going up while service went down. And then when I need to cancel, no way to do it online, which is a sure sign of either an unethical or a desperate company.
That can be time-consuming. Also, some clients report having an issue finding the emails that come from Constant Contact, because the emails end up in spam folders or with warning messages attached.
I don't like the loss of some features in the 3rd gen. Getting rid of the html editor was a mistake, we used that regularly to manipulate text styles and colors.
  • Vendor responds to reviews
  • Last review4 months ago
  • Vendor responds to reviews
  • Last review5 days ago

Key features

  • Total features52
  • A/B Testing
  • API
  • Activity Tracking
  • Advertising Management
  • Anti Spam
  • Assessment Management
  • Auto-Responders
  • Automated Scheduling
  • Behavior Tracking
  • Bulk Send
  • CAN SPAM Compliance
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Credit Card Processing
  • Custom Fields
  • Custom Forms
  • Custom Landing Pages
  • Customer Segmentation
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Delivery Tracking
  • Demographic Data Collection
  • Design Management
  • Discount Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Invitations & Reminders
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Scheduling
  • Event Ticketing
  • Feedback Collection
  • Follow-up Scheduling
  • Graphical Workflow Editor
  • Heatmap
  • Image Library
  • Landing Page Templates
  • Lead Nurturing
  • Mailing List Management
  • Mobile Integration
  • Multiple User Accounts
  • Newsletter Management
  • Performance Management
  • Performance Reports
  • Permission Management
  • RSS Feeds
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Reporting & Statistics
  • Rich Text Editor
  • Rules-Based Workflow
  • SEO Management
  • Social Advertising
  • Social Media Integration
  • Social Network Marketing
  • Social Performance Management
  • Subscription Management
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Third Party Integration
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Website Management
  • Workflow Management
  • Total features62
  • A/B Testing
  • API
  • Activity Tracking
  • Advertising Management
  • Anti Spam
  • Assessment Management
  • Auto-Responders
  • Automated Scheduling
  • Behavior Tracking
  • Bulk Send
  • CAN SPAM Compliance
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Credit Card Processing
  • Custom Fields
  • Custom Forms
  • Custom Landing Pages
  • Customer Segmentation
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Delivery Tracking
  • Demographic Data Collection
  • Design Management
  • Discount Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Invitations & Reminders
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Scheduling
  • Event Ticketing
  • Feedback Collection
  • Follow-up Scheduling
  • Graphical Workflow Editor
  • Heatmap
  • Image Library
  • Landing Page Templates
  • Lead Nurturing
  • Mailing List Management
  • Mobile Integration
  • Multiple User Accounts
  • Newsletter Management
  • Performance Management
  • Performance Reports
  • Permission Management
  • RSS Feeds
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Reporting & Statistics
  • Rich Text Editor
  • Rules-Based Workflow
  • SEO Management
  • Social Advertising
  • Social Media Integration
  • Social Network Marketing
  • Social Performance Management
  • Subscription Management
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Third Party Integration
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Website Management
  • Workflow Management

Integrations

  • Total integrations57
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk
  • Total integrations444
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

iContact

Excellent, full-featured delivery system

Reviewed 3 years ago

We much prefer iContact over Constant Contact

Pros

Manage email lists for multiple clients without confusion Can develop custom html and load it without issue Scheduled delivery Easy to test

Cons

No cons were added to this review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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iContact

One of the Better Email Marketing Softwars Out there but at a Cost

Reviewed 2 years ago

I haven't had a problem with this system. I still continue to use it after giving up Mail Chimp and Constant Contact.

Pros

I thought it was very easy to navigate and It has a really large supply of templates, since I am not super creative, this was a plus for me. As with most email marketing softwares, you are allowed so many free emails, then you do have to pay a monthly subscription fee. I have a lot of donors in my database so I typically have to pay.

Cons

It is pricey when compared to other email marketing companies, like Mail Chimp. However, the functionality and what they offer is worth it for my purposes.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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iContact

iContact is by far the most powerful email and marketing automation service available.

Reviewed 2 years ago

We are able to automate our email campaign based on user actions and engagement. This frees up our sales team to sell and not be bogged down by sending emails.

Pros

The workflows are a very powerful way to automate your marketing. No other service provider can match iContact's workflows for ease of use and functionality.

Cons

I have no complaints about iContact. The service works very well and the customer support is better than what I received from Constant Contact.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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iContact

Great email marketing for reaching customers

Reviewed 2 years ago
Pros

Constant Contact is relatively easy to use for sending out mass email marketing. There are plenty of templates to choose from to help you design the perfect email for your customers.

Cons

Sometimes I have difficulty changing the content within a template but most templates are user friendly.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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