iContact vs FreshMail Comparison

Overview

iContact serves any size business and allows for the creation of email newsletters, RSS feeds, surveys, autoresponders, and...

FreshMail is a browser-based email marketing software to create, send and track newsletter campaigns that work

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$14.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
12.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

312

160

42

5

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

4.4

(39)

5

4

3

2

1

23

12

3

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
88%
would recommend this app

Pros

Their new GUI is super easy to use, and makes it really easy to create click-worthy communication to your customer/prospect. Their reporting and analysis is AMAZING.
The formatting templates are also user friendly and produce great results. I like that you can now edit imported emails to check if they are good.
The thing I like the most about iContact is that they make email marketing easy and fun to do. My emails have never looked so good and its all because of them.

Pros

The templates seem to have more personality and, design-wise allowed a greater level of creative freedom.
The thing I really liked was getting free newsletters from freshmail with advice and tips on making great campaigns - a nice extra for people like me just starting out.
If have to make campaigns this solution can make it fast and effective. I think it's best tool for every business.

Cons

It is frustrating that iContact makes changes, and I receive no notification about them.
Initially during the on-boarding process, they boasted a lot about the features and no suspensions, but once we paid and on-boarded the struggle started.
Even though the charity I worked with started using another service, iContact demanded payment for a period of time after we had made the switch. I personally found that in poor taste.

Cons

Sometimes buggy and looses edits if your Internet connection is unstable and not much option to design offline.
The overall usability of the tool was slightly worse than for other tools we used.
Service is horrid and slow. Especially for this day and age.
  • Vendor responds to reviews
  • Last review4 months ago
  • Vendor responds to reviews
  • Last review10 months ago

Key features

  • Total features52
  • A/B Testing
  • API
  • Activity Tracking
  • Assessment Management
  • Auto-Responders
  • Automated Scheduling
  • Behavior Tracking
  • Bulk Send
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Configurable Workflow
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Tracking
  • Custom Fields
  • Custom Forms
  • Custom Landing Pages
  • Customer Segmentation
  • Customizable Templates
  • Data Import/Export
  • Demographic Data Collection
  • Design Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Forms Management
  • Geolocation
  • Graphical Workflow Editor
  • Knowledge Base Management
  • Landing Page Templates
  • Mailing List Management
  • Mobile Integration
  • Multiple User Accounts
  • Newsletter Management
  • Performance Management
  • Performance Reports
  • Permission Management
  • ROI Analytics
  • RSS Feeds
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Rules-Based Workflow
  • SMS Integration
  • SMS Marketing Managment
  • Social Media Integration
  • Social Network Marketing
  • Subscription Management
  • Template Management
  • Third Party Integration
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Workflow Management
  • Total features37
  • A/B Testing
  • API
  • Activity Tracking
  • Assessment Management
  • Auto-Responders
  • Automated Scheduling
  • Behavior Tracking
  • Bulk Send
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Configurable Workflow
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Tracking
  • Custom Fields
  • Custom Forms
  • Custom Landing Pages
  • Customer Segmentation
  • Customizable Templates
  • Data Import/Export
  • Demographic Data Collection
  • Design Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Forms Management
  • Geolocation
  • Graphical Workflow Editor
  • Knowledge Base Management
  • Landing Page Templates
  • Mailing List Management
  • Mobile Integration
  • Multiple User Accounts
  • Newsletter Management
  • Performance Management
  • Performance Reports
  • Permission Management
  • ROI Analytics
  • RSS Feeds
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Rules-Based Workflow
  • SMS Integration
  • SMS Marketing Managment
  • Social Media Integration
  • Social Network Marketing
  • Subscription Management
  • Template Management
  • Third Party Integration
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Workflow Management

Integrations

  • Total integrations57
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk
  • Total integrations47
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

iContact vs. FreshMail

See how iContact and FreshMail stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.