iContact vs HubSpot Marketing Hub Comparison

So, my client was trying to decide between iContact, Mailchimp and other SMB email tools and decided to start the project with iContact -iContact has a really user-friendly interface that's easy to navigate, even for people who aren't super tech-savvy.-They offer decent customer support, and we were able to get in touch with a real human whenever we needed help or had questions (we've put them to the test) -The reporting and analytics features are really robust, and it was easy to track our email campaigns and see how they were performing.The pricing was pretty parred with other SMB email tools so we felt like we were getting good value for our money.

1)While the interface is user-friendly, there are some limitations when it comes to design customization2) We weren't able to make our emails look quite as polished as we might have liked.3) It can take a little while to get used to the platform if you're used to more visual ones 4) if you're after a marketing automation syle hubspot , iContact won't offer that level of sophistication

Thank you taking the time to write a review and let us know what you like and also for the product feedback. We will be sure to pass that along!

The ability to check clicks and opens against contacts in the reports. Attachments are accommodated. There is a template designer. iContact also provides support and consultancy calls.

You are unable to share a live report. No geolocation. It is difficult to match contacts with lists as well as no telephone numbers for follow up in the open and clicks report. The pros far outweigh the cons.

Hi Chandra! We are so glad to hear that iContact is adding value to your business. Thank you for taking the time to review your message clicks and opens. Reporting allows you to see what contacts are most engaged in your content. We also thank you for your feedback about telephone numbers not appearing in the open and clicks report. We will certainly take this into consideration as we continue to improve our product. In the meantime our recommendation is to save these contacts as a segment directly from the reporting page. You can then export the segment containing the phone numbers and all other available information. Hopefully this helps speed up your process!

The customer service is the best part of iContact. When you call, you talk to a real person. My customer service representative always knows the answers to my questions and on the rare occasion that she doesn't, she gets back to me very quickly with an answer.

When you upload a list into iContact and there are contacts who have unsubscribed or been listed as do not contact, you cannot tell who on that list won't receive the email.

Thank you, Lindsey! We're so happy that our customer services have been so responsive and helpful for you and your team. We also appreciate the feedback around managing contacts. Stay tuned, as we'll be evolving the user experience for contacts and lists in the near future! Thanks!

Basic capabilities are decent. Anything beyond that is a pain to figure out/manipulate.

Not up to current email marketing standards; not user friendly at all; too expensive for what it does.

Hello Rufin, We appreciate your feedback, thank you for taking the time. Best regards, Carlos, Customer Marketing Manager

Good email marketing tool. Multiple options within the platform and great capacity for audience segmentation.

The Marketing automation part is fine, but I found another much more complete tool. That's why I changed.

Thank you for your review! If you can, please let us know what we could do to offer a more complete tool.

Email builder is easy to use, lists are easy to set up, autoresponders and welcome messages are easy to set up. Really like the design

Social Media list building could be better, sometimes the messages are sent to spam boxes so that is kind of annoying, but majority of subscribers do end up with messages and the emails look so nice that our unsubscribe numbers are much lower than other email marketing sites we've used

Thank you so much for taking the time to write this review! It is excellent to hear that you have seen noticeably lower unsubscribe numbers. Sending out professional looking emails is so important in increasing the engagement of your contacts. We also appreciate your feedback regarding better social media list building. This will be submitted to our Product Management team so that it can be taken into account for possible updates in a future release.

La facilidad de uso y para realizar marketing

Hasta el momento no encuentro contras para el uso que le he dado

Thank you for the great review. We are glad that you find the platform easy to use!

i like the Templates with ideas on for marketing

Managing the contacts list, that has improved though with recent updates.

Easy to gather and store contact lists for various groups, allowing you to target specific markets/consumer groups.

There isn't much about the software that my team found unappealing, we have generally had pleasant experiences overall.

Hello, Thank you for this wonderful feedback, we greatly appreciate it! All the best, Carlos, Customer Marketing Manager

I love how easy it is to create and organize campaigns. I've worked with several other platforms, and iContact does a great job of balancing simplicity of use with powerful features. While there are plenty of great email templates, their WYSIWYG editor allows anyone to create beautiful messaging in line with their brand.

Campaign reporting leaves a lot to be desired, and syncing with Salesforce has not been as quick/easy as I expected.

The ease and look of the overall product. Can get my point across to customers in a timely, efficient manner.

There are other marketing materials that are less expensive but you get what you pay for in cases like that.

When I need to use it, it's a breeze to do. I don't use it enough but it's worth the money when I do.

I forget to use it and could use a reminder and help. If a customer service rep would reach out once a month, I would use the system monthly.

Our emails were professional-looking. I liked being able to do the email marketing for more than one company, and everything was kept separately.

Their customer service was nonexistent. It was faster for me to either ignore the issue or find my own solution before they would respond, sometimes days later. The number of templates are few. You can only schedule to a couple of social media platforms, you have to schedule them separately, and they still adhere to the old Twitter character limit. We paid more to get more, and our "dedicated account rep" would only speak to us once a month for exactly 30 minutes. Not worth the money. We switched companies and paid less, and their customer service department contacts me once a week, just to check in. Our deliverability is higher, too. Customers that had a "bad mailbox" according to iContact are calling us, delighted to get our emails again.

Hi Sara. Thank you so much for your honest review! We are glad that you were able to create professional looking emails using our service. We also appreciate your feedback regarding the aspects of iContact that you were not happy with. We pride ourselves on fast and comprehensive support, and it is truly regrettable that you had a different experience. We will definitely take this feedback into account as we work towards ensuring no customers have the kind of experience that you described.

iContact is easy to use, very intuitive and user-friendly. Where other email marketing programs fall short, iContact excels. From staff support to constant improvements to their platform to keep ahead of marketing trends, they've got the total package!

I've not run into any negatives - iContact has an awesome product, a great team and some of the best user features out there.

Email Marketing, Landing Page functions, Email Automation, Email & contact management

I'm still learning to use all the features that are available. I have not hit a road block at this point and can only comment on my satisfaction with the program.

Thank you for the awesome review! ���� It means a lot that you took the time to write about using iContact.

Easy to move items around, Easy to drag and drop, easy to create an email and modify it for multiple senders. Also easy to use templates as a starting point. Love that they optimize automatically for mobile

Sometimes have funky font issues, but if you test it's easily fixable. Lists can get cumbersome too if you don't build it right from the start.

iContact is convenient, professional and affordable. It allows us great flexibility in push our message.

Emails being treated as spam based on the IP address needs improvement, but that is the same for most email marketing services.

Hello Cheryle. Thank you for your review! We are happy to hear that you find iContact affordable. We work hard to keep our pricing fair for our customers. Thank you for your feedback about emails being treated as spam based on the IP address. You are correct, this is something that all email marketing companies struggle with simply due to the number of customers and messages going out through their systems. We have a dedicated Deliverability team on staff who maintains positive relationships with the major email providers because inbox delivery is a priority for us. I will pass this feedback along to them so that we can work to give you an even better deliverability rate.

It's easy to use! iContact eliminates duplicate recipients. I love the tracking system on my email campaigns.

I understand changes and updates are necessary but for every change iContact makes - it slows me down in my marketing campaign composing.

Hi Michelle, We are so happy to hear that you love using our tracking system! It's so important for businesses to not only send emails to their contacts, but keep track of what happens to them after the send button has been pressed. You make a very good point, there is always a bit of a learning curve when changes are released into the system. This feedback has been noted so that we can take it into account as we work on new features going forward.

You can embed, you can link and content copies and pastes quite readily. Plus, you can change up your templates.

I was new to tis kind of marketing tool, so I don't have a lot to offer in the way of negative feedback.

Michael, Thank you of your review. It means a lot to us!

iContact makes it super easy to send large volume of outbound marketing emails rapidly.

Do not have great focus on global enterprise corporations.

Lane, thank you for taking the time to review our platform! We will make sure to pass along your feedback to our internal teams.

The software is easy to use and having the ability to track who has opened and who hasn't is a key feature. The customer support is amazing and are always willing to help

I have to say i don't think there is anything I really don't like about this software. It is a key marketing tool

Hi Colin! We are delighted that you get how important it is to keep your brand name in front of your contacts. It is great to hear that you find iContact to be an easy tool for this! Not only sending your messages, but keeping track of who engaged with them is a key component to great email marketing.

Easy setup, fast support and easy to use email/autoresponder marketing channel.

Their templates are good but there is a lot of room for improvement.

Hello Wilson, Thank you for leaving this wonderful feedback for us, we greatly appreciate it. All the best, Carlos, Customer Marketing Manager

I can create high-power marketing emails to promote my business with ease .

Creating can take a bit of time, but overall is worth it .

Hello Kelley, Thank you for leaving this wonderful feedback for us, we very much appreciate it! All the best, Carlos, Customer Marketing Manager

Very good product to reach customer. Best suitable for doing Corporate Marketing Campaigns

Pricing is way to high, people at Icontact need to work on reducing the pricing

Hello Sunil, Thank you very much for taking the time to leave this outstanding feedback for us. We will most certainly have an in depth look into the items that you raised here. All the best, Carlos, Customer Marketing Manager

The templates are easy to revise and the interface is very user friendly. With iContact I can create emails that are captivating and compact enough to look great on a computer or phone.

The file size limit for graphics can be a hiccup, but it's easily surmounted by saving graphics as web files in photoshop