iContact vs Klaviyo Comparison

Overview

iContact serves any size business and allows for the creation of email newsletters, RSS feeds, surveys, autoresponders, and...

Klaviyo is a growth marketing platform that helps you deliver more personalized experiences across owned marketing channels...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$14.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$25.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

312

160

42

5

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

5

4

3

2

1

136

38

6

0

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

Pros

Their new GUI is super easy to use, and makes it really easy to create click-worthy communication to your customer/prospect. Their reporting and analysis is AMAZING.
The formatting templates are also user friendly and produce great results. I like that you can now edit imported emails to check if they are good.
The thing I like the most about iContact is that they make email marketing easy and fun to do. My emails have never looked so good and its all because of them.

Pros

First of all, the customer support is hands down the best customer support ever. They will get down to the nitty gritty and resolve your problems for you, while being patient, helpful and kind.
I never send emails anymore to my customers or prospects, Klaviyo does it for me. It's also super easy to customize your flaws and the customer service is outstanding.
There is a ton of flexibility and customizing that you can do with emails sending from Klaviyo. My favorite is all of their integrations and wonderful email drip campaigns.

Cons

It is frustrating that iContact makes changes, and I receive no notification about them.
Initially during the on-boarding process, they boasted a lot about the features and no suspensions, but once we paid and on-boarded the struggle started.
Even though the charity I worked with started using another service, iContact demanded payment for a period of time after we had made the switch. I personally found that in poor taste.

Cons

Pretty soon after that they changed their pricing structure and moved to a different fee base. That's when I lost my $20 and it would no longer be used toward my charges.
Klaviyo has problems integrating to point of sale (POS) services, since when trying it the platform usually collapses and we must restart the work, which takes us too much time.
My biggest issue is how rudimentary the software is. API functions are weak and and the server bandwidth isn’t very much.
  • Vendor responds to reviews
  • Last review4 months ago
  • Vendor responds to reviews
  • Last review21 days ago

Key features

  • Total features52
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Application Integration
  • Assessment Management
  • Auto-Responders
  • Behavior Tracking
  • Bulk Send
  • CAN SPAM Compliance
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Collaboration Tools
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Custom Fields
  • Custom Forms
  • Custom Landing Pages
  • Customer Segmentation
  • Customizable Templates
  • Dashboard Creation
  • Demographic Data Collection
  • Design Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Frequency-based Tasks
  • Graphical Workflow Editor
  • Help Desk Integration
  • Image Library
  • Landing Page Templates
  • Lead Generation
  • Mailing List Management
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multiple User Accounts
  • Newsletter Management
  • Performance Management
  • Performance Reports
  • Permission Management
  • ROI Analytics
  • RSS Feeds
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Real Time Updates
  • Reporting & Statistics
  • Rules-Based Workflow
  • SMS Marketing Managment
  • Social Advertising
  • Social Media Integration
  • Social Network Marketing
  • Subscription Management
  • Template Management
  • Third Party Integration
  • Unsubscribe Database
  • User Management
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Workflow Management
  • eCommerce Integration
  • Total features52
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Application Integration
  • Assessment Management
  • Auto-Responders
  • Behavior Tracking
  • Bulk Send
  • CAN SPAM Compliance
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Collaboration Tools
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Custom Fields
  • Custom Forms
  • Custom Landing Pages
  • Customer Segmentation
  • Customizable Templates
  • Dashboard Creation
  • Demographic Data Collection
  • Design Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Frequency-based Tasks
  • Graphical Workflow Editor
  • Help Desk Integration
  • Image Library
  • Landing Page Templates
  • Lead Generation
  • Mailing List Management
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multiple User Accounts
  • Newsletter Management
  • Performance Management
  • Performance Reports
  • Permission Management
  • ROI Analytics
  • RSS Feeds
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Real Time Updates
  • Reporting & Statistics
  • Rules-Based Workflow
  • SMS Marketing Managment
  • Social Advertising
  • Social Media Integration
  • Social Network Marketing
  • Subscription Management
  • Template Management
  • Third Party Integration
  • Unsubscribe Database
  • User Management
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Workflow Management
  • eCommerce Integration

Integrations

  • Total integrations57
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk
  • Total integrations98
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

iContact vs. Klaviyo

See how iContact and Klaviyo stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.