iContact vs LeadMaster Comparison

Overview

iContact serves any size business and allows for the creation of email newsletters, RSS feeds, surveys, autoresponders, and...

LeadMaster has been providing affordable white-label web-based Salesforce CRM and Lead Management solutions since 1998. The...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$14.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$0.00
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

312

160

42

5

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

4.1

(36)

5

4

3

2

1

15

14

6

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
93%
would recommend this app

Pros

Their new GUI is super easy to use, and makes it really easy to create click-worthy communication to your customer/prospect. Their reporting and analysis is AMAZING.
The formatting templates are also user friendly and produce great results. I like that you can now edit imported emails to check if they are good.
The thing I like the most about iContact is that they make email marketing easy and fun to do. My emails have never looked so good and its all because of them.

Pros

The ability to now expand on the simplicity of the product that we began with, will open up even more opportunities for our sales people.
When we have a question, the answers are provided immediately. It is a great tool and a great service.
Pricing is actually accessible for smaller companies. The support is excellent, with very helpful technicians who do a LOT to provide guidance, information, and service.

Cons

It is frustrating that iContact makes changes, and I receive no notification about them.
Initially during the on-boarding process, they boasted a lot about the features and no suspensions, but once we paid and on-boarded the struggle started.
Even though the charity I worked with started using another service, iContact demanded payment for a period of time after we had made the switch. I personally found that in poor taste.

Cons

Leadmaster has exceeded every expectation I had, and erased some of the distaste I had from bad experiences with CRM providers in the past.
We have tried using if for a few years now for about 1% of our staff. The main problem with it is if you change one thing, the system does not update the other parts of the program.
It's a bit difficult to set up and a bit difficult to customize.
  • Vendor responds to reviews
  • Last review4 months ago
  • Vendor responds to reviews
  • Last review7 months ago

Key features

  • Total features52
  • A/B Testing
  • API
  • Access Control
  • Activity Tracking
  • Application Integration
  • Assessment Management
  • Assignment Management
  • Auto-Responders
  • Behavior Tracking
  • Bulk Send
  • Business Intelligence
  • CRM Integration
  • Calendar Sync with Google
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Case Management
  • Charting
  • Chat
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Commission Management
  • Configurable Workflow
  • Contact Management
  • Content Library
  • Content Management
  • Custom Fields
  • Custom Forms
  • Custom Landing Pages
  • Customer Segmentation
  • Customizable Reporting
  • Customizable Templates
  • Data Visualization
  • Demographic Data Collection
  • Design Management
  • Discount Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Forms Management
  • Graphical Workflow Editor
  • Help Desk Integration
  • Labeling
  • Landing Page Templates
  • Lead Assignment
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Scoring
  • Mailing List Management
  • Mobile Integration
  • Multi-Language
  • Multiple User Accounts
  • Opportunity Management
  • Performance Management
  • Performance Reports
  • Permission Management
  • Pipeline Management
  • Prioritizing
  • Progress Tracking
  • Prospecting Tools
  • RSS Feeds
  • Real Time Analytics
  • Real Time Data
  • Receiving
  • Reporting & Statistics
  • Role-Based Permissions
  • Rules-Based Workflow
  • Sales Analytics
  • Sales Forecasting
  • Sales Reporting
  • Search Functionality
  • Social Media Integration
  • Social Network Marketing
  • Subscription Management
  • Template Management
  • Territory Management
  • Third Party Integration
  • User Management
  • Visual Analytics
  • Website Integration
  • Workflow Management
  • Total features52
  • A/B Testing
  • API
  • Access Control
  • Activity Tracking
  • Application Integration
  • Assessment Management
  • Assignment Management
  • Auto-Responders
  • Behavior Tracking
  • Bulk Send
  • Business Intelligence
  • CRM Integration
  • Calendar Sync with Google
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Case Management
  • Charting
  • Chat
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Commission Management
  • Configurable Workflow
  • Contact Management
  • Content Library
  • Content Management
  • Custom Fields
  • Custom Forms
  • Custom Landing Pages
  • Customer Segmentation
  • Customizable Reporting
  • Customizable Templates
  • Data Visualization
  • Demographic Data Collection
  • Design Management
  • Discount Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Forms Management
  • Graphical Workflow Editor
  • Help Desk Integration
  • Labeling
  • Landing Page Templates
  • Lead Assignment
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Scoring
  • Mailing List Management
  • Mobile Integration
  • Multi-Language
  • Multiple User Accounts
  • Opportunity Management
  • Performance Management
  • Performance Reports
  • Permission Management
  • Pipeline Management
  • Prioritizing
  • Progress Tracking
  • Prospecting Tools
  • RSS Feeds
  • Real Time Analytics
  • Real Time Data
  • Receiving
  • Reporting & Statistics
  • Role-Based Permissions
  • Rules-Based Workflow
  • Sales Analytics
  • Sales Forecasting
  • Sales Reporting
  • Search Functionality
  • Social Media Integration
  • Social Network Marketing
  • Subscription Management
  • Template Management
  • Territory Management
  • Third Party Integration
  • User Management
  • Visual Analytics
  • Website Integration
  • Workflow Management

Integrations

  • Total integrations57
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk
  • Total integrations249
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

iContact vs. LeadMaster

See how iContact and LeadMaster stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.