iContact vs Selligent MC Comparison

Overview

iContact serves any size business and allows for the creation of email newsletters, RSS feeds, surveys, autoresponders, and...

Selligent is an omnichannel marketing solution for identifying customers, analyzing behavior across channels, and interpreting...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$14.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

312

161

43

5

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

4.5

(13)

5

4

3

2

1

8

4

1

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

Their new GUI is super easy to use, and makes it really easy to create click-worthy communication to your customer/prospect. Their reporting and analysis is AMAZING.
The formatting templates are also user friendly and produce great results. I like that you can now edit imported emails to check if they are good.
The thing I like the most about iContact is that they make email marketing easy and fun to do. My emails have never looked so good and its all because of them.

Pros

We're quite happy with our Account/partner management they are really up to speed, are very responsive and committed to their clients success.
Proactive deliverability support, an easy user interface and very competitive pricing solutions make it a key part of our marketing strategies.
I like the token syntax and ability for dynamic content and personalization. Reusable templates are easy to create.

Cons

It is frustrating that iContact makes changes, and I receive no notification about them.
Initially during the on-boarding process, they boasted a lot about the features and no suspensions, but once we paid and on-boarded the struggle started.
Even though the charity I worked with started using another service, iContact demanded payment for a period of time after we had made the switch. I personally found that in poor taste.

Cons

Crashes suddenly when there is no internet connection. Screen fitting on small resokution displays is terrible.
Some functionality limitations in the drag and drop features, however these can usually be remedied with SQL coding.
Reporting could be more user-friendly. For a new user, reporting is difficult to navigate.
  • Vendor responds to reviews
  • Last review24 days ago
  • Vendor responds to reviews
  • Last reviewa year ago

Key features

  • Total features52
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Application Integration
  • Assessment Management
  • Auto-Responders
  • Behavior Tracking
  • Built-In Database
  • Bulk Send
  • Business Analysis
  • Business Intelligence
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Collaboration Tools
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Repository
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Fields
  • Custom Forms
  • Custom Landing Pages
  • Customer Activity Reporting
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Profiling
  • Customer Segmentation
  • Customizable Templates
  • Dashboard Creation
  • Data Connectors
  • Data Extraction
  • Data Filtering
  • Data Import
  • Data Import/Export
  • Data Mapping
  • Data Profiling
  • Data Storage Management
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Database Integration
  • Demographic Data Collection
  • Design Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Alerts
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Notifications
  • Email Response Control
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Graphical Workflow Editor
  • Interactive Content
  • Landing Page Templates
  • Mailing List Management
  • Mobile Alerts
  • Mobile Integration
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Company
  • Multi-Country
  • Multi-Department / Project
  • Multi-Language
  • Multi-Location
  • Multiple Data Sources
  • Multiple User Accounts
  • Performance Management
  • Performance Reports
  • Permission Management
  • RSS Feeds
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Real Time Updates
  • Reporting & Statistics
  • Role Management
  • Role-Based Permissions
  • Rules-Based Workflow
  • SMS Integration
  • SMS Marketing Managment
  • Self Service Portal
  • Social Advertising
  • Social Media Integration
  • Social Network Marketing
  • Status Reporting
  • Subscription Management
  • Summary Reports
  • Template Management
  • Third Party Integration
  • Unsubscribe Database
  • User Management
  • Visitor Management
  • Visual Analytics
  • Web Analytics
  • Web Forms
  • Web Traffic Reporting
  • Website Integration
  • Workflow Management
  • Total features92
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Application Integration
  • Assessment Management
  • Auto-Responders
  • Behavior Tracking
  • Built-In Database
  • Bulk Send
  • Business Analysis
  • Business Intelligence
  • CRM Integration
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Collaboration Tools
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Repository
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Fields
  • Custom Forms
  • Custom Landing Pages
  • Customer Activity Reporting
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Profiling
  • Customer Segmentation
  • Customizable Templates
  • Dashboard Creation
  • Data Connectors
  • Data Extraction
  • Data Filtering
  • Data Import
  • Data Import/Export
  • Data Mapping
  • Data Profiling
  • Data Storage Management
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Database Integration
  • Demographic Data Collection
  • Design Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Alerts
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Notifications
  • Email Response Control
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Graphical Workflow Editor
  • Interactive Content
  • Landing Page Templates
  • Mailing List Management
  • Mobile Alerts
  • Mobile Integration
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Company
  • Multi-Country
  • Multi-Department / Project
  • Multi-Language
  • Multi-Location
  • Multiple Data Sources
  • Multiple User Accounts
  • Performance Management
  • Performance Reports
  • Permission Management
  • RSS Feeds
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Real Time Updates
  • Reporting & Statistics
  • Role Management
  • Role-Based Permissions
  • Rules-Based Workflow
  • SMS Integration
  • SMS Marketing Managment
  • Self Service Portal
  • Social Advertising
  • Social Media Integration
  • Social Network Marketing
  • Status Reporting
  • Subscription Management
  • Summary Reports
  • Template Management
  • Third Party Integration
  • Unsubscribe Database
  • User Management
  • Visitor Management
  • Visual Analytics
  • Web Analytics
  • Web Forms
  • Web Traffic Reporting
  • Website Integration
  • Workflow Management

Integrations

  • Total integrations58
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk
  • Total integrations6
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

iContact vs. Selligent MC

See how iContact and Selligent MC stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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