Improvado Features

Improvado

Marketing data aggregation tool

4.47/5 (17 reviews)

Improvado Feature Summary

  • ROI tracking
  • Website analytics
  • Customer journey mapping
  • Multi-touch attribution
  • Cross-channel attribution
  • Attribution modeling
  • ETL - Extract / Transfer / Load
  • Ad channels report
  • Attribution models
  • Cross-channel alerts
  • Client portal
  • Customizable branding
  • Data mapping
  • Data visualization
  • Automated marketing data pipeline
  • Data transformation
  • API
  • Custom dashboard
  • Cross-channel metric comparisons
  • Reporting & statistics
  • Automatic performance metric calculation

Competitor Feature Comparison

API
Automatic Notifications
Business Intelligence
Client Portal
Customizable Branding
Customizable Reporting
Dashboard Creation
Data Import/Export
Data Mapping
Data Transformation
Data Visualization
Performance Reports
Pipeline Management
Real Time Analytics
Real Time Comparisons
Reporting & Statistics
User Management
Learn moreCompare App
API
Automatic Notifications
Business Intelligence
Client Portal
Customizable Branding
Customizable Reporting
Dashboard Creation
Data Import/Export
Data Mapping
Data Transformation
Data Visualization
Performance Reports
Pipeline Management
Real Time Analytics
Real Time Comparisons
Reporting & Statistics
User Management
Visit WebsiteCompare App
API
Automatic Notifications
Business Intelligence
Client Portal
Customizable Branding
Customizable Reporting
Dashboard Creation
Data Import/Export
Data Mapping
Data Transformation
Data Visualization
Performance Reports
Pipeline Management
Real Time Analytics
Real Time Comparisons
Reporting & Statistics
User Management
Visit WebsiteCompare App

Improvado Feature Reviews

17 reviewers had the following to say about Improvado's features:

Jong Ok Kim

Excellent service and product

2020-11-12

Pros

We can easily import campaign information from various marketing channels with just a few clicks.

Cons

It would be nice if various dashboard templates were created.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Emily Starer

Removes Technical Integration Headaches

2019-03-15

Using Improvado removes time from my day, previously spend integrating different data sources.

Pros

Easy to use UI with excellent customer service.

Cons

Although most of the API connections are sound, still requires monitoring of the data.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Brian Cooper, SEO, SEM

With Improvado we save huge amounts of people time and have standardized our reporting

2019-03-07

We also leverage some of their 3rd party visualization options successfully, esp Google Sheets.

Pros

Improvado has enabled us to quickly scale our reporting and to deliver dozens of multi-page, multi-channel reports within just a few days every month.

Cons

As a relatively small upstart in their field, we found other platforms with more built-in data sources and more widgets out of the box.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Chelsea Brady

Really helpful! Lawrence from the Improvado team was wonderful and great to work with.

2018-03-13

Reduced a lot of manual inputting and manipulation of data and helped streamline my reporting tasks.

Pros

Complete customization of all data, for all acquisition marketing channels that fit our unique agency needs.

Cons

There was a lot of heavy lifting and initial back and forth, but worth it in the end as we were able to finish a fully customized report that automated what we were doing manually and what our clients were used to.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Alexander Farhadi

Improvado Review

2019-08-05

Pros

It really saves a lot of time regarding the setup of big data sets.

Cons

I didn't like the UI integrated dashboard function.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Stephen Marsham

Easy To Pick Up

2020-04-07

Being able to pull various different platform datas into one solution without having to do too much heavy lifting.

Pros

The plug and play elements of the product make it super easy to get a dashboard of the ground when you are hard pressed to get something in front of a client or stakeholder.

Cons

One down side is the data pushed to external sources is owned by Improvado so it can be a little slow going if you want to update and test your own things - you have to rely on support to make the updates for you.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Terry Whalen

Improvado seamlessly powers all our paid advertising and e-commerce platform reporting. We love it.

2018-03-13

Pros

Tons of APIs to hook into tons of platforms, and always adding more.

Cons

Would love to get some data preparation and transformation functionality to take things to the next level.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Marc Cerniglio

Improvado has reduced our manual reporting time by 90%

2018-03-14

Large reduction in the amount of hours needed to manual pull and compile data for our clients.

Pros

The ability to connect with a large array of data sources, create custom metrics and flexibility of how that data is presented.

Cons

Some of the APIs need to be built out a little more, but that's also something the team has been focused on.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Asher King Abramson

Saves us 20 hours a week.

2018-03-13

Saved time!

Pros

Improvado pulls data from anywhere, and lets us turn it into a report to show our clients.

Cons

Onboarding is a little complex and some of the calculations are unintuitive, we've had to make a few custom fixes.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Laurie Roberts

Tried to Get Info But Rep Did Not Call as Scheduled

2019-11-28

Given that a call was scheduled for a set day and time and was not followed thru did not impress me.

Pros

I liked the idea of getting to have all of my marketing data in one spot to utilize in different forums and platforms.

Cons

The fact that a demo was scheduled at a set day and time and I was not contacted at that time does not speak well for the support for this product.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Occasionally

Likelihood to recommend

0/10
Source: Capterra
Helpful?   Yes   No
Read more
Ethan Fletcher

Takes the annoying work out of the equation

2019-06-27

Pros

Ease of use and the control you have of the platform data. A ton of options to deliver actionable reports.

Cons

There's a bit of a curve while getting started, however, the challenges are met with a very accommodating team to help every step.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Scott Hansen

Great Time Saving Client Pleasing Partner

2019-03-29

The entire team from start to finish has been great to work with and they address problems quickly and effectively.

Pros

I know the challenges this industry faces when building a product that has multiple customers with myriad of requirements.

Cons

It's not necessarily what I don't like about the software, but more so about the lack of universal stats across platforms allowing for more comparative data. There are ways to do it, but it takes more heavy lifting that we'd like.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Caroline Ettinger

Great Tool, Superb Customer Service

2019-03-15

My overall experience has been overwhelmingly positive - they have gone out of their way to help my business get access to the data we need to grow.

Pros

Improvado provides exactly what it advertises - the raw data from each live connection right into a hosted database.

Cons

I have no complaints at this time - every issue that has come up they have researched and fixed.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Cameron Solu

A beautiful dashboard that useful internally and externally

2018-03-16

Some of the more granular features are a bit complicated, but support is great about walking us through them.

Pros

The customization, shareable links, and general UI. Customer service is also leagues ahead of other similar solutions.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Syed Rabbani

Best Tool to visualise data

2019-09-13

Great experience.

Pros

This is easy to use, can keep our Clients Google ads, Apple ads, facebook search data.

Cons

Sometimes the connection lost and it's hard to find where.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Vanessa McPhill

Easy to use platform

2019-04-01

Pros

There are many variations in terms of data visualization.

Cons

Customization options are limited beyond what is needed for my company.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Occasionally

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Catie Fitzgerald

Taking our business to the next level!

2020-12-03

Pros

The customer success team particularly [SENSITIVE CONTENT HIDDEN] had been extremely helpful and patient with us getting this up and running.

Cons

We have had minimal hiccups so far, we are about 2 months into using the product.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more