Most popular features of all Marketing apps
5 reviewers had the following to say about Improvado's features:
Reduced a lot of manual inputting and manipulation of data and helped streamline my reporting tasks.
Pros
Complete customization of all data, for all acquisition marketing channels that fit our unique agency needs.
Cons
There was a lot of heavy lifting and initial back and forth, but worth it in the end as we were able to finish a fully customized report that automated what we were doing manually and what our clients were used to.
Rating breakdown
Time used: Less than 6 months
Frequency of use: Daily
Likelihood to recommend
Large reduction in the amount of hours needed to manual pull and compile data for our clients.
Pros
The ability to connect with a large array of data sources, create custom metrics and flexibility of how that data is presented.
Cons
Some of the APIs need to be built out a little more, but that's also something the team has been focused on.
Rating breakdown
Time used: Less than 6 months
Frequency of use: Daily
Likelihood to recommend
Pros
Tons of APIs to hook into tons of platforms, and always adding more.
Cons
Would love to get some data preparation and transformation functionality to take things to the next level.
Rating breakdown
Time used: 2+ years
Frequency of use: Daily
Saved time!
Pros
Improvado pulls data from anywhere, and lets us turn it into a report to show our clients.
Cons
Onboarding is a little complex and some of the calculations are unintuitive, we've had to make a few custom fixes.
Rating breakdown
Time used: Less than 6 months
Frequency of use: Weekly
Likelihood to recommend
Some of the more granular features are a bit complicated, but support is great about walking us through them.
