Most popular features of all Marketing apps
17 reviewers had the following to say about Improvado's features:
Pros
We can easily import campaign information from various marketing channels with just a few clicks.
Cons
It would be nice if various dashboard templates were created.
Rating breakdown
Time used: Less than 6 months
Frequency of use: Daily
Likelihood to recommend
Using Improvado removes time from my day, previously spend integrating different data sources.
Pros
Easy to use UI with excellent customer service.
Cons
Although most of the API connections are sound, still requires monitoring of the data.
Rating breakdown
Time used: 6-12 months
Frequency of use: Daily
Likelihood to recommend
We also leverage some of their 3rd party visualization options successfully, esp Google Sheets.
Pros
Improvado has enabled us to quickly scale our reporting and to deliver dozens of multi-page, multi-channel reports within just a few days every month.
Cons
As a relatively small upstart in their field, we found other platforms with more built-in data sources and more widgets out of the box.
Rating breakdown
Time used: 2+ years
Frequency of use: Weekly
Likelihood to recommend
Reduced a lot of manual inputting and manipulation of data and helped streamline my reporting tasks.
Pros
Complete customization of all data, for all acquisition marketing channels that fit our unique agency needs.
Cons
There was a lot of heavy lifting and initial back and forth, but worth it in the end as we were able to finish a fully customized report that automated what we were doing manually and what our clients were used to.
Rating breakdown
Time used: Less than 6 months
Frequency of use: Daily
Likelihood to recommend
Being able to pull various different platform datas into one solution without having to do too much heavy lifting.
Pros
The plug and play elements of the product make it super easy to get a dashboard of the ground when you are hard pressed to get something in front of a client or stakeholder.
Cons
One down side is the data pushed to external sources is owned by Improvado so it can be a little slow going if you want to update and test your own things - you have to rely on support to make the updates for you.
Rating breakdown
Time used: 6-12 months
Frequency of use: Daily
Likelihood to recommend
Pros
Tons of APIs to hook into tons of platforms, and always adding more.
Cons
Would love to get some data preparation and transformation functionality to take things to the next level.
Rating breakdown
Time used: 2+ years
Frequency of use: Daily
Large reduction in the amount of hours needed to manual pull and compile data for our clients.
Pros
The ability to connect with a large array of data sources, create custom metrics and flexibility of how that data is presented.
Cons
Some of the APIs need to be built out a little more, but that's also something the team has been focused on.
Rating breakdown
Time used: Less than 6 months
Frequency of use: Daily
Likelihood to recommend
Saved time!
Pros
Improvado pulls data from anywhere, and lets us turn it into a report to show our clients.
Cons
Onboarding is a little complex and some of the calculations are unintuitive, we've had to make a few custom fixes.
Rating breakdown
Time used: Less than 6 months
Frequency of use: Weekly
Likelihood to recommend
Given that a call was scheduled for a set day and time and was not followed thru did not impress me.
Pros
I liked the idea of getting to have all of my marketing data in one spot to utilize in different forums and platforms.
Cons
The fact that a demo was scheduled at a set day and time and I was not contacted at that time does not speak well for the support for this product.
Rating breakdown
Time used: Free Trial
Frequency of use: Occasionally
Likelihood to recommend
Pros
Ease of use and the control you have of the platform data. A ton of options to deliver actionable reports.
Cons
There's a bit of a curve while getting started, however, the challenges are met with a very accommodating team to help every step.
Rating breakdown
Time used: Less than 6 months
Frequency of use: Daily
Likelihood to recommend
The entire team from start to finish has been great to work with and they address problems quickly and effectively.
Pros
I know the challenges this industry faces when building a product that has multiple customers with myriad of requirements.
Cons
It's not necessarily what I don't like about the software, but more so about the lack of universal stats across platforms allowing for more comparative data. There are ways to do it, but it takes more heavy lifting that we'd like.
Rating breakdown
Time used: 1-2 years
Frequency of use: Daily
Likelihood to recommend
My overall experience has been overwhelmingly positive - they have gone out of their way to help my business get access to the data we need to grow.
Pros
Improvado provides exactly what it advertises - the raw data from each live connection right into a hosted database.
Cons
I have no complaints at this time - every issue that has come up they have researched and fixed.
Rating breakdown
Time used: Less than 6 months
Frequency of use: Daily
Likelihood to recommend
Some of the more granular features are a bit complicated, but support is great about walking us through them.
Great experience.
Pros
This is easy to use, can keep our Clients Google ads, Apple ads, facebook search data.
Cons
Sometimes the connection lost and it's hard to find where.
Rating breakdown
Time used: 1-2 years
Frequency of use: Daily
Likelihood to recommend
Pros
There are many variations in terms of data visualization.
Cons
Customization options are limited beyond what is needed for my company.
Rating breakdown
Time used: 6-12 months
Frequency of use: Occasionally
Likelihood to recommend
Pros
The customer success team particularly [SENSITIVE CONTENT HIDDEN] had been extremely helpful and patient with us getting this up and running.
Cons
We have had minimal hiccups so far, we are about 2 months into using the product.
Rating breakdown
Time used: Less than 6 months
Frequency of use: Daily
Likelihood to recommend
