Improvado Features List

Improvado Reviews

Improvado

Marketing data aggregation tool

4.8/5 (5 reviews)
774

Improvado Feature Summary

  • ROI tracking
  • Performance Metrics
  • Website analytics
  • Customer journey mapping
  • Multi-touch attribution
  • Cross-channel attribution
  • Attribution modeling
  • ETL - Extract / Transfer / Load
  • API
  • Custom dashboard
  • Data visualization
  • Reporting & statistics
  • Data mapping
  • Data transformation
  • Client portal
  • Customizable branding
  • Cross-channel alerts
  • Ad channels report
  • Automatic performance metric calculation
  • Attribution models
  • Automated marketing data pipeline
  • Cross-channel metric comparisons

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Improvado Feature Reviews

5 reviewers had the following to say about Improvado's features:

Chelsea Brady

Really helpful! Lawrence from the Improvado team was wonderful and great to work with.

2018-03-13

Reduced a lot of manual inputting and manipulation of data and helped streamline my reporting tasks.

Pros

Complete customization of all data, for all acquisition marketing channels that fit our unique agency needs.

Cons

There was a lot of heavy lifting and initial back and forth, but worth it in the end as we were able to finish a fully customized report that automated what we were doing manually and what our clients were used to.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
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Marc Cerniglio

Improvado has reduced our manual reporting time by 90%

2018-03-14

Large reduction in the amount of hours needed to manual pull and compile data for our clients.

Pros

The ability to connect with a large array of data sources, create custom metrics and flexibility of how that data is presented.

Cons

Some of the APIs need to be built out a little more, but that's also something the team has been focused on.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Terry Whalen

Improvado seamlessly powers all our paid advertising and e-commerce platform reporting. We love it.

2018-03-13

Pros

Tons of APIs to hook into tons of platforms, and always adding more.

Cons

Would love to get some data preparation and transformation functionality to take things to the next level.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Asher King Abramson

Saves us 20 hours a week.

2018-03-13

Saved time!

Pros

Improvado pulls data from anywhere, and lets us turn it into a report to show our clients.

Cons

Onboarding is a little complex and some of the calculations are unintuitive, we've had to make a few custom fixes.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
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Cameron Solu

A beautiful dashboard that useful internally and externally

2018-03-16

Some of the more granular features are a bit complicated, but support is great about walking us through them.

Pros

The customization, shareable links, and general UI. Customer service is also leagues ahead of other similar solutions.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more