Instapage vs Omnisend Comparison

Mailchimp

Constant Contact

ClickFunnels

Klaviyo

Leadpages

Unbounce

Compare Instapage and Omnisend based on features, pricing, verified reviews, integrations & more. Find out which software is best for your business today.

From small but mighty marketing teams that are strapped on time, budget, and money, to enterprises that are looking to scale up and automize. Unbounce is a conversion optimization platform for SaaS, e-commerce, and agencies.

Take control of your marketing with Leadpages website builder, landing page creator, pop-up maker, and more: Fast, reliable, with minimal heavy lifting for users. Start with a free, 14-day trial.

ClickFunnels is a cloud-based marketing automation and web page building solution with which  businesses can design and test landing pages for their websites

Instapage enables you to create, optimize, personalize, and analyze landing pages that improve campaign results and your ROI.

A/B Testing

Account Based Marketing

Activity Dashboard

Alerts/Notifications

Audience Targeting

Behavior Analytics

Behavioral Analytics

Behavioral Targeting

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Segmentation

Categorization/Grouping

Channel Management

Client Management

Collaboration Tools

Contact Database

Contact Management

Content Management

Content Publishing Options

Contextual Targeting

Conversion Rate Optimization

Conversion Tracking

Cross Channel Attribution

Customizable Branding

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Data Import/Export

Data Visualization

Display Ad Management

Drag & Drop

Dynamic Content

Email Management

Engagement Tracking

Experience Management

Form Builder

Forms Creation & Design

Heatmaps

Landing Pages/Web Forms

Layout & Design

Lead Generation

Lead Management

Marketing Automation

Monitoring

Multi-Campaign

Multi-Channel Campaigns

Multivariate Testing

Online Store Builder

Personalization

Pre-built Templates

Real Time Editing

Real-Time Analytics

Real-Time Data

Real-Time Reporting

Recommendations

Reporting & Statistics

Reporting/Analytics

Responsive Web Design

ROI Tracking

Search Marketing

Segmentation

SEO Management

Split Testing

Tagging

Third-Party Integrations

Visual Analytics

Visual Editor

Website Analytics

Website Personalization

Website Publishing Options

Workflow Management

Instapage

Web-based

Head of Online Marketing

Overall my experience was great, and now they are integrating with even more important software, so it’s getting even better.

Marketing manager

I received this response after I emailed them on the 22 to cancel my subscription (you can’t manually do it yourself) and they acknowledged my email but charged me anyway.

Lawyer and Notary

For the moment I liked it and I found it very useful, it is a tool you need to have in your work to provide a better service, it is very good.

President

The builder is super easy to learn, the integration with WordPress is seamless, and the ability to duplicate pages for scale and to collaborate with your team and/or clients is industry-leading.

Awesome job, and I can see many Romanians in the Customer Service Department, I am Romanian as well, and all I can say , Good Job Guys. And thank you for an awesome product such as Instapage.

Junior Marketing Manager

Especially the support team is helpful with all my challenges. Together we will make landing pages awesome.

Partner

InstaPage got too greedy and may be conducting bad business practice.

Founder

Instapage allows for our team to quickly and beautifully set up landing pages or mini-sites without having to get our developer involved. That alone is a huge win.

Operations Manager

I liked how easy it was to customize a layout. I thought the layouts were clean and looked very professional.

Owner

I recommend Instapage to all my clients and anyone I know looking for a cost effective, powerful landing page tool.

After awhile Instagram gets boring it needs something to bring some light to it.

You have 24 hours after payment is made to claim back your refund. If you didn’t notice then they keep your money and refuse to refund you because of their “policy.

Software is easy to use, easy to set up, nice blocks and features, simple and speed optimization applied.

Software Engineer

Everyone on our team, from novices to experts, has been able to create beautiful pages that convert well and generate a high return on investment.

Digital Project Manager

I recommend it 100% for those people who are starting to manage their company.

Head of Digital Marketing

It's hard to pick one thing that I like most about Instapage, because there are just so many great features. They have fantastic integrations with so many other platforms.

We use it to develop our landing pages. Ease of use and simple with enough functionalities.

Technical Director

Instapage's page builder is flexible and powerful.

Instapage screenshot: 500+ customizable layouts by industry and use case.

Instapage screenshot: Quickly scale by setting up content as Instablocks® and Global Blocks that you can save, reuse, and update globally.

Instapage screenshot: Speed up your team's landing page review, approval, and launch processes with real-time collaboration.

Instapage screenshot: Experiment and optimize with A/B testing, heatmaps, and analytic insights.

Instapage screenshot: Integrate your favorite CRM, ecom, social, analytics, and marketing automation platforms to further improve conversions.

Large Enterprises

Mid Size Business

Non Profit

Small Business

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results.

Klaviyo powers smarter digital relationships with an intelligent marketing automation and customer data platform growth marketing platform that helps you deliver more personalized experiences across owned marketing channels like email, SMS, mobile push notifications, product reviews, and web forms.

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2-Way Messaging

Abandoned Cart Saver

Activity Tracking

AI Content Creation

Automated Responses

Automated Scheduling

Autoresponders

Behavior Tracking

Campaign Scheduling

Campaign Tracking

CAN-SPAM Compliance

Click Tracking

Compliance Management

Customer Database

Customer Segmentation

Customizable CTAs

Customization

Dashboard

Data Integration

Email Campaign Management

Email Distribution

Email Marketing

Email Templates

Email Tracking

Event Triggered Actions

For eCommerce

Forms Management

GDPR Compliance

HTML Editor

Image Library

Lead Capture

Lead Segmentation

List Management

Live Chat

Mailing List Management

Marketing Calendar

Mass Texting

Message Personalization

Mobile Optimization

Multi-Channel Attribution

Multi-Channel Communication

Multi-Channel Data Collection

Multi-Channel Marketing

Open Rate Tracking

Performance Metrics

Promotions Management

Reminders

Sales Analytics

Scheduled Messaging

Search/Filter

SMS Marketing

SMS Messaging

Social Marketing

Social Media Integration

Social Promotion

Subscription Management

Template Management

Text-to-Win

Omnisend

Customer Service Advisor

Overall experience with Omnisend is very positive. It's a great product for a fair price and does what you need very well.

Marketing Specialist

Great email marketing software which allows your marketing team to create amazing newsletters. The great advantage is that you can easily automate some tasks as welcome emails, abandoned cart, etc.

Head of Marketing

Our overall experience is super positive and we've recommended it multiple times to other businesses.

Owner/Graphic Designer

I like how the software is integrated within my eCommerce store, ease of use and the ability to save templates.

Owner / Designer

Love all the great template options Omnisend has to offer. While our decision to move our email marketing business to Omnisend was a forced one, It has turned out to be the best thing that happened.

OWNER/FOUNDER

I find it frustrating that the product picker is just not working, you have to physically copy and paste product description photo and information and paste.

Instapage vs Omnisend Comparison

Instapage

Omnisend

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives