ion Platform Features

I like to think of myself as a pretty literate web and computer user. But with that said, there are various online tools and services we use for agency day to day tasks, that are horrible to work in and not easy to use/figure out. I think this is where Ion really shines. Josh has shown me a bunch of things to do within Ion, once you learn it once, you know it. Ion is easy that way. But it is also easy in the sense that he told me to go into the Sandbox and play around. I got lost in Ion for a couple hours and learned a hell of a lot. Things I know now, that Josh will say "I'll show you in a minute..." by the time he gets to my desk, it is done. Ion is that intuitive, it's easy as hell to use. But I do know that I am only scratching the surface. There are porbably things Josh or someone from Ion could teach me and I could use Ion even more.

My only real con is the reporting and reports that Ion spits out. We are kind of spoiled by some of the reports we get from our own tracking system ROIA and other services where it is a dump of ALL data and we pick a choose. But there are also some prebuilt reports, built by us or the admins, that have selective fields. I would love to be able to build more selective reports for Ion. What I do now is export all respondents and then use tags, sources, PubID and other URL variables to get what I want out of the data.

Amazing review! We love your involvement in the tools and it sounds like you are an awesome ion super user. We love this <3 :-) We've share your feedback on analytics and will definitely consider this when looking at platform improvements. Thank you!

This is the industry standard for interactive and sales enablement content. A must have weapon for advanced demand gen marketers that need to capture first party, declared data.

The user interface is a little tricky in the early days, due to the advanced customization possibilities that it offers, but once you get it, you love it.

Its ability to create engaging, high conversion experiences.

Not as easy to use as it could be, although it is evolving fast.

Leading-edge technology, up-to-date templates, top-notch customer service via email. When I have questions or need assistance with specialized integration(s), our ION representative is always there to help me in a timely manner.

I have no cons to report. That being said, ION requires a basic understanding of webpage building, but they have helpful and informative videos that cover everything they offer.

Thanks for this awesome review!

Powerful processes of interactivity and great metrics. Good selection of integrations (also easy to set up) to leading Marketing Automation platforms for sending over the data to. Really good support that provides quick and helpful responses.

Overall the control panel when creating own Blank content pieces had a sharper learning curve (if you want to make it in an exact way), especially if you are not a coder to understand the proper order of elements, but the quick starts are there for creating something from scratch so it depends on your wants/needs.

Ease of use, visual editing.

Tracking and metrics, creative element/campaign organization.

Visual marketing is the BIG edge for a lot of our customers and we love that you are taking to this like a fish in water!Stay ahead of the game!! Thank you for this great review :-)

I love the interface. It seemed to change a little bit ago, looks more "modern" now if that is how I should put it. I like that someone like myself, no web design or development background, can go in and influence user experiences on the fly, with just a little bit of training. It is so easy to use!I love how setting up tests and traffic allotment is. I am also a huge fan of the ability to make simple graphic changes to the landing pages - it is VERY easy.

I still haven't found a great way to pull conversion path data with the path fully listed out. I would love to see reports by creative with a path, % of traffic split per link, etc. Sometimes the segmentation gets in the way and can confuse the numbers. This all may be in my team's setup, or in Ion, not sure. The other thing I wish we could do is some sort of preview function for clients, where they don't have to login but we don't have to put creatives on a separate "live" link. I hope I'm saying that clearly. That would be awesome, for client review, etc. Other than these minor things, I have been a huge fan of Ion!

We hear you loud and clear! The feedback around analytics and creative approvals are super helpful and will be shared with our team. Thank you!

You can easily integrate targeted experiences with rules and advances rules. ION also provides templates, but also gives you the option to upload custom HTML ensuring we are aligned with our clients' brand standards/look & feel. Another great feature is form validation. It makes it easier to implement forms without having to add extra code.

It would definitely be beneficial to have the ability to copy page rules from creative to creative/page to page. There is no option for form validation when there is more than one form on the page. More 'UNDO' opportunities are necessary as it is easy to drag and drop widgets in the wrong place.

Thanks for this great review! We completely understand the need for more undo opportunities and a few more technical features. I've shared tis information with our team for future updates.

Simple, easy to use, don't need to be a developer to make it work, easy to change and update based on my campaign needs

There is a learning curve and it does take some thinking to make it work. Conversations could be more clear.

Extensive customization options Lots of Templates Excellent customer service good reporting options good help documentation

-Not an easy wysiwyg platform to get to know -requires training -less than optimum multi-user interface

Amazing review! We've share your feedback with our team for future updates. Thank you!

I like that you can create so many assets and the templates link pages needed and provide some many different containers to create content with. Campaign tracking is great and the analytics are as well.

Creating assets are a bit complex. Selecting certain containers can be difficult to edit. Some elements are a little complex to change and fix.

Thank you for your review and feedback on ion interactive!

- Integrates with marketing tools - Dynamic capabilities - Portfolio wide them update functionalities

- Cumbersome - Poor reporting - UX is reminiscent of the 90s - Lack of internal industry thought leaders

Different types of content that you could create. We wanted more creative ways to share content, and this platform allowed that.

The platform was a lot harder to use than first described to my company. They did not introduce quick starts until our contract was up, but those seemed a lot easier to use.

All of the pages created are SEO compliant. You can use the canonical tag to point the search engines at the “real” version, or add a “noindex” if you don’t want these pages in the index. You can add in your own tracking code.

No cons were added to this review

- Excellent creative - tons of themes and landing pages that can be customized just about any way you want - Fully responsive pages for all devices (you can customize on-screen content to fit any size tablet or mobile phone - Great customer service! ion interactive does not leave you "in the dark" once you sign up. They have a dedicated team that is always willing to assist you on the phone or via email - New creative - ion interactive introduces new creative on occasion, which is great because website development/trends are changing at such a rapid pace - Marketo Integration on creative - a huge benefit - Detailed one-click reporting features (daily, weekly, monthly, etc.) - Full suite of videos for clients

Because ion interactive is a very robust platform, there is a learning curve for even the most experienced and capable web programmer/designer/content writer. However, once you understand the basics of ion interactive, and start with the intermediate level creative pieces, it is fairly easy. I started with the basic creative themes and worked my way up to the intermediate and expert level (ones).

Thank you for this amazing and comprehensive review! We love the feedback on using ion and your training. For more resources and updates please feel free to check out our support site. http://support.liveball.com/hc/en-us

From design to development to deployment, ion interactive is fast and for the most part simple to use. Once trained in the program, many features become second nature to use. Regular updates keep the platform fresh and ensure users like me that the company is constantly moving forward.

Sometimes, features that I use daily may disappear without notice. Whether they're gone forever or simply moved around to somewhere else is usually unclear. The "Creative Studio" really needs an "Undo" button. One incorrect click-and-drag can mess up a whole page sometimes. The platform itself could use a User Experience refresh. Some icons don't necessarily make sense for their function.

Great to see that you've adopted ion interactive in house and taking to the tools. I've shared your notes about platform notices and features being removed with our team. For future notice you can review our feature release notes to get more insight into feature changes. Here's a link - http://support.liveball.com/hc/en-us/categories/200106499-Feature-Releases

Love that we can build websites, pages, and applications without the need to get help from I.T. Templates are awesome for saving time and replicating similar user experiences Support is outstanding, and customer success is proactive and always reaching out to lend a hand There is a huge library of templates you can pull from to quickly get a high quality experience built quickly

I'd like a better Print to PDF function. Deeper out of the box integrations with other Marketing Automation platforms would be nice

Ease of use, features, tracking, reporting (somewhat), administration, A/B testing, MVT, etc.

Price! I think it is a bit over priced, You need to invest first, but you can figure out ways to make that investment back and then some. My other big con is reporting. I think the reporting from the dashboard is limited. Especially for MVT testing. I would like to see it as Combo 1: Stats, Combo 2: Stats, etc. Not really like that.

Lol. Thanks for this great review! The name has actually changed to ion but we know there a lot of Liveball fans out there. Also we appreciate the feedback on reporting and pricing. Thank you

Ease of use for all levels of knowledge. Support that has your goals in mind. Great no matter the size of your business.

I would have to say integration to ALL the top email platforms should be standard instead of needing a custom integration package done. My company uses Exact Target, which requires an API integration. There are others that could benefit from this being standard for all major APIs like Exact Target, Mail Chimp, etc...

Thanks for this awesome review! We'll be sure to share your feedback around more out-of-the-box integration options with our team for future updates.

Interface when building pages is nice and clean, the page testing features are very helpful, a lot of the built-in functionality makes building pages easy.

Can be slow and even crash completely often, Can't connect to a database or create dynamic pages that will be used by multiple clients - so each page has to tediously be setup by hand, the grid for dragging and dropping can be a bit buggy at times and there's no way to undo mistakes, setting up multiple traffic sources is very slow and tedious, on the dashboard you can't just click on the name of a recent project, you have to click the small magnifying glass icon, the interface for adding and managing images is ugly and frustrating, writing custom code in the scripts section isn't very easy and you can't save to preview changes quickly, no way to search through campaigns by name or keyword or anything, can't reorder actions within a rule, the interface for adding actions is very slow, if you accidentally click outside of the Edit Rules menu all your edits are lost, when editing styles you have to reopen the menus every time

We truly appreciate this review and your feedback on using ion on regular basis. We've shared your feedback back around scalability and ease of use and will absolutely use this information for future updates.

- Organizing campaigns, portfolios, and creatives. - Flexible editing within the creative studio. - Testing and pushing creatives live while giving thorough analytics and reports.

- The layout and design of its main interface looks a little bit dated. - Using frameworks seem difficult to edit and configure to function properly with Ion's creative studio capabilities. - Missing the ability to gather emails for a database.

Ion has been great for my company, and I feel our use has only scratched the surface of what it's capable of. For the surveys, interactive infographics and landing pages that I've created, the platform has fulfilled most of my requirements, creating immersive experiences for end users. And the fantastic integrations available help to track interactions in our favourite CRMs.

As a more advanced user, I'd love to see a more in depth source code function to help create truly customised HTML, CSS and JS web content. Currently, only code snippets can be used. A full source code feature would allow me to easily fix buggy pages that can be difficult to debug in the WYSIWYG interface.

Thank you so much for your feedback and review of Ion. We are happy to hear that your team is finding value in the solution! We understand your request for source code flexibility, and we will pass this feedback on to our product and engineering teams.

Robust, versatile and easy to use. Puts the power in the hands of the marketing team, reducing dependency on IT. Great built-in testing and analytics. Handles complex forms and page logic.

If you already have hosting infrastructure and a full front and back-end development team, this would be an added cost to layer on top of it.

Awesome review! We love that you're fully empowering your marketing to be awesome marketers!!!! :-) Thank you <3

Platform scales easily. Easily push design/content changes across multiple pages. Testing functionality it among the best. Also, the customer service of the team is AMAZING. Response times to questions are always great!

Learning curve a bit steeper than some platforms. Interface/User experience could be simplified or improved a bit. Some functionality a bit overly complex (forms, dynamic content, etc)

Thanks for leaving us such an awesome review and for the great feedback. We've shared the notes you have about learning and the interface for future improvements. Thanks again!