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Recommended
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Financial Services, 201-500 employees
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I really enjoy using the ion platform for our company's website. We signed up with ion over a year ago because we saw some really interesting things being incorporate on major websites, and on some of our competitors' websites, and we wanted to the same. After researching the various companies that provide custom landing pages, we found ion interactive. We decided to go with ion because they offer a wide variety of landing pages, online surveys, forms and other related website content that we felt would add value to our site, and to the customer experience. In addition, we liked the ion creative designs and layout, particularly the mobile enhancements that can be customized for each device. After a year of using ion interactive, I have seen some positive results. I've created landing pages, online surveys and forms that are fully branded with our company's logo and color scheme, and most of them have produced a nice click-through rate. We have even generated leads from some of our main ion pages that are linked to our website via the ion interactive subdomain.
- Excellent creative - tons of themes and landing pages that can be customized just about any way you want - Fully responsive pages for all devices (you can customize on-screen content to fit any size tablet or mobile phone - Great customer service! ion interactive does not leave you "in the dark" once you sign up. They have a dedicated team that is always willing to assist you on the phone or via email - New creative - ion interactive introduces new creative on occasion, which is great because website development/trends are changing at such a rapid pace - Marketo Integration on creative - a huge benefit - Detailed one-click reporting features (daily, weekly, monthly, etc.) - Full suite of videos for clients
Because ion interactive is a very robust platform, there is a learning curve for even the most experienced and capable web programmer/designer/content writer. However, once you understand the basics of ion interactive, and start with the intermediate level creative pieces, it is fairly easy. I started with the basic creative themes and worked my way up to the intermediate and expert level (ones).
Thank you for this amazing and comprehensive review! We love the feedback on using ion and your training. For more resources and updates please feel free to check out our support site. http://support.liveball.com/hc/en-us
Mike N.
Marketing and Advertising, 1,001-5,000 employees
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A year ago, I had no experience whatsoever with ion Interactive (or any of it's competitors, for that matter). Today, I use the program/service almost daily to roll out website and landing pages for my clients. It took a while to get a hang of the program and it's capabilities, and I'm still discovering features all the time, but now it feels like second nature. I personally do not use any of the tracking or reporting functions, but I know they are widely used in my organization. For my clients, we use ion Interactive for nearly every site and landing page. The only time we do not need to use ion Interactive is when we are creating a page that for some reason does not need any specific tracking. For example, an internal website for our organization itself could just be created and hosted on our own servers. I cannot speak for my entire organization, but my team uses ion interactive to build websites for our clients. ion interactive makes it easy to update and change content, and track performance once the site is launched. In some ways, we use it as a sort of content management system for our clients' sites, microsites, and landing pages.
From design to development to deployment, ion interactive is fast and for the most part simple to use. Once trained in the program, many features become second nature to use. Regular updates keep the platform fresh and ensure users like me that the company is constantly moving forward.
Sometimes, features that I use daily may disappear without notice. Whether they're gone forever or simply moved around to somewhere else is usually unclear. The "Creative Studio" really needs an "Undo" button. One incorrect click-and-drag can mess up a whole page sometimes. The platform itself could use a User Experience refresh. Some icons don't necessarily make sense for their function.
Great to see that you've adopted ion interactive in house and taking to the tools. I've shared your notes about platform notices and features being removed with our team. For future notice you can review our feature release notes to get more insight into feature changes. Here's a link - http://support.liveball.com/hc/en-us/categories/200106499-Feature-Releases
Jesse H.
Computer Software, 1-10 employees
Used weekly for 2+ years
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Overall, the ion platform has been very helpful for our organization. I highly recommend it for marketers who don't want to wait around for their agency or IT department to help them get an online experience quickly out the door. For developing Interactive content, there is no better platform.
Love that we can build websites, pages, and applications without the need to get help from I.T. Templates are awesome for saving time and replicating similar user experiences Support is outstanding, and customer success is proactive and always reaching out to lend a hand There is a huge library of templates you can pull from to quickly get a high quality experience built quickly
I'd like a better Print to PDF function. Deeper out of the box integrations with other Marketing Automation platforms would be nice
Joshua L.
Marketing and Advertising, 51-200 employees
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We have been using Ion LiveBall for well over 2 years, maybe even longer. All in all it is a great tool that automates many processes that used to take countless dev and admin hours. We are an ad agency, I am the creative director for digital. So we use Ion for our clients - it covers everything from simple lead gen pages to land and jump pages with links/ecommerce carts to microsites... We do it all within Ion. Being able to setup creatives and traffic sources where there can be a 1:1 or 1:100 relationship, where you have full control over the A/B/+ split is priceless. In the past, with standalone PHP pages, you would need a link/tracking/analytics platform to do the link splits and then track conversions per split. With Ion, you can do it all! Ion is such a great tool. If you are in the market for a landing page creation, optimization, management or reporting tool, stop looking - you have found it. It is called Ion LiveBall (I wonder if they even call it LiveBall anymore... The only downside is the pricing. But once you use it once, and sell it to a cleint or two, the cost can easily be passed on to clients and you can even start making money on the MSF from clients...
Ease of use, features, tracking, reporting (somewhat), administration, A/B testing, MVT, etc.
Price! I think it is a bit over priced, You need to invest first, but you can figure out ways to make that investment back and then some. My other big con is reporting. I think the reporting from the dashboard is limited. Especially for MVT testing. I would like to see it as Combo 1: Stats, Combo 2: Stats, etc. Not really like that.
Lol. Thanks for this great review! The name has actually changed to ion but we know there a lot of Liveball fans out there. Also we appreciate the feedback on reporting and pricing. Thank you
Joseph P.
Media Production, 10,001+ employees
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I have been using ION Interactive for nearly 2 years now and could not attribute the success I have seen without them. As a marketing and sales manager for the largest news and information company with over 90 newspaper publications, I find the ease of use, integration, support, and robust ability of the platform critical in my day to day operation. ION Interactive has provided intelligent, and accurate support anytime I have a need. They have also led several webinars that I find not only interesting, but leave with several takeaways that I can implement into my marketing plan. One of the greatest things I appreciate about ION's support is when I need a new functionality, it comes in an updated release. Their team truly watches market trends and update their platform to meet the needs any enterprise business might have. I consider myself an advanced user with web development experience and find that this platform makes it quite easy to train employees who have no web development skills. This platform is superb for all levels of web knowledge, from the drag and drop beginner, to the javascript/CSS/HTML expert.
Ease of use for all levels of knowledge. Support that has your goals in mind. Great no matter the size of your business.
I would have to say integration to ALL the top email platforms should be standard instead of needing a custom integration package done. My company uses Exact Target, which requires an API integration. There are others that could benefit from this being standard for all major APIs like Exact Target, Mail Chimp, etc...
Thanks for this awesome review! We'll be sure to share your feedback around more out-of-the-box integration options with our team for future updates.
Verified reviewer
Marketing and Advertising, 1,001-5,000 employees
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I use ION everyday at work to build many (sometimes 100s of pages a week) and there's a lot to like about ION, but there's also a lot that could be better. My biggest gripe is that ION can be very tedious and cumbersome.
Interface when building pages is nice and clean, the page testing features are very helpful, a lot of the built-in functionality makes building pages easy.
Can be slow and even crash completely often, Can't connect to a database or create dynamic pages that will be used by multiple clients - so each page has to tediously be setup by hand, the grid for dragging and dropping can be a bit buggy at times and there's no way to undo mistakes, setting up multiple traffic sources is very slow and tedious, on the dashboard you can't just click on the name of a recent project, you have to click the small magnifying glass icon, the interface for adding and managing images is ugly and frustrating, writing custom code in the scripts section isn't very easy and you can't save to preview changes quickly, no way to search through campaigns by name or keyword or anything, can't reorder actions within a rule, the interface for adding actions is very slow, if you accidentally click outside of the Edit Rules menu all your edits are lost, when editing styles you have to reopen the menus every time
We truly appreciate this review and your feedback on using ion on regular basis. We've shared your feedback back around scalability and ease of use and will absolutely use this information for future updates.
Verified reviewer
Marketing and Advertising, 1,001-5,000 employees
Used daily for 1-2 years
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We use ion interactive for specific clients' webpages, landing pages, mobile pages, and emails. It is currently only used in the performance content department, which is responsible for creating content for our clients. We are able to put our designs and creations together and onto ion interactive, and have the client help add links, clickTags, TFNs, Promo IDs, etc. This allows for the project to be created, tested, and pushed live very quickly rather than many back-and-forth communications that would be present in basic workplaces.
- Organizing campaigns, portfolios, and creatives. - Flexible editing within the creative studio. - Testing and pushing creatives live while giving thorough analytics and reports.
- The layout and design of its main interface looks a little bit dated. - Using frameworks seem difficult to edit and configure to function properly with Ion's creative studio capabilities. - Missing the ability to gather emails for a database.
Stephen B.
Computer Software, 11-50 employees
Used weekly for 1-2 years
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A comprehensive platform with plenty of useful integrations that has allowed me to make immersive online experiences for end users.
Ion has been great for my company, and I feel our use has only scratched the surface of what it's capable of. For the surveys, interactive infographics and landing pages that I've created, the platform has fulfilled most of my requirements, creating immersive experiences for end users. And the fantastic integrations available help to track interactions in our favourite CRMs.
As a more advanced user, I'd love to see a more in depth source code function to help create truly customised HTML, CSS and JS web content. Currently, only code snippets can be used. A full source code feature would allow me to easily fix buggy pages that can be difficult to debug in the WYSIWYG interface.
Thank you so much for your feedback and review of Ion. We are happy to hear that your team is finding value in the solution! We understand your request for source code flexibility, and we will pass this feedback on to our product and engineering teams.
Benjamin C.
Media Production, 10,001+ employees
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Our business model relies upon our landing pages to be responsive, continually evolving and easily workable for the general public. ION has continually evolved in such a way that meets these needs. While I was initially intimidated by the applet, I've grown more comfortable with the process (while still longing for an 'undo' button) and ease of application. Our contact points and support staff have always responded quickly to questions and issues, and the reliability of the ION platform has served us well throughout.
Ease of application, reliability, template-driven, guidance and support, and training tools.
Not having a 'Copy & Paste' function, nor an 'Undo' button. When I train partners within our organization, this is the biggest initial complaint. As with I, when they ease into the process, the need becomes lesser, but having these available would allow for more creativity and "risk taking", without the risk of wasting time.
Thanks for this awesome review! We completely understand that need for a "Undo" and "Copy & Paste" and this is a feature in ion. Here are a few support posts on the topic. http://support.liveball.com/hc/en-us/articles/200954869-Copy-Paste-Basic- http://support.liveball.com/hc/en-us/articles/200954829-Undo-Basic-
Joe J.
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ion is great for what it's intended for. the usability is fairly straightforward once the naming convenient for projects/pages/sites is understood. this could be made more obvious upfront in intros. designers that use similar software or even design software are used to hierarchy based interactive elements that have to be in place for everything to function correctly. this detail could be more explained up front. still not sure why there needs to be a practice or 'do not delete' detail to every project, this makes it feel like the system doesn't take care of itself...like its vulnerable to users instead of being stealthy and foolproof. i understand the idea of immediate publishing and the intent on having items that can't be deleted, i think just the naming needs to be more sincere and clear, and not come off negative like 'do not delete' does.
easy to setup initial projects, ease of editing, easy to duplicate and scale.
photos that have to be put in a database, should be able to pull from existing databases/clouds, not too easy to perfect a file at first attempt, lots of troubleshooting at the beginning (which might be improved by the understanding of the naming convention of 'portfolios/creatives/etc etc' up front.
Thank you for your feedback Joe we truly appreciate your insight as an Art Director and seasoned web graphic professional. We love that you think ion is straightforward, easy to setup, and scale throughout your organization. We also totally understand that there could be some improvements with ion and we love that you have been candid with your feedback. We’ve shared your feedback around usability and function with our team for review and consideration in the future. If you have more feedback always feel free to reach out to your account manager. We always welcome this input to make the product better for you and your team. Thank you!
Jeffrey D.
Market Research, 501-1,000 employees
Used daily for 6-12 months
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Using the ion Platform we are able to build quizzes, assessments and calculators utilizing ion's rules engine. This is something we have not been able to do in the past and something our customers have been asking for more and more.
Within a few hours you can launch your first interactive quiz on your website. Since it's a cloud platform, there was no need to standup a server or install any web services. You only need to add a DNS record and your brand style and your domain is active and visitors can browse your site.
To build pages you use the tools and widgets available in the platform. This can be tedious since you interact with each object and its properties. It would be helpful if you could open a "code" window and write code. Especially for more advanced users.
Jeffrey P.
Insurance, 5,001-10,000 employees
Used daily for 6-12 months
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The BEST experience I've had with the platform is the support team who has saved me more times than I can count. The great thing about ion is that it does so many cool things, that you have to kind of dig around to find. But with the help of the support team, they are able to solve my issues and answer my questions in a very quick way and teach me how to do things going forward. Plus they are SO friendly. Like the platform, love the support team!
This software gives our organization the sales capabilities that our main CMS is unable to do. We can be nimble and act quickly with it.
The training literature is not the best. There isn't an easy way to make a link in copy.
Daniel Y.
Education Management, 51-200 employees
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The Ion platform provides an extremely versatile and robust engine for creating, hosting, and optimizing landing pages and other content. It puts the power in the hands of the marketers (reducing dependency on IT) and avoids the back-end technology backlog and long lead times that sometimes exist in organizations. The built-in testing capabilities and page analytics makes page optimization easier, and unlike many other landing page platforms I've looked at, Ion's platform can handle even the most custom or complicated features or forms.
Robust, versatile and easy to use. Puts the power in the hands of the marketing team, reducing dependency on IT. Great built-in testing and analytics. Handles complex forms and page logic.
If you already have hosting infrastructure and a full front and back-end development team, this would be an added cost to layer on top of it.
Awesome review! We love that you're fully empowering your marketing to be awesome marketers!!!! :-) Thank you <3
Rob R.
Education Management, 10,001+ employees
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I've been using the ION platform, specifically their Liveball landing page platform, for over a year now. I've worked with a few different landing page platforms for PPC and have found it to be one of the best. It's testing capabilities are among the best I've seen, and the ability to launch new pages quickly and easily is great.
Platform scales easily. Easily push design/content changes across multiple pages. Testing functionality it among the best. Also, the customer service of the team is AMAZING. Response times to questions are always great!
Learning curve a bit steeper than some platforms. Interface/User experience could be simplified or improved a bit. Some functionality a bit overly complex (forms, dynamic content, etc)
Thanks for leaving us such an awesome review and for the great feedback. We've shared the notes you have about learning and the interface for future improvements. Thanks again!
Brian M.
Logistics and Supply Chain, 10,001+ employees
Used weekly for 2+ years
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We have utilized Ion Interactive for multiple projects to include: landing pages, micro sites, and global/regional campaigns. Dave Kavalsky, our Ion Product Specialist, has extensive knowledge in his field and is always able to meet our needs timely and with a polished final product ! I am always looking forward to our next project with their team.
1. understanding - focuses on our industry and company goals 2. aligned with our project vision 3. project managers are #1 4. equipped to handle any request we make 5. sound propsosals / methodologies 6. trustworthy
No cons @ this time - the last 2 -3 projects we completed with Ion were completed with no issue
Kelly S.
Publishing, 1,001-5,000 employees
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Ion Interactive may be the most underrated marketing tool in existence. If you run an online business, you owe it to yourself to use this tool. Ion is the most flexible page builder and A/B testing platform. We operate our e-commerce in a best in class platform (Demandware), but when it comes to quickly launching A/B tests, Ion is the place we do all our testing. It's an advanced platform, which is fully responsive and allows us to easily iterate without any developer support. It's a tool any tech-savvy marketer can take advantage of to create complex experiences with conditional logic, dynamic substitutions, cohesive branding, widgets, data flow to your analytical tools or ESP, etc. If there was only one tool I could purchase to grow my business, Ion Interactive is the one I would choose without blinking.
responsive, easy to use, monthly feature updates, top-notch customer support
none (really!) OK. undo history could be improved.
Thank you!!
Verified reviewer
Telecommunications, 1,001-5,000 employees
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We struggled with landing page development timing by going through our internal IT team. ion has been imperative in our marketing team taking control of landing page development, allowing us to quickly turn around new creative, updates and A/B tests. Customer service is at the top of its class. Our representative is incredibly knowledgeable, quick to respond, and helpful.
Easy content creation, plug-n-play format, great features that are continually being updated and expanded, excellent customer service team, great reporting and immediate insight into results.
Would love it if ion had an app I could access from my mobile phone that at least allows me to check in on my campaigns and make smaller, urgent content updates if needed.
We love that you are using ion to improve your teams efficiency and overall results. Thank you! We've shared your app feedback with the team!
Geovanny M.
Logistics and Supply Chain, 10,001+ employees
Used daily for 6-12 months
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Let me start off by saying the we have recieved excellent support from ION and after the initial adaptation period the tool was quick and intuitive to use.Training can be done a variety of ways with webinars and videos along with guides and a variety of other material.The platform is a top tier CMS and i will continue to use it in the upcoming marketing campaigns.
Ease of use, performs fast ,intuitive ,flexible as custom code can be added and WYSIWYG interface.
Nothing I can think off.Most of it was resolved durting the initail adaptation period that people go through when using a new platform.
Preeti R.
Human Resources, 10,001+ employees
Used daily for 1-2 years
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I build pages for different partners very frequently. ION is a very easy to use tool which helps in creating pages within minutes. Recently we built a Landing Page request form which all our partners use to send request for new page. It's very convenient to manage all the pages & create exports. Customer service is always well informed, and has always been able to resolve my concerns or provide the needed answers in a very timely manner.
No pros were added to this review
No cons were added to this review
Verified reviewer
Online Media, 51-200 employees
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What makes ion interactive stand out from the competition is their excellent customer support and the value they place on customer feedback. They provide extensive training on all of their products and are constantly putting out updates, new integration, etc.
-Ease of support and transparency of product updates and new releases -WYSIWYG, no web coding experience required to create basic pages -Pre-built templates available to use -Sleek, professional look to your pages -Real-time data and visualized reports -Lightning-fast response to support issues/bugs
-Some bugs with new releases-- if you bring them to attention, they're usually fixed within 24 hours -Platform can run slow if you're building a page with a lot of widgets on it
Thanks for this awesome review!
Ed G.
Marketing and Advertising, 11-50 employees
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I work in ion everyday and love everything it has to offer. It's great to work in a platform that is constantly updating to stay ahead of the current trends and customer needs. Customer service is the best i've ever seen with quick responses and extremely knowledgeable suggestions.
-always updating. the monthly releases keep getting better and better! -customer service gets a 10/10 (shoutout to Dave K.!) -100% responsive platform -data collection works great for every client
I wish there was a content upload feature, i know that's a crazy "wish", but we are seeing more of this request from clients.
Thank you for this great review and for shouting out David K! :-) And thanks for the content upload feature I think this definitely a cool concept worth looking into for future updates. Thanks again :-)
Tai L.
Media Production, 10,001+ employees
Used daily for 1-2 years
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I use ION daily to build landing pages for all my sites for subscription offers. I have found ION to be very easy to use. Being able to copy templates is a huge plus and saves time.
I love how you can preview your work in ION before making it live.
I do not like how there is no "undo" button. If you make an error then you have to re-do the project.
Verified reviewer
Retail, 501-1,000 employees
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I think one of my managers put it best: "You wouldn't think ion is so difficult to use if you'd ever tried to build the same [kinds of landing pages] *without* it." The user experience can be complex and fiddly (both the file management interface and the Creative Studio builder), but if they tried to simplify it any further, we'd lose a ton of flexibility. They clearly put a ton of effort both into developing their tools and into teaching their clients, not just the nuts and bolts of how to use those tools, but the best WAYS to make use of them in the bigger picture of content marketing.
Great power and flexibility; stellar tech support
I'd love to be able to more easily refine our custom CSS and other settings globally across creatives. I end up changing the same things over and over again every time I do a new project.
Thanks for this awesome review! We'll be sure to share your feedback around CSS and styling to our team.
Max F.
Information Technology and Services, 5,001-10,000 employees
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We used ION for more than 6 months now and we defined templates for marketing programs managers to create their own landing pages based on them. That allowed them to make changes to text and other elements fairly quickly without having to get in touch with the operations or design team. Once the template was defined it was easy for managers to make the changes they wanted.
Very interesting way of building landing pages that make it quick for siloed companies.
When it came to editing the template, it was a little hidden to find things. but nothing that an html, css expert couldn't do. Overall an interesting concept for agile marketing teams that need versatility and speed.
Thank you for using ion! It's great to hear about how you're using the tool to be more efficient and drive better results. We've shared your feedback around templates with our team for future consideration.
Louisa N.
Education Management, 201-500 employees
Used weekly for 1-2 years
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I love how easy it is with Ion to create a very compelling, interactive landing page to help with lead generation. The customer support team is great as well! We have had many cases where we needed custom implementation to hook in other APIs or wanted custom development and their team has produced great quality work for us.
I would not recommend Ion for complete websites, that isn't what Ion was made for. You really want Ion for campaigns and landing pages. So please consider your use-cases thoroughly.