iPost Features

iPost

An email platform for the modern marketer.

4.5/5 (22 reviews)

Competitor Feature Comparison

AB Testing
API
Access Controls/Permissions
Activity Tracking
Ad hoc Analysis
Ad hoc Reporting
Analytics/ROI Tracking
Auto-Responders
Behavior Tracking
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Collaboration Tools
Compliance Management
Configurable Workflow
Contact Database
Contact Management
Content Library
Content Management
Cost Analysis
Customer Segmentation
Customer Surveys
Customizable Branding
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Customization
Demographic Data
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
Image Library
Landing Pages/Web Forms
Lead Management
Lead Qualification
List Management
Mailing List Management
Marketing Automation
Mobile Optimized Emails
Multi-Campaign
Multi-Channel Marketing
Multivariate Testing
Performance Metrics
Predictive Analytics
Progress Reports
Push Notifications
Real Time Analytics
Real Time Data
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
SMS Marketing Managment
SMS Messaging
Segmentation
Social Marketing
Social Media Integration
Social Promotion
Spam Analysis
Spam Blocker
Status Tracking
Subscription Management
Summary Reports
Template Management
Third Party Integrations
User Management
Visual Analytics
WYSIWYG Editor
Web Forms
Website Analytics
Workflow Management
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AB Testing
API
Access Controls/Permissions
Activity Tracking
Ad hoc Analysis
Ad hoc Reporting
Analytics/ROI Tracking
Auto-Responders
Behavior Tracking
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Collaboration Tools
Compliance Management
Configurable Workflow
Contact Database
Contact Management
Content Library
Content Management
Cost Analysis
Customer Segmentation
Customer Surveys
Customizable Branding
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Customization
Demographic Data
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
Image Library
Landing Pages/Web Forms
Lead Management
Lead Qualification
List Management
Mailing List Management
Marketing Automation
Mobile Optimized Emails
Multi-Campaign
Multi-Channel Marketing
Multivariate Testing
Performance Metrics
Predictive Analytics
Progress Reports
Push Notifications
Real Time Analytics
Real Time Data
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
SMS Marketing Managment
SMS Messaging
Segmentation
Social Marketing
Social Media Integration
Social Promotion
Spam Analysis
Spam Blocker
Status Tracking
Subscription Management
Summary Reports
Template Management
Third Party Integrations
User Management
Visual Analytics
WYSIWYG Editor
Web Forms
Website Analytics
Workflow Management
Visit WebsiteCompare App
AB Testing
API
Access Controls/Permissions
Activity Tracking
Ad hoc Analysis
Ad hoc Reporting
Analytics/ROI Tracking
Auto-Responders
Behavior Tracking
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Click Tracking
Collaboration Tools
Compliance Management
Configurable Workflow
Contact Database
Contact Management
Content Library
Content Management
Cost Analysis
Customer Segmentation
Customer Surveys
Customizable Branding
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Customization
Demographic Data
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
Image Library
Landing Pages/Web Forms
Lead Management
Lead Qualification
List Management
Mailing List Management
Marketing Automation
Mobile Optimized Emails
Multi-Campaign
Multi-Channel Marketing
Multivariate Testing
Performance Metrics
Predictive Analytics
Progress Reports
Push Notifications
Real Time Analytics
Real Time Data
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
SMS Marketing Managment
SMS Messaging
Segmentation
Social Marketing
Social Media Integration
Social Promotion
Spam Analysis
Spam Blocker
Status Tracking
Subscription Management
Summary Reports
Template Management
Third Party Integrations
User Management
Visual Analytics
WYSIWYG Editor
Web Forms
Website Analytics
Workflow Management
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iPost Feature Reviews

19 reviewers had the following to say about iPost's features:

Tony B.

Full featured and great support

2019-12-27

The iPost team has been tremendous in helping us to make the most of our email marketing campaigns and use the tool in ways we never would have thought of.

Pros

We're able to get immediate visibility into the performance of our eCommerce campaigns, beyond opens and clicks.

Cons

I would like to be able to do more with historic reports across subaccounts.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Amy K.

Easiest Implementation

2020-05-14

We were thrilled with the relative ease of migration and integration across the various platforms.

Pros

We were able to integrate a range of partners to ensure our emails were robust and right for our customer - from ratings and reviews to feeds from our social content, iPost helped us drive click thrus. iPost also integrated with our data warehouse and paid marketing platforms to ensure we captured all customer data and new email names from paid campaigns. They ROCKED IT!

Cons

We had high expectations for data visualization in our reporting, which was very slow to be produced post-migration.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Robert D.

Top quality ESP

2020-04-29

They will even custom build a feature set that may be required to make your business run as efficiently as possible.

Pros

Ease of use, highly customizable drag and drop journey builder, UI is feature rich without being too cluttered, excellent API and top notch customer service make iPost the ESP to beat.

Cons

When we first started working with iPost 2 years ago prior to the new Enterprise system being built out, the customer service was average at best. Since their restructure about 6 months ago, I would now rate their customer service a plus.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Karen M.

iPost fun but sometimes frustrating process!

2020-10-27

I always get the help I need to fulfill my clients expectations. Thoughtful training is provided whenever our team requests it and the iPost teams always seem happy to talk to us.

Pros

I love the ability to pull reports for campaign review.

Cons

Creating reports within the Email Ticket is incredibly frustrating.

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Cleo C.

Great support and easy to use

2020-11-03

Pros

Being a relatively new user, I found iPost easy to use and was able to run multiple campaigns in no time.

Cons

we've encountered a few glitches and error reports didnt reflect what we were seeing on the system and the issues had to be manually traced which was time-consuming.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
April B.

Great Foundation

2020-05-18

Overall we like iPost, it has helped us accomplish our goals as we've grown the past few years, more than our last ESP was able to. However, as we continue to grow and look toward the future, it's unsure that iPost will be able to keep up with our needs. But we've been informed there are new services/recommendations being made available to us so we are definitely looking forward to seeing what new type of partnership we can develop with iPost in the additional year we signed on for.

Pros

The go-between time and annoyance of not having control over our own data was irritating.

Cons

Pulling data takes a long time, especially because our brands are set up separately, we often have to set up tables or export data multiple times and then compile it together.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
David H.

Ipost is fantastic

2020-05-15

I've been able to put multiple clients on this software for fundraising purposes and result in a high amount of success. It's a great service to use, and I recommend to all looking for a cheap software.

Pros

The pathways are the best part---super easy to use and much more streamlined to let users set up campaigns fast and easy to see the metrics they want.

Cons

I just wish the set up was only a little quicker. Aside from that its great!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Joseph T.

Flexible implementation and great customer support hamstrung by slow UI and limited default reports

2020-10-28

Pros

The implementation of iPost can be customized to meet business specific needs. We really like that we were able to figure out a way to bring over our existing sending IPs and Domains with their quality reputations and that we did not have to warm new IPs or use shared IPs.

Cons

The reporting interface needs a lot of work. The UI can be really slow to load.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Angelee H.

I-Post Weekly use for Free Play to Guest at our gaming facility

2020-10-27

I-Post is great. It was a little confusing at first, but once I got the hang of it, everything was smooth sailing.

Pros

Organization, Easy to learn to use, Reports of what emails go out

Cons

Only thing I have is the preview part when previewing code sometimes does not load content. I then would have to send myself a test to verify the content looks the way it should.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
David K.

Overall positive, with some caveats

2019-12-16

Overall positive experience. But a lot of major problems that we're hoping they'll fix.

Pros

You write your own SQL queries to manage lists. Their API is EXTREMELY well-documented and easy to integrate.

Cons

Open/click data lags about 12-24 hours behind.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Diogenes H.

Good software overall with room for improvement

2020-04-29

Pros

I like the customization of the processes, the automation feature, the data tables and query features and all the extra features it includes, and good API for integrations if you got a developer team.

Cons

I had experience some servive down time in the past and some automation errors.

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
David G.

By far the best email marketing software I have used.

2019-12-11

Overall I really couldn't be happier. While they might not be well known, I would say in terms of just about everything they are superior to all of the big players (I've tried a bunch).

Pros

From setting up flows to reporting, everything is there and again, easy to use.

Cons

The only improvement I can think of is a Zapier integration, which I think they are working on.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Kevin M.

Overall an excellent ESP - Awesome Service too!!

2020-09-04

[SENSITIVE CONTENT HIDDEN] were are very knowledgeable and professional.

Pros

Integration, ease of use, service and training.

Cons

Nothing thus far, no complaints, everything works well!!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Eric H.

Great Customer Support!

2020-04-29

Anytime there was an issue no matter how small account management and support was there to help and responded promptly.

Pros

Account structure, UX, ease of use, support

Cons

When switching initially, migration was slower than expected but this was not due to Ipost, we were having issues internally and Ipost helped us by walking us through the correct procedure and processes.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Andy R.

iPost Experience

2020-10-27

The folks we have worked with there have been excellent at solving problems, fixing technical issues and making us aware of upgrades/options. I have been most please with the value and service received.

Pros

The IMM platform is easy to use and the reporting is very helpful in understanding delivery statics and retargeting.

Cons

As a user, I would say some of the opt-out, spam report or undeliverable download reports are trick to use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Lewis P.

Great and Easy to use

2020-11-18

Excellent. Have been able to use it for a couple years now and we have improved the email sending tasks with it.

Pros

Love the statistics and test we can use when sending emails out

Cons

Would love to have an easy way to send emails to a subset of a list then send to everyone on list or the complement of the list.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Jeffrey C.

Effective, Results Delivered

2020-10-27

excellent

Pros

I can quickly set up and deploy a message and get to my audience with great ease and also have a treasure trove of useful data.

Cons

I very much like it as is. I wouldn't change a thing about it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Peter K.

Great application! Highly recommended

2020-04-17

Excellent company to work with

Pros

Great support. Easy to use even with advanced features.

Cons

This software works great for our needs. No cons that I can think of.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Filomena N.

Amazing ESP and Partner

2020-04-17

iPost has been an amazing partner. The migration from our old ESP was seamless. Our Customer Success Manager is fantastic - very responsive, attentive, and insightful. We are very happy with our decision to be an iPost client.

Pros

The platform is very easy to use and navigate.

Cons

None to note at this point in our relationship.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more