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iPost Logo

iPost

An email platform for the modern marketer.

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iPost Features

Features Summary

Functionality

4.3

/5

23

Total features

55

11 categories

iPost features

AB Testing
API
Auto-Responders
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Planning

Common features of Marketing Automation software

AB Testing
API
Activity Dashboard
Activity Tracking
CRM
Campaign Analytics
Campaign Management
Campaign Segmentation

Price starts from

415

Per month

Usage Based

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.3

/5

23

Price starts from

415

Per month

learn more

Total Features

55

Unique features

  • Customizable Branding

  • SMS Messaging

  • Customizable Reports

  • Compliance Management

Functionality

4.4

/5

14.8K

Price starts from

0

learn more

Total Features

132

Features in Common

43

Unique features

  • Personalization

  • URL Customization

  • Unsubscribe Database

  • Multiple User Accounts

Functionality

4.4

/5

4.9K

Price starts from

50

Per month

visit website

Total Features

103

Features in Common

43

Unique features

  • Google Analytics Integration

  • Post Scheduling

  • Keyword Research Tools

  • Prospecting Tools

Common iPost comparisons

iPost logo
Sendinblue logo
iPostvsSendinblue
iPost logo
MailerLite logo
iPostvsMailerLite
iPost logo
Remarkety logo
iPostvsRemarkety

Reviewers who mentioned features said:

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Full featured and great support

Reviewed 3 years ago

The iPost team has been tremendous in helping us to make the most of our email marketing campaigns and use the tool in ways we never would have thought of. They've also been able to help us with custom solutions to meet business needs in ways no other ESP can.

Pros

We love how customizable iPost is — particularly the organization of subaccounts and conversion tracking. We're able to get immediate visibility into the performance of our eCommerce campaigns, beyond opens and clicks. The conversion tracking is also very customizable and we're able to pass in custom variables to see if we're selling more from mobile or desktop, etc.

Cons

I would like to be able to do more with historic reports across subaccounts.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great Foundation

Reviewed 2 years ago

Overall we like iPost, it has helped us accomplish our goals as we've grown the past few years, more than our last ESP was able to. However, as we continue to grow and look toward the future, it's unsure that iPost will be able to keep up with our needs. But we've been informed there are new services/recommendations being made available to us so we are definitely looking forward to seeing what new type of partnership we can develop with iPost in the additional year we signed on for.

Pros

The frontend usability. Our last ESP was more backend, meaning everything we needed to set up had to be done through them. The go-between time and annoyance of not having control over our own data was irritating. With iPost though, we are able to do almost everything ourselves and what we can't, we can ask for assistance. iPost is much more user-friendly.

Cons

While reporting has come a long way in iPost it is still lacking in customization and ease of use. Pulling data takes a long time, especially because our brands are set up separately, we often have to set up tables or export data multiple times and then compile it together. We also would like a more robust way to view our segmentation. i.e. to be able to only code one email but report on the customer level of what segment they are part of versus just the campaign level.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Flexible implementation and great customer support hamstrung by slow UI and limited default reports

Reviewed 2 years ago
Pros

The implementation of iPost can be customized to meet business specific needs. We really like that we were able to figure out a way to bring over our existing sending IPs and Domains with their quality reputations and that we did not have to warm new IPs or use shared IPs.

Cons

The reporting interface needs a lot of work. The UI can be really slow to load. There should be more out of the box reporting standard. There is a heavy dependence on one-off customizations. Please add support for seed lists.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Easiest Implementation

Reviewed 2 years ago

We were thrilled with the relative ease of migration and integration across the various platforms. Service was strong, deliverability improved, and business results were there.

Pros

My team applauded iPost for dedicated attention to migration from another platform. The transition was easy and set us up for a strong partnership. We were able to integrate a range of partners to ensure our emails were robust and right for our customer - from ratings and reviews to feeds from our social content, iPost helped us drive click thrus. iPost also integrated with our data warehouse and paid marketing platforms to ensure we captured all customer data and new email names from paid campaigns. They ROCKED IT! iPost also did a great job with deliverability and actually improved over our prior vendor.

Cons

We had high expectations for data visualization in our reporting, which was very slow to be produced post-migration.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Overall an excellent ESP - Awesome Service too!!

Reviewed 2 years ago

Excellent experience from start to finish. They built several custom feature sets that were required to integrate with Salesforce. Our business runs as efficiently as can be! We added Zapier to complete the integration and that could not have gone better. From redesigning our Preference form, integration with our website, to keeping us continuously updated throughout the entire process (training too!) [SENSITIVE CONTENT HIDDEN] were are very knowledgeable and professional. I wholeheartedly recommend them, no reservations!!

Pros

Integration, ease of use, service and training. Integration with Salesforce and Zapier was very easy!

Cons

Nothing thus far, no complaints, everything works well!!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Good software overall with room for improvement

Reviewed 2 years ago
Pros

I like the customization of the processes, the automation feature, the data tables and query features and all the extra features it includes, and good API for integrations if you got a developer team.

Cons

I had experience some servive down time in the past and some automation errors.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Top quality ESP

Reviewed 2 years ago

Excellent experience to date. They will even custom build a feature set that may be required to make your business run as efficiently as possible. Just add Zapier to their integration deck which will allow users to integrate to hundreds of web applications.

Pros

Ease of use, highly customizable drag and drop journey builder, UI is feature rich without being too cluttered, excellent API and top notch customer service make iPost the ESP to beat.

Cons

When we first started working with iPost 2 years ago prior to the new Enterprise system being built out, the customer service was average at best. Since their restructure about 6 months ago, I would now rate their customer service a plus.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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By far the best email marketing software I have used.

Reviewed 3 years ago

Overall I really couldn't be happier. While they might not be well known, I would say in terms of just about everything they are superior to all of the big players (I've tried a bunch).

Pros

For virtually anything and everything you would want to do with emails, iPost provides an easy solution. They seem to have taken the best of other platforms and rolled it into a single place. From setting up flows to reporting, everything is there and again, easy to use.

Cons

The only improvement I can think of is a Zapier integration, which I think they are working on.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Easy to use tool if you want to manage & build email campaigns for an organization of any size.

Reviewed a year ago

Overall enjoy using the product daily. It helps accomplish the goals we need, the templates are easy to use and contacts are easy to manage. With some of the features under-utilized, I feel like iPost will suit our needs in the future as well. Implementation has been easy & the delivery is stable.

Pros

- The drag & drop email creation templates are so easy to use and allows us to embed our themes and create emails easily and dynamically. - Higher delivery rate than other emails tools used before, larger delivery rates. - API easily integrated to our other tools, iPost is used as our sending domain and we haven't had any issues in setting this up. - Fast support that will usually help and solve our issue in a timely manner.

Cons

- A lot of difficultly in setting up FTP integration with our internal system, but this is an internal issue we are trying to solve but wished there was a workaround. - Sometimes the drafts do not allow you to save and the screen glitches, forcing you to start over. - There have been times when the system is slow and loading time is rather long.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great Customer Support!

Reviewed 2 years ago

coming from Klaviyo, I really like the fact that is is extremely easy to use, and you’re getting great value for the price. Anytime there was an issue no matter how small account management and support was there to help and responded promptly.

Pros

Account structure, UX, ease of use, support

Cons

When switching initially, migration was slower than expected but this was not due to Ipost, we were having issues internally and Ipost helped us by walking us through the correct procedure and processes.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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iPost Experience

Reviewed 2 years ago

The folks we have worked with there have been excellent at solving problems, fixing technical issues and making us aware of upgrades/options. I have been most please with the value and service received.

Pros

The IMM platform is easy to use and the reporting is very helpful in understanding delivery statics and retargeting.

Cons

As a non-technical user, I don't use the platform from that perspective. As a user, I would say some of the opt-out, spam report or undeliverable download reports are trick to use. I would like an option where only unique email address, as opposed to every failure, was downloaded. They can be quite large.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Overall positive, with some caveats

Reviewed 3 years ago

Overall positive experience. But a lot of major problems that we're hoping they'll fix.

Pros

This is a developer friendly platform. You write your own SQL queries to manage lists. Their API is EXTREMELY well-documented and easy to integrate.

Cons

Open/click data lags about 12-24 hours behind. If you need to leverage that data more quickly, you're SOL. Mailings are often delayed--sometimes one or two hours to finish mailing after the time you schedule (usually better). The dynamic data tables often don't work, so we've had to rely on the SQL platform to build our lists.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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I-Post Weekly use for Free Play to Guest at our gaming facility

Reviewed 2 years ago

I-Post is great. It was a little confusing at first, but once I got the hang of it, everything was smooth sailing.

Pros

Organization, Easy to learn to use, Reports of what emails go out

Cons

Can't say I have anything I do not like now that I know how to use it. Only thing I have is the preview part when previewing code sometimes does not load content. I then would have to send myself a test to verify the content looks the way it should. Other than that, everything is great.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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iPost fun but sometimes frustrating process!

Reviewed 2 years ago

I always get the help I need to fulfill my clients expectations. Thoughtful training is provided whenever our team requests it and the iPost teams always seem happy to talk to us.

Pros

I love the ability to pull reports for campaign review.

Cons

The system feels a bit clunky at times and often runs very slow. Creating reports within the Email Ticket is incredibly frustrating. When making more than one or two lists, it's not easy to figure out which list is which as the naming convention is not intuitive at all. It would be nice if the new list was named similar to the list that you created it from. This would take the guess work out. When an error happens it would be nice to have a list of "possible" things to troubleshoot.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Great customer support

Reviewed 4 months ago
Pros

Our account manager was great to work with. If you work with iPost, I'd highly recommend working with [SENSITIVE CONTENT] She was responsive, followed up promptly, gave feedback and advice. They do provide good hands on support w/ deliverability and are on top of it to make sure everything is being delivered and if there's issues that arise, they'll look into that and handle that right away.

Cons

Outdated UX - harder to use the template formatter and harder to set up drip campaigns, etc.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great and Easy to use

Reviewed 2 years ago

Excellent. Have been able to use it for a couple years now and we have improved the email sending tasks with it.

Pros

Love the statistics and test we can use when sending emails out

Cons

Would love to have an easy way to send emails to a subset of a list then send to everyone on list or the complement of the list.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Effective, Results Delivered

Reviewed 2 years ago

excellent

Pros

Mailings are quick, stylistically superior and effective at reaching my target audience. I can quickly set up and deploy a message and get to my audience with great ease and also have a treasure trove of useful data.

Cons

I very much like it as is. I wouldn't change a thing about it.