iPost Features

The frontend usability. Our last ESP was more backend, meaning everything we needed to set up had to be done through them. The go-between time and annoyance of not having control over our own data was irritating. With iPost though, we are able to do almost everything ourselves and what we can't, we can ask for assistance. iPost is much more user-friendly.

While reporting has come a long way in iPost it is still lacking in customization and ease of use. Pulling data takes a long time, especially because our brands are set up separately, we often have to set up tables or export data multiple times and then compile it together. We also would like a more robust way to view our segmentation. i.e. to be able to only code one email but report on the customer level of what segment they are part of versus just the campaign level.

The implementation of iPost can be customized to meet business specific needs. We really like that we were able to figure out a way to bring over our existing sending IPs and Domains with their quality reputations and that we did not have to warm new IPs or use shared IPs.

The reporting interface needs a lot of work. The UI can be really slow to load. There should be more out of the box reporting standard. There is a heavy dependence on one-off customizations. Please add support for seed lists.

My team applauded iPost for dedicated attention to migration from another platform. The transition was easy and set us up for a strong partnership. We were able to integrate a range of partners to ensure our emails were robust and right for our customer - from ratings and reviews to feeds from our social content, iPost helped us drive click thrus. iPost also integrated with our data warehouse and paid marketing platforms to ensure we captured all customer data and new email names from paid campaigns. They ROCKED IT! iPost also did a great job with deliverability and actually improved over our prior vendor.

We had high expectations for data visualization in our reporting, which was very slow to be produced post-migration.

Integration, ease of use, service and training. Integration with Salesforce and Zapier was very easy!

Nothing thus far, no complaints, everything works well!!

I like the customization of the processes, the automation feature, the data tables and query features and all the extra features it includes, and good API for integrations if you got a developer team.

I had experience some servive down time in the past and some automation errors.

Ease of use, highly customizable drag and drop journey builder, UI is feature rich without being too cluttered, excellent API and top notch customer service make iPost the ESP to beat.

When we first started working with iPost 2 years ago prior to the new Enterprise system being built out, the customer service was average at best. Since their restructure about 6 months ago, I would now rate their customer service a plus.

For virtually anything and everything you would want to do with emails, iPost provides an easy solution. They seem to have taken the best of other platforms and rolled it into a single place. From setting up flows to reporting, everything is there and again, easy to use.

The only improvement I can think of is a Zapier integration, which I think they are working on.

Account structure, UX, ease of use, support

When switching initially, migration was slower than expected but this was not due to Ipost, we were having issues internally and Ipost helped us by walking us through the correct procedure and processes.

- The drag & drop email creation templates are so easy to use and allows us to embed our themes and create emails easily and dynamically. - Higher delivery rate than other emails tools used before, larger delivery rates. - API easily integrated to our other tools, iPost is used as our sending domain and we haven't had any issues in setting this up. - Fast support that will usually help and solve our issue in a timely manner.

- A lot of difficultly in setting up FTP integration with our internal system, but this is an internal issue we are trying to solve but wished there was a workaround. - Sometimes the drafts do not allow you to save and the screen glitches, forcing you to start over. - There have been times when the system is slow and loading time is rather long.

This is a developer friendly platform. You write your own SQL queries to manage lists. Their API is EXTREMELY well-documented and easy to integrate.

Open/click data lags about 12-24 hours behind. If you need to leverage that data more quickly, you're SOL. Mailings are often delayed--sometimes one or two hours to finish mailing after the time you schedule (usually better). The dynamic data tables often don't work, so we've had to rely on the SQL platform to build our lists.

The IMM platform is easy to use and the reporting is very helpful in understanding delivery statics and retargeting.

As a non-technical user, I don't use the platform from that perspective. As a user, I would say some of the opt-out, spam report or undeliverable download reports are trick to use. I would like an option where only unique email address, as opposed to every failure, was downloaded. They can be quite large.

The thing I like most about iPost are the customizable features and endless possibilities.

What I like least about this product is the random nuances that differ from other ESP's but that is to be expected.

Organization, Easy to learn to use, Reports of what emails go out

Can't say I have anything I do not like now that I know how to use it. Only thing I have is the preview part when previewing code sometimes does not load content. I then would have to send myself a test to verify the content looks the way it should. Other than that, everything is great.

I love the ability to pull reports for campaign review.

The system feels a bit clunky at times and often runs very slow. Creating reports within the Email Ticket is incredibly frustrating. When making more than one or two lists, it's not easy to figure out which list is which as the naming convention is not intuitive at all. It would be nice if the new list was named similar to the list that you created it from. This would take the guess work out. When an error happens it would be nice to have a list of "possible" things to troubleshoot.

Our account manager was great to work with. If you work with iPost, I'd highly recommend working with [SENSITIVE CONTENT] She was responsive, followed up promptly, gave feedback and advice. They do provide good hands on support w/ deliverability and are on top of it to make sure everything is being delivered and if there's issues that arise, they'll look into that and handle that right away.

Outdated UX - harder to use the template formatter and harder to set up drip campaigns, etc.

Love the statistics and test we can use when sending emails out

Would love to have an easy way to send emails to a subset of a list then send to everyone on list or the complement of the list.

Mailings are quick, stylistically superior and effective at reaching my target audience. I can quickly set up and deploy a message and get to my audience with great ease and also have a treasure trove of useful data.

I very much like it as is. I wouldn't change a thing about it.