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Overview

Iterable is the customer activation platform that helps brands deliver joyful experiences with harmonized, individualized,...

An intelligent Customer Engagement Platform for the customer obsessed marketer, that brings customer analytics, AI-powered...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

999

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.3

44

5

4

3

2

1

22

16

4

0

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

4.3

49

5

4

3

2

1

17

31

1

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

Great product for a great value. We use it for all our clients and it delivers far superior service than any of its competitors that we have tried.
I like that it's incredibly easy to use. As opposed to a software like salesforce thats much less user friendly, iterable is super simple, but still lots of features.
Amazing customer support that's very responsive, knowledgeable and always eager to help. Iterable is very receptive to user feedback, and is constantly improving and building the too.

Pros

Right from Sales team to customer support team everyone is very supportive, enthusiastic about providing quality of service while at the same time delivering quality of service.
Made our life easier because of its excellent integration capabilities, good support, geofencing feature and great reporting and analytics capabilities.
The overall experience is nice with this product. It's feasible for every kind of user and also doesn't contain any kind of complex features.

Cons

Blaming Segment for failure to merge anonymous events with identified users, blaming Segment for integration failures that caused significant loss of data. Awful limitations of workflows.
Our engineers get a bit frustrated about some of the technical limitations.
Problems with adding new users to lists and with clients that are less digital-savy to navigate the backend on their own.

Cons

Sometimes we have to generate report to view whether the events got tracked or not which is at times bothersome. Also, it is a bit costly as compared to the other products in the market.
The database structure and lack of readability of names was difficult to get used to.
The time taken to load campaigns is high sometimes. If you are duplicating an old campaign, then it lags most of the times.
  • Vendor responds to reviews
  • Last review7 days ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features46
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Tracking
  • Auto-Responders
  • Behavior Tracking
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Churn Management
  • Cohort Analysis
  • Communication Management
  • Contact Database
  • Contact Management
  • Contextual Targeting
  • Coupons
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Device Targeting
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Distribution
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Tracking
  • Event Triggered Actions
  • Expiry Notifications
  • Funnel Analysis
  • Gamification
  • Geotargeting
  • Image Library
  • In-App Events Tracking
  • Landing Pages/Web Forms
  • Lead Management
  • List Management
  • Location-Based Marketing
  • Marketing Automation
  • Mobile Access
  • Mobile Alerts
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Marketing
  • Multivariate Testing
  • Notification Scheduling
  • Push Notifications
  • ROI Tracking
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • SMS Marketing
  • SMS Messaging
  • Segmentation
  • Social Marketing
  • Spam Blocker
  • Template Management
  • Text-to-Win
  • Uninstall Tracking
  • Visual Notifications
  • WYSIWYG Editor
  • Web Notifications
  • Website Visitor Tracking
  • Total features53
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Tracking
  • Auto-Responders
  • Behavior Tracking
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Churn Management
  • Cohort Analysis
  • Communication Management
  • Contact Database
  • Contact Management
  • Contextual Targeting
  • Coupons
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Device Targeting
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Distribution
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Tracking
  • Event Triggered Actions
  • Expiry Notifications
  • Funnel Analysis
  • Gamification
  • Geotargeting
  • Image Library
  • In-App Events Tracking
  • Landing Pages/Web Forms
  • Lead Management
  • List Management
  • Location-Based Marketing
  • Marketing Automation
  • Mobile Access
  • Mobile Alerts
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Marketing
  • Multivariate Testing
  • Notification Scheduling
  • Push Notifications
  • ROI Tracking
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • SMS Marketing
  • SMS Messaging
  • Segmentation
  • Social Marketing
  • Spam Blocker
  • Template Management
  • Text-to-Win
  • Uninstall Tracking
  • Visual Notifications
  • WYSIWYG Editor
  • Web Notifications
  • Website Visitor Tracking

Integrations

  • Total integrations26
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations4
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier