Iterable vs Omnisend Comparison

Mailchimp

Constant Contact

Klaviyo

Braze

Customer.io

Starred

Compare Iterable and Omnisend based on features, pricing, verified reviews, integrations & more. Find out which software is best for your business today.

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands that they love. 

Customer.io is a customer engagement platform for sending automated emails, push notifications, SMS, in-app messages, and more to engage and retain your audience.

Starred builds recruitment feedback software for Talent Acquisition teams that want to deliver the best possible candidate experience. Our software integrates directly in your ATS and collects actionable feedback on autopilot.

Iterable is the customer activation platform that helps brands deliver joyful experiences with harmonized, individualized, and dynamic communications at scale.

A/B Testing

Autoresponders

Campaign Analytics

Campaign Management

Campaign Segmentation

CAN-SPAM Compliance

Channel Management

Communication Management

Contact Database

Contact Management

Contextual Targeting

Coupons

Customer Segmentation

Customizable CTAs

Customizable Templates

Data Import/Export

Drip Campaigns

Dynamic Content

Email Marketing

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

Image Library

List Management

Location-Based Marketing

Marketing Automation

Mobile Access

Multi-Campaign

Multi-Channel Attribution

Multi-Channel Marketing

Multivariate Testing

Push Notifications

Reporting/Analytics

ROI Tracking

Segmentation

SMS Marketing

SMS Messaging

Social Marketing

Template Management

Text-to-Win

Website Visitor Tracking

WYSIWYG Editor

Iterable

Web-based

Director of Engineering

Blaming Segment for failure to merge anonymous events with identified users, blaming Segment for integration failures that caused significant loss of data. Awful limitations of workflows.

Vice President of Client Services

Great product for a great value. We use it for all our clients and it delivers far superior service than any of its competitors that we have tried.

Email Operations Manager

I like the great customer success team and always helping us. Finally, the upper management and when in need being available to get in discussion with any further needs we might have.

strategist

I like that it's incredibly easy to use. As opposed to a software like salesforce thats much less user friendly, iterable is super simple, but still lots of features.

Marketing Manager

Amazing customer support that's very responsive, knowledgeable and always eager to help. Iterable is very receptive to user feedback, and is constantly improving and building the too.

Tools and Systems Coordinator

I only dislike the part of the software where the user fields sometimes looks confusing as there are lots of details that can be found in it.

Front End Developer

Super positive, I love the features Iterable provides. All in one package for Marketers.

I really like Iterable and I think they're on to a winner, it does feel like they're still in early stages as not everything feels completely ironed out.

Digital Director

Great direct integrations with gravity forms and even better workflows.

It's rare that a software company like Iterable has such helpful customer support.

Product manager

Easy to use, very good workflow and segmentation tool. You can send email and sms if you have twilio.

Senior Product Marketing Manager

Our engineers get a bit frustrated about some of the technical limitations.

Account Manager

Problems with adding new users to lists and with clients that are less digital-savy to navigate the backend on their own.

Content Marketing Manager

The WYSIWYG editor for emails is really nice because I can build emails without any code and make them look on brand and functional.

The workflow tool is also really powerful for building automatic campaigns that continually perform well.

Media buyer

Very easy to use and able to integrate with many other programs.

Iterable screenshot: Iterable lets marketers build powerful journeys without any coding

Iterable screenshot: Iterable gives marketers all the necessary info on their campaigns, in real time

Iterable screenshot: Iterable lets customers segment on any field or criteria, across millions of users

Iterable screenshot: Iterable seamlessly supports all marketing channels: email, web, mobile push, sms

Large Enterprises

Mid Size Business

Non Profit

Small Business

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results.

Klaviyo powers smarter digital relationships with an intelligent marketing automation and customer data platform growth marketing platform that helps you deliver more personalized experiences across owned marketing channels like email, SMS, mobile push notifications, product reviews, and web forms.

Trusted by 125k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. Integrates easily in 1-click with Shopify, BigCommerce, WooCommerce, Wix & more.

2-Way Messaging

Abandoned Cart Saver

Activity Dashboard

Activity Tracking

AI Content Creation

Alerts/Notifications

Audience Targeting

Automated Responses

Automated Scheduling

Behavior Analytics

Behavior Tracking

Behavioral Targeting

Campaign Planning

Campaign Scheduling

Campaign Tracking

Click Tracking

Compliance Management

Content Management

Conversion Tracking

Customer Database

Customizable Branding

Customizable Fields

Customizable Forms

Customization

Dashboard

Data Integration

Drag & Drop

Email Campaign Management

Email Distribution

For eCommerce

Form Builder

Forms Creation & Design

Forms Management

GDPR Compliance

HTML Editor

Landing Pages/Web Forms

Lead Capture

Lead Generation

Lead Management

Lead Segmentation

Live Chat

Mailing List Management

Marketing Calendar

Mass Texting

Message Personalization

Mobile Optimization

Monitoring

Multi-Channel Campaigns

Multi-Channel Communication

Multi-Channel Data Collection

Open Rate Tracking

Performance Metrics

Personalization

Promotions Management

Real-Time Analytics

Real-Time Data

Real-Time Reporting

Reminders

Reporting & Statistics

Sales Analytics

Scheduled Messaging

Search/Filter

Social Media Integration

Social Promotion

Subscription Management

Third-Party Integrations

Omnisend

Customer Service Advisor

Overall experience with Omnisend is very positive. It's a great product for a fair price and does what you need very well.

Marketing Specialist

Great email marketing software which allows your marketing team to create amazing newsletters. The great advantage is that you can easily automate some tasks as welcome emails, abandoned cart, etc.

Head of Marketing

Our overall experience is super positive and we've recommended it multiple times to other businesses.

Owner/Graphic Designer

I like how the software is integrated within my eCommerce store, ease of use and the ability to save templates.

Owner / Designer

Love all the great template options Omnisend has to offer. While our decision to move our email marketing business to Omnisend was a forced one, It has turned out to be the best thing that happened.

OWNER/FOUNDER

I find it frustrating that the product picker is just not working, you have to physically copy and paste product description photo and information and paste.

Clerk

It has been a great experience thus far,  the customer service has been amazing, which is so crucial to any successful business.

Blogger/ICT expert

However, Omnisend is actually dedicated to e-commerce, and it's a great piece of software if you are running an online store for the automation capabilities that it provides.

Omnisend has been great for getting email marketing out to customers. It allows for a lot of customization which is nice, and it's also priced very well in comparison to a lot of other options.

This program is so easy to use and integrates seamlessly with Shopify. This is a huge game changer for my business as it allows us to move away from MailChimp, and on to a much more robust platform.

owner

Omnisend is so seamless. I love how easily it integrates with shopify and how easy it is to create and send email blasts with special offers.

Co-Founder

Ease of use, GREAT customer service, great templates but simple to adjust.

General Manager

The app is easy to use and give a good result. The functionalities are give an edge and good results.

For a company like mine (selling jewelry online), that is extremely important. I am always short on time, so any software that makes marketing easier for a reasonable price is attractive to me.

Director

Easy to use, clean email templates provided, also love how quick customer service is - always ready to help.

Marketing & E-commerce Manager

Not all my emails go to my customers and they complaint that our email goes to junk and before this would not happen.

Setting up Omnisend can be a little difficult, especially if this is your first time with email marketing.

Owner

This billing issue has really soured my feeling about this company. The monthly price that they show on their account page is wrong.

Iterable vs Omnisend Comparison

Iterable

Omnisend

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives