Iterable Features List

Iterable Reviews

Iterable

Growth marketing and user engagement platform

4.3/5 (15 reviews)
1,351

Iterable Feature Summary

  • Test any aspect of any message
  • Unlimited across any field or criteria
  • Drag and drop workflow builder requires zero coding
  • Fully customizable parameters, logic and data feeds
  • Real-time metrics on all campaign aspects
  • Run any type of drip or triggered campaign
  • WYSIWYG editor for building beautiful templates
  • Run any type of drip or triggered campaign
  • Seamless multi-channel integration
  • Seamless multi-channel integration
  • Seamless multi-channel integration
  • Iterable makes working across all channels completely seamle
  • Working on separate projects is easy
  • Run as many campaigns as necessary
  • Integration with Segment for easy data sharing
  • Integration with Magento for one-click setup
  • Export any campaign data
  • Any action can trigger Iterable workflows
  • Modern, easy-to-use API

Marketing Feature Comparison

Most popular features of all Marketing apps

A/B Testing (122 other apps)
API (340 other apps)
Activity Dashboard (174 other apps)
Campaign Analysis (160 other apps)
Campaign Management (139 other apps)
Content Management (130 other apps)
Customizable Branding (155 other apps)
Customizable Templates (157 other apps)
Data Import/Export (115 other apps)
Drag & Drop Interface (165 other apps)
Engagement Analytics (139 other apps)
Monitoring (149 other apps)
Multi-Channel Marketing (130 other apps)
Real Time Analytics (122 other apps)
Real Time Data (111 other apps)
Reporting & Statistics (162 other apps)
Social Media Integration (184 other apps)
Social Network Marketing (121 other apps)
Tagging (126 other apps)
Third Party Integration (162 other apps)

Competitor Feature Comparison

Iterable Feature Reviews

13 reviewers had the following to say about Iterable's features:

Jeff Lee

Very easy to create campaigns with Workflows.

2017-11-17

Pros

It also supports different types of API integration, such as API call, or mobile push, webhooks, which makes it really easy to integrate into different platforms.

Cons

It would be nice if the campaign analytics can be more customizable, and provide more information.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
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Andrew Homan

Iterable is great! Great for marketing for agencies

2017-11-30

Email marketing

Pros

I like that it's incredibly easy to use.

Cons

There are a few issues sometimes with the third party drag and drop feature, but other than that I haven't ran into any big issues.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
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Anonymous
(Education Management company, 11-50 employees)

Sophisticated email platform that actually works well

2018-03-30

Pros

It's got a more modern design that the other email marketing behemoths, and still effective and simple to integrate with.

Cons

The analytics can use some upgrading for better visualizations, but the information is there and easily accessible.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
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Whitney Sullivan

Love using Iterable!

2018-04-01

Pros

You can aggregate multiple campaigns and specific time ranges with ease.

Cons

There are multiple back and forth steps and the process as whole could be a lot easier. I think this is something they are aware of and are working on, however.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No
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Raja Datta

Great innovative, growing product and highly recommended.

2018-05-01

This product helps us daily with our email marketing needs.

Pros

I enjoy the workflow section on the UI. I enjoy when my team needs product enhancements, they are willing to hear our needs out and work on improving.

Cons

Like searching for a number of campaigns that are similar all at once instead of doing OR's with tons of campaign ids.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
David Watson

Iterable is awesome

2016-01-26

Pros

Downloading email analytics to CSVs have a nice custom date range option and can filter what type of campaigns you want to show up on the export

Cons

It take a while to really understand how to fully use it, but once you learn it, you realize how easy it is to navigate the tool.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend

9/10

Recommendations to others considering Iterable

Perhaps a more accurate integration with donation tracking platforms like stripe would be cool and easier for donation tracking purposes to specific emails sent.

Source: Software Advice
Helpful?   Yes   No
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Anonymous
( company, 51-200 employees)

Easy to use with potential for powerful customization

2018-04-30

As much as SFMC and others have dominated the market, their data structures and backend setup are more archaic and not easily scalable without custom implementation (SFMC frequently has to shuffle databases around based on client volume since many share instances and the larger ones can take an entire instance down).

Pros

The object based data setup is also easy and intuitive to understand, despite coming from a traditional "relational tables" platform and background.

Cons

Nothing show stopping, but things that I would have thought would be intuitively built in: no auto-suppression can be applied based on send classification (transactional vs. marketing), basic date comparison logic is not available (should be easy for eng to build, given they just need to set additional functions), no re-usable global content blocks available (think of SFMCs Content Areas, where you can house snippets of code, or static html, and wherever needed pull that content in to multiple emails, without having to recreate the same code over and over again - universal footer, header, etc).

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
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Michelle Ritchie

The Best Growth Marketing Tool You Will EVER Use!

2015-10-20

I feel like its a real partnership, which is a great feeling.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
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Nikki Goddard, DWS, CSW

New to Iterable, great experience so far!

2018-04-30

Ability to better customize our marketing strategy.

Pros

It is fairly intuitive--I don't have a background in email marketing but it is relatively easy for me to build templates and set up emails.

Cons

It is much more complex than anything I'm used to and is a bit overwhelming while I am in the early stages of use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anita Taylor

Impressed with the breadth of functionality

2018-05-08

Pros

We chose Iterable based on the strength of its API and its ability to handle a multi-million list size.

Cons

For example, certain types of API calls are currently centered around the individual user vs. a particular list (meaning that Iterable is designed to ping your server X million times for each user on a list vs. 1 X for the list itself).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
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katie loperfido

Love Iterable!

2016-01-26

Pros

The user interface is very clean and easy to use.

Cons

Maybe developing more of a robust mobile app, but that's it.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend

9/10

Recommendations to others considering Iterable

Make sure to check how the products features align to your own company's goals/needs.

Source: Software Advice
Helpful?   Yes   No
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Heather Correa

Pretty Impressed

2018-05-01

Able to send to a large list without huge delay.

Pros

I love how easy it is to upload lists and the workflow area is super intuitive.

Cons

- Templates should autosave - I wish there was a way to access the file manager outside of editing a template - Being able to edit a single user while within their profile would be extremely helpful

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
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Laura Baugh

Iterable is a game changer of an ESP

2017-06-15

Pros

Intuitive, clean UI and UX. Amazing customer support that's very responsive, knowledgeable and always eager to help.

Cons

The only issue I've had is with load times with list segmentation here and there- but nowhere near the level of frustration I've had with other legacy systems.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Read more