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Iterable Logo

Iterable

Growth marketing and user engagement platform

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(4)

Iterable Features

Features Summary

Functionality

4.3

/5

44

Total features

46

7 categories

Iterable features

AB Testing
API
Auto-Responders
CAN SPAM Compliance
Campaign Analytics
Campaign Management
Campaign Segmentation
Channel Management

Common features of Customer Engagement software

API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Notifications
Behavior Tracking
CRM
Campaign Management

Price starts from

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No pricing info

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.3

/5

44

Price starts from

ic-pricetag

No pricing info

learn more

Total Features

46

Unique features

  • Coupons

  • Contextual Targeting

  • Text-to-Win

  • SMS Messaging

Functionality

4.4

/5

15.4K

Price starts from

0

learn more

Total Features

134

Features in Common

36

Unique features

  • Publishing Options

  • Real Time Editing

  • Social Media Retargeting

  • Unsubscribe Database

Functionality

4.4

/5

5K

Price starts from

50

Per month

visit website

Total Features

103

Features in Common

34

Unique features

  • Website Management

  • Keyword Tracking

  • Content Library

  • Email Campaign Management

Common Iterable comparisons

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IterablevsMarketo Engage
Iterable logo
Intercom logo
IterablevsIntercom

Reviewers who mentioned features said:

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Fantastic email marketing software with great workflows

Reviewed 2 years ago

Overall we've had a very positive experience with Iterable that has given me autonomy over email marketing and have had not to rely too much on developers to help me achieve my email marketing goals.

Pros

The WYSIWYG editor for emails is really nice because I can build emails without any code and make them look on brand and functional. The workflow tool is also really powerful for building automatic campaigns that continually perform well.

Cons

Iterable feels like it just slow sometimes. Loading campaigns, saving templates, navigating to different parts of the software. If the pages and elements loaded faster it would feel a lot more snappy.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Easy to use with potential for powerful customization

Reviewed 4 years ago

Overall, I would definitely recommend Iterable. As much as SFMC and others have dominated the market, their data structures and backend setup are more archaic and not easily scalable without custom implementation (SFMC frequently has to shuffle databases around based on client volume since many share instances and the larger ones can take an entire instance down). Although I think Iterable has some catching up to do in terms of more robust customization capabilities, and certain platform capabilities, I still think it's an innovative new tool that has a promising future to bring more powerful function than the old school platforms can keep up with.

Pros

The interface is intuitive and easy to use. Having no prior experience, I was able to jump in quickly and navigate through setting up an email blast within a day. The object based data setup is also easy and intuitive to understand, despite coming from a traditional "relational tables" platform and background.

Cons

There are certain key features of an Email Platform that I find lacking for Iterable. Nothing show stopping, but things that I would have thought would be intuitively built in: no auto-suppression can be applied based on send classification (transactional vs. marketing), basic date comparison logic is not available (should be easy for eng to build, given they just need to set additional functions), no re-usable global content blocks available (think of SFMCs Content Areas, where you can house snippets of code, or static html, and wherever needed pull that content in to multiple emails, without having to recreate the same code over and over again - universal footer, header, etc).

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Iterable - Marketing Automation Review

Reviewed 2 months ago

Overall it is a very good product with good support and with a good product road map it can be top of its class.

Pros

Custom events are scalable and extremely custom

Cons

The reporting needs updated on what can be queried to report on

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Rainbows and unicorns promised

Reviewed 3 years ago

Automatic blame deflection of any issues we've raised, canned responses and total failure to meet promised value

Pros

Cart abandoner targeting promised, non-engineer self-service of complex marketing and retargeting campaigns.

Cons

Blaming Segment for failure to merge anonymous events with identified users, blaming Segment for integration failures that caused significant loss of data. Awful limitations of workflows. No ability of non-engineers to actually successfully self-service on pretty much any features. Zero interest on actually enabling us to leverage the service to create value

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Leading the marketing automation pack

Reviewed 3 months ago
Pros

There is no one tool in marketing automation that is perfect, but Iterable checks the most boxes today out of any of them. Customer support is fantastic. Segmentation is fantastic. UI is improving. The tool's overall power for users with little technical background is superb.

Cons

I think the reporting tools could be a bit better. Supports MMS through Twilio would also be a huge bonus.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great innovative, growing product and highly recommended.

Reviewed 4 years ago

This product helps us daily with our email marketing needs.

Pros

What I like is since I started using Iterable, the product has been evolving and getting more innovative. I enjoy the workflow section on the UI. I enjoy when my team needs product enhancements, they are willing to hear our needs out and work on improving. I like the great customer success team and always helping us. Finally, the upper management and when in need being available to get in discussion with any further needs we might have.

Cons

I would really like the segmentation piece to be improved. I would like to work with Iterable on needs here as I have found many flaws that I have iterated, but yet not gotten solved. Like searching for a number of campaigns that are similar all at once instead of doing OR's with tons of campaign ids. To be able to query a full workflow.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Impressed with the breadth of functionality

Reviewed 4 years ago
Pros

We chose Iterable based on the strength of its API and its ability to handle a multi-million list size. As a marketer, Iterable has a number of powerful advanced features that make it easy for me to perform segmentation, write workflows and run multivariate tests. The support team is beyond amazing; they are knowledgeable and go out of their way to ensure their customers succeed.

Cons

Our engineers get a bit frustrated about some of the technical limitations. For example, certain types of API calls are currently centered around the individual user vs. a particular list (meaning that Iterable is designed to ping your server X million times for each user on a list vs. 1 X for the list itself). That said, the Iterable product team is very responsive to customer feedback, and this shortcoming is on the short-term roadmap to be fixed.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Iterable has a lot of potential

Reviewed 4 years ago
Pros

The interface is fairly user friendly. Setting up workflows based on events, recurring lists or api posts is also fairly intuitive. The customer success team seems open to feedback and submitting tickets.

Cons

The thing that frustrates my team the most with Iterable is the lack of consistency between functionality. Of course, you don't realize what's missing until it's gone but, while Iterable has made considerable strides in the reporting suite. The basic daily export of subscriber status is still seemingly too tall of an ask. While the success team seems open to feedback and submitting tickets, there is often an absence of follow through.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Easy and powerful

Reviewed 9 months ago
Pros

It empowers email marketers to launch campaigns effortlessly. Everything is intuitive to use, from campaign planning, template set-up, automation workflow constructing, database management, and analytics overview. Iterable has helped me launch several large, complex campaigns successfully.

Cons

Looking forward to seeing progress in improving the newly-launched product features, such as send-time optimization and brand affinity.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Iterable Review

Reviewed 4 months ago

Super positive, I love the features Iterable provides. All in one package for Marketers

Pros

Ease of use, automations features, integrations with other platforms.

Cons

I think, drag and drop editor can be a bit improved. Maybe ability to add custom build blocks to drag and drop editor (kinda like HubSpot dynamic templates)

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Rare Gem

Reviewed 2 years ago

We use Iterable every day to protect the sender reputation of our clients doing mass mailing. Couldn't do without.

Pros

It's rare that a software company like Iterable has such helpful customer support. Even in silly questions with help on mocking up emails, they are so willing to help and fix the problem we are experiencing. Great direct integrations with gravity forms and even better workflows!

Cons

Only complaint with iterable is you do not have the ability to recall a send. Wish the emails went out a bit slower in case of emergency... or at least wish you had the option to slow down send times.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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A developer oriented alternative to Mailchimp

Reviewed 3 years ago
Pros

It has a slew of options and ways of creating audiences and targeting users via categories, funnels, actions and events. The API is very complex and a bit difficult to use if you don't contact the support every day.

Cons

Little documentation and long waiting times for tickets and support requests.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Love using Iterable!

Reviewed 4 years ago
Pros

Iterable's interface is intuitive, clean and easy to use. List management is so much easier than other tools, updating and maintaining lists is no longer a pain. The reporting tool is super easy. You can aggregate multiple campaigns and specific time ranges with ease.

Cons

The main con I have with this tool is how cumbersome it is to upload photos. There are multiple back and forth steps and the process as whole could be a lot easier. I think this is something they are aware of and are working on, however.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best marketing platform

Reviewed 4 years ago
Pros

Would recommend over any other platform. Great product for a great value. We use it for all our clients and it delivers far superior service than any of its competitors that we have tried.

Cons

Their API goes down occasionally. Usually not to a significant determinant, and they give us fair warning each time, but it can be annoying.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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State of the art email campaign tool

Reviewed a year ago
Pros

Iterable is a beautiful tool that I've been using for a couple of years for email marketing. The list management, template design, and custom workflows features are easy to use and powerful.

Cons

I feel the reporting is the one weak point, there can be much improvement here.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Iterable Marketing Platform

Reviewed 3 years ago
Pros

Easy to use platform with cross channel marketing. Open API that allows for various integrations and to work seamlessly with all your programs.

Cons

Like any platform sometimes processed are delayed. More information when maintence is being performed would be useful.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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A lot of cutting edge features, maybe too advanced

Reviewed 4 years ago
Pros

The behavioral based segmentation features are very powerful and put a lot of power from the engineering/analytics teams into the marketing team. Behavioral based segmentation, dynamic lists, and large workflows all have a lot flexibility but that can cause errors in incorrect lists/segments/emails.

Cons

An ESP has to encompass so many features to be useful and there are some that Iterable doesn't have or have just recently launched, such as an analytics dashboard to see how campaigns are performing against each other. Iterable has definitely focused on the advanced segmentation and workflows, but still has to build a lot of other core features that email marketers will find necessary.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Iterable is great! Great for marketing for agencies

Reviewed 5 years ago

Email marketing

Pros

I like that it's incredibly easy to use. As opposed to a software like salesforce thats much less user friendly, iterable is super simple, but still lots of features.

Cons

There are a few issues sometimes with the third party drag and drop feature, but other than that I haven't ran into any big issues.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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It makes email marketing so easy!

Reviewed 4 years ago
Pros

It's easy to use and understand. It's also very easy for me to create an email template for the rest of the team to use. The feature of multiple accounts is also a great way to easily switch between teams.

Cons

There's a few bugs here and there, but the support team are always happy to help me out! I do wish there was an easy way for me to upload images for the email templates.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Excellent for workflows, but lacking in other areas

Reviewed 3 years ago

I really like Iterable and I think they're on to a winner, it does feel like they're still in early stages as not everything feels completely ironed out

Pros

The workflow functionality is really great and offers a lot of opportunities for CRM management

Cons

Certain features don't function as you'd expect them to, and report stats aren't as clear and easy to use as competitors.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Very helpful for omnichannel marketing

Reviewed 3 years ago

This software makes it much easier to work with cross channel marketing. I was able to keep track of my data easily and make sure that I had accurately uploaded everything, which eased my anxious mind. Being able to present the data from the marketing easily to administrators was also useful.

Pros

I loved that I could easily update social media, email, mobile, and blogs with slightly different campaigns. It took me much less time than before when I had to do individual updates.

Cons

Still difficult to upload photos - process is a little tedious compared to the ease available in other areas.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great Flexibility to do what you need

Reviewed 4 years ago

Its been great, the customer support really surprised me - they're very responsive.

Pros

The database structure is similar to our CRM - so it houses all our data and allows me to access and data point I need. Handle bars are easy to use to customize based on any information and access any information about a lead in an email.

Cons

Its one thing that they say they're working on: in the database there are objects with arrays. However, in segmentation if you want to query against two fields in an array, it wont look for the criteria to match in the same array, they can be in different arrays.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Good product for managing email outreach

Reviewed 3 years ago
Pros

Really easy to put together email templates and try lots of different campaigns and track the results.

Cons

Wish it would integrate with Salesforce natively which would have saved us a lot of time. Required additional developer work to integrate with our database as well.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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The Best Growth Marketing Tool You Will EVER Use!

Reviewed 7 years ago

I seriously cannot say enough amazing things about Iterable. It has completely revolutionized the way we execute email marketing. It allows for far more sophisticated email list segmentation and trigger email / drip marketing campaign development vs. our previous Email Service Provider. It is a powerful tool that yields powerful results. Not sure if my company wants me to share exact numbers, but let's...

Pros

No pros were added to this review

Cons

No cons were added to this review

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Iterable is awesome

Reviewed 7 years ago
Pros

It integrates easily with Wordpress, which makes it easy for emails acquired through a WordPress form to automatically connect to a list in Iterable. The customer service is very reliable. Downloading email analytics to CSVs have a nice custom date range option and can filter what type of campaigns you want to show up on the export

Cons

I haven't run into too much. It take a while to really understand how to fully use it, but once you learn it, you realize how easy it is to navigate the tool.