Iterable Features

Iterable

Growth marketing and user engagement platform

4.28/5 (38 reviews)

Competitor Feature Comparison

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Contextual Targeting
Conversion Rate Optimization
Conversion Tracking
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Customer Segmentation
Customizable CTAs
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Customizable Templates
Customization
Data Import/Export
Drag & Drop
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Dynamic Content
Email Distribution
Email Marketing
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
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Landing Pages/Web Forms
Lead Capture
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AB Testing
API
Activity Dashboard
Analytics/ROI Tracking
Auto-Responders
CAN SPAM Compliance
Calendar Management
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Channel Attribution
Channel Management
Click Tracking
Collaboration Tools
Communication Management
Contact Database
Contact Management
Contextual Targeting
Conversion Rate Optimization
Conversion Tracking
Coupons
Customer Segmentation
Customizable CTAs
Customizable Forms
Customizable Templates
Customization
Data Import/Export
Drag & Drop
Drip Campaigns
Dynamic Content
Email Distribution
Email Marketing
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
Image Library
Landing Pages/Web Forms
Lead Capture
Lead Management
Lead Nurturing
Lead Qualification
Lead Segmentation
List Management
Location-Based Marketing
Marketing Automation
Mobile Access
Multi-Campaign
Multi-Channel Marketing
Multivariate Testing
Performance Metrics
Pipeline Management
Prospecting Tools
Push Notifications
Reporting & Statistics
Reporting/Analytics
SEO Management
SMS Marketing Managment
SMS Messaging
Segmentation
Social Advertising
Social Marketing
Social Media Integration
Social Promotion
Spam Blocker
Template Management
Text-to-Win
Third Party Integrations
Visual Analytics
WYSIWYG Editor
Web Forms
Website Visitor Tracking
Visit WebsiteCompare App
AB Testing
API
Activity Dashboard
Analytics/ROI Tracking
Auto-Responders
CAN SPAM Compliance
Calendar Management
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Channel Attribution
Channel Management
Click Tracking
Collaboration Tools
Communication Management
Contact Database
Contact Management
Contextual Targeting
Conversion Rate Optimization
Conversion Tracking
Coupons
Customer Segmentation
Customizable CTAs
Customizable Forms
Customizable Templates
Customization
Data Import/Export
Drag & Drop
Drip Campaigns
Dynamic Content
Email Distribution
Email Marketing
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
Image Library
Landing Pages/Web Forms
Lead Capture
Lead Management
Lead Nurturing
Lead Qualification
Lead Segmentation
List Management
Location-Based Marketing
Marketing Automation
Mobile Access
Multi-Campaign
Multi-Channel Marketing
Multivariate Testing
Performance Metrics
Pipeline Management
Prospecting Tools
Push Notifications
Reporting & Statistics
Reporting/Analytics
SEO Management
SMS Marketing Managment
SMS Messaging
Segmentation
Social Advertising
Social Marketing
Social Media Integration
Social Promotion
Spam Blocker
Template Management
Text-to-Win
Third Party Integrations
Visual Analytics
WYSIWYG Editor
Web Forms
Website Visitor Tracking
Learn moreCompare App

Iterable Feature Reviews

25 reviewers had the following to say about Iterable's features:

Jeff L.

Very easy to create campaigns with Workflows.

2017-11-17

Pros

It also supports different types of API integration, such as API call, or mobile push, webhooks, which makes it really easy to integrate into different platforms.

Cons

It would be nice if the campaign analytics can be more customizable, and provide more information.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Paul C.

State of the art email campaign tool

2021-06-29

Pros

Iterable is a beautiful tool that I've been using for a couple of years for email marketing. The list management, template design, and custom workflows features are easy to use and powerful.

Cons

I feel the reporting is the one weak point, there can be much improvement here.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Mental Health Care company, 201-500 employees)

Very helpful for omnichannel marketing

2019-04-05

This software makes it much easier to work with cross channel marketing.

Pros

I loved that I could easily update social media, email, mobile, and blogs with slightly different campaigns.

Cons

Still difficult to upload photos - process is a little tedious compared to the ease available in other areas.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Jeremy K.

Good product for managing email outreach

2019-04-06

Pros

Really easy to put together email templates and try lots of different campaigns and track the results.

Cons

Wish it would integrate with Salesforce natively which would have saved us a lot of time.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Whitney S.

Love using Iterable!

2018-04-01

Pros

You can aggregate multiple campaigns and specific time ranges with ease.

Cons

There are multiple back and forth steps and the process as whole could be a lot easier. I think this is something they are aware of and are working on, however.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No
Read more
Anonymous
(Education Management company, 11-50 employees)

Sophisticated email platform that actually works well

2018-03-30

Pros

It's got a more modern design that the other email marketing behemoths, and still effective and simple to integrate with.

Cons

The analytics can use some upgrading for better visualizations, but the information is there and easily accessible.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
David W.

Iterable is awesome

2016-01-26

Pros

Downloading email analytics to CSVs have a nice custom date range option and can filter what type of campaigns you want to show up on the export

Cons

It take a while to really understand how to fully use it, but once you learn it, you realize how easy it is to navigate the tool.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend

9/10

Recommendations to others considering Iterable

Perhaps a more accurate integration with donation tracking platforms like stripe would be cool and easier for donation tracking purposes to specific emails sent.

Source: Software Advice
Helpful?   Yes   No
Read more
Anonymous
(Financial Services company, 51-200 employees)

Excellent for workflows, but lacking in other areas

2019-03-26

I really like Iterable and I think they're on to a winner, it does feel like they're still in early stages as not everything feels completely ironed out

Pros

The workflow functionality is really great and offers a lot of opportunities for CRM management

Cons

Certain features don't function as you'd expect them to, and report stats aren't as clear and easy to use as competitors.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Alan C.

Fantastic email marketing software with great workflows

2020-09-24

Overall we've had a very positive experience with Iterable that has given me autonomy over email marketing and have had not to rely too much on developers to help me achieve my email marketing goals.

Pros

The WYSIWYG editor for emails is really nice because I can build emails without any code and make them look on brand and functional.

Cons

Loading campaigns, saving templates, navigating to different parts of the software.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Raja D.

Great innovative, growing product and highly recommended.

2018-05-01

This product helps us daily with our email marketing needs.

Pros

I enjoy the workflow section on the UI. I enjoy when my team needs product enhancements, they are willing to hear our needs out and work on improving.

Cons

Like searching for a number of campaigns that are similar all at once instead of doing OR's with tons of campaign ids.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Sheel C.

A lot of cutting edge features, maybe too advanced

2018-09-15

Pros

The behavioral based segmentation features are very powerful and put a lot of power from the engineering/analytics teams into the marketing team.

Cons

An ESP has to encompass so many features to be useful and there are some that Iterable doesn't have or have just recently launched, such as an analytics dashboard to see how campaigns are performing against each other.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Kim B.

Rainbows and unicorns promised

2019-11-28

Automatic blame deflection of any issues we've raised, canned responses and total failure to meet promised value

Pros

Cart abandoner targeting promised, non-engineer self-service of complex marketing and retargeting campaigns.

Cons

Blaming Segment for failure to merge anonymous events with identified users, blaming Segment for integration failures that caused significant loss of data. Awful limitations of workflows.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

0/10
Source: Capterra
Helpful?   Yes   No
Read more
Tim D.

Iterable Marketing Platform

2019-04-30

Pros

Easy to use platform with cross channel marketing. Open API that allows for various integrations and to work seamlessly with all your programs.

Cons

Like any platform sometimes processed are delayed. More information when maintence is being performed would be useful.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Andrew H.

Iterable is great! Great for marketing for agencies

2017-11-30

Email marketing

Pros

I like that it's incredibly easy to use.

Cons

There are a few issues sometimes with the third party drag and drop feature, but other than that I haven't ran into any big issues.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Himanshu S.

Overall a very good experience using Iterable

2018-07-26

- email marketing - web push - workflow creations

Pros

Nice iterface, easy to use, effective in email marketing - Easy to use as compare to other softwares like Salesforce - Great Product for email marketing - Easy to integrate with APIs

Cons

New to iterable and it looks complex initially, but later its very easy once you start using it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 11-50 employees)

Iterable has a lot of potential

2018-09-19

Pros

Setting up workflows based on events, recurring lists or api posts is also fairly intuitive.

Cons

The basic daily export of subscriber status is still seemingly too tall of an ask.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Nikki G.

New to Iterable, great experience so far!

2018-04-30

Ability to better customize our marketing strategy.

Pros

It is fairly intuitive--I don't have a background in email marketing but it is relatively easy for me to build templates and set up emails.

Cons

It is much more complex than anything I'm used to and is a bit overwhelming while I am in the early stages of use. There is a lot to learn.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 51-200 employees)

Easy to use with potential for powerful customization

2018-04-30

As much as SFMC and others have dominated the market, their data structures and backend setup are more archaic and not easily scalable without custom implementation (SFMC frequently has to shuffle databases around based on client volume since many share instances and the larger ones can take an entire instance down).

Pros

The object based data setup is also easy and intuitive to understand, despite coming from a traditional "relational tables" platform and background.

Cons

Nothing show stopping, but things that I would have thought would be intuitively built in: no auto-suppression can be applied based on send classification (transactional vs. marketing), basic date comparison logic is not available (should be easy for eng to build, given they just need to set additional functions), no re-usable global content blocks available (think of SFMCs Content Areas, where you can house snippets of code, or static html, and wherever needed pull that content in to multiple emails, without having to recreate the same code over and over again - universal footer, header, etc).

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
George W.

It makes email marketing so easy!

2018-09-19

Pros

It's also very easy for me to create an email template for the rest of the team to use.

Cons

I do wish there was an easy way for me to upload images for the email templates.

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Michelle R.

The Best Growth Marketing Tool You Will EVER Use!

2015-10-20

Not sure if my company wants me to share exact numbers, but let's just say that its helped increase purchase conversions, overall user engagement and email traffic by a VERY considerable factor.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Information Technology and Services company, 1001-5000 employees)

Best email workflow tool

2021-08-06

Pros

Default standard for email drip campaigns. This is Iterables core competency and it shows.

Cons

As an add on, sms platform, it is somewhat limited as base customer database format still requires every user to have an email address. Which makes sense in an email only world but is limiting for phone number only records

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Heather C.

Pretty Impressed

2018-05-01

Able to send to a large list without huge delay. We're also able to create improved dynamic emails.

Pros

I love how easy it is to upload lists and the workflow area is super intuitive.

Cons

- Templates should autosave - I wish there was a way to access the file manager outside of editing a template - Being able to edit a single user while within their profile would be extremely helpful

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anita T.

Impressed with the breadth of functionality

2018-05-08

Pros

We chose Iterable based on the strength of its API and its ability to handle a multi-million list size.

Cons

For example, certain types of API calls are currently centered around the individual user vs. a particular list (meaning that Iterable is designed to ping your server X million times for each user on a list vs. 1 X for the list itself).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
katie l.

Love Iterable!

2016-01-26

Pros

The user interface is very clean and easy to use.

Cons

Maybe developing more of a robust mobile app, but that's it.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend

9/10

Recommendations to others considering Iterable

Make sure to check how the products features align to your own company's goals/needs.

Source: Software Advice
Helpful?   Yes   No
Read more
Amanda T.

Easy and Intuitive

2019-08-08

Pros

Very easy to use and able to integrate with many other programs.

Cons

Many features, not all are helpful. Often under maintenance with little details of the maintenance being performed.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more