Kapost Features List

Kapost

B2B marketing operating system

4.5/5 (10 reviews)

Kapost Feature Summary

  • Strategic content marketing framework
  • Publish content to all channels
  • Coordinate content marketing operations
  • Cross-channel content performance metrics
  • Fully customizable content dashboard
  • Marketing calendar for content assets and campaigns
  • Campaign view of various content campaigns
  • Automates content workflow
  • Allows collaborators to submit content concepts
  • Customizable workflow
  • Automated email notifications
  • Manage all content types in one platform

Marketing Feature Comparison

Most popular features of all Marketing apps

A/B Testing (126 other apps)
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Campaign Management (141 other apps)
Content Management (134 other apps)
Customizable Branding (160 other apps)
Customizable Templates (162 other apps)
Data Import/Export (120 other apps)
Drag & Drop Interface (168 other apps)
Engagement Analytics (143 other apps)
Monitoring (153 other apps)
Multi-Channel Marketing (133 other apps)
Real Time Analytics (125 other apps)
Real Time Data (114 other apps)
Reporting & Statistics (166 other apps)
Social Media Integration (187 other apps)
Social Network Marketing (127 other apps)
Tagging (130 other apps)
Third Party Integration (167 other apps)

Competitor Feature Comparison

Kapost Feature Reviews

9 reviewers had the following to say about Kapost's features:

Anonymous
Manager, Demand Marketing (Computer Software company, 501-1000 employees)
Verified Reviewer

Great tool for cross-functional teams

2016-01-08

Prior to Kapost we struggled with content versioning, finding and sharing existing content, and a handful of other issues that we didn't even know we had.

Pros

Content library is organized and rich with features -- makes it easy to search and find exactly what you need.

Cons

Could have better calendaring for campaigns.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 6-12 months

Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
( company, 51-200 employees)

Requires entire team adoption, otherwise, it's a great tool.

2018-05-31

Pros

I've used it for everything within a Marketing team - event coordination, press releases, blogs, data sheets, you name it.

Cons

Aside from that, we thought it would be more of a content repository and management system but it didn't have the capabilities that we were looking for.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Jim MacLeod

Kapost has transformed how our marketing organization operates

2018-02-28

The ability to provide a gallery of all of our content, that is fully searchable and sortable, enables our staff to find content on their own saves a lot of time for both the marketing team, as well as the sales (or other) teams.

Pros

Kapost allows us to have full visibility into our content efforts.

Cons

And the folks at Kapost have been very helpful by offering advice and support as we transform marketing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Rob Burns

Kapost is a great tool for coordinating high volume from a small team

2017-05-18

Lots of adoption. Analyzed our internal processes and helped us to understand them.

Pros

Ease of use made adoption easy, friendly UI made most tasks easy to view and manage.

Cons

Some limitations in how campaigns can be structured and short on critical path features.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Other

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 51-200 employees)

Modern approach to managing content creation

2018-07-11

Pros

the consistent updates and expansive calendar make it easy to manage the many moving parts of the volume of content B2B marketers especially need to create today.

Cons

The interface is slightly confusing and not as modern looking as I was hoping to see, however that doesn't impact the functionality at all.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more
ken yan

Helps to Manage Marketing Content

2018-03-09

Pros

The Calendar View is helpful to see all the content that's being created and/or ready to launch.

Cons

Would like to see integrations with more universal tools.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Software Advice
Helpful?   Yes   No
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Geri Butner

Great for keeping content and campaigns organized.

2017-09-06

Pros

Alerts for due dates on projects saved a lot of project management time.

Cons

There were rather frequent formatting issues. The customer service reps didn't seem to have much pull over product and developers when it came to implementing customer feedback.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Computer Software company, 501-1000 employees)

Great collaboration tool

2018-06-21

Pros

A calendar feature lays out everything in a way that makes sense.

Cons

It can be hard to approve certain pieces of content, if only because it is hidden in a bunch of menus.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Computer Software company, 51-200 employees)

Excellent content management and coordination tool

2018-01-10

Pros

Kapost greatly increases the collaboration among our team members who have not only content responsibilities as well as other priorities.

Cons

There is a learning curve for everyone even in the same team.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more