Additional information for Launchpad
Key features of Launchpad
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- Email marketing software
- Post messages on social media websites
- WYSIWYG email editor
- Dynamic content
- Ability to test dynamic content
- Mobile optimization
- Email deliverability
- List management
- Data quality management
- Social sharing and campaigns
- Social profile integration
- Standard reports
- Custom reports
- Open API
- Advertising management
- Marketing management
Launchpad helps the marketing user in managing, consolidating and storing all customer lists for marketing campaigns in an effective and organized manner.
The application offers a customer management module which works across different modules for delivering a better customer experience.
The solution allows targeted campaigns for specific customers. Online display advertising campaigns can be launched, coordinated and measured easily.
Send product information, reminders, gift certificates, voucher coupons and new offers to both current and prospective customers with Launchpad.
The application allows marketers to post messages and attach photos on social media websites for a targeted audience.
Users can enhance their customer files with behavioral, lifestyle, geographic and demographic attributes.
Launchpad’s Lead Builder module can identify new customers by using V12 Group Data Cloud’s record database based on several attributes such as demographic and geographic factors.