Lead Liaison Features List

Lead Liaison

Marketing Automation platform

4.74/5 (27 reviews)

Lead Liaison Feature Summary

  • Content creation
  • Video marketing
  • Email marketing
  • Lead generation
  • Lead distribution
  • Lead qualification
  • Lead nurturing
  • Landing pages & web forms
  • Database segmentation
  • Social engagement
  • Marketing analytics
  • Digital profiling
  • Sales & CRM integration
  • Online & mobile accessibility
  • 1:1 email tracking
  • Configuration wizard for CRM integration

Marketing Feature Comparison

Most popular features of all Marketing apps

A/B Testing (128 other apps)
API (342 other apps)
Activity Dashboard (181 other apps)
Campaign Analysis (163 other apps)
Campaign Management (141 other apps)
Content Management (135 other apps)
Customizable Branding (161 other apps)
Customizable Templates (162 other apps)
Data Import/Export (120 other apps)
Drag & Drop Interface (169 other apps)
Engagement Analytics (142 other apps)
Monitoring (154 other apps)
Multi-Channel Marketing (133 other apps)
Real Time Analytics (125 other apps)
Real Time Data (115 other apps)
Reporting & Statistics (168 other apps)
Social Media Integration (188 other apps)
Social Network Marketing (127 other apps)
Tagging (130 other apps)
Third Party Integration (167 other apps)

Competitor Feature Comparison

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Lead Liaison Feature Reviews

25 reviewers had the following to say about Lead Liaison's features:

Matthew Pohl

A necessary tool for any business that wants to maximize their sales/marketing investment

2017-02-20

And both can be used to alert sales and marketing resources real-time so you can take action.

Pros

It starts with doing the basics well (e.g. email campaigns, website traffic tracking), and adds a tremendous amount of expandable capabilities on top of that (e.g. content management and tracking, automation).

Cons

The company continues to work on its interface -- which can seem overwhelming due to the large number of features it has.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering Lead Liaison

I think it is important to see Lead Liaison as a full-feature marketing platform. It should be considered the foundation of your marketing execution strategy. If you are looking only for a simple email campaign manager, Lead Liaison will seem overwhelming. But the reality is, if you are serious about marketing, you need more than just a email blast software.

Source: Capterra
Helpful?   Yes   No
Read more
Crystal Berry

Recently started using Lead Liaison and am excited by all the functionality the technology provides.

2017-07-13

Time savings, the ability to automate processes, ability to nurture leads, the importing of prospect's social media information, and more information about our website visitors.

Pros

I love that I there is a single platform that I can use to manage all marketing activity whether it's sending emails or surveys.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Samantha Colby

Incredible ROI and functionality

2017-12-14

Lead Liaison's marketing automation and visitor tracking have been monumental in successfully deploying our organization's inbound marketing strategy.

Pros

Features appeal to all sorts of roles at our organization - sales, marketing, and analysts.

Cons

However, you get out what you put in, so make time to utilize the training sessions Lead Liaison offers, and educate yourself using their videos, reading the wiki, and during quarterly review calls.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Alanna Jackson

Lead Liaison is a great marketing automation solution with great customer support.

2017-11-20

Pros

You can see what activities a user does on your site and how much time they spend on each page.

Cons

There are a lot of different workflows and rules and such that you can use to set things up, but if not done correctly you will not get the expected results.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 51-200 employees)

Lead Liaison has made email marketing manageable.

2018-02-12

Pros

Lead Liaison's integration with SalesForce has helped us compare what marketing strategies produce the most leads.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Stacy Jackson

Great solution for measuring marketing effectiveness and tracking leads

2015-01-09

With Lead Liaison, we can create and publish multiple types of content; make our videos trackable; easily create landing pages -- no HTML required; perform email marketing; set up lead nurturing campaigns; and track 1:1 emails.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Catherine Lindquist

Love the marketing automation tools

2017-01-19

Love how easily you can set up nurturing/drip campaigns and capture great metrics too!

Pros

the team that comes with it!

Cons

they have been changing the interface a lot lately so it gets cumbersome to remember where things are and how they function

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Ryan Cochrane

Good product, once you get to grips with it. Can be clunky, but flexibility great.

2017-11-20

Pros

I can score my leads almost exactly how I want to. That's a really big deal for us, as it helps manage the quality of what we're sending to our sales team.

Cons

It can often be frustrating trying to work with the UI, and some of the stats reporting is questionable.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Barbara Masin

Super software and great support team

2017-01-27

Before turning to Lead Liaison we tried LeadLander and Google Analytics. LeadLiaison is much more fully featured and powerful than either one.

Pros

The LeadLiaison team

Cons

none

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
James Summers

No ROI and would not let me cancel

2018-03-09

Truly none. When you think about the opportunity (and I really don't wish to think about the opportuntiy cost) we've potentially lost 10% of revenue by choosing Lead Liaison.

Pros

The staff at Lead Liaison are great and they are always looking to help out so that you can get the best out of their system. Especially during the first 3 months when they get 1 person to look after you

Cons

The ideal was to have a single platform for identifying site visitors, doing marketing automation, landing pages and email campaigns. We found Lead Liaison to be a "jack of all trades, master of none".

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

0/10
Source: Capterra
Helpful?   Yes   No

Response from Lead Liaison


Tablet Technologies made a commitment to use us as their partner for sales/marketing software. We made a commitment to support them at every step, as we do with all of our clients. Despite multiple attempts to work with them and support changes in their organizational structure, James wanted to break his commitment.

We provided many hours of 1:1 training, access to our learning platform, and standard quarterly consultations during the course of the relationship. Through our check-ins there was no mention of dissatisfaction with our Service/results despite our repeated suggestions to implement strategic and tactical methods that are proven to drive sales. Lead Liaison readily concedes that our software is not magical, and if you do not use it in your sales and marketing process, it will not yield results.

We encourage readers to peruse our other reviews, which show our level of commitment to our clients. We take pride in our business, and we love our customers!

Read more
Anonymous
(Computer Software company, 11-50 employees)

User-friendly

2018-06-01

Pros

They allow for granular personalization and simplify time-consuming tasks.

Cons

One thing that can be frustrating is the lack of intensive reporting capabilities without the purchase of an additional license.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Sam Weston

Powerful software and a team that delivers.

2017-03-29

We make extensive use of almost all of Lead Liaison's functionality, but especially - lead management automation, trackable content, web forms etc.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Saeed Bagabas

magnificent.

2018-03-24

Pros

Lead Liaison provides easy to use, web-based, revenue generation software for business to business marketing and sales.

Cons

Need a lot of work to get to the target. more over, learning how to use it, is required to get the most from this software.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Amy Karfonta

We have been using Lead Liaison since last spring and we love it.

2017-12-04

Marketing, and sales.

Pros

This has allowed our sales and marketing teams to work more efficiently and more hand in hand.

Cons

With the creation of emails and forms. It would be nice to be able to add more personalization to them.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Luke Bennett

Incredibly Powerful and Flexible Automated Sales Tool

2015-10-27

To be quite honest some of the data reports for emails sent and leads received are borderline overkill, but I'm not going to complain about the system doing it's job to well!

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 51-200 employees)

Lead Liason gives us a competitive edge in a very competitive non-profit fundraising arena!

2017-12-14

We are able to segment and target content based on what people care about.

Pros

The user friendly interface is really attractive to our growing team and provides us easy ways to educate and train new staff members on the platform.

Cons

There isn't any aspect of the tool we dislike. There are some features we are under utilizing, but we are looking to change that soon.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Johnny Walker

Very comprehensive.

2017-11-20

Pros

Landing pages, CRM, email automation all delivered in one package, which makes for useful analytics. Particularly when hooked up to Google - we can track a lead from source to sale.

Cons

It's very comprehensive, which takes some getting used to. The LL terminology is particular to LL and also takes some getting used to. Minor stuff though.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Dagny Kaspar

Fantastic Customer Support

2017-01-26

When we needed a landing page that was a bit more complex than the built-in page creator was able to manage, the team built us a template page with content that we could easily replace ourselves.

Pros

User friendliness, customer support team, software functionality

Cons

Visual landing page creation tool can be a bit tedious

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Virginia Brooks

Easy integration for more efficient and effective sales cycles

2018-06-04

This product provides improved cross-team collaboration as well as more insight into which of your marketing and sales initiatives work best for a higher ROI.

Pros

Having more insight into how our visitors interact with us and has helped us gain more knowledge as to which sales initiatives work best and how we should alter our interactions to approach prospects in a specific way.

Cons

However, the track and send functionality is a nice alternative to sending emails within Gmail and you are still able to see when someone has received and/or opened your emails, downloads, or clicked on a link within the email that navigated the person to your website.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Linda Stacy

Great software

2016-12-19

We use Lead Liaison for our lead management as we do not have (nor will have) a CRM.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Bob Bajoras

Powerful product if you take the time to learn how to use it

2015-07-29

There was no need to batch groups of customers. Any time a customer was added to a workflow the automated actions would immediately be applied at the predefined schedule based on their inclusion date.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Jim Dennis

Good Experience With Lead Liaison

2017-01-28

Product is solid with new features coming out all the time. Customer Support is excellent.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Alyssa Cimonetti

Easy to use

2017-11-20

Pros

My favorite part of this software is how easy it is to track everything.

Cons

The hardest part would be having to fill out the contact information to create a lead. Working with multiple people at an office makes this a little difficult to fill out.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Cindy K Brown

Lead Liaison Functions as a True Partner in the Growth of my Business AND My Clients Business!

2015-09-28

They provide a solution for revenue growth and client retention while truly functioning as a trusted partner in the continued expansion of my business.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Eva Marie Gasson, M.S.

Positive. Impressed. Lucky to have found the product.

2017-12-14

With Lead Liaison, we are able to frame conversations with prospects in a much more focused way.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more