Listrak Reviews - Pros & Cons, Ratings & more

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Listrak is a marketing automation software that helps businesses personalize cross-channel interactions. Administrators can orchestrate and optimize email, SMS, push notifications, identity resolution, and more. The platform enables managers to handle data unification, identity resolution, personalization, and owned channel automation using a centralized dashboard.

Listrak

Web-based

Windows

Recruiting Manager

The best Listrak’s advantages for us is that they provide us Email automation and Conductor tool to deploy emails which is very easy and user friendly.

Web Developer

The thing I like the most about Listrak is the ease in using the software. I love the flexibility it provides, and I am a fan of the heat maps.

ecommerce manager

Having a dedicated account manager to help lead you in the right direction is really great. Rep. has done the absolute best job in providing us with guidance.

It gives us a dedicated account manager which helps us to manage all the mails perfectly and we can work on it easily.

When we are working on Listrak’s then we have a failure to change the designs between desktop area and mobile.

Senior Email Marketing Specialist

We’ve been very pleased with our purchase and on boarding process. Need more training in order to overcome the UI hurdles.

E-Commerce Manager

Not a lot of value is included with the Listrak license--they try to charge you a separate license and implementation fee for many basic features. Poor after purchase support and guidance.

Senior Digital Marketer

So far, so good, working in this on behalf of a client. It took some time to get used to it.

Marketing

Dive in head first, and watch your business grow. Seriously, no puffery here.

I really can't think of anything negative to say about Listrak at all.

Salesforce Marketing Cloud

Really appreciate the Listrak team. The [SENSITIVE CONTENT HIDDEN] is personable , my account managers are responsive, and support is always helpful and speedy.

Very valuable tool

The "Pro's" commentary sums it up. Both the agency and the client like the platform and will continue to use it, hopefully in a more robust way.

GHF & Listrak

Good for email marketing but better options out there

Overall, really liked Listrak. Their analytics dashboard and what we were looking at was easy to get to, clean and readily available without having to dig. 

Enjoyed using Listrak

Overall I would recommend Listrak. I have been using them as my ESP for 5 years now and have had great success building my program and campaigns. 

Have been using them for years

Fantastic.  And their customer support team is second to non.  I've never had a problem that chat could not fix.  Highly recommend Listrak to everyone!

Insane ROI

Best marketing and email service provider platform.

It can do everything I wanted to do with my marketing emails. Simple or robust.

Worked well for my small business, had all the features I wanted and didn't limit me.

good overall but we are locked into a contract and will likely move at the expiration

Good software, way to expensive and hard to work with

Excellent from implementation to support. Amazing products. Couldn't help but increase their services each year.

I'm a big fan!

Hard to use but support is good

Unfortunately none.  We bought into their service but then they kept changing their pricing.  They automatically renewed us in a contract we did not want to be in.  The account executive would never followup with us and provide assistance.  They promise free website connection but it costs us thousands of dollars to get their software to work correctly.  They state they will provide assistance but they do not.  They will automatically renew your contract based on the original document you sign.  They do not honor their commitments.

Buyer Beware

Hard to use, setup, and not happy

Highly Recommended Email Marketing Tool

Listrak has been around since 1999. If that doesn't scream, "we know data" to you, I don't know what else can.  As a Listrak user for over 4 years, we have been able to extract some terrific customer behavior data to get to know our customers better and tailor to their needs.

Definitely get Listrak if you are data-driven and analytical

Non-customer oriented company.  Focused on making the next sale instead of customer needs.  Once you are locked into the contract they will leave you high and dry.  Don't get locked in, better companies available.  

Look Elsewhere - Over Promises and Under Delivers

We used Listrak to send sleek email campaigns and every time, it's been a seamless process.

Listrak is a Good Program

So far, so good, working in this on behalf of a client.  It took some time to get used to it.  The automation builder is a bit more complex than other platforms I've used in the past.

Listrak Reviews

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Pros and cons

22 reviews