Litmus Features

Litmus

Email marketing, testing & tracking

4.73/5 (22 reviews)

Marketing Feature Comparison

Most popular features of all Marketing apps

A/B Testing (180 other apps)
API (477 other apps)
Activity Dashboard (293 other apps)
Automatic Notifications (179 other apps)
Campaign Analysis (244 other apps)
Campaign Management (278 other apps)
Content Management (239 other apps)
Customizable Branding (237 other apps)
Customizable Templates (258 other apps)
Data Import/Export (210 other apps)
Drag & Drop Interface (237 other apps)
Email Marketing Management (176 other apps)
Engagement Analytics (229 other apps)
Monitoring (229 other apps)
Multi-Channel Marketing (207 other apps)
Real Time Analytics (207 other apps)
Reporting & Statistics (289 other apps)
Social Media Integration (285 other apps)
Social Network Marketing (173 other apps)
Third Party Integration (278 other apps)

Litmus Feature Reviews

20 reviewers had the following to say about Litmus's features:

Anonymous
(Information Technology and Services company, 1001-5000 employees)

Litmus is one of the best out there for email previews

2019-05-01

Overall I have had great success learning how to get the most out of Litmus and I would recommend for just about any marketing and design group.

Pros

What I really like most is the ability to generate email previews across a number of different email clients, so that it helps to optimize the look and design of email templates - this has been super helpful for our marketing team.

Cons

There are a few features that would be nice to have included the basic subscription, such as the ability to test an html email for potential spam delivery - while it is a feature that we really like, we often feel like it should be part of the basic package in case we decide to go a level down in our subscription.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Nick Wittenrood

The Way Email Should Be

2019-01-24

Knowing that your campaign is visually appealing across the board to your audience make a huge difference.

Pros

I love that it shows all devices (mobile and desktop) view of your email campaign and how they will render depending on that provider.

Cons

Sometimes indiviual previews are down, but this is due to updating.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
James Widmer

The best platform available for inbox previews

2019-01-25

Pros

- Simple, powerful campaign approvals - Easy to use builder - Integrations with ESPs like Emarsys, SFMC, and others - Continually developing new features and enhancing existing ones (send tests directly from Litmus, proofs, convert checklist to builder, access post-rendered HTML, etc.)

Cons

- Cannot unsubscribe test email address directly within Litmus.

Rating breakdown

Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Email Marketing Manager (Marketing and Advertising company, 11-50 employees)
Verified Reviewer

Made my job easier

2017-01-19

After being thrust into my email coding career I would send test emails only to the email accounts I had (Yahoo, Gmail, AOL, Outlook).

Pros

Large selection of email provider previews. Spam Testing Community to have coding questions answered.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 10001+ employees)

A valuable Asset for Compatibility Testing

2018-12-04

We now use it for testing any new email templates due to the having more options than anyone else we've looked at.

Pros

Litmus makes it VERY Easy to render your emails across a wide breadth of clients They also have a very nice Chrome Plugin for quick rendering

Cons

Lacks integration with our present ESP (Cheetah Digital)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Pooja S

Solid email building and testing tool

2019-07-18

Pros

User friendly builder Continuously improving based on customer feedback Great preview feature Analytics Checklist

Cons

Limited CAN-SPAM testing A few more metrics in analytics would be nice

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Abby Hayes

Great Tool

2018-12-04

Great tool for learning to code email without worrying about messing things up.

Pros

We have a small marketing team with no real developer on staff.

Cons

We did have Litmus integrated with Marketing Cloud, but they upped their pricing out of our range.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Josh A

Great tool for testing emails

2019-02-01

Pros

I primarily use Litmus for testing HTML email templates. They actually have a free tool you can use to test this.

Cons

No real cons for the platform but I've yet to explore all of the features.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Computer Software company, 51-200 employees)

The best way to test emails across clients

2019-08-22

Email testing across all email clients and mobile devices.

Pros

You can easily send a test email to them or copy/paste email code to see it render across all major clients.

Cons

It's a bit more expensive than their competitor, email on acid.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Kay Smoljak

The must-have tool for anyone developing or sending HTML email

2019-04-24

Simply put, I couldn't do email development without Litmus.

Pros

The screenshot testing is simple to use and super useful - you simply send an email to your special litmus email address, and within minutes get screenshots showing how that email renders in a range of email clients.

Cons

There are a number of ways that I think the interface could be improved, and there's always additions that could be made to the editor, but really Litmus has no serious competitors.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Byron Alday

Great product, multiple uses

2019-07-24

My teams use Litmus daily for creative routing, spam testing, and rendering tests.

Pros

We have made great use of the features Litmus has added such as the deliverability/spam testing and content review.

Cons

The mobile app is not great and you really need the desktop to get full experience.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Publishing company, 11-50 employees)

Everything you need for email development and testing

2019-01-08

Pros

Litmus' Builder is worth a subscription in and of itself, after building with this tool it'll be difficult to use any other solution.

Cons

I find the ability to organize emails and campaigns somewhat lacking.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Marketing Manager (Computer & Network Security company, 11-50 employees)
Verified Reviewer

Must have tool for Email Marketing

2018-12-21

Pros

Litmus is one of the best tools to test email copies before sending it to the mass recipients.

Cons

Pricing may be a concern for small enterprises like ours, but overall it's a wonderful tool and anyone spending for the premium account would definitely reap positive benefits out of it.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Occasionally

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Russell Cragun

Must Have For Email Marketing

2018-08-24

I have been using it for 5 years now and have loved watching the company grow and get better.

Pros

Litmus is the best email marketing tool you can have.

Cons

I don't have anything negative to say about Litmus.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Hannah Hill

The best email tester on the market

2019-09-19

The best testing experience for emails, quite simple to get used to and mostly an accurate representation of emails.

Pros

It's test were VERY accurate and helped with my learning of developing with QA in mind.

Cons

Got the tests wrong from time to time, but is definitely the best of any email tester I have used

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Shilpa Shetty C

Evaluate your coding efforts across multiple devices

2019-04-28

We've used it for checking rendering issues for the emails that we design and code.

Pros

Litmus has a great combination of all the devices and the multiple versions of devices that are most commonly used.

Cons

It only shows what is wrong but doesn't suggest a coding fix for it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Adam Antoszczak

Verified Reviewer

Creating emails is much easier now

2018-11-03

Pros

- Great tools for creating email templates - Online code editor with keyboard shortcuts on board

Cons

But if you can scale your sales with emails this is definitely a tool for you.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Travis McMaster

Litmus makes emailer easier

2019-07-27

Pros

I could not imagine getting through an emailer project without Litmus. To test your emailers, you can copy and paste directly into the tool, or it gives you an email to send them your emailer.

Cons

Honestly, I have nothing bad to say about Litmus.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 1-10 employees)

Making sure the Email is Perfect

2018-10-16

When sending out an email to over 4 million subscribers, it is important to make sure that the email has no broken links and that everything is aligned perfectly.

Pros

Litmus makes it so easy to make sure that the emails that are being sent out are ready to be viewed by whoever opens them.

Cons

The only con to litmus is how thorough it actually is.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Webdesigner / Webdeveloper (Telecommunications company, 11-50 employees)
Verified Reviewer

Great customer support

2017-09-18

Pros

I made a mistake by signing up for a 'free' trail on litmus and misread some of the terms that came with that.

Cons

Perhaps a little less use of the word ' free' during the sign up process.

Rating breakdown

Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Occasionally

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more