ion interactive Features

ion interactive

Interactive Content Marketing Software & Services

4.33/5 (97 reviews)

ion interactive Feature Summary

  • Native Salesforce Integration
  • Score. Segment. Target. Personalize.
  • Interactive Content Marketing
  • Internal and External Sites
  • Seamlessly to Your Ecosystem
  • Lead Generation Experiences
  • Content Marketing Results
  • Automatic Optimization
  • Enterprise Scale and Performance
  • Sharable & Viral Experiences
  • Embedded or Standalone Experiences
  • Agile Creation and Testing
  • Automatic or Manual Optimization
  • Sales and Marketing Alignment
  • Data-Driven Experiences
  • Developer-Free Interactivity

Competitor Feature Comparison

A/B Testing
API
Advertising Management
Assessment Management
CRM Integration
Campaign Analysis
Campaign Management
Click Tracking
Content Management
Conversion Rate Optimization
Conversion Tracking
Custom Forms
Custom Landing Pages
Customizable Branding
Customizable Reporting
Customizable Templates
Design Management
Email Integration
Engagement Analytics
Interactive Content
Lead Capture
Performance Metrics
Real Time Data
Sales Integration
Social Media Integration
Template Management
WYSIWYG Editor
Website Integration
Website Management
Learn moreCompare App
A/B Testing
API
Advertising Management
Assessment Management
CRM Integration
Campaign Analysis
Campaign Management
Click Tracking
Content Management
Conversion Rate Optimization
Conversion Tracking
Custom Forms
Custom Landing Pages
Customizable Branding
Customizable Reporting
Customizable Templates
Design Management
Email Integration
Engagement Analytics
Interactive Content
Lead Capture
Performance Metrics
Real Time Data
Sales Integration
Social Media Integration
Template Management
WYSIWYG Editor
Website Integration
Website Management
Visit WebsiteCompare App
A/B Testing
API
Advertising Management
Assessment Management
CRM Integration
Campaign Analysis
Campaign Management
Click Tracking
Content Management
Conversion Rate Optimization
Conversion Tracking
Custom Forms
Custom Landing Pages
Customizable Branding
Customizable Reporting
Customizable Templates
Design Management
Email Integration
Engagement Analytics
Interactive Content
Lead Capture
Performance Metrics
Real Time Data
Sales Integration
Social Media Integration
Template Management
WYSIWYG Editor
Website Integration
Website Management
Visit WebsiteCompare App

ion interactive Feature Reviews

25 reviewers had the following to say about ion interactive's features:

Anonymous
Web Designer (Marketing and Advertising company, 1001-5000 employees)
Verified Reviewer

Great Webpage Creator and Manager

2016-08-03

This allows for the project to be created, tested, and pushed live very quickly rather than many back-and-forth communications that would be present in basic workplaces.

Pros

- Flexible editing within the creative studio. - Testing and pushing creatives live while giving thorough analytics and reports.

Cons

- Missing the ability to gather emails for a database.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10

Recommendations to others considering ion interactive

If you need to be creating webpages at a very quick speed, then this is the best tool for you to use effectively.

Source: GetApp
Helpful?   Yes   No
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Anonymous
Director Digital Marketing (Retail company, 501-1000 employees)
Verified Reviewer

Robust platform offering alot of marketing options

2015-12-23

From A/B testing to multivariate and dynamic page build-outs.

Pros

Extensive customization options Lots of Templates Excellent customer service good reporting options good help documentation

Cons

-Not an easy wysiwyg platform to get to know -requires training -less than optimum multi-user interface

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 6-12 months

Source: GetApp
Helpful?   Yes   No

Response from ion interactive


Amazing review!

We've share your feedback with our team for future updates.

Thank you!

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Anonymous
Digital & Direct Marketing Manager (Telecommunications company, 1001-5000 employees)
Verified Reviewer

Excellent Platform for Marketers

2015-12-23

We struggled with landing page development timing by going through our internal IT team. ion has been imperative in our marketing team taking control of landing page development, allowing us to quickly turn around new creative, updates and A/B tests. Customer service is at the top of its class.

Pros

Easy content creation, plug-n-play format, great features that are continually being updated and expanded, excellent customer service team, great reporting and immediate insight into results.

Cons

Would love it if ion had an app I could access from my mobile phone that at least allows me to check in on my campaigns and make smaller, urgent content updates if needed.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No

Response from ion interactive


We love that you are using ion to improve your teams efficiency and overall results. Thank you!

We've shared your app feedback with the team!

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Anonymous
Web Marketing Manager (Insurance company, 5001-10000 employees)
Verified Reviewer

Streamlines Landing Page Development

2015-12-30

It has also made tracking using Google Analytics easier as well as allowed for other tracking within ION which is easily exported. We have not scratched the surface of it's capabilities.

Pros

Variety of designs, tracking, interactivity, reporting.

Cons

Does take a little time to understand the interface. We are still exploring its capabilities.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 6-12 months

Source: GetApp
Helpful?   Yes   No

Response from ion interactive


Thanks for this awesome review! If you have any questions around capabilities please feel free to reach out to your account manager. We would love to help you understand more about using ion for your marketing team.

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Anonymous
Manager, Demand Marketing (Computer Software company, 501-1000 employees)
Verified Reviewer

Intuitive tool with great support team and training resources

2016-01-07

I do not come from a web or highly technical background, and with minimal training, I was able to jump into Ion and complete projects myself.

Pros

As a campaign manager, being able to build the landing pages I need saves valuable time and allows us to be much more nimble in our execution.

Cons

Reporting and analytics could be better.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Less than 6 months

Source: GetApp
Helpful?   Yes   No

Response from ion interactive


Thanks for this awesome review! We'll be sure to share your feedback around reporting to our team.

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Anonymous
Business Development (Marketing and Advertising company, 1-10 employees)
Verified Reviewer

Easy to learn and get started

2017-09-01

Pros

ion is super easy to get started with and takes out the complexity of building webpages from scratch. The time saved alone is worth it.

Cons

The interfaces are a little dated - I would love to see a face lift (especially to the campaign and creative performance reports).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
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Luther Coyle

Verified Reviewer

Great Software and Top Notch Customer Service

2015-12-23

And if there is ever a feature you find you need that is missing it will mostly likely be included in a near future release.

Pros

Highly flexible and customizable. Huge feature set.

Cons

Code source can be heavy at times, but this is expected with such a robust drag and drop interface.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No

Response from ion interactive


Thank you for the great review and for being a customer for such a long time!

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Anonymous
Internet Marketing Strategist (Higher Education company, 1001-5000 employees)
Verified Reviewer

Great customer service!

2016-04-20

Ion's Liveball platform is a great option if you're looking for flexible A/B and multivariate testing, and you don't have a lot of experience with writing code.

Pros

Easy to use, no coding necessary, great customer service!

Cons

You'll need to recreate it from scratch within the platform rather than simply importing the code.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Web Developer (Marketing and Advertising company, 11-50 employees)
Verified Reviewer

A wonderful piece of art

2016-02-26

Ion was a great experience that I used for the past 2 years to create landing pages and to collect users information.

Pros

Great drag and drop interface.

Cons

The platform does not have a API to pull data from.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No

Response from ion interactive


Thanks for this wonderful review! We love that you think of your content and ion as art :-)

Also to you API note, we are constantly improving the ion platform and will absolutely consider the API request you are looking for in a solution.

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Jeremy Garofalo

Verified Reviewer

Easy to Use, Powerful Visual Options

2016-03-09

I've even used it to create somewhat complex microsites. The drag and drop functionality is simple to learn, can be slightly wonky at times, but is ultimately very powerful and provides great editing options.

Pros

Ease of use, visual editing.

Cons

Tracking and metrics, creative element/campaign organization.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No

Response from ion interactive


Visual marketing is the BIG edge for a lot of our customers and we love that you are taking to this like a fish in water!Stay ahead of the game!!

Thank you for this great review :-)

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Joshua Lawson

Verified Reviewer

Great Experience, Bit Pricey

2016-01-08

Being able to setup creatives and traffic sources where there can be a 1:1 or 1:100 relationship, where you have full control over the A/B/+ split is priceless.

Pros

Ease of use, features, tracking, reporting (somewhat), administration, A/B testing, MVT, etc.

Cons

Especially for MVT testing. I would like to see it as Combo 1: Stats, Combo 2: Stats, etc.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No

Response from ion interactive


Lol. Thanks for this great review! The name has actually changed to ion but we know there a lot of Liveball fans out there. Also we appreciate the feedback on reporting and pricing.

Thank you

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Anonymous
Associate Marketing Manager (Computer Software company, 201-500 employees)
Verified Reviewer

Quickly build landing pages

2015-12-23

We keep a variety of different portfolios and campaigns, which give us granular control and visibility over the performance of each. the A/B tests are seamless to implement which is a huge plus.

Pros

Customizability, control, ease of use

Cons

usually lean on account team for more complex/interactive components

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Less than 6 months

Source: GetApp
Helpful?   Yes   No

Response from ion interactive


Great to hear that you find value in the A/B testing tools at your organization! We appreciate the feedback and if you would like to learn more about building expert level experiences please feel free to reach out.

http://www.ioninteractive.com/history/

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Anonymous
Senior Web Designer (Marketing and Advertising company, 1001-5000 employees)
Verified Reviewer

4-Year ION Guru

2016-02-02

ion interactive (ION) is well suited for companies that want to test several page variations, local agent landing pages.

Pros

ION also provides templates, but also gives you the option to upload custom HTML ensuring we are aligned with our clients' brand standards/look & feel.

Cons

More 'UNDO' opportunities are necessary as it is easy to drag and drop widgets in the wrong place.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No

Response from ion interactive


Thanks for this great review! We completely understand the need for more undo opportunities and a few more technical features. I've shared tis information with our team for future updates.

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Anonymous
Marketing Coordinator (Publishing company, 501-1000 employees)
Verified Reviewer

Working with ION

2017-10-27

Pros

I like that you can create so many assets and the templates link pages needed and provide some many different containers to create content with. Campaign tracking is great and the analytics are as well.

Cons

Creating assets are a bit complex.

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No

Response from ion interactive


Thank you for your review and feedback on ion interactive!

Read more
Anonymous
Demand Generation Web Developer (Marketing and Advertising company, 11-50 employees)
Verified Reviewer

Just, wow

2015-12-27

Overall it dramatically increases the efficiency of developing interactive content and really allows the end user to truly experience your product.

Pros

Great interface, very customizable, and easily integrates with multiple systems.

Cons

More of a learning curve, and more web dev experience/knowledge is required than what my team was expecting.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Less than 6 months

Source: GetApp
Helpful?   Yes   No

Response from ion interactive


Thanks for this review! We are always improving the console to make the user experience as easy and enjoyable. We look forward to improving the tool with your feedback.

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Anonymous
Web Developer (Marketing and Advertising company, 51-200 employees)
Verified Reviewer

ion Landing Pages

2016-03-17

After you get to know the interface and where all the options it is actually pretty easy to use, other than the drag and drop feature.

Pros

Lots of features for page layout, color, background images and responsiveness across different medias.

Cons

The drag and drop is glitchy.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Less than 6 months

Source: GetApp
Helpful?   Yes   No

Response from ion interactive


Thank you for your candid review of ion interactive. We always appreciate the honesty and will absolutely share this with our team for future improvements to the experience.

If you're interested in learning more about ion, always feel free to reach out to your account manager or check out our free learning resources here: support.liveball.com

Read more
Anonymous
Senior Sales Administrator (Financial Services company, 201-500 employees)
Verified Reviewer

Excellent Platform

2016-01-04

ION has excellent templates that can be customized based on our company's needs and branding. Speaking of branding, all of our branding assets (logo, colors, etc.) are just a simple click away, so the only thing I need to customize is the on-screen content.

Pros

Leading-edge technology, up-to-date templates, top-notch customer service via email.

Cons

I have no cons to report. That being said, ION requires a basic understanding of webpage building, but they have helpful and informative videos that cover everything they offer.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No

Response from ion interactive


Thanks for this awesome review!

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Kelly Saux

Verified Reviewer

Essential Marketing Tool!

2015-12-23

Ion is the most flexible page builder and A/B testing platform.

Pros

responsive, easy to use, monthly feature updates, top-notch customer support

Cons

none (really!) OK. undo history could be improved.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No

Response from ion interactive


Thank you!!

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Anonymous
Digital Advertising Program Manager (Computer Software company, 1001-5000 employees)
Verified Reviewer

It's Like a T-Rex, Huge & Powerful, But Tiny Arms ...

2017-10-19

Pros

- Integrates with marketing tools - Dynamic capabilities - Portfolio wide them update functionalities

Cons

- Cumbersome - Poor reporting - UX is reminiscent of the 90s - Lack of internal industry thought leaders

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Marketing Associate (Computer Software company, 1001-5000 employees)
Verified Reviewer

Liveball has been a very helpful work tool.

2016-11-14

I'm thankful my company uses Liveball over other marketing platforms as it provides as a great way to build landing pages and other marketing campaigns for us.

Pros

The platform is user friendly, it has alot of functionalities and we love that we can see where are customers click on our landing pages.

Cons

The userface can be updated to be a little more simple but that's about all I would change.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10

Recommendations to others considering ion interactive

I think liveball is a great way to build landing pages for marketing professionals like myself!

Source: GetApp
Helpful?   Yes   No
Read more
Daniel Yap

Verified Reviewer

Great platform to empower your marketing team

2015-12-23

The built-in testing capabilities and page analytics makes page optimization easier, and unlike many other landing page platforms I've looked at, Ion's platform can handle even the most custom or complicated features or forms.

Pros

Great built-in testing and analytics.

Cons

If you already have hosting infrastructure and a full front and back-end development team, this would be an added cost to layer on top of it.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No

Response from ion interactive


Awesome review! We love that you're fully empowering your marketing to be awesome marketers!!!! :-)

Thank you <3

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Joseph Patterson

Verified Reviewer

Best Enterprise Site Solution On The Market

2016-01-04

I have been using ION Interactive for nearly 2 years now and could not attribute the success I have seen without them. As a marketing and sales manager for the largest news and information company with over 90 newspaper publications, I find the ease of use, integration, support, and robust ability of the platform critical in my day to day operation.

Pros

Ease of use for all levels of knowledge. Support that has your goals in mind. Great no matter the size of your business.

Cons

My company uses Exact Target, which requires an API integration.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No

Response from ion interactive


Thanks for this awesome review! We'll be sure to share your feedback around more out-of-the-box integration options with our team for future updates.

Read more
Anonymous
Lead Paid Search Strategist (Marketing and Advertising company, 51-200 employees)
Verified Reviewer

Great product!

2015-12-31

I do not come from a designer or tech background and feel like I can easily make necessary changes, do A/B landing page testing, and easily create new pages.

Pros

- Great customer support - they are very giving of their time answering questions and setting up trainings - Non developers can use this product effectively - Fast, efficient way to create pages

Cons

- I wish form changes were easier without having Ion create a brand new one for testing purposes - I would love if they had more A/B testing metrics on visitor behavior like a VWO - Organization can become hectic with duplicate pages for testing and if you have a robust set of pages and don't archive or use correctly - There is a learning curve, however, as mentioned, their customer support is fantastic

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No

Response from ion interactive


Great review! Thank you for the feedback around copying creatives and the learning curve. Feel free to check out our support site for extra support. The ion team would love to chat!

http://support.liveball.com/hc/en-us

Thank you

Read more
Geovanny Madrigal

Verified Reviewer

Daily Job

2016-08-04

Let me start off by saying the we have recieved excellent support from ION and after the initial adaptation period the tool was quick and intuitive to use.Training can be done a variety of ways with webinars and videos along with guides and a variety of other material.The platform is a top tier CMS and i will continue to use it in the upcoming marketing campaigns.

Pros

Ease of use, performs fast ,intuitive ,flexible as custom code can be added and WYSIWYG interface.

Cons

Nothing I can think off.Most of it was resolved durting the initail adaptation period that people go through when using a new platform.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10

Recommendations to others considering ion interactive

ION interactive has amazing support for thier service but also incourage the users to develop one thier own so although you learn and trying thing out at your own pace help is always an email or phone call away if you get stuck.

Source: GetApp
Helpful?   Yes   No
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Anonymous
Developer (Marketing and Advertising company, 1001-5000 employees)
Verified Reviewer

ION is good, but could be a lot better

2015-12-30

I use ION everyday at work to build many (sometimes 100s of pages a week) and there's a lot to like about ION, but there's also a lot that could be better.

Pros

Interface when building pages is nice and clean, the page testing features are very helpful, a lot of the built-in functionality makes building pages easy.

Cons

Can be slow and even crash completely often, Can't connect to a database or create dynamic pages that will be used by multiple clients - so each page has to tediously be setup by hand, the grid for dragging and dropping can be a bit buggy at times and there's no way to undo mistakes, setting up multiple traffic sources is very slow and tedious, on the dashboard you can't just click on the name of a recent project, you have to click the small magnifying glass icon, the interface for adding and managing images is ugly and frustrating, writing custom code in the scripts section isn't very easy and you can't save to preview changes quickly, no way to search through campaigns by name or keyword or anything, can't reorder actions within a rule, the interface for adding actions is very slow, if you accidentally click outside of the Edit Rules menu all your edits are lost, when editing styles you have to reopen the menus every time

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No

Response from ion interactive


We truly appreciate this review and your feedback on using ion on regular basis. We've shared your feedback back around scalability and ease of use and will absolutely use this information for future updates.

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