A great add-on to your marketing automation system / CMS
Using ION as an addon to your CMS or landing page editor is a great idea - as you can build out feature rich landing pages and microsites really quickly - and in the long term reduce your expenditure on custom development a lot!
ability to develop feature rich landing pages quickly and easily
ease of use is restricted to templates - if you are doing something outside the scope of the 40+ templates then you get into developing using ION which is not that straight forward, whilst easier than coding it does still require you to learn the system.
in order to allow people with no development skills to develop feature rich landing pages and microsites in order to raise customer experience.
building new landing pages / quizzes / interactive whitepapers
when demoing the templates - have a demo of how to create things past the templates - 6 questions instead of 5, how does the "interactive" part of ion work - at this point you'll start to see that whilst its a very powerful, and in some places, easy to use system - in other areas - and often its the bits that you anticipate to create these interactive things that are the hardest!
Less than 6 months