Lumio Pricing, Features, Reviews & Comparison of Alternatives


Lead generation & website visitor tracking

5.0/5 (1 review)

Lumio overview

What is Lumio?

Lumio is a lead generation and website visitor tracking platform designed to help website owners discover who is visiting their site, how often they visit and what they do, in order to convert anonymous traffic into complete company profiles, increase conversion rates and enhance marketing campaigns with targeted ads. As a web-based solution, Lumio gives users the flexibility to track visitors anytime, anywhere, from any internet-enabled device.

Users connect their website to the Lumio platform which then identifies which companies visit their website, before presenting users with all the data on a centralized dashboard, or through one of the 1000 or more integrations available, including MailChimp, Google Analytics, Facebook, Zapier, and more. Lumio’s integrations serve to optimize marketing processes, enabling users to discover what type of content is achieving the most visits from their target industry or which ad campaign is driving the most relevant business traffic. Lumio gives users actionable insight into which channels to build out effectively, and which to discontinue.

To help increase conversions, Lumio enables users to target business-specific ads to newly identified traffic. Lumio also allows users to create intelligent segments to group site visitors by different properties like company size, funding, location, industry, and more. Insight from segments enables users to learn which channels achieve the highest quality traffic, and also helps reduce ad spend by ensuring users only remarket to qualified visitors. Lumio enables sales and marketing teams to generate and qualify leads at scale and set triggers to automatically send these leads to their sales team.


Starting from
Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Canada, Australia, China, India and 4 other markets, Japan, Germany, Brazil, Mexico

Supported languages

English, Spanish
Lumio screenshot: A centralized dashboard enables users to see at-a-glance who has visited their website

Lumio reviews


Very good
Value for money
Ease of use
Customer support
Ted Díez

This tool has become a game changer in our B2B lead generation efforts.

Used daily for less than 6 months
Reviewed 2018-04-11
Review Source: Capterra

The interface is very visual and intuitive. Well designed. Very useful to see exactly which companies visited your website, how did they find you and what were they looking for in your site.

No iOS or Android App yet, which would be very helpful since we are checking for new identified leads on a daily basis.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Lumio pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Contact Lumio directly for detailed pricing information.

Lumio features

Activity Dashboard
Automatic Notifications
Data Import/Export

A/B Testing (208 other apps)
Campaign Analysis (306 other apps)
Campaign Management (365 other apps)
Campaign Segmentation (208 other apps)
Content Management (277 other apps)
Customizable Branding (284 other apps)
Customizable Templates (294 other apps)
Drag & Drop Interface (261 other apps)
Email Marketing Management (206 other apps)
Engagement Analytics (269 other apps)
Monitoring (255 other apps)
Multi-Channel Marketing (248 other apps)
Real Time Analytics (251 other apps)
Reporting & Statistics (362 other apps)
Social Media Integration (321 other apps)
Third Party Integration (360 other apps)

Additional information for Lumio

Key features of Lumio

  • Interaction tracking
  • Lead segmentation
  • Source tracking
  • Pageview tracking
  • Multiple site management
  • Recommendation engine
  • Website personalization
  • Contextual targeting
  • Experience management
  • Customer profiles
  • Content analytics
  • Visitor identification
  • Contact discovery
  • Lead enrichment
  • Marketing automation integration
  • Lead scoring
  • Inbound marketing management
  • Account-based marketing
  • Remarketing management
  • Lead notifications
  • Event-based notifications
  • Lead generation
  • Website visitor tracking
  • Dashboard
  • Website analytics
  • Contact import/export
View All Features


Lumio helps users turn anonymous traffic into complete company profiles by tracking and identifying which companies visit their website and learning what they do there.

Lumio enables sales teams to contact newly identified interested prospects instead of cold calling randomly.

A centralized dashboard allows users to view all collected data on website visitors from one location.

Lumio supports integration with more than 1000 applications, including Salesforce, Hubspot and Facebook, which helps users identify which marketing channels bring quality leads and which do not.

Lumio helps users increase conversions by allowing users to target newly identified traffic with ads designed specifically for their business segment, company location, employee count, or industry group.