Lumio - 2025 Pricing, Features, Reviews & Alternatives

Lumio is a lead generation and website visitor tracking platform designed to help website owners discover who is visiting their site, how often they visit and what they do, in order to convert anonymous traffic into complete company profiles, increase conversion rates and enhance marketing campaigns with targeted ads. As a web-based solution, Lumio gives users the flexibility to track visitors anytime, anywhere, from any internet-enabled device.

Users connect their website to the Lumio platform which then identifies which companies visit their website, before presenting users with all the data on a centralized dashboard, or through one of the 1000 or more integrations available, including MailChimp, Google Analytics, Facebook, Zapier, and more. Lumio’s integrations serve to optimize marketing processes, enabling users to discover what type of content is achieving the most visits from their target industry or which ad campaign is driving the most relevant business traffic. Lumio gives users actionable insight into which channels to build out effectively, and which to discontinue.

To help increase conversions, Lumio enables users to target business-specific ads to newly identified traffic. Lumio also allows users to create intelligent segments to group site visitors by different properties like company size, funding, location, industry, and more. Insight from segments enables users to learn which channels achieve the highest quality traffic, and also helps reduce ad spend by ensuring users only remarket to qualified visitors. Lumio enables sales and marketing teams to generate and qualify leads at scale and set triggers to automatically send these leads to their sales team.