Mailchimp Pricing, Features, Reviews & Comparison of Alternatives


Email and advertising marketing automation platform

4.47/5 (10,399 reviews)

Mailchimp overview

MailChimp is a marketing automation platform that allows you to create, send, and analyze email and ad campaigns. Users receive complete transparency of campaigns, email tracking, view success and click-through rates, generate custom reports, manage subscribers and un-subscribers. MailChimp lets you create custom templates and at the same time choose from an array of pre-made templates and campaigns.

MailChimp platform is also available on freemium - you can send up to 12,000 emails to 2,000 subscribers (monthly) without any financial commitment. Most of the features, including access to sending marketing automation workflows as well as the ability to create ad campaigns, are available to free users. The MailChimp mobile application gives you the power to create and send campaigns, manage subscribers, keep tabs on your account activity, and more.

Choose from numerous integrations and web services to streamline your workflow, sync customer data, generate more revenue, and grow your business. Connect your store to MailChimp to capture order information, create targeted campaigns, automate product follow-ups, and send personalized order notifications. MailChimp provides support via an online knowledge base and technical support via email and live chats to help users with any questions that may come up along the way.


Starting from
Pricing options
Value for money
View Pricing Plans


Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, Spanish
Mailchimp screenshot: Monitor click performance with reports on average open and click ratesGetting Started : Create a Subscriber ListMailchimp screenshot: Use email templates and widgets to create fully customized emailsMailchimp screenshot: Automate business processes including follow-ups, email notifications, order confirmations and moreMailchimp screenshot: Track performance with reports and summaries on any deviceMailchimp screenshot: Create advertising campaigns to target specific user segments and choose custom settingsMailchimp screenshot: Track the success of e-commerce campaigns and understand where revenue is coming fromMailchimp screenshot: Create segmented subscriber lists to target with campaignsGetting Started : Create a CampaignGetting Started : Reports

Mailchimp reviews

Value for money
Ease of use
Customer support
Erin Cronican

Worth it for any company starting out

Used monthly for 2+ years
Reviewed 2019-08-15
Review Source: Capterra

I love the interface - once I got to know what was possible it became very easy to create what I wanted. I feel like it makes a big difference in how we're perceived by our community. I also personally like the irreverence - the graphics and cute sayings make marketing a little more fun.

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Amy Spreadborough

Inuitive and Robust: Mailchimp makes it easy to create campaigns that deliver

Used weekly for 2+ years
Reviewed 2019-07-30
Review Source: Capterra

I've used Mailchimp for about 12 years. I've also used Constant Contact and Emma. I liked that Emma gave me a live account rep. I liked that Constant Contact had a trustworthy legacy feel. But Mailchimp feels like home. It's a perfect combination of a boutique platform like Emma + a legacy system like Constant Contact. They have a stellar free-level package (up to 2,000 addresses) that makes them a no-brainer go-to for any small or start-up company.

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Brandon Green

Mailchimp doesn't money around when it comes to features and customer service

Used weekly for 2+ years
Reviewed 2019-02-06
Review Source: Capterra

Working for a non-profit and having a very targeted base of individuals that I am trying to communicate with can be cumbersome and frustrating because that target group is very segmented by demographics. Mailchimp allows me to modify how I communicate with these segments, without having to reinvent the wheel and send separate campaigns to each segment. I can easily create one campaign and then segment from within to make sure I am communicating correctly to each group.

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Amy Webb

Optimum Choice for Email Database Mailing/Management!

Used occasionally for 2+ years
Reviewed 2019-02-05
Review Source: Capterra

Mailchimp is absolutely ideal for corresponding with customers/clientele, especially, (and from my experience), for small businesses and non-profits. Not only is Mailchimp very affordable for businesses with limited budgets, it is a great way to manage and store the likely smaller customer lists those businesses have. In my personal experience, I have loved the way the "unsubscribe" feature works with Mailchimp. It notifies you as the user when and why someone requests to be unsubscribed from future correspondence, and ensures they are actually removed from your Mailchimp list. I have found that this is so much more foolproof than keeping up with your own list in a simple spreadsheet. Along those same lines, mailing out to a list on a spreadsheet and/or directly from an email account often results in the message being flagged as spam/junk for recipients. You also often have limits as to how many addresses you can send a message to at one time, creating additional time and work for the user. Mailchip does it all for you with one click of the button. Not only that, you can review analytics including how many people have opened the email, how many additional clicks links within the email have gotten, how many emails were undeliverable, and more. It is just so user-friendly, and I have never come across anything comparable that gives you more bang for your buck.

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Virginia Brooks

So easy a Chimp could do it!

Used monthly for 2+ years
Reviewed 2019-01-29
Review Source: Capterra

Mailchimp is a wonderful email campaign platform. We are currently utilizing the free version, going on 5 years now, for our bimonthly newsletters and have never run into a single issue. As a marketer, my favorite thing about Mailchimp is the ability to share our newsletters and subscribe links via social media. You can also create pop-ups or static forms to embed on your website so that when people subscribe they are automatically added to your subscriber list.

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Mailchimp pricing

Starting from
Pricing options
Free trial
View Pricing Plans

MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans:

1,001 - 1,500 subscribers with unlimited emails per month - $20.00/month
1,501 - 2,000 subscribers with unlimited emails per month - $25.00/month
2,001 - 2,500 subscribers with unlimited emails per month - $30.00/month
2,501 - 2,600 subscribers with unlimited emails per month - $35.00/month

+ $199.00 for pro subscription

Mailchimp features

A/B Testing
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Content Management
Customizable Templates
Drag & Drop Interface
Email Marketing
Engagement Analytics
Multi-Channel Marketing
Real Time Analytics
Real Time Data
Reporting & Statistics
Social Media Integration
Third Party Integration

Customizable Branding (220 other apps)
Data Import/Export (185 other apps)

Additional information for Mailchimp

Key features of Mailchimp

  • Build mail lists
  • Image & file hosting
  • Social media plugins
  • Automation workflows
  • Download PDF newsletters
  • Email analytics
  • Multiple tutorials available
  • Custom signup forms
  • Import Excel lists
  • Product recommendations
  • Custom rules
  • Retargeting
  • Performance monitoring
  • Built-in photo editing
  • Automatic link checker
  • Sales & website activity tracking
  • Order notifications
  • Campaign segmentation
  • Content management
  • Custom forms
  • Customer accounts
  • Customer analysis
  • Client database
  • Customizable email templates
  • Data import
  • Data synchronization
  • eCommerce integration
  • Email archiving
  • Email distribution
  • Email integration
  • Email notifications
  • Email tracking
  • Lead capture
  • Lead generation
  • Mail merge
  • Mobile integration
  • Multi-channel communication
  • Multi-channel management
  • Multiple projects
  • Multiple user accounts
  • Order management
  • Real time analytics
  • Real time data
  • Real time monitoring
  • Real time reporting
  • Registration management
  • Rich text editor
  • RSS feeds
  • Search functionality
  • Social media integration
  • Subscription services
  • Email templates
  • 750+ integrations
  • To-do list
  • Website integration
  • Activity dashboard
  • Email designer
  • Multi-campaign
  • Automated scheduling
  • Customer segmentation
  • Campaign analysis
  • Order confirmation
  • Drag & drop interface
  • Multivariate testing
  • Demographic data
  • Customer loyalty program
  • Social network marketing
  • Mailing list management
  • Event triggered actions
  • Social media metrics
  • A/B split campaigns & multi-variate testing
  • Custom fields
  • Drip email marketing
  • Email templates
  • Knowledge base
  • Landing page templates
  • Multi-channel marketing
  • Social advertising
  • User activity monitoring
  • Event triggered Email
  • Email delivery
  • Market segmentation
  • Graphical data presentation
  • Click-through tracking
  • Campaign archives
  • Bounce tracking
  • Reporting & statistics
  • Unsubscribe database
  • Customer activity reporting
  • Monitoring
  • Preview functionality
  • Facebook Ad & Instagram Ad campaigns
  • Lead management
  • Collaboration
  • Engagement analytics
  • Geolocation
  • Email marketing
  • Usage tracking
  • Subscriber management
View All Features


Automations: Keep a personal touch while removing manual tasks from your to-do list. Pre-built marketing automations create room to focus on strategy. Welcome, re-engage, and follow up with the people who matter to you.

Lists: MailChimp helps users customize signup forms to match your brand, so you can share it on your website and integrate it into your social media pages. You can also collect signups from a variety of mobile devices or import an existing list. Users can also take advantage of existing integrations to help keep their data up to date between platforms.

Templates: MailChimp offers a variety of pre‑designed, responsive templates. Users can also start‑from‑scratch and use the template builder for more customization. If you’re an HTML expert, you can code your own with our flexible template language.

Campaigns: Email Segmentation is easy with MailChimp. Send a campaign to your entire list, or target people based on available list data such as geolocation or their open/click history. RSS‑to‑Email and Automated Workflows allow you to create automated campaigns that will start sending based on triggers set by the user.

Ads: Find new customers and reconnect with current ones through another channel by created integrated Facebook and Instagram ads.

Reports: MailChimp’s reporting features help a user understand who’s opening, clicking, and coming back for more. The reports are mobile friendly and can be exported to share with coworkers or clients. Tweet Trends gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced stats on how your campaigns affect traffic to your website. If you sell online, our reports can help users understand how their email marketing is directly affecting sales on their website.