MailChimp Pricing, Features, Reviews & Comparison of Alternatives

MailChimp Reviews

MailChimp

Send Better Email

4.36/5 (1,764 reviews)
282,342     229,403

MailChimp is a complete email marketing solution that allows users complete transparency of campaigns, email tracking, view success and click-through rates, generate custom reports, manage subscribers and un-subscribers. The MailChimp lets you create custom templates and at the same time choose from an array of premade designs and campaigns.

The MailChimp platform is also available on freemium - you can send up to 12,000 emails to 2,000 subscribers (monthly) without any financial commitment. The MailChimp mobile application allows you to send, coordinate and track all campaigns on the go and numerous tutorials are available to help you along the way, whilst detailed reports help you keep improving over time.

Choose from numerous integrations and plugins as well as create custom widgets which integrate with your social media channels in order to maximise sign-up rates. MailChimp provides support via an online knowledge base and technical support via email and live chats to help users with any questions that may come up along the way.
www.mailchimp.com

MailChimp Reviews (1,764)

Most positive review

 It's a market leader for a lot of reasons, but not perfect

I've opened several MailChimp accounts for a variety of different projects and I never doubt to keep using them. It's simple, easy to create forms, quick to create new lists and fast to design a mailer.

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Reviewed 30th of June, 2016 by Content Producer, YouTube Channel Manager

Most critical review

 Basic email marketing app

Limited functionality for customization. I've been using Mailchimp with several clients and it hasn't failed me. It's hassle free and easy to use. The functions are straight-forward and it even has some tools to help keep track of the email campaigns and its stats. For a database that's less than ...

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Reviewed 26th of March, 2016 by Jennifer Andres

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MailChimp Category Leaders

Reviews
Integrations
Mobile
Media
Security

#1 in Email Marketing

View full ranking
92
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13

GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

MailChimp Screenshots (6)

MailChimp screenshotMailChimp screenshotMailChimp screenshotMailChimp screenshotMailChimp screenshotMailChimp screenshot

Security and privacy

Encryption

No
Encryption of sensitive data at rest
Yes
HTTPS for all pages

Access control

Yes
Multi-factor authentication options

Data policy

Yes
Data backup in multiple locations/GEO regions
This will ask you to sign in with LinkedIn

Specifications

Intended Users
Freelancers, Large Enterprises, Mid Size Business, Non Profits, Public Administrations, Small Business
Devices Supported
Android, iPhone-iPad, iPhone, iPad, Mac, Windows, Web-based, Mobile Web App
Supported Countries
Asia, Australia, Brazil, Canada, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom, United States
Supported Languages
English, Spanish
Support Options
FAQs, Knowledge Base, Online Support, Video Tutorials

MailChimp Pricing

Pricing model: Freemium, Subscription

Free Trial: Available (No Credit Card required)

MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans.

Competitors Pricing

ActiveCampaign

Starting from: $9.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

Mailgun

Pricing model: Freemium

Pinpointe On-Demand

Starting from: $42.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

Users who visited MailChimp also visited

Key Features of MailChimp

  • Build mail lists
  • Custom forms
  • 750+ Integrations
  • Full featured API
  • Design your own templates
  • Template gallery
  • Image and file hosting
  • A/B split campaigns & multi-variate testing
  • Social media plugins
  • Automation workflows
  • Download PDF newsletters
  • Create multiple campaigns
  • Real-time reports
  • Complete email analytics
  • Online knowledge base
  • Multiple tutorials available
  • Freemium Plans
  • Custom signup forms
  • Import Excel lists
  • eCommerce integration
  • Customizable email templates
  • Mailing list management
  • Drag & drop interface
  • Web analytics
  • Campaign analysis
  • Mail merge
  • Campaign archives
  • Data synchronization

Benefits

- Lists: MailChimp helps users customize signup forms to match your brand, so you can share it on your website and integrate it into your social media pages. You can also collect signups from a variety of mobile devices or import an existing list. Users can also take advantage of existing integrations to help keep their data up to date between platforms.

- Templates: MailChimp offers a variety of pre‑designed, responsive templates. Users can also start‑from‑scratch and use the template builder for more customization. If you’re an HTML expert, you can code your own with our flexible template language.

- Campaigns: Email Segmentation is easy with MailChimp. Send a campaign to your entire list, or target people based on available list data such as geolocation or their open/click history. RSS‑to‑Email and Automated Workflows allow you to create automated campaigns that will start sending based on triggers set by the user.

- Reports: MailChimp’s reporting features help a user understand who’s opening, clicking, and coming back for more. The reports are mobile friendly and can be exported to share with coworkers or clients. Tweet Trends gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced stats on how your campaigns affect traffic to your website. If you sell online, our reports can help users understand how their email marketing is directly affecting sales on their website.

Alternatives to MailChimp

Videos

Julie Brooks

I love MailChimp for the integration and automation

20/04/2017

I have used several ESP companies on behalf of clients for over 12 years. As time has gone by and with the improvements they have made I now prefer MailChimp over the other services. I love the integration with the eCommerce sites I manage and how easy it is to connect to social media services and connect to analytics. The add-on services from third parties are a plus. This makes a great value for all of our clients. I now recommend MailChimp to all of our clients and they have been very pleased.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
marissa sharp

Easy and Effective Email Solution

20/04/2017

We have found Mailchimp to a very effective and easy to use email marketing solution. It now connects with our Magento store as well as our Olark Chat Function!!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Sheri McbBride

Great

20/04/2017

Pros

This program is a easy straight forward to use and doesn't require much background knowledge to be able to send a e-mail campaign

Cons

sometimes the templates are a bit finicky, when you have two columns, and then go back to one column, it can be hard to put another column in

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No
Read more
Anonymous
Managing Director (Translation and Localization company, 11-50 employees)
Verified Reviewer

Invaluable for creating great newsletters

19/04/2017

Using MailChimp for over 3 years now to produce our company communications. Publish our communications in 3 languages so easy to replicate the artwork for each respective language copy.

Pros

Easy to use. Reliable Great reporting feature.

Cons

Limitations in creating some of the artwork that we can to produce.l

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

8/10

Recommendations to others considering MailChimp

Definiteñly a fail safe tool for designing and publishing newsletters

Source: GetApp
Helpful?   Yes   No
Read more
Camii Whidborne

Sending emails has never been so easy!

19/04/2017

Love the interface, it is beginner friendly and sending emails is so easy. I can design emails any way I want without having to code.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Kypros Vasiliou

Very good but expensive for large lists

19/04/2017

Mailchimp is one of the most used email services. It is full featured and has plugins for virtually every popular CMS. Only bad thing is the price you pay if you have a large list.

Pros

* Full featured * Plugins for WP and Joomla

Cons

Very expensive for large lists

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Fred Pieplow

Mail Chimp - Free

18/04/2017

Use the free version regularly. Works great. Love to see how many folks open the E-mails and click on an option.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Silvana  Vanfretti

Great platform!

18/04/2017

Sending newsletters without spamming the costumers it's a huge thing so MailChimp gives you different tools to achieve it and make it more fun.

Pros

How easy is to create campaigns and schedule designed newsletters.

Cons

I think it needs to be more friendly in how to upload a full designed newsletter and it doesn't seems like just a photo, maybe let it add a button into the design or have animations.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10

Recommendations to others considering MailChimp

I think they are doing a wonderful job at emailing marketing, just have to find a way to make it more fun so people don't mark you as spam.

Source: Capterra
Helpful?   Yes   No
Read more
Evelyn Castillo

MailChimp - a perfect email marketing software for start-up business!

16/04/2017

Sending press releases and newsletters are made quite easy using MailChimp. It is very suitable to use for start up business since it offer the free version also . I do like this email marketing software since it allow me to make templates with a simple drag and drop options. Though at first, I did have a challenge in creating the template but once you get use to it, you will find it so easy to use and you can just send out email campaign in in seconds to groups of people. You can also save and upload photos and logos that you can re-use and edit for future email campaign. Not only that but it is also offers a good contact database management functionality to its users since you can actually create email list of targeted recipients for every email campaign. It also has the options to export contact database into excel format and vice versa or with a simple copy and paste option. Most important feature that I like using MailChimp is that it provide a monitoring statistics of every email campaign sent out as per number of recipients reached and email read. So you can actually get an overview if your email campaign was successful or not. I will recommend this email marketing software especially for start up business.

Pros

ease of use, simple drag and drop options for creating template, great to use for sending press release and newsletters

Cons

maybe improvement on the template format since it was a challenge understanding how to use it at first

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10

Recommendations to others considering MailChimp

perfect to use for email marketing campaign

Source: Capterra
Helpful?   Yes   No
Read more
Judith Eastbrook

Mail Chimp Gets It Done

15/04/2017

Mail Chimp is easy to use and to set up. It is one of the best known email marketing software programs out there. I like all the beautiful templates and the amount of customizability. I found the tutorials were easy to follow. They have templates but customizing my own autoresponder sequences was not difficult and I did not need support to help me. Their autoresponders work which seems obvious but is not! Mail Chimp enables you to create complex campaigns within your existing customer base. Mail Chimp is very strict about how people are entered onto their lists, they must double opt in, so it is not good for prospecting. You can get a lot of functionality for little money.

Pros

Mail Chimp is easy to use and to set up. I like all the beautiful templates and the amount of customizability. I found the tutorials were easy to follow.

Cons

Mail Chimp is very strict about how people are entered onto their lists, they must double opt in, so it is not good for prospecting. You can be blocked by Mail Chimp.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10

Recommendations to others considering MailChimp

Send out simple emails so they can be easily viewed by your customers no matter the browser.

Source: Capterra
Helpful?   Yes   No
Read more

Who is MailChimp For?

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