Mailchimp Pricing, Features, Reviews & Comparison of Alternatives


Email and advertising marketing automation platform

4.46/5 (8,379 reviews)

Mailchimp overview

MailChimp is a marketing automation platform that allows you to create, send, and analyze email and ad campaigns. Users receive complete transparency of campaigns, email tracking, view success and click-through rates, generate custom reports, manage subscribers and un-subscribers. MailChimp lets you create custom templates and at the same time choose from an array of pre-made templates and campaigns.

MailChimp platform is also available on freemium - you can send up to 12,000 emails to 2,000 subscribers (monthly) without any financial commitment. Most of the features, including access to sending marketing automation workflows as well as the ability to create ad campaigns, are available to free users. The MailChimp mobile application gives you the power to create and send campaigns, manage subscribers, keep tabs on your account activity, and more.

Choose from numerous integrations and web services to streamline your workflow, sync customer data, generate more revenue, and grow your business. Connect your store to MailChimp to capture order information, create targeted campaigns, automate product follow-ups, and send personalized order notifications. MailChimp provides support via an online knowledge base and technical support via email and live chats to help users with any questions that may come up along the way.


Starting from
Pricing options
Free trial
Value for money
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Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, Spanish
Mailchimp screenshot: Monitor click performance with reports on average open and click ratesGetting Started : Create a Subscriber ListMailchimp screenshot: Use email templates and widgets to create fully customized emailsMailchimp screenshot: Automate business processes including follow-ups, email notifications, order confirmations and moreMailchimp screenshot: Track performance with reports and summaries on any deviceMailchimp screenshot: Create advertising campaigns to target specific user segments and choose custom settingsMailchimp screenshot: Track the success of e-commerce campaigns and understand where revenue is coming fromMailchimp screenshot: Create segmented subscriber lists to target with campaignsGetting Started : Create a CampaignGetting Started : Reports

Mailchimp reviews

Value for money
Ease of use
Customer support

Useful pioneer in simplifying mass email marketing

Used monthly for 2+ years
Reviewed 2018-11-26
Review Source: Capterra

Our company has mostly used Mail Chimp as a recruiting and advertising tool to reach candidates for potential job opportunities. MailChimp was one of the first professional template based email marketing tools to send out mass emails to potential clients, recruits, etc. Over the years, they've refined their products and added social networking tools as well as other current trending tools for outreach. They are quite useful in adding these important tools to small to mid-sized companies that could benefit from these tools but may not necessarily have the budget to develop and utilize these tools in-house. In addition, the tools are quite affordable and there are several free sample versions/credits you can use to test out the product. The most useful tool I have used consistently with MailChimp is their automated mass-email campaigns. Provided that you obtain the list based on the candidate/clients interest and not through spam based lists, you can send out polished lists for automated outreach to large groups of individuals. We have also used MailChimp to conduct employee and client satisfaction surveys, etc. In general, lots of tools for smaller companies to utilize to stay relevant and competitive with larger companies and you can scale the account/costs to your individual needs. There are limitations with FTC/internet/marketing laws that smaller companies may not be aware of, but you learn quickly. If you know how to do MS Office mail merges, this product works.Intuitive with a lot of options for smaller businesses without dedicated marketing teams to offer polished outreach tools that are normally inaccessible. This product allows sales teams, company marketing efforts, and recruiters to all have outreach tools for relatively cheap. Free options to test out products initially to see how it fits your company/departments needs.

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Great quality for the investment

Used daily for 2+ years
Reviewed 2018-09-20
Review Source: Capterra

Overall our experience with MailChimp was a good one. I think it is a perfect platform to get going on to build your audiences and find your groove. Just know that you will outgrow this platform and your need for more advanced features will push you to a different service. If you want to use some semi-advanced features of most enterprise ESP's, you will ned to utilize additional middleware to accomplish this. But MailChimp is a great return for the investment.MailChimp continues to improve and add enterprise type features that you would normally pay much more for with other ESP's. Features that we get the most out of are the automations, transactional service (Mandrill), and store syncing to pull customer data and purchase behaviors into MailChimp for segmentation and triggers. We have been with MC for years and each year it continues to get better. The custom short codes we can use for personalization are very helpful in creating campaigns that are unique to the individuals that are receiving them.

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A very strong email marketing tool that keeps you up to date with regulations

Used daily for 2+ years
Reviewed 2018-09-06
Review Source: Capterra

Overall, Mailchimp is a good tool for sending out email campaigns. It's simplicity has saved a lot of time and the way the contact lists are handled is superb. Some of the quirks I mentioned in the cons section are very frustrating but livable when weighed in with the pros. The recent GDPR regulations were a strain on our organization but getting our Mailchimp list compliant was the easiest part. If your organization generally sends out one type of message or you don't have to worry about different divisions of your organization needing to have different settings, Mailchimp should work very well for you with very little issue. Our organization is more complicated with the need to send very different messages from different divisions and sub divisions so it is trickier for us to use. It would make sense for organizations like ours to have multiple, separate Mailchimp accounts but that would defeat the most important feature, which is the integrated contact list.The best thing about Mailchimp is the ability to customize your target lists to ensure the right people are getting the right message. The days of going through spreadsheets to figure out who to send what are over and you never need to worry about sending the same person duplicate emails (unless they signed up to your list with different email accounts). The integration with social media is very convenient and really helps messages get an even further reach after they are sent. Also, having an archive of emails with many ways to view metrics on each of them as well as access to each recipient's behavior is very valuable.

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Aanchal Jagnani

If a tool makes mailing (as a marketing channel) fun, it is undoubtedly value for money!

Used weekly for less than 6 months
Reviewed 2018-07-28
Review Source: Software Advice

Mail-chimp combines advance features with fun & utility to present a wonderful mailing tool. There is no doubt that it is the best in the market and rightly so! I have tried using other mailing software; a non-tech person like me gets stuck with the UI at the very outset. Mail-Chimp is a piece of cake!!I recently started using Mail Chimp to send across bulk mails for user acquisition and boy! I have never enjoyed bulk e-mails so much! Each mail sent to a batch (list of mail-IDs) is basically a campaign. 1) Once you upload a list of mails, the inbuilt tracker in mail-chimp displays how "active" the subscriber list is which is very useful. 2) I like how I can play around with the formatting options while designing my mails once I am through with the copy. The easy to use formatting options make you look forward to adorning the mails. Lots of in-built e-mail design templates to choose from! 3) Very systematic with each aspect of e-mailing. Upload list, design e-mail, preview it, put in the subject line and other info like intimating the user as to why the mail is being sent, send a test-email and there you have it! 4) Integrated with analytics - Shows open rate, click rate (in case of in-built links). Can be integrated with Google Analytics as well. The easy to use UI, fun features and options together make it a power package! 5) MailChimp's overall heavy usage across industries is indicated by the fact that Facebook Ads Manager provides a separate tab to import data directly from a MailChimp account.

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Miguel Gonzalez

Marketing Automation Done Right

Used monthly for 1-2 years
Reviewed 2018-06-24
Review Source: Software Advice

MailChimp is a great way to introduce users to marketing automation without a high level of risk. Competitors have steep pricing structures that tend to not allow smaller websites with limited budgets test out their features like MailChimp does. It is amazingly easy to setup and use and it has also become my brand of choice for marketing automation across my websites. MailChimp has amazing integrations with many platforms and are easy to use and setup with little or no development experience. MailChimp is one of the largest marketing automation platforms in use today. And one of the reasons it has taken off so quickly includes the fact that they offer an entry level subscription that costs nothing. Literally, nothing. While limited, it still provides much of the features you will find with their paid subscription levels, it just has limits in the number of contacts and the number of emails you can send per month. Still, a great deal to test its features and functionalities. MailChimp is very easy to use and provides a host of features to help you market your site. All subscription levels, including the free entry level, lets you email campaigns, create amazing custom landing pages, pop-up forms, and create Ads with platforms such as Google, Facebook and Instagram. IN addition to these creation and publishing features, MailChimp provides automation features that allow you to create automated responses based on user behaviors. Manage cart abandonment and recommend products as well as receive notifications to all the activities taking place on your site. You can even customize your target audience through segmentation and groups, send times, time zones, demographics and other advanced features. But remember that not all are available in the free version. And what good is a marketing tool if you cannot see the results or track them. This, too, is another MailChimp strength. You get your basic set of reports and can perform A/B testing to see what works and what does not. One of my favorite features is MailChimp's integrations. I use it extensively with WordPress websites and not only use the plug ins created by MailChimp, but those from a multitude of third party developers who have done amazing things with integrations and features.

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Mailchimp pricing

Starting from
Pricing options
Free trial
View Pricing Plans

MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans:

1,001 - 1,500 subscribers with unlimited emails per month - $20.00/month
1,501 - 2,000 subscribers with unlimited emails per month - $25.00/month
2,001 - 2,500 subscribers with unlimited emails per month - $30.00/month
2,501 - 2,600 subscribers with unlimited emails per month - $35.00/month

+ $199.00 for pro subscription

Mailchimp features

A/B Testing
Activity Dashboard
Campaign Analysis
Campaign Management
Content Management
Customizable Templates
Drag & Drop Interface
Engagement Analytics
Multi-Channel Marketing
Real Time Analytics
Real Time Data
Reporting & Statistics
Social Media Integration
Social Network Marketing
Third Party Integration

Customizable Branding (177 other apps)
Data Import/Export (142 other apps)
Tagging (145 other apps)

Category Leaders ranking


#1 in Email Marketing

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#1 in Marketing Automation

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GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

Mailchimp also features in these categories:

Additional information for Mailchimp

Key features of Mailchimp

  • Build mail lists
  • Image & file hosting
  • Social media plugins
  • Automation workflows
  • Download PDF newsletters
  • Email analytics
  • Multiple tutorials available
  • Custom signup forms
  • Import Excel lists
  • eCommerce integration
  • 750+ integrations
  • A/B split campaigns & multi-variate testing
  • Email marketing
  • Customizable email templates
  • Email templates
  • Mailing list management
  • Social media integration
  • Real time reporting
  • Data import
  • Multiple user accounts
  • Drag & drop interface
  • Drip email marketing
  • Event triggered Email
  • Market segmentation
  • Customer segmentation
  • Multi-campaign
  • Campaign analysis
  • Email distribution
  • Geolocation
  • Preview functionality
  • Demographic data
  • Mail merge
  • Campaign archives
  • Data synchronization
  • Campaign segmentation
  • Custom forms
  • Automated scheduling
  • Social network marketing
  • Multi-channel marketing
  • Reporting & statistics
  • Landing page templates
  • Engagement analytics
  • Real time analytics
  • Social advertising
  • Social media metrics
  • Registration management
  • Subscription services
  • Mobile integration
  • Multiple projects
  • Custom fields
  • Order confirmation
  • Order management
  • RSS feeds
  • Event triggered actions
  • User activity monitoring
  • Customer activity reporting
  • Customer accounts
  • Customer loyalty program
  • Client database
  • Lead management
  • Customer analysis
  • Email integration
  • Email archiving
  • Email notifications
  • Graphical data presentation
  • Lead capture
  • Lead generation
  • Monitoring
  • Multi-channel management
  • Multi-channel communication
  • Real time data
  • Real time monitoring
  • Rich text editor
  • Subscriber management
  • Usage tracking
  • Click-through tracking
  • Email templates
  • Facebook Ad & Instagram Ad campaigns
  • Email delivery
  • Order notifications
  • Multivariate testing
  • Product recommendations
  • Bounce tracking
  • Email tracking
  • Unsubscribe database
  • To-do list
  • Website integration
  • Search functionality
  • Knowledge base
  • Custom rules
  • Retargeting
  • Performance monitoring
  • Activity dashboard
  • Sales & website activity tracking
  • Email designer
  • Built-in photo editing
  • Collaboration
  • Content management
  • Automatic link checker
View All Features


Automations: Keep a personal touch while removing manual tasks from your to-do list. Pre-built marketing automations create room to focus on strategy. Welcome, re-engage, and follow up with the people who matter to you.

Lists: MailChimp helps users customize signup forms to match your brand, so you can share it on your website and integrate it into your social media pages. You can also collect signups from a variety of mobile devices or import an existing list. Users can also take advantage of existing integrations to help keep their data up to date between platforms.

Templates: MailChimp offers a variety of pre‑designed, responsive templates. Users can also start‑from‑scratch and use the template builder for more customization. If you’re an HTML expert, you can code your own with our flexible template language.

Campaigns: Email Segmentation is easy with MailChimp. Send a campaign to your entire list, or target people based on available list data such as geolocation or their open/click history. RSS‑to‑Email and Automated Workflows allow you to create automated campaigns that will start sending based on triggers set by the user.

Ads: Find new customers and reconnect with current ones through another channel by created integrated Facebook and Instagram ads.

Reports: MailChimp’s reporting features help a user understand who’s opening, clicking, and coming back for more. The reports are mobile friendly and can be exported to share with coworkers or clients. Tweet Trends gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced stats on how your campaigns affect traffic to your website. If you sell online, our reports can help users understand how their email marketing is directly affecting sales on their website.