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Mailchimp vs Act! Comparison
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Overview
MailChimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...
Act! CRM is a comprehensive sales and marketing platform, providing everything you and your team need to successfully run...
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Screenshots
Pricing
Starting from
- Free trial available
- No credit card required
- Free account
- Subscription based
Starting from
- Free trial available
- No credit card required
- Free account
- Subscription based
User reviews
4.5
5
4
3
2
1
8,252
4,586
963
147
70
- Value for money
- Ease of use
- Features
- Customer support
3.7
5
4
3
2
1
236
183
95
60
67
- Value for money
- Ease of use
- Features
- Customer support
Pros
Pros
Cons
Cons
Key features
- Total features78
- A/B Testing
- API
- Activity Dashboard
- Activity Tracking
- Archiving & Retention
- Assessment Management
- Automated Scheduling
- Automatic Notifications
- Calendar Management
- Campaign Analysis
- Campaign Management
- Campaign Segmentation
- Click Tracking
- Collaboration Tools
- Contact History
- Content Management
- Custom Fields
- Custom Forms
- Customer Accounts
- Customer Activity Reporting
- Customer Database
- Customer History
- Customer Profiling
- Customer Segmentation
- Customizable Templates
- Data Import
- Data Synchronization
- Delivery Tracking
- Demographic Data Collection
- Design Management
- Drag & Drop Interface
- Drip Marketing
- Email Distribution
- Email Integration
- Email Marketing Management
- Email Notifications
- Email Templates
- Email Tracking
- Engagement Analytics
- Event Triggered Actions
- Geolocation
- Knowledge Base Management
- Landing Page Templates
- Lead Assignment
- Lead Capture
- Lead Generation
- Lead Management
- Lead Scoring
- Loyalty Program
- Mail Merge
- Mailing List Management
- Mobile Integration
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Management
- Multi-Channel Marketing
- Multiple Projects
- Multiple User Accounts
- Order Confirmation
- Order Management
- Pipeline Management
- Pipeline Reports
- Preview Functionality
- Projections
- RSS Feeds
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Reporting
- Registration Management
- Reporting & Statistics
- Rich Text Editor
- Search Functionality
- Social Advertising
- Social Media Integration
- Social Media Metrics
- Social Network Marketing
- Subscription Management
- Task Scheduling
- Template Management
- Third Party Integration
- To-Do List
- Unsubscribe Database
- Usage Tracking
- Website Integration
- eCommerce Integration
- Total features14
- A/B Testing
- API
- Activity Dashboard
- Activity Tracking
- Archiving & Retention
- Assessment Management
- Automated Scheduling
- Automatic Notifications
- Calendar Management
- Campaign Analysis
- Campaign Management
- Campaign Segmentation
- Click Tracking
- Collaboration Tools
- Contact History
- Content Management
- Custom Fields
- Custom Forms
- Customer Accounts
- Customer Activity Reporting
- Customer Database
- Customer History
- Customer Profiling
- Customer Segmentation
- Customizable Templates
- Data Import
- Data Synchronization
- Delivery Tracking
- Demographic Data Collection
- Design Management
- Drag & Drop Interface
- Drip Marketing
- Email Distribution
- Email Integration
- Email Marketing Management
- Email Notifications
- Email Templates
- Email Tracking
- Engagement Analytics
- Event Triggered Actions
- Geolocation
- Knowledge Base Management
- Landing Page Templates
- Lead Assignment
- Lead Capture
- Lead Generation
- Lead Management
- Lead Scoring
- Loyalty Program
- Mail Merge
- Mailing List Management
- Mobile Integration
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Management
- Multi-Channel Marketing
- Multiple Projects
- Multiple User Accounts
- Order Confirmation
- Order Management
- Pipeline Management
- Pipeline Reports
- Preview Functionality
- Projections
- RSS Feeds
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Reporting
- Registration Management
- Reporting & Statistics
- Rich Text Editor
- Search Functionality
- Social Advertising
- Social Media Integration
- Social Media Metrics
- Social Network Marketing
- Subscription Management
- Task Scheduling
- Template Management
- Third Party Integration
- To-Do List
- Unsubscribe Database
- Usage Tracking
- Website Integration
- eCommerce Integration
Integrations
- Total integrations1253
- BigCommerce
- Drupal
- Google AdWords
- Google Analytics
- HubSpot CRM
- HubSpot Marketing Hub
- Magento Commerce
- Mailchimp
- Marketo Engage
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- Wordpress
- Zapier
- Total integrations42
- BigCommerce
- Drupal
- Google AdWords
- Google Analytics
- HubSpot CRM
- HubSpot Marketing Hub
- Magento Commerce
- Mailchimp
- Marketo Engage
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- Wordpress
- Zapier
Security
- Encryption of sensitive data at rest
- HTTPS for all pages (web-based apps)
- Reports/alerts for security breaches
- Multifactor authentication options
- Customer data removed upon service cancellation
- Encryption of sensitive data at rest
- HTTPS for all pages (web-based apps)
- Reports/alerts for security breaches
- Multifactor authentication options
- Customer data removed upon service cancellation
Alternatives
Explore similar apps
User reviews that mention these apps
Bernard Facchina
Marketing and Advertising, 1-10 employees
Used daily for 4+ years
Review source
Share this review:
MailChimp is great is you just want an emarketing tool. if your small business is looking for a CRM solution to work with emarketing, than ACT by Swiftpage is a much better choice.
mail chimp is an excellent program for straight email marketing. You can upload and deploy customized lists of customer information and implement campaigns for various uses.
Mail Chimp is no CRM. if you are looking at a comprehensive solution to provide CRM functionality and emarketing i would recomment ACT by Swiftpage which i have used for many years. ACT by Swifpage is also releasing ACT Marketing Automation which will provide emarketing campaigns to be developed and tracked from right inside of ACT. The designer is also drag and drop so even a novice can develop professional campaigns with no training.
Shakira Jordan
Financial Services, 10001+ employees
Review source
Share this review:
Although Mailchimp act as a all in one marketing tool/software for businesses, to me, its disadvantages overshadows its advantages. It is very easy for the software to affect deliverability, promoting spam.
This newsletter tool/software does have a pay to go pricing plan and free trial. You can establish healthy customer management and campaigns.
The software’s pricing is very expensive. It does not act as a CRM.
Anonymous Reviewer
Marketing and Advertising, 11-50 employees
Used weekly for 4+ years
Review source
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Easy to use, easy to coach clients on, easy to segment, read data and act on it.
The pricing structure gets expensive very quickly as lists grow.
Anonymous Reviewer
Renewables & Environment, 201-500 employees
Used monthly for 3+ years
Review source
Share this review:
great experience with Mailchimp. would recommend for any business that wants to track how successful an email/ marketing campaign is to their customers and/or vendors.
easy of use and functionality. being able to reach many contacts/customers via email and track the statistics to determine if the information sent was well received and acted upon.
no cons to Mailchimp. simple, easy, straight forward, and does not have a learning curve to use the program.
Ned Kulka
Hospital & Health Care, 51-200 employees
Used monthly for 2+ years
Review source
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Mailchimp is a great tool for mass email campaigns. It provides great analytics and manages unsubscribers to maintain Canned Spam Act compliance. A great email tool.
I inherited a poor CRM system with a difficult email platform. We use Mailchimp to create, send and manage our email campaigns when possible. We like how it’s easy to create emails compared to our CRM’s email builder. We also like how it helps us manage unsubscribers.
Unfortunately, our current CRM does not allow us to integrate with Mailchimp. We are implementing anew CRM system, which has a robust email tool. Eventually, we will be switching from Mailchimp.
Edward Matti
Management Consulting, 11-50 employees
Used weekly for 4+ years
Review source
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My favorite features are the preset layouts that allow you to quickly determine what you want to display, the ease in dropping icons and connecting information. It feels effortless and has helped us act quickly.
Sometimes it can be time-consuming to build up the lists, and ensure they are categorized properly. That said, it's still easier than many other platforms.
Nadine Gilden
Graphic Design, self-employed
Used weekly for 4+ years
Review source