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Mailchimp vs Act! Comparison

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Overview

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

Act! Premium empowers small and midsize businesses to market better, sell more, and create customers for life.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

13

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

30

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

9.9K

5.5K

1.1K

171

83

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

3.7

727

5

4

3

2

1

276

211

105

63

72

  • Value for money
  • Ease of use
  • Features
  • Customer support
78%
would recommend this app

Pros

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.
I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.

Pros

I loved the software because of its user friendly platform and versatility. It allowed me to take great notes and individualize my conversations / emails with my clients.
It's link to outlook and ODBC is good and it is a stable, which being at the core of our business is a good thing.
ACT! was very helpful in moving our business forward at a time where we mainly needed to focus on contact management. Now that I need a true CRM, there are better alternatives for us.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

Cons

Their most recent "upgrade" has been filled with bugs and a lack desire to fix them. My consultants have been inundated with complaints they have passed on to ACT with no response.
The web version was a poor version of the Pro, and we haven't been able to make it available when offline, which is a frustration.
Since being taken over by Swiftpage, it has lost its credibility and support of small businesses due to its inability to integrate with existing Sage accounting software.
  • Vendor responds to reviews
  • Last review9 days ago
  • Vendor responds to reviews
  • Last review8 days ago

Key features

  • Total features158
  • AB Testing
  • AI/Machine Learning
  • API
  • Abandoned Cart Saver
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Alerts/Notifications
  • Appointment Scheduling
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Batch Processing
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Confirmation/Reminders
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Design Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Signature
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Sharing
  • For Insurance Industry
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Inbox Management
  • Insurance Management
  • Interaction Tracking
  • Kanban Board
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile App
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Booking
  • Online Store Builder
  • Opportunity Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Post Scheduling
  • Pre-built Templates
  • Predictive Analytics
  • Process/Workflow Automation
  • Prospecting Tools
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • Quotes/Estimates
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Response Quotas
  • Response Validation
  • Responsive Web Design
  • Role-Based Permissions
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Contacts
  • Shared Inboxes
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Skip Logic
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Task Management
  • Team Management
  • Template Management
  • Third Party Integrations
  • URL Customization
  • Unsubscribe Database
  • Visual Analytics
  • WYSIWYG Editor
  • Web-based Deployment
  • Website Analytics
  • Website Integration
  • Website Personalization
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management
  • Total features99
  • AB Testing
  • AI/Machine Learning
  • API
  • Abandoned Cart Saver
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Alerts/Notifications
  • Appointment Scheduling
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Batch Processing
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Confirmation/Reminders
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Design Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Signature
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Sharing
  • For Insurance Industry
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Inbox Management
  • Insurance Management
  • Interaction Tracking
  • Kanban Board
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile App
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Booking
  • Online Store Builder
  • Opportunity Management
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Post Scheduling
  • Pre-built Templates
  • Predictive Analytics
  • Process/Workflow Automation
  • Prospecting Tools
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • Quotes/Estimates
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Response Quotas
  • Response Validation
  • Responsive Web Design
  • Role-Based Permissions
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Contacts
  • Shared Inboxes
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Skip Logic
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Task Management
  • Team Management
  • Template Management
  • Third Party Integrations
  • URL Customization
  • Unsubscribe Database
  • Visual Analytics
  • WYSIWYG Editor
  • Web-based Deployment
  • Website Analytics
  • Website Integration
  • Website Personalization
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations1934
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations44
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

BF
AvatarImg

Bernard F.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Mailchimp logo

Mailchimp

Mail Chimp good for emarketing but no CRM

Reviewed 5 years ago

MailChimp is great is you just want an emarketing tool. if your small business is looking for a CRM solution to work with emarketing, than ACT by Swiftpage is a much better choice.

Pros

mail chimp is an excellent program for straight email marketing. You can upload and deploy customized lists of customer information and implement campaigns for various uses.

Cons

Mail Chimp is no CRM. if you are looking at a comprehensive solution to provide CRM functionality and emarketing i would recomment ACT by Swiftpage which i have used for many years. ACT by Swifpage is also releasing ACT Marketing Automation which will provide emarketing campaigns to be developed and tracked from right inside of ACT. The designer is also drag and drop so even a novice can develop professional campaigns with no training.

SJ
AvatarImg

Shakira J.

Financial Services, 10,001+ employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Mailchimp logo

Mailchimp

Mailchimp: Is it worth it?

Reviewed 4 years ago

Although Mailchimp act as a all in one marketing tool/software for businesses, to me, its disadvantages overshadows its advantages. It is very easy for the software to affect deliverability, promoting spam.

Pros

This newsletter tool/software does have a pay to go pricing plan and free trial. You can establish healthy customer management and campaigns.

Cons

The software’s pricing is very expensive. It does not act as a CRM.

AR
AvatarImg

Verified reviewer

Marketing and Advertising, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Best Email Marketing Platform Out There

Reviewed 5 years ago
Pros

Easy to use, easy to coach clients on, easy to segment, read data and act on it.

Cons

The pricing structure gets expensive very quickly as lists grow.

NK
AvatarImg

Ned K.

Hospital & Health Care, 51-200 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

Mailchimp a great help for marketing emails

Reviewed 3 years ago

Mailchimp is a great tool for mass email campaigns. It provides great analytics and manages unsubscribers to maintain Canned Spam Act compliance. A great email tool.

Pros

I inherited a poor CRM system with a difficult email platform. We use Mailchimp to create, send and manage our email campaigns when possible. We like how it’s easy to create emails compared to our CRM’s email builder. We also like how it helps us manage unsubscribers.

Cons

Unfortunately, our current CRM does not allow us to integrate with Mailchimp. We are implementing anew CRM system, which has a robust email tool. Eventually, we will be switching from Mailchimp.

EM
AvatarImg

Edward M.

Management Consulting, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

Easy to use platform to engage end-users

Reviewed 5 years ago
Pros

My favorite features are the preset layouts that allow you to quickly determine what you want to display, the ease in dropping icons and connecting information. It feels effortless and has helped us act quickly.

Cons

Sometimes it can be time-consuming to build up the lists, and ensure they are categorized properly. That said, it's still easier than many other platforms.

AvatarImg
AvatarImg

Zach Y.

Media Production, 11-50 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

Powerful Email Automation to Supercharge Your Marketing

Reviewed 3 years ago

Mailchimp is our team's go-to resource for email marketing campaigns. It's user interface is easy to navigate, easy to use, and offers powerful automations to make our campaigns both easy to facilitate and powerful. We've used it to great success and look forward to a greater offering of integrations in the future.

Pros

Mailchimp makes strategic email marketing easy! It's variety of features allows it to act like a CRM, but with the power of email automation. Our team has used Mailchimp for a variety of email campaigns to great success.

Cons

While Mailchimp works great as its own program, I would like to see in the future greater support for integrations into a larger library of CRM, Project Management, and Online Billing platforms.

NG
AvatarImg

Nadine G.

Graphic Design, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

Great Email Marketing List Management

Reviewed 5 years ago

I recommend MailChimp to all my small business clients. You cannot beat the value. It's a great way to build up your email list the right way!

Pros

It's hard to find fault with anything about MailChimp being that you can do most things a smaller business needs for free. It allows you to create visually appealing newsletters while making sure you are obeying the SPAM Act.

Cons

It can be confusing for new users. You just have to spend some time reading the help files and doing some trial and error.

DN
AvatarImg

Danica N.

11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Mailchimp logo

Mailchimp

Probably one of the best investments you can make when it comes to improving your email campaigns.

Reviewed 6 years ago
Pros

We use it for a variety of marketing campaigns on a regular basis. It's quite simple to use but offer a lot. We can track our campaigns, get detailed insights about the behavior of the recipients and then act accordingly. Lists can be segmented into smaller groups which we can then target as we wish. It is very affordable but if you are on a budget the free version offers a lot of options.

Cons

There is nothing bad I can say about this product. It saves us a ton of time and gives us great insights from which we learn and improve our campaigns.

AvatarImg
AvatarImg

moses n.

Marketing and Advertising, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

Great email marketing tool for small businesses.

Reviewed 5 years ago

Great to stay with the subscribers and customers in an efficient way. Great email marketing strategy which when intergrating with social media helps to cover a wide range of opportunities for the business. Great email reminders which ensures the user is able to track the activities or task to perform. Great for advertising new events thus very effective and convinient.

Pros

Small businesses with need of email marketing should choose the mailchimp since its effective and simple to use. Ability to intergrate with social media helps in marketing the company through social media campaigns. Helped to know which email was delivered successfully and which bounce thus being able to act on it immediately. There is a free template which the user can test the capabilities of the software before making the purchase. It simply amazing with great features.

Cons

There is a limit to the number of emails but 2000 emails is lot which makes it difficult to surpass it.It can be flagged by email scams.

JH
AvatarImg

James H.

Legal Services, 51-200 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

Share this review:

Mailchimp logo

Mailchimp

Wishing for a better UI

Reviewed 5 years ago

Started the account as a need to get a mass mailing task done, and ended up being a four year relationship. It was fun for the time, but I was expecting platform improvements to what seemed like a simple set of tools. We expanded our use over time and added more marketing lists for sending out corporate newsletters, etc. Eventually, with the further constraints of CanSpam Act, the importing process for our mail lists were hindered by a poor level of communication and help from the group to get the list imported.

Pros

It has all the tools needed to mass email in an instance at a very reasonable price.

Cons

The user interface is a mostly failed design and user environment. Most of the functions were stumbled upon and not easily identifiable up front and the expanse into social media only added to the complexity.