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Mailchimp vs ActiveDEMAND Comparison

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Overview

Category Leaders

MailChimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

Category Leaders

ActiveDEMAND is an online integrated marketing platform used by marketers and agencies to promote their products and services

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$

10

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from

No info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

8,351

4,646

978

150

72

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.2

5

4

3

2

1

32

28

10

1

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
91%
would recommend this app

Pros

This software is great for social media, has advanced features with it and allows you to have a free trial with it. The email campaign is very straight forward and easy to use.
Mailchimp is the best, I have learned about their features, and they are perfect especially for a beginning business or business with a small following. They make it really easy for you to use.
The greatest benefit to using this program is the integration possibilities. It is compatible with a lot of the other software/programs we use so integration was seamless and saved time & money.

Pros

We have been successful with both of those, and I have been particularly impressed with the quality and flexibility of ActiveDEMAND's support team.
I appreciate the amount of criteria that you can filter your lists by, giving the ability to add or remove contacts to your lists seamlessly and easily.
The benefits I like from this software is the email and list capabilities as well as the capability to easily build landing pages for campaigns and events.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.
Very confusing, very difficult to figure out where to click , also when you input a wrong email address it blocks your whole process of sending emails to others.

Cons

I find the experience to be almost universally annoying and very disjointed.
Sometimes it is difficult to talk to support through chat, ie. Trying to explain the problem, process etc.
Its overall poor execution and mainly its logic.
  • Vendor responds to reviews
  • Last review2 days ago
  • Vendor responds to reviews
  • Last review3 months ago

Key features

  • Total features139
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Assessment Management
  • Attribution Modeling
  • Audience Targeting
  • Audit Trail
  • Auto-Dialer
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Automatic Lead Distribution
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Call Disposition
  • Call List Management
  • Call Monitoring
  • Call Recording
  • Call Reporting
  • Call Routing
  • Call Tracking
  • Call Tracking Metrics
  • Call Transcription
  • Caller ID
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Attribution
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Compliance Management
  • Computer Telephony Integration
  • Configurable Workflow
  • Consent Management
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Extraction
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Tracking
  • Event Triggered Actions
  • Form Builder
  • Forms Management
  • Geolocation
  • Geotargeting
  • Goal Setting / Tracking
  • Graphical Workflow Editor
  • Historical Reporting
  • IVR / Voice Recognition
  • Image Library
  • Interaction Tracking
  • Keyword Tracking
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Live Chat
  • Location Tracking
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Touch Attribution
  • Multiple Projects
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Forms
  • Order Management
  • Order Processing
  • PIA / DPIA
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Scheduling
  • Predictive Analytics
  • Preview Functionality
  • Progress Tracking
  • Prospecting Tools
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Registration Management
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Resource Management
  • Response Quotas
  • Response Validation
  • Responsive
  • Rich Text Editor
  • Role-Based Permissions
  • SMS Marketing Managment
  • Sales Analytics
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Secure Data Storage
  • Segmentation
  • Sensitive Data Identification
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Surveys & Feedback
  • Tagging
  • Target Account Identification
  • Task Management
  • Template Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Usage Tracking/Analytics
  • Visitor Tracking
  • Visual Analytics
  • Voice Mail
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • XML / RSS
  • eCommerce Management
  • Total features166
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Assessment Management
  • Attribution Modeling
  • Audience Targeting
  • Audit Trail
  • Auto-Dialer
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Automatic Lead Distribution
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Call Disposition
  • Call List Management
  • Call Monitoring
  • Call Recording
  • Call Reporting
  • Call Routing
  • Call Tracking
  • Call Tracking Metrics
  • Call Transcription
  • Caller ID
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Attribution
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Compliance Management
  • Computer Telephony Integration
  • Configurable Workflow
  • Consent Management
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Extraction
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Tracking
  • Event Triggered Actions
  • Form Builder
  • Forms Management
  • Geolocation
  • Geotargeting
  • Goal Setting / Tracking
  • Graphical Workflow Editor
  • Historical Reporting
  • IVR / Voice Recognition
  • Image Library
  • Interaction Tracking
  • Keyword Tracking
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Live Chat
  • Location Tracking
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Touch Attribution
  • Multiple Projects
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Forms
  • Order Management
  • Order Processing
  • PIA / DPIA
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Scheduling
  • Predictive Analytics
  • Preview Functionality
  • Progress Tracking
  • Prospecting Tools
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Registration Management
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Resource Management
  • Response Quotas
  • Response Validation
  • Responsive
  • Rich Text Editor
  • Role-Based Permissions
  • SMS Marketing Managment
  • Sales Analytics
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Secure Data Storage
  • Segmentation
  • Sensitive Data Identification
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Surveys & Feedback
  • Tagging
  • Target Account Identification
  • Task Management
  • Template Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Usage Tracking/Analytics
  • Visitor Tracking
  • Visual Analytics
  • Voice Mail
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • XML / RSS
  • eCommerce Management

Integrations

  • Total integrations1343
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce