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Mailchimp vs Adobe Marketing Cloud Comparison
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Overview
MailChimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...
Adobe Marketing Cloud is an online marketing and website optimization software that integrates all your online marketing...
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Screenshots
Pricing
Starting from
$10/mo.month
- Free trial available
- No credit card required
- Free account
- Subscription based
Starting from
/
No info available
/- Free trial available
- No credit card required
- Free account
- Subscription based
User reviews
4.5
5
4
3
2
1
8,252
4,586
963
147
70
- Value for money
- Ease of use
- Features
- Customer support
97%
would recommend this appPros
They do a great job of educating marketers about how to ensure your campaigns are successful not just in the short run, but also overall, over many, many mailings and contacts.
I love the interface - once I got to know what was possible it became very easy to create what I wanted. I feel like it makes a big difference in how we're perceived by our community.
I used to think it was way too cumbersome to use and not as fluid in its layout. I think, to stay competitive, Mailchimp has really focused on improving the UI to make it more user friendly.
Pros
This helps effectively in communicating with customers.
All statistics get to my personal account. I also liked the ability to personalize email newsletters.
Ability to manage large number of campaigns. Easy to switch to different campaigns that we desire.
Cons
It lack direct and urgent support in times of desperate need of it, and the some features aren't so flexible, I can say its not so much up to par with industry standard.
The problem I ran into with mailchimp is that it struggled to sync with a wix site created for a client. Upfront, it worked well but then seemed to stop working.
Their modular template builder is the worst builder I've used ever. It's so bad that I rather just code the whole template.
Cons
However, every time I've had trouble using this software, I've had trouble getting customer service support.
Automations are not easy to understand. Difficult to find the configurations.
Key features
- Total features78
- A/B Testing
- API
- Activity Dashboard
- Activity Tracking
- Archiving & Retention
- Assessment Management
- Asset Management
- Automated Scheduling
- Automatic Notifications
- Benchmarking
- Campaign Analysis
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Charting
- Click Tracking
- Client Management
- Collaboration Tools
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Custom Fields
- Custom Forms
- Customer Accounts
- Customer Activity Reporting
- Customer Database
- Customer Profiling
- Customer Segmentation
- Customizable Templates
- Data Import
- Data Synchronization
- Delivery Tracking
- Demographic Data Collection
- Design Management
- Document Management
- Drag & Drop Interface
- Drip Marketing
- Email Distribution
- Email Integration
- Email Marketing Management
- Email Notifications
- Email Templates
- Email Tracking
- Engagement Analytics
- Event Triggered Actions
- Geolocation
- Instant Messaging
- Knowledge Base Management
- Landing Page Templates
- Lead Capture
- Lead Generation
- Lead Management
- Loyalty Program
- Mail Merge
- Mailing List Management
- Mobile Integration
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Management
- Multi-Channel Marketing
- Multiple Projects
- Multiple User Accounts
- Order Confirmation
- Order Management
- Personalized Profiles
- Preview Functionality
- Projections
- ROI Analytics
- RSS Feeds
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Reporting
- Registration Management
- Reporting & Statistics
- Rich Text Editor
- Search Functionality
- Social Advertising
- Social Media Integration
- Social Media Metrics
- Social Network Marketing
- Social Performance Management
- Software Development Kit
- Subscription Management
- Template Management
- Third Party Integration
- To-Do List
- Unsubscribe Database
- Usage Tracking
- Video Management
- Video Streaming
- Visitor Management
- Website Integration
- Workflow Management
- eCommerce Integration
- Total features37
- A/B Testing
- API
- Activity Dashboard
- Activity Tracking
- Archiving & Retention
- Assessment Management
- Asset Management
- Automated Scheduling
- Automatic Notifications
- Benchmarking
- Campaign Analysis
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Charting
- Click Tracking
- Client Management
- Collaboration Tools
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Custom Fields
- Custom Forms
- Customer Accounts
- Customer Activity Reporting
- Customer Database
- Customer Profiling
- Customer Segmentation
- Customizable Templates
- Data Import
- Data Synchronization
- Delivery Tracking
- Demographic Data Collection
- Design Management
- Document Management
- Drag & Drop Interface
- Drip Marketing
- Email Distribution
- Email Integration
- Email Marketing Management
- Email Notifications
- Email Templates
- Email Tracking
- Engagement Analytics
- Event Triggered Actions
- Geolocation
- Instant Messaging
- Knowledge Base Management
- Landing Page Templates
- Lead Capture
- Lead Generation
- Lead Management
- Loyalty Program
- Mail Merge
- Mailing List Management
- Mobile Integration
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Management
- Multi-Channel Marketing
- Multiple Projects
- Multiple User Accounts
- Order Confirmation
- Order Management
- Personalized Profiles
- Preview Functionality
- Projections
- ROI Analytics
- RSS Feeds
- Real Time Analytics
- Real Time Data
- Real Time Monitoring
- Real Time Reporting
- Registration Management
- Reporting & Statistics
- Rich Text Editor
- Search Functionality
- Social Advertising
- Social Media Integration
- Social Media Metrics
- Social Network Marketing
- Social Performance Management
- Software Development Kit
- Subscription Management
- Template Management
- Third Party Integration
- To-Do List
- Unsubscribe Database
- Usage Tracking
- Video Management
- Video Streaming
- Visitor Management
- Website Integration
- Workflow Management
- eCommerce Integration
Integrations
- Total integrations1254
- BigCommerce
- Drupal
- Google AdWords
- Google Analytics
- HubSpot CRM
- HubSpot Marketing Hub
- Magento Commerce
- Mailchimp
- Marketo Engage
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- Wordpress
- Zapier
- Total integrations39
- BigCommerce
- Drupal
- Google AdWords
- Google Analytics
- HubSpot CRM
- HubSpot Marketing Hub
- Magento Commerce
- Mailchimp
- Marketo Engage
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- Wordpress
- Zapier
Security
- Encryption of sensitive data at rest
- HTTPS for all pages (web-based apps)
- Reports/alerts for security breaches
- Multifactor authentication options
- Customer data removed upon service cancellation
- Encryption of sensitive data at rest
- HTTPS for all pages (web-based apps)
- Reports/alerts for security breaches
- Multifactor authentication options
- Customer data removed upon service cancellation
Alternatives
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Mailchimp vs. Adobe Marketing Cloud
See how Mailchimp and Adobe Marketing Cloud stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.
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