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Mailchimp vs Adobe Campaign Comparison
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Overview
Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...
Adobe Campaign is an online marketing and website optimization software that integrates all your online marketing platforms...
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
Starting from
0
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
Starting from
No pricing info
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
User reviews
4.5
14.9K
8,810
4,922
1,032
157
74
- Value for money
- Ease of use
- Features
- Customer support
Pros
Pros
Lenee K.
Cons
Cons
Gautam S.
Key features
- Total features132
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Archiving & Retention
- Audience Targeting
- Auto-Responders
- Automated Publishing
- Automated Scheduling
- Behavior Analytics
- Behavioral Targeting
- CAN SPAM Compliance
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Click Tracking
- Client Management
- Collaboration Tools
- Contact Database
- Contact Management
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Accounts
- Customer Activity Tracking
- Customer Database
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Templates
- Dashboard
- Data Analysis Tools
- Data Import/Export
- Data Synchronization
- Design Management
- Document Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- For iPad Devices
- Form Builder
- Geolocation
- Geotargeting
- Image Library
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- List Management
- Live Chat
- Location Tracking
- Mailing List Management
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Mobile Access
- Mobile Optimized Emails
- Mobile Retargeting
- Mobile Survey
- Monitoring
- Move & Copy
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Management
- Multi-Channel Marketing
- Multiple User Accounts
- Multivariate Testing
- Offline Response Collection
- Order Management
- Parameterized Testing
- Performance Metrics
- Personalization
- Pipeline Management
- Post Scheduling
- Projections
- Prospecting Tools
- Publishing Options
- Question Branching
- Question Library
- Question Piping
- ROI Tracking
- Randomization
- Real Time Analytics
- Real Time Data
- Real Time Editing
- Real Time Monitoring
- Real Time Reporting
- Recommendations
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Requirements-Based Testing
- Response Management
- Response Quotas
- Response Validation
- Responsive
- Sales Analytics
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Site Intercept Survey
- Skip Logic
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Media Retargeting
- Social Performance Management
- Social Promotion
- Source Tracking
- Spam Blocker
- Subscription Management
- Support Audio/Images/Video
- Survey Builder
- Team Management
- Template Management
- Third Party Integrations
- To-Do List
- URL Customization
- Unsubscribe Database
- WYSIWYG Editor
- Website Integration
- Website Visitor Tracking
- Workflow Management
- eCommerce Management
- Total features78
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Archiving & Retention
- Audience Targeting
- Auto-Responders
- Automated Publishing
- Automated Scheduling
- Behavior Analytics
- Behavioral Targeting
- CAN SPAM Compliance
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Click Tracking
- Client Management
- Collaboration Tools
- Contact Database
- Contact Management
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Accounts
- Customer Activity Tracking
- Customer Database
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Templates
- Dashboard
- Data Analysis Tools
- Data Import/Export
- Data Synchronization
- Design Management
- Document Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- For iPad Devices
- Form Builder
- Geolocation
- Geotargeting
- Image Library
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Segmentation
- List Management
- Live Chat
- Location Tracking
- Mailing List Management
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Mobile Access
- Mobile Optimized Emails
- Mobile Retargeting
- Mobile Survey
- Monitoring
- Move & Copy
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Management
- Multi-Channel Marketing
- Multiple User Accounts
- Multivariate Testing
- Offline Response Collection
- Order Management
- Parameterized Testing
- Performance Metrics
- Personalization
- Pipeline Management
- Post Scheduling
- Projections
- Prospecting Tools
- Publishing Options
- Question Branching
- Question Library
- Question Piping
- ROI Tracking
- Randomization
- Real Time Analytics
- Real Time Data
- Real Time Editing
- Real Time Monitoring
- Real Time Reporting
- Recommendations
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Requirements-Based Testing
- Response Management
- Response Quotas
- Response Validation
- Responsive
- Sales Analytics
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Site Intercept Survey
- Skip Logic
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Media Retargeting
- Social Performance Management
- Social Promotion
- Source Tracking
- Spam Blocker
- Subscription Management
- Support Audio/Images/Video
- Survey Builder
- Team Management
- Template Management
- Third Party Integrations
- To-Do List
- URL Customization
- Unsubscribe Database
- WYSIWYG Editor
- Website Integration
- Website Visitor Tracking
- Workflow Management
- eCommerce Management
Integrations
- Total integrations1620
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- WordPress
- Zapier
- Total integrations42
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- WooCommerce
- WordPress
- Zapier
Alternatives
Explore similar apps
User reviews that mention these apps
Rene S.
Apparel & Fashion, 11-50 employees
Used monthly for 1-2 years
Review source
Share this review:
We use mail chimp to send email blast about product, catalogue news or just a general notification message to our customers. This way our business email address domain won't get blocked or marked as spam.
It is very easy to use and setup, they have many different tutorials for about anything that will make setting up your marketing or advertising campaign easy even if you are a beginner. You can import a list of emails from an excel file and use this list for several campaigns.
If your campaign gets marked as spam by a determined amount of people, your campaign could get banned.
Dmitry I.
Internet, 1-10 employees
Used monthly for less than 6 months
Review source
Share this review:
Have been using for several months and so far so good
It is easy to use, with robust functions available even at the smallest tiers
The directions could be a bit more clear when launching the campaign to ensure that the campaign actually goes live
Anonymous Reviewer
Verified reviewer
Used weekly for 2+ years
Review source
Share this review:
Easy email campaign management!
This service continually gets better and better. Easy for clients without much knowledge of email marketing to navigate, and really easy for us to manage their campaigns within!
I wish there were more flexibility in the general template design to switch between one, two, and three column layouts.
Michael J.
Accounting, 1-10 employees
Used weekly for 1-2 years
Review source
Share this review:
Email marketing and email campaign sending out emails
Easy to use, easy to set up, easy to send out emails
Mailchimp campaign email software had limited features
Krista D.
Computer Software, 11-50 employees
Used monthly for 1-2 years
Review source
Share this review:
I love it, all my campaigns are easy to build, mailchimp organize your contacts by groups you can add the campaign by fb, Twitter, mail... and control how many people open the email or how many clicks. And control how many people saw it on twitter or fb. This helps have a complete control of everything.
You can re-use campaigns and you have all your contacts en specific groups.
once you send your campaign there no turning back. Maybe a way to work prevent to sending a campaign in the wrong time
Keith A.
Human Resources, self-employed
Used monthly for 6-12 months
Review source
Share this review:
I use mailchimp to send out a monthly newsletter for users of my website. They have a ton of templates to choose from, and once the campaign is sent I can see both from the website and from the iPhone app how many people have opened the email, how many clicked on each link, how many unsubscribed, etc. Works great.
Templates make it easy to build an email campaign, reports make it easy to see how a campaign did.
No cons were added to this review