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Mailchimp vs CiviCRM Comparison

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Overview

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

CiviCrm is a open software for organizing and handling donations, contacts, and other things regarding non-profit organizations.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$

10

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

10

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

8,367

4,653

981

152

72

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.2

5

4

3

2

1

15

14

3

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
90%
would recommend this app

Pros

This software is great for social media, has advanced features with it and allows you to have a free trial with it. The email campaign is very straight forward and easy to use.
Mailchimp is the best, I have learned about their features, and they are perfect especially for a beginning business or business with a small following. They make it really easy for you to use.
The greatest benefit to using this program is the integration possibilities. It is compatible with a lot of the other software/programs we use so integration was seamless and saved time & money.

Pros

Excellent event registration and membership management at a price that can't be equaled. Best of all, it works in and with our client's websites.
I loved how expansive the system was. I liked that I could use it as both a record of donors and donations etc. and as a way to process and track payments/money received.
The community is fairly responsive and keeps an active release cycle as well as an extension community which build meaningful extensions to functionality.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.
Very confusing, very difficult to figure out where to click , also when you input a wrong email address it blocks your whole process of sending emails to others.

Cons

It was hard to upgrade if too many releases went by since you were supposed to do one at a time. I almost had a database disaster during one of the updates and lost a couple days to recover the data.
I have had some trouble using the scheduled mailings feature. Once the mailing didn't go out at all.
It's built on soon-to-be deprecated software, so investing in its deployment might be a little risky.
  • Vendor responds to reviews
  • Last review2 days ago
  • Vendor responds to reviews
  • Last review10 months ago

Key features

  • Total features140
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Alumni Management
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Assessment Management
  • Attendance Tracking
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Case Management
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Contribution Tracking
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Donation Tracking
  • Donor Management
  • Donor Targeting
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Calendar
  • Event Management
  • Event Triggered Actions
  • For Democrats
  • For Political Campaigns
  • For Republicans
  • Form Builder
  • Fundraising Management
  • Geolocation
  • Geotargeting
  • Gift Matching Management
  • Grant Management
  • Image Library
  • Interaction Tracking
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • List Management
  • Live Chat
  • Location Tracking
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Mapping
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Member Directory
  • Membership Management
  • Mobile Access
  • Mobile Giving
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Projects
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Payments
  • Order Management
  • Order Processing
  • Payment Processing
  • Personalization
  • Planned Giving Management
  • Pledge Management
  • Post Scheduling
  • Preview Functionality
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Recurring Giving
  • Referral Tracking
  • Registration Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Rich Text Editor
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Staff Management
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Usage Tracking/Analytics
  • Volunteer Management
  • Voter Database
  • WYSIWYG Editor
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • XML / RSS
  • eCommerce Management
  • Total features34
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Alumni Management
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Assessment Management
  • Attendance Tracking
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Case Management
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Contribution Tracking
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Donation Tracking
  • Donor Management
  • Donor Targeting
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Calendar
  • Event Management
  • Event Triggered Actions
  • For Democrats
  • For Political Campaigns
  • For Republicans
  • Form Builder
  • Fundraising Management
  • Geolocation
  • Geotargeting
  • Gift Matching Management
  • Grant Management
  • Image Library
  • Interaction Tracking
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • List Management
  • Live Chat
  • Location Tracking
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Mapping
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Member Directory
  • Membership Management
  • Mobile Access
  • Mobile Giving
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Projects
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Payments
  • Order Management
  • Order Processing
  • Payment Processing
  • Personalization
  • Planned Giving Management
  • Pledge Management
  • Post Scheduling
  • Preview Functionality
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Recurring Giving
  • Referral Tracking
  • Registration Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Rich Text Editor
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Staff Management
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Usage Tracking/Analytics
  • Volunteer Management
  • Voter Database
  • WYSIWYG Editor
  • Website Integration
  • Website Visitor Tracking
  • Workflow Management
  • XML / RSS
  • eCommerce Management

Integrations

  • Total integrations1384
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations4
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

CiviCRM logo

CiviCRM

A versatile but clunky CRM software

Reviewed 5 years ago
Pros

CiviCRM is extremely versatile and customizable. We use it to produce letters to donors and large mailing lists for various functions. If you have a fair amount of technical web knowledge, you can integrate your database with other online software like MailChimp. It is also FREE!

Cons

CiviCRM is pretty clunky and not pleasing to the eye. While you can segment your database in almost any way with the search features, it's often nearly impossible to know which version of the search interface you should use: Advanced Search? Search Builder? Full-text Search???????

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

CiviCRM logo

CiviCRM

A wonderful experience with CiviCRm

Reviewed 5 years ago
Pros

I work for a very small and relatively new non-profit organization and CiviCRM has been the perfect combination of intuitive/ user-friendly, as well as adaptive to our unique needs as we continue to define our direction, expand our scope, and grow to reach a larger audience. Civi has allowed us to track and maintain well-rounded profiles of our constituents, donors, participants, and volunteers -- many of whom fit into multiple of these categories. I have a lot left to learn about Civi and when I get stumped, I can almost always find the answer in the forums online or through our vendor.

Cons

I've had the most difficulty with CiviCRM integrating into our Mailchimp account and newsletter. Overall, it's worked quite well but there have been several glitches and several times where the solution or steps to take to fix a problem were not at all obvious (to me, at least!).

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

CiviCRM logo

CiviCRM

Our go-to for Associations and others

Reviewed 5 years ago

CiviCRM integrates CRM functions for associations, affiliation groups and others as an add-on for the top GPL content management systems WordPress, Joomla and Drupal. We have been installing and hosting CiviCRM for several years and it has become a standard part of our toolbox. It is especially strong on event registration and membership management. CiviMail does an excellent job with bounce and...

Pros

Excellent event registration and membership management at a price that can't be equaled. Best of all, it works in and with our client's websites.

Cons

It's not an intuitive tool. You need to learn the logic of CiviCRM to get things done. It's not hard, but I wouldn't give it to a client without a few explanations and probably training.