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Mailchimp vs bookingkit Comparison

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Overview

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

bookingkit is an online reservation and booking tool for leisure activity and tour providers, offering integrated online...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

0

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

49

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

8,767

4,892

1,026

157

74

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.4

39

5

4

3

2

1

23

11

3

1

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
92%
would recommend this app

Pros

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.
I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.

Pros

But the best part is the interface for your client. At the moment, it's the best you can get with this kind of tool.
I started with bookingkit because they have a great checkout UX for our site visitors. They are very friendly when you start and they will help you a lot.
The customer is not worried to use it and they are sure about the product. You can have your personal instrument to work, without any problem.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

Cons

I am now in a very frustrating email conversation with them to try to get rid of this annoying invoice.
Bad customer service, lack of functionalities re resource management.
Bookingkit has no function to block dates with no costs.
  • Vendor responds to reviews
  • Last review2 days ago
  • Vendor responds to reviews
  • Last reviewa year ago

Key features

  • Total features132
  • AB Testing
  • API
  • Activities Booking
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Appointment Management
  • Appointment Scheduling
  • Archiving & Retention
  • Attendance Tracking
  • Attendee Management
  • Attendee Tracking
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • Billing & Invoicing
  • Booking Notes
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar Sync
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Central Reservation System
  • Channel Management
  • Class Management
  • Class Registration
  • Class Scheduling
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Confirmation/Reminders
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Credit Card Management
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Support
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Design Management
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Payments
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Enrollment Confirmation
  • Event Calendar
  • Event Registration
  • Event Triggered Actions
  • Facility Scheduling
  • For iPad Devices
  • Form Builder
  • GDS/OTA Integration
  • Geolocation
  • Geotargeting
  • Gift Card Management
  • Group Registration
  • Group Reservations
  • Image Library
  • Interaction Tracking
  • Inventory Management
  • Itinerary Creation
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Nurturing
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Language
  • Multi-Location
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Booking
  • Online Payments
  • Online Registration
  • Onsite Registration
  • Order Management
  • Package Creation
  • Payment Processing
  • Performance Metrics
  • Personalization
  • Point of Sale (POS)
  • Post Scheduling
  • Pricing Management
  • Promotions Management
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • Quotes/Estimates
  • ROI Tracking
  • Randomization
  • Rate Management
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Real-time Updates
  • Recommendations
  • Recurring Appointments
  • Referral Tracking
  • Refund Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Reservations Management
  • Response Quotas
  • Response Validation
  • Responsive
  • Room Booking
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Staff Management
  • Subscription Management
  • Supplier Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third Party Booking
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Vendor Management
  • WYSIWYG Editor
  • Website Integration
  • Website Management
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management
  • Total features64
  • AB Testing
  • API
  • Activities Booking
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Appointment Management
  • Appointment Scheduling
  • Archiving & Retention
  • Attendance Tracking
  • Attendee Management
  • Attendee Tracking
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • Billing & Invoicing
  • Booking Notes
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar Sync
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Central Reservation System
  • Channel Management
  • Class Management
  • Class Registration
  • Class Scheduling
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Confirmation/Reminders
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Credit Card Management
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Support
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Design Management
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Payments
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Enrollment Confirmation
  • Event Calendar
  • Event Registration
  • Event Triggered Actions
  • Facility Scheduling
  • For iPad Devices
  • Form Builder
  • GDS/OTA Integration
  • Geolocation
  • Geotargeting
  • Gift Card Management
  • Group Registration
  • Group Reservations
  • Image Library
  • Interaction Tracking
  • Inventory Management
  • Itinerary Creation
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Nurturing
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Language
  • Multi-Location
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Online Booking
  • Online Payments
  • Online Registration
  • Onsite Registration
  • Order Management
  • Package Creation
  • Payment Processing
  • Performance Metrics
  • Personalization
  • Point of Sale (POS)
  • Post Scheduling
  • Pricing Management
  • Promotions Management
  • Publishing Options
  • Question Branching
  • Question Library
  • Question Piping
  • Quotes/Estimates
  • ROI Tracking
  • Randomization
  • Rate Management
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Real-time Updates
  • Recommendations
  • Recurring Appointments
  • Referral Tracking
  • Refund Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Reservations Management
  • Response Quotas
  • Response Validation
  • Responsive
  • Room Booking
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Staff Management
  • Subscription Management
  • Supplier Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third Party Booking
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Vendor Management
  • WYSIWYG Editor
  • Website Integration
  • Website Management
  • Website Visitor Tracking
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations1619
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations1
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier