Mailchimp vs Campaign Manager Comparison Chart

Summary
Pricing
Details
Top features
Typical customers
Support options
Mobile apps
Android
iPhone/iPad
User reviews
Value for money
Ease of use
Features
Customer support
Users recommended to a colleague
Integrations
Social presence
Facebook
Twitter


Reviews

Joel Payton

Works for me!

2018-08-28

Pros

Mailchimp allows me to easily keep in touch with my clients with easy to build campaigns and plenty of integrations with other programs

Cons

little bit of a learning curve if you are not familiar with campaign managers and bulk email programs

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Software Advice
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Victor Moreno

I like it simply like it

2018-05-16

Pros

Excellent campaign manager and provide data base for your business i strongly recommend it for your enterprise

Cons

There will be great to know all the all the integration platform that we can use in this matter in order to have more functinality

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Spencer Mccormick

Great though costly for what it is

2019-02-26

MailChimp is excellent! Especially for smaller companies just starting with email marketing. I recommend it regularly.

Pros

MailChimp is easy to use and comes with the essential features: lists, campaign manager, template editor, and analytics.

Cons

There are much cheaper ways to send out emails. Making a quick edit requires you to go through multiple menus.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Arman Verma

The simplest emailing solution I've used

2019-03-19

Pros

I also love the inbult email designer which enables our non-designer campaign managers to send out great looking emails relatively quick.

Cons

I think they can improve on the pricing model - I would love to see a mode based on sends (and not on user count).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Anonymous
Manager (Internet company, 11-50 employees)
Verified Reviewer

New to MailChimp

2018-07-11

Pros

I have used lot of campaign manager tools/products.

Cons

It's expensive. I have used competitor tools in same domain and they are cheaper then MailChimp. Due to easy UI and UX i like MailChimp more.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Jeanette Lister

Extremely Easy and Really Nice Designs

2016-08-31

Pros

The best email marketing campaign manager. Drag and drop elements to create a custom email or use a pre-generated template.

Cons

Very harsh with the rules on building lists. We have a lot of client info obtained through mostly manual processes so no 2 step verification. Very hard to import clients and get our list built up without triggering an our account to be reviewed.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Likelihood to recommend

10/10

Recommendations to others considering Mailchimp

Extremely easy to use and a lot of help instructions. Integrates with a lot of management programs making it easy to share common info across all programs.

Source: Software Advice
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Preston Rodriguez

Solid email marketing tool for the price (free)

2018-10-06

I've used MailChimp for many campaigns over various companies and it is always a good go-to. There are definitely better email campaign tools out there, but in my opinion this is the best one for free usage and has a lot of great integration with various website platforms and tools.

Pros

Easily customization email campaign manager.

Cons

Sometimes the customization does not align or do exactly what you need, it may need a little work or compromise with what can be accomplished.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Other

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Artemus Pierson

MailChimp is a Beast !!!

2018-07-26

Way too many benefits. I get to connect with customers, prospective customers, and social media fans with a single email. We haven't paid for any premium services and it's still super useful for us.

Pros

Mail Chimp is a robust and beefy email campaign manager. You get reports and campaign stats every single mailing.

Cons

I wish more of the premium features were available for the free version just so you could test them out and see if they work for us.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Other

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Gary Zwanepoel

Verified Reviewer

Mailchimp is a must have

2018-05-04

Pros

Even our most junior campaign manager could easily find his way around the interface and the ability to link into our soxial media platforms with ease.

Cons

There is really not much to dislike about mailchimp as it really catera for everything. However I would like to beable to perhaps have more control of the social media content in order to customise the outpit a little more

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Stephen Groat

Expensive and Easy to Use Email Marketing Campaign Manager

2019-01-03

MailChimp has provided a hostless, reliable email marketing campaign solution manager that simplifies many of the current concerns around email marketing campaigns, such as unsubcribes

Pros

Great API support, easy to use and train for, excellent reliability and support

Cons

Hard to upgrade old campaigns (i.e. for GDPR support, etc).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Nathan Sichilongo

Verified Reviewer

Great email marketing tool for beginners and SMEs

2018-03-28

Pros

Mailchimp is a good email marketing campaign manager tool for newbies and small businesses that want an easy to use interface.

Cons

It is not easy to create your own email template, this requires advanced IT knowledge Most of the email templates available are not responsive which means if you upload a large image it will not be adjusted to the right screen size when sending out. Additional features like eCommerce integration a The cost for a bigger email list starts to add up once you cross the 5,000 subscriber number Inbox preview is a good feature but is limited in how the final email will look once it has gone out to subscribers.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more