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Mailchimp vs Campaigner Comparison

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Overview

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

Category Leaders

Email marketing automation tool with advanced segmentation, multivariate A/B testing, responsive email templates, powerful...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from
$

10

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

19.95

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

8,468

4,711

994

153

72

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

5

4

3

2

1

118

155

48

16

20

  • Value for money
  • Ease of use
  • Features
  • Customer support
85%
would recommend this app

Pros

This software is great for social media, has advanced features with it and allows you to have a free trial with it. The email campaign is very straight forward and easy to use.

KK

Kari K.

Mailchimp is the best, I have learned about their features, and they are perfect especially for a beginning business or business with a small following. They make it really easy for you to use.

HL

Heather L.

The greatest benefit to using this program is the integration possibilities. It is compatible with a lot of the other software/programs we use so integration was seamless and saved time & money.

KO

Karen O.

Pros

Overall, having used the platform for a few years I can say that it performs perfectly for our needs which is a monthly newsletter blast. Good reports on the results and easy to set up.

GH

Gary H.

The benefit of Campaigner (for my company) is that it allowed us to create a plan that suited our needs, for a far more affordable price than the competitors.

AM

Alex M.

The software is very easy to access and use. I think that one of the biggest benefits is the ability to schedule marketing and resend already prepared marketing, with just a click of the button.

GS

Garrick S.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.

RI

RABEE I.

For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

NW

Nathan W.

Very confusing, very difficult to figure out where to click , also when you input a wrong email address it blocks your whole process of sending emails to others.

MS

Mary S.

Cons

Now I have a mounting list of people who need to be re-subscribed and I cannot do it and the form I given them does not work. We are now looking for an in-house software option to avoid these issues.

JC

Jonathan C.

I am blamed for your mistake twice this year and i'm really disappoint of your service.

SL

Samantha L.

The interface to create emails is very clunky and they must be using an old WYSIWYG which causes a lot of problems. The numerous steps you have to go through to preview an email is frustrating.

AR

Anonymous Reviewer

  • Vendor responds to reviews
  • Last review4 days ago
  • Vendor responds to reviews
  • Last review2 months ago

Key features

  • Total features140
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Assessment Management
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Categorization/Grouping
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Projects
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Order Management
  • Order Processing
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Preview Functionality
  • Question Branching
  • Question Library
  • Question Piping
  • Queue Management
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Registration Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Rich Text Editor
  • Role-Based Permissions
  • Routing
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Usage Tracking/Analytics
  • Visual Analytics
  • WYSIWYG Editor
  • Website Integration
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • XML / RSS
  • eCommerce Management
  • Total features73
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Assessment Management
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Categorization/Grouping
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Interaction Tracking
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Projects
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Response Collection
  • Order Management
  • Order Processing
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Preview Functionality
  • Question Branching
  • Question Library
  • Question Piping
  • Queue Management
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Registration Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Rich Text Editor
  • Role-Based Permissions
  • Routing
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third Party Integrations
  • To-Do List
  • URL Customization
  • Unsubscribe Database
  • Usage Tracking/Analytics
  • Visual Analytics
  • WYSIWYG Editor
  • Website Integration
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • XML / RSS
  • eCommerce Management

Integrations

  • Total integrations1448
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations25
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Hands down, the easiest to use and implement of all the major mass emailers

Reviewed 3 years ago
Pros

We use Mailchimp for fairly simple purposes -- to send mass emails out to customer lists. As you get more experienced with it, you'll find out how easy it is to manipulate and manage your lists with groups.

Cons

The biggest issue is with campaigns. Once a campaign is sent, it's done. All you can do is "replicate" a campaign when you want to re-send it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

User Friendly and Powerful for Developers

Reviewed 7 months ago

I've implemented MailChimp in a variety of fashions for clients. Most recently we used MailChimp templates created by our front end developer and the API to create auto-generated monthly newsletters based on CMS content. It wasn't the cleanest implementation, but MailChimp gave us the flexibility we needed to make it happen!

Pros

Mailchimp covers both ends of the spectrum -- from user friendly and easily customizable templates for content authors to send out emails to in depth template manipulation from the API side. It gives the flexibility I need as a developer and the simplicity that my customers need as well.

Cons

Duplicating of campaigns via the API for automation is clunky. When setting up a base campaign template to then modify and send out, you have to duplicate the campaign via the API and then issue it again. It makes tracking across the campaign harder.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Mailchimp logo

Mailchimp

Nimble yet comprehensive

Reviewed 3 years ago

I use this to execute email nurture for a small business. It's budget friendly and lacks nothing I need.

Pros

I love that I can plan an email campaign out in such exquisite detail - from copy to graphics to dates to segmentation. Every variable I could want to test. I can measure how it is working and tweak without delay.

Cons

It may seem like a small thing, but campaigns that are not currently running still appear on the campaign dashboard.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

MailChimp best Email marketing tool for Pushing bulk Emails

Reviewed 2 years ago

Overall my experience with Mailchimp is best for email marketing campaign and promotional campaigns.

Pros

MailChimp is a best Email marketing tool for pushing bulk emails to the customer with personalized offer and best for doing Inbound and Outbound Marketing campaigns.

Cons

I dont have any dislike for this tool, its best email marketing tool for doing email marketing campaigns and push bulk.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

MailChimp is the world's biggest marketing automation platform that help us to populate our business

Reviewed 3 years ago

I used MailChimp to : 1) Send blog posts by emails 2)Email Campaigns 3)Landing Page Campaigns 4)Pop-Up Forms 5)Facebook & Instagram Ad Campaigns, 6)Order Notifications etc.

Pros

MailChimp has Features to collect customer data & options to do Marketing Automation, Send blog posts by emails, Email Campaigns, Landing Page Campaigns, Pop-Up Forms, Google Re marketing Ad Campaigns, Facebook & Instagram Ad Campaigns, Product Recommendations, Order Notifications, Comparative Reports etc.

Cons

MailChimp is very good marketing automation platform, Although they offer a generous freemium plan, the prices get steep pretty quickly once you start needing to increase your email, or subscriber, numbers.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Great marketing tool for any kind of business

Reviewed 2 years ago

It was a great way to manage lists, send campaigns, review effective lists and campaigns. I'd use it again!

Pros

What I liked the most was the ability to schedule emails to be sent at a later date. Easy to organize and to identify what you do, to reuse a previous campaign, with some updates for promotions and all. You can customize your lists and keep lists from different sources in separate, you can use their templates or add your own. I loved the reports too. It gives you what you need to keep in touch with your customers and optimize your email campaigns.

Cons

Use html was a little bit more complicated, but it is complex on its own.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp logo

Mailchimp

Mailchimp Remains the Standard Bearer for Newsletter Communications

Reviewed 2 years ago

Over a three year period, I've created 186 campaigns & seen a steady increase in subscriptions & sales. As such, mailchimp use productively utilizes user work investments on it.

Pros

Mailchimp offers a vast array of newsletter templates; its html editor is easy to use; & its content studio enhances personalization options. In addition, audience integration is quick & simple.

Cons

One drawback to audience management on mailchimp for those including multiple product links in their marketing campaigns is the inability to identify consumer preferences for future campaigns.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Mailchimp logo

Mailchimp

MailChimp is the Bee's Knees

Reviewed 3 years ago

MailChimp has allowed to build a solid email list for my business and to continuously communicate with customers with a variety of features. This service is the best out there.

Pros

The best thing about MailChimp is that you really learn how to do email marketing by using their services. Also, the features they add a fairly regular basis set the tone for its industry. The most powerful feature is the ability to segment email lists based on various criteria.

Cons

Well, the issue I have is a small one. When one sends a test campaign to be checked by other staff members, that to send the campaign again to another list, you have to replicate the previous campaign and make some small changes. Its not a huge issue, but if I could send the same camapign again to another list without replicating the entire campaign, it would be nice.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp logo

Mailchimp

Email Marketing Tool for Any Size Company

Reviewed a year ago

In my opinion, if you are in need of an email and contact management service, Mailchimp is the obvious choice. It's very easy to use and understand and it has some more options available--such as landing page and form creation--if you need them. It's not as robust as a CRM, but if your goals can be achieved primarily through email marketing, it's a great tool.

Pros

Mailchimp makes creating a newsletter, email workflows, and contact management easy. I've used both the free and the paid version. One major difference that paid version offers is email workflows. Creating workflows can help you better manage correspondence with your audience and help move them through an educational or sales process without having to manually track every interaction. Definitely worth the upgrade if you are trying to make an impact with your contacts.

Cons

The campaign section is a little misleading, when comparing it to other tools. Building a "campaign" typically involves having social media, paid media, email, landing pages, and any other number collateral pieces. But this is not how Mailchimp organizes your "campaign." Each content piece is its own campaign. Its not a significant issue and doesn't affect the effectiveness of the tool in any way. But I find that aspect annoying.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

Mailchimp Review

Reviewed 3 years ago

Satisfactory. It does it job and it's simple to use. I use it just to collect leads and it is compatible with all my other services. The standard level is completely FREE so no complaints!

Pros

It's FREE! It standard, FREE service is good enough for a start-up company and almost any 3rd party software I use (i.e. Intercom, TypeForm, Leadpages, etc.) have great integrations with them. It's the biggest reason why I use them - it's a simple and secure lead collection software well integrated with other services.

Cons

The email campaign builder is not that great. I use another service for that but I think they should provide better templates when users are building their email campaigns.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

Mailchimp is a great mail automation tool for any business or industry!

Reviewed 3 years ago

Powerful and flexible email campaigns!

Pros

Mailchimp makes it super easy to setup and schedule your customer emails! It's great that you don't need any programming skills to get started.

Cons

I had one campaign that was delayed by a few hours and I'm not sure what happened. Other than that, I do not have any major complaints about Mailchimp.