Mailchimp vs Campaigner Comparison Chart

Summary
Pricing
Details
Top features
Typical customers
Support options
Mobile apps
Android
iPhone/iPad
User reviews
Value for money
Ease of use
Features
Customer support
Users recommended to a colleague
Integrations
Social presence
Facebook
Twitter


Reviews

Anonymous
(Marketing and Advertising company, 11-50 employees)

MailChimp

2018-11-14

Great software if you do a few emails a year; I'd imagine once you make the investment in MailChimp Prime - it's easier to start campaigns, etc.

Pros

Easy to create emails without coding knowledge.

Cons

Difficult to start a new campaign; i eneded up duplicating previous campaigns and renaming them.

Rating breakdown

Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Other

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more

Hands down, the easiest to use and implement of all the major mass emailers

2018-11-21

Pros

We use Mailchimp for fairly simple purposes -- to send mass emails out to customer lists. As you get more experienced with it, you'll find out how easy it is to manipulate and manage your lists with groups.

Cons

The biggest issue is with campaigns. Once a campaign is sent, it's done.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Anonymous
Senior Business System Analyst (Investment Banking company, 5001-10000 employees)
Verified Reviewer

Great for non-technical people

2018-06-01

Pros

I use this at work for managing internal newsletters, and it's super easy, and anyone who can drag and drop stuff can make a newsletter.

Cons

Sometimes it's confusing to edit templates and campaigns, and accidentally editing the templates would overwrite the campaign emails.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Natalia Cabrera

Overall good

2017-08-10

It is a great platform and has helped me a lot with mailings.

Pros

I like the Social media platform as I can send campaigns through my social media platforms

Cons

I don't like how the resending of campaigns is done.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Anonymous
(Real Estate company, 201-500 employees)

today at KWSW

2018-09-12

Pros

able to reach our 400+ agents easily and daily

Cons

editing scheduled campaigns when needed.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Stephanie Wild

Nimble yet comprehensive

2018-09-06

I use this to execute email nurture for a small business. It's budget friendly and lacks nothing I need.

Pros

I love that I can plan an email campaign out in such exquisite detail - from copy to graphics to dates to segmentation.

Cons

It may seem like a small thing, but campaigns that are not currently running still appear on the campaign dashboard.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Rebecca Hagge

For the price, it's not bad.

2018-05-15

This e-mail automation software fits our budget. We don't need anything too robust, as we're not a huge company.

Pros

For the most part, the campaigns render the way you see them in the preview.

Cons

When I send e-mail campaigns, I have to create a separate campaign for each individual list.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Shawn Monclova

Great for your Church!

2018-09-26

We love MailChimp! It helps us in our assimilation process in ways that we never thought possible. It allows us to essentially enter in a persons email into our system, and know that they will automatically receive several emails over the next three months.

Pros

We love how easy it is to set up a campaign. We also love that it integrates with our church management software, Breeze CHMS.

Cons

The editor can be a little clunky sometimes, and the logic in campaigns can be confusing for some.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Krista David

Mailchimp the best app for mailing your brand marketing.

2018-09-13

I love it, all my campaigns are easy to build, mailchimp organize your contacts by groups you can add the campaign by fb, Twitter, mail... and control how many people open the email or how many clicks.

Pros

You can re-use campaigns and you have all your contacts en specific groups.

Cons

once you send your campaign there no turning back.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Michael Jordan

Most Wonderful Mailchimp

2019-02-21

Email marketing and email campaign sending out emails

Pros

Easy to use, easy to set up, easy to send out emails

Cons

Mailchimp campaign email software had limited features

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Grant Warnock

Does what it needs to

2019-04-13

Easy to use, efficient, good looking and trusted. Overall would highly recommend

Pros

Really use to use for mass marketing mail outs and news letters

Cons

Nothing, love this, makes marketing campaigns simple.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Chris Britton

Does everything you need it to

2018-07-12

Pros

Mailchimp is very easy to use. It has a great range of templates, or if you are feeling more adventurous, you can use HTML code to totally customize your mail shot. You can also use the stats to see how many times your email has been opened.

Cons

It can be a little bit 'clunky' in places and I have personally had issues with saving a draft campaign, then losing that particular campaign.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Renny Andres

Creating email templates and campaigning has never been this easy

2018-04-10

Pros

You can choos from all of mailchimp's well design and nitly curated set of features but the template builder is just a time and energy saver youll like if youre a marketing person or graphic designer.

Cons

I would like to have more visualizations of data on my campaign reports and more data that can be helpful to adjust my next campaign.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Anonymous
(Higher Education company, 501-1000 employees)

Mailchimp

2019-02-04

It has been good and helpful

Pros

The ease of use. It is​ amazing how it can help reach a lot of people with one click

Cons

More features and resources when building a ​campaign

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Andrew Gordon

Free and Easy

2018-08-09

Overall, for the price(free), I am satisfied.

Pros

Mailchimp is a great tool and is available for free. This makes it attractive for myself and colleagues alike.

Cons

I find it challenging to separate campaigns that need to go out in a timely manner.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
jackie lenta

MailChimp has been a great tool for sending emails to our clients.

2018-02-07

Pros

I like how intuitive all of the functionality is. I don't have a lot of experience with this kind of thing, but I have been able to learn how to use it easily.

Cons

The test emails don't come out exactly like the real campaign emails do so we end up creating a campaign for our tests instead of just using the test email function and then we have to create a new campaign for the real email.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Mateusz Pliszka

Verified Reviewer

Just a great, flexible software for a good price

2018-01-10

Pros

- easy campaigns' design - automated campaigns - subscriber lists' management - mobile app - easy to use

Cons

- configuration of subscriber forms could be a little bit easier - the analytics of subscribers could be extended

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Nikhil Das

Its has been one of my favorites mail marketing tool. The best part about the tool is its functions.

2018-06-14

The modification that it offers for the campaigns is one of the best.

Pros

The best part about the MailChimp is the email marketing platform it has developed. Its super easy to use and provides lot of options with templates selection. Also the preview section helps alot when it comes to review the marketing mail that one has to send.

Cons

The only bad part about MailChimp is the edit part of an existing campaign. The edit part sometimes doesn't show the last saved settings on that campaign.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Anonymous
(Telecommunications company, 11-50 employees)

MailChimp for Campaign

2018-09-19

I recommend MailChimp to do marketing of your products for free and analyze the emails you send.

Pros

I like MailChimp because you make following of the campaign email you sent to your contacts, You can check who open the email, who make click in any link or who didn´t receive the email.

Cons

Sometimes it is difficult to create a simple Campaign. If you want more functionalities to analyze some campaign you have to pay.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Jason Lenczicki

Great Email Marketing. Template design is easy using the sample layouts.

2018-06-26

Pros

Easy to use, manage campaigns, contacts, and variable data.

Cons

Does not have features for advanced users to easily switch between HTML and the template design. Once a template is converted to HTML, it does not go back the template design. Some things are easier to edit in HTML, but many users would still want the ability to make additions and changes in the template layout editor.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Christian Möllenhoff

I have used this software for five years and I think it is great.

2017-08-11

Better email campaigns.

Pros

MailChimp is easy to use and yet very powerful. It integrates with lots of other platforms and it features useful automations. I have had good experiences with their customer support and I think they make efforts to provide useful tips through their blog and newsletters. Pricing is more than reasonable.

Cons

I am thinking... Well actually their mobile app is quite far from on the same level as the main app. Otherwise it is hard for me to find anything to complain about.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Trevor Winsor

My Team Loves This...and So Do I

2019-01-24

Drip Email Campaigns

Pros

I love the analytics and features that can be implemented in email communication. I've come to very much value Mailchimp and the information I can gather from what we send out to our customers.

Cons

For me, there was a steep learning curve at first, but felt comfortable with it over time.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Anonymous
(Marketing and Advertising company, 1-10 employees)

Good email marketing solution

2019-02-09

Email marketing campaigns

Pros

It's an efficient email marketing app Enables very useful analytics Instantly see how your audience has interacted with your content - open rates, click throughs

Cons

It takes a while to understand how it works It's a bit tasking customizing pre-existing templates.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Jordan Biberkraut

Email marketing

2019-01-01

Pros

Easy to set up the campaigns. worked well for a company that does not know much about this stuff.

Cons

can become costly if you start a huge campaign

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Anonymous
(Professional Training & Coaching company, myself only employees)

Great way to get newsletters out

2018-11-03

Mailchimp keep me on top of engagement for my business. I am able to share updates as well as gauge the effectiveness of an email communication.

Pros

The dashboard, campaign templates and the reports are helpful.

Cons

The campaign segmentation is not the easiest to understand.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Mailchimp Reviews
Mailchimp
Email and advertising marketing automation platform
Read more
Phil Torcivia

Good value for the cost.

2018-09-07

Sending campaigns outside of Mailchimp.

Pros

Importing customers and setting up campaign is easy.

Cons

The email design tool needs improvement. Better templates. Also, when adding a new image, then a link to that image, the image disappears, requiring to be re-added. A bit tedious.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Campaigner Reviews
Campaigner
Powerful Email Marketing Automation Suite
Read more
Anonymous
(Chemicals company, 1-10 employees)

Campaigner

2018-09-10

It is easy to use compared to MailChimp.

Pros

Ease of use.

Cons

Nothing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from j2 Global


Hi there,
Thank you for leaving such a wonderful review! We are happy to hear that things are going well and hope you continue to see success.

Thanks

-The Campaigner Team

Campaigner Reviews
Campaigner
Powerful Email Marketing Automation Suite
Read more
Anonymous
(Newspapers company, 11-50 employees)

Really big disappointment - AVOID this ESP

2018-08-10

Really disappointing experience they charged me a lot of money and it was a year contract when features which were vital were not working i asked to pause billing till i could use the platform - i tried to negotiate instead they made general promises and when i asked specifically to pause billing so i can use it they locked me into a recurring billing despite many tech glitches and features not working. Now I am forced to dispute with my credit card company which is first time this year and something i almost never do. I dont recall ever being locked into such an expensive long term contract where so much inflexibility was shown especially when They promise a lot and deliver little. Also the PCMag review says Campaigner is great but Campaigner and PCMag are owned by the same parent company, i wish i had not read that review. Look at the review prior to mine also it seems that their service is deteroarting .

Pros

If the platform actually worked like it was supposed to and customer support was actually there i could mention 24/7 support and great features but this has not been the case at all Mailchimp and Mailigen both of which i reviewed are far far better bets

Cons

Customer service is supposedly 24/7 but when i would go to chat with them online they were usually unavailable even during normal business hours. My dedicated account manager would not answer emails and when i had tech issues he would ant to schedule conference calls to give vague assurances even when the issues were specifically tech related and from their end. Also when i first signed up it took weeks to solve the issue which turned out to be related to a program many use (think like IOS) and they do not plan a fix anytime soon. So if you use this very popular sofgtwar you cannot use Campaigner on it for foreseeable future

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

0/10
Source: Capterra
Helpful?   Yes   No
Campaigner Reviews
Campaigner
Powerful Email Marketing Automation Suite
Read more
Kristi Davis

Use What You Know

2018-09-18

We send a weekly email to 40k users and this program has worked for us for the last 8 years.

Pros

This program was already in use when I joined the company and the learning curve was minimal. It has all the standard templates, contacts, and reports that you would need. Every time I have called customer service, they have been helpful.

Cons

It is also not as user friendly as MailChimp, for instance.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from j2 Global


Hi Kristi,
Thank you for leaving a review of Campaigner.

We are happy to hear that the platform works well for you and your team. We also appreciate th feedback you provided and have passed it along to our product team.

If you have any additional questions please do not hesitate to contact us.

-The Campaigner Team

Campaigner Reviews
Campaigner
Powerful Email Marketing Automation Suite
Read more