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Mailchimp vs Cin7 Core Comparison

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Overview

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

Category Leaders

Cin7 Core, formerly known as DEAR, is a cloud-based, inventory and order management application for SMBs which offers a complete...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

13

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

325

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

9.6K

5.3K

1.1K

166

81

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.3

418

5

4

3

2

1

216

152

30

12

8

  • Value for money
  • Ease of use
  • Features
  • Customer support
91%
would recommend this app

Pros

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
Mailchimp is very great software. I like how it's easy to interface, and how you can clean the data.
I like how Mailchimp keeps track of my audience and helps me categorize them for different types of emails. I also like being able to create appealing and interactive emails for my viewers.

Pros

Contains the vast majority of required features to operate a successful e-commerce store. Nice layout, not too bulky, and sticks to what its good at.
The ability to customize reports in word is amazing. The team at Dear are still updating and improving the system.
DEAR is a fantastic system which will manage the inventory and sales/purchase process for various channels.

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.
For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

Cons

Over the past 6 months this has gone from bad to worse. The odd hang, became frequent hangs, then time outs on the server.
Frustrating, unsatisfying and I have real worries about the ability for the software to keep up with my business as it grows.
Often times I do run in to a problem, either I entered something wrong and can't fix it, or I need a bulk operation done and need support.
  • Vendor responds to reviews
  • Last review6 days ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features157
  • 3PL Management
  • AB Testing
  • AI/Machine Learning
  • API
  • Abandoned Cart Saver
  • Access Controls/Permissions
  • Accounting
  • Accounting Integration
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Audit Trail
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Automatic Billing
  • Backorder Management
  • Barcode Printing
  • Barcode Recognition
  • Barcode/Ticket Scanning
  • Barcoding/RFID
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • Billing & Invoicing
  • Bills of Material
  • Budgeting/Forecasting
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Cataloging/Categorization
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Commission Management
  • Confirmation/Reminders
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Core Accounting
  • Cost Tracking
  • Credit Card Processing
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Delivery Management
  • Design Management
  • Discount Management
  • Distribution Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Payments
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Estimating
  • Event Triggered Actions
  • Expense Claims
  • Expense Tracking
  • Financial Analysis
  • Financial Management
  • Financial Reporting
  • Fixed Asset Management
  • For Insurance Industry
  • For Retail
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Form Builder
  • General Ledger
  • Geolocation
  • Geotargeting
  • Gift Card Management
  • Image Library
  • Income & Balance Sheet
  • Integrated Business Operations
  • Interaction Tracking
  • Inventory Auditing
  • Inventory Control
  • Inventory Management
  • Inventory Optimization
  • Inventory Replenishment
  • Inventory Tracking
  • Invoice Creation
  • Invoice Management
  • Invoice Processing
  • Item Management
  • Job Costing
  • Kitting
  • Labeling
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Loyalty Program
  • MES
  • Mailing List Management
  • Manufacturing Inventory Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Material Requirements Planning
  • Merchandise Management
  • Mobile Access
  • Mobile Commerce
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Location
  • Multi-Store
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Access
  • Offline Response Collection
  • Online Booking
  • Online Store Builder
  • Order Entry
  • Order Fulfillment
  • Order Management
  • Order Processing
  • Order Tracking
  • Payment Processing
  • Performance Metrics
  • Personalization
  • Planning Tools
  • Point of Sale (POS)
  • Post Scheduling
  • Pre-built Templates
  • Predictive Analytics
  • Product Catalog
  • Product Configurator
  • Product Identification
  • Product Lifecycle Management
  • Production Management
  • Production Scheduling
  • Production Tracking
  • Projections
  • Publishing Options
  • Purchase Order Management
  • Purchasing & Receiving
  • Quality Control
  • Quality Management
  • Question Branching
  • Question Library
  • Question Piping
  • Quotes/Estimates
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Order Entry
  • Real Time Reporting
  • Real Time Synchronization
  • Real Time Updates
  • Recall Management
  • Receipt Management
  • Receiving/Putaway Management
  • Recipe Management
  • Recommendations
  • Recurring Orders
  • Referral Tracking
  • Remote Access/Control
  • Reorder Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Requisition Management
  • Response Quotas
  • Response Validation
  • Responsive Web Design
  • Restaurant POS
  • Retail Inventory Management
  • Retail POS
  • Returns Management
  • SKU/UPC Codes
  • Sales Orders
  • Sales Pipeline Management
  • Sales Reports
  • Sales Tax Management
  • Sales Trend Analysis
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Serial Number Tracking
  • Shared Inboxes
  • Shipping Labels
  • Shopping Cart
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Spend Management
  • Status Tracking
  • Stock Management
  • Subscription Management
  • Supplier Management
  • Supply Chain Management
  • Support Audio/Images/Video
  • Survey Builder
  • Tax Management
  • Team Management
  • Template Management
  • Templates
  • Third Party Integrations
  • To-Do List
  • Traceability
  • Traceback & Traceforward
  • Transaction History
  • Transaction Management
  • URL Customization
  • Unsubscribe Database
  • Vendor Managed Inventory
  • Visual Analytics
  • WYSIWYG Editor
  • Warehouse Management
  • Website Analytics
  • Website Integration
  • Website Management
  • Website Personalization
  • Website Visitor Tracking
  • Work Order Management
  • Workflow Management
  • eCommerce Management
  • Total features150
  • 3PL Management
  • AB Testing
  • AI/Machine Learning
  • API
  • Abandoned Cart Saver
  • Access Controls/Permissions
  • Accounting
  • Accounting Integration
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Archiving & Retention
  • Audience Targeting
  • Audit Trail
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Automatic Billing
  • Backorder Management
  • Barcode Printing
  • Barcode Recognition
  • Barcode/Ticket Scanning
  • Barcoding/RFID
  • Behavior Analytics
  • Behavioral Analytics
  • Behavioral Targeting
  • Billing & Invoicing
  • Bills of Material
  • Budgeting/Forecasting
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Cataloging/Categorization
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Commission Management
  • Confirmation/Reminders
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Library
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Core Accounting
  • Cost Tracking
  • Credit Card Processing
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Delivery Management
  • Design Management
  • Discount Management
  • Distribution Management
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Payments
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Estimating
  • Event Triggered Actions
  • Expense Claims
  • Expense Tracking
  • Financial Analysis
  • Financial Management
  • Financial Reporting
  • Fixed Asset Management
  • For Insurance Industry
  • For Retail
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Form Builder
  • General Ledger
  • Geolocation
  • Geotargeting
  • Gift Card Management
  • Image Library
  • Income & Balance Sheet
  • Integrated Business Operations
  • Interaction Tracking
  • Inventory Auditing
  • Inventory Control
  • Inventory Management
  • Inventory Optimization
  • Inventory Replenishment
  • Inventory Tracking
  • Invoice Creation
  • Invoice Management
  • Invoice Processing
  • Item Management
  • Job Costing
  • Kitting
  • Labeling
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Segmentation
  • List Management
  • Live Chat
  • Location Tracking
  • Loyalty Program
  • MES
  • Mailing List Management
  • Manufacturing Inventory Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Material Requirements Planning
  • Merchandise Management
  • Mobile Access
  • Mobile Commerce
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Location
  • Multi-Store
  • Multiple User Accounts
  • Multivariate Testing
  • Offline Access
  • Offline Response Collection
  • Online Booking
  • Online Store Builder
  • Order Entry
  • Order Fulfillment
  • Order Management
  • Order Processing
  • Order Tracking
  • Payment Processing
  • Performance Metrics
  • Personalization
  • Planning Tools
  • Point of Sale (POS)
  • Post Scheduling
  • Pre-built Templates
  • Predictive Analytics
  • Product Catalog
  • Product Configurator
  • Product Identification
  • Product Lifecycle Management
  • Production Management
  • Production Scheduling
  • Production Tracking
  • Projections
  • Publishing Options
  • Purchase Order Management
  • Purchasing & Receiving
  • Quality Control
  • Quality Management
  • Question Branching
  • Question Library
  • Question Piping
  • Quotes/Estimates
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Order Entry
  • Real Time Reporting
  • Real Time Synchronization
  • Real Time Updates
  • Recall Management
  • Receipt Management
  • Receiving/Putaway Management
  • Recipe Management
  • Recommendations
  • Recurring Orders
  • Referral Tracking
  • Remote Access/Control
  • Reorder Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Requisition Management
  • Response Quotas
  • Response Validation
  • Responsive Web Design
  • Restaurant POS
  • Retail Inventory Management
  • Retail POS
  • Returns Management
  • SKU/UPC Codes
  • Sales Orders
  • Sales Pipeline Management
  • Sales Reports
  • Sales Tax Management
  • Sales Trend Analysis
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Serial Number Tracking
  • Shared Inboxes
  • Shipping Labels
  • Shopping Cart
  • Simple Mail Transfer Protocol (SMTP)
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Spend Management
  • Status Tracking
  • Stock Management
  • Subscription Management
  • Supplier Management
  • Supply Chain Management
  • Support Audio/Images/Video
  • Survey Builder
  • Tax Management
  • Team Management
  • Template Management
  • Templates
  • Third Party Integrations
  • To-Do List
  • Traceability
  • Traceback & Traceforward
  • Transaction History
  • Transaction Management
  • URL Customization
  • Unsubscribe Database
  • Vendor Managed Inventory
  • Visual Analytics
  • WYSIWYG Editor
  • Warehouse Management
  • Website Analytics
  • Website Integration
  • Website Management
  • Website Personalization
  • Website Visitor Tracking
  • Work Order Management
  • Workflow Management
  • eCommerce Management

Integrations

  • Total integrations1849
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations58
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

AvatarImg
AvatarImg

Raju T.

Information Technology and Services, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

Mailchimp Product Review

Reviewed 4 years ago

It's a great experience as I use MailChimp for most of my web development projects for mailing functionality

Pros

I could integrate MailChimp code into core PHP based websites. In the old days when I used to freelance and develope first dynamic websites, whole email functionality was implemented with MailChimp, it was boon to have code that could integrate with core PHP websites.

Cons

appearance: it has a very simplistic appearance which gives a product NON Premium look.

AvatarImg
AvatarImg

James A.

Nonprofit Organization Management, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

Mailchimp has evolved with the changing demands of the sophisticated market but it is simple to use.

Reviewed 3 years ago

Mailchimp's flexibility and adaptability to many different user cases has allowed it to meet all of our core requirements.

Pros

The best thing about Mailchimp is it is so easy to get started and communicating with your subscribers. There are simple and easy ways for subscribers to subscribe and unsubscribe. Mailchimp is so much more than just an outbound email tool. Email Templates allow quick professional communications to be created by your organisation on brand and at no additional cost. Powerful but easy to use functionality...

Cons

Mailchimp has increased its functionality and managed to keep these new features easy to use and adopt. I would say one con is that people don't use half of the available functionality to their advantage. They have tightened up their pricing and reduced the functionality for their lower/free tiers but I think this is more than fair. Make sure you choose the right payment plan, either monthly or pay as you go that matches your requirements.

AR
AvatarImg

Verified reviewer

Nonprofit Organization Management, 11-50 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Mailchimp Review

Reviewed 5 years ago
Pros

The best part of Mailchimp is the ease in which you can add subscribers. There are a variety of ways to implement new people into your campaigns and lists and that makes communicating easier.

Cons

While the core of it is free, it can get expensive once you begin gathering larger amounts of emails, which is unfortunate.

IR
AvatarImg

Ivan R.

Apparel & Fashion, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

Solid Core Product And Getting Better With Automation and Integrations---Good Enough For Most

Reviewed 5 years ago

We have used Mailchimp for close to 4.5 years now. It has helped us grow our company, and has been a great partner in doing that. Mailchimp has a very pro-active development and update cycle which goes out of its way to introduce, explain, and help you get used to new features as they are introduced. They manage to keep the merchant in the loop and updated to best practices without pushing confusing or broken updates down your throat. The user interface is so clean and easy to navigate and the product is so robust that we have never had to contact support... ever. In almost 5 years.

Pros

Easy UI and email editor interface, robust core feature set, integrations with most common shopping carts, transparent reporting and traffic statistics, good help articles, support, and tooltips. Mailchimp does very well in its core areas of competency, and is obviously taking very aggressive steps towards automation and optimization which will keep it relevant. Excited for more advanced integrations between Shopify and Mailchimp.

Cons

Default templates are not as good as one would like, if you care about seamless branding etc you will need to spend some time and money to create good templates within Mailchimp's limitations. New features (postcards, landing pages etc) are for all practical purposes still in Beta. They show promise but feature limitations are there. Just keep this in mind when you're using them and play to their strengths. Paywalled "Mailchimp pro" and list based social media tools should be included by default. Mailchimp used to be an all in one solution which scaled via list size---this is no longer the case and unlocking this additional functionality feels like a cheat.

SN
AvatarImg

Saleem N.

Retail, 1-10 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Mailchimp logo

Mailchimp

For small business, this may be too pricey

Reviewed 3 years ago

we used mailchimp for email blasts campaigns. There is lots of extra features if you have a large email list and email blast are part of your core strategy.

Pros

easy to use and make email blasts easy to upload and add new contacts drag and drop functionality makes design simple

Cons

pricey as your list grows requirement to pay monthly, pas as you go is expensive loss of control of data

JL
AvatarImg

Jarrod L.

Marketing and Advertising, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Easy to Learn Marketing Platform

Reviewed 5 years ago

A great marketing tool that has added profitable results to our bottomline as a small/medium sized business!

Pros

The core features of Mailchimp are very easy to navigate, while at the same time there are plenty of advanced features for a full-on digital marketer to take advantage of (list segmentation, remarketing, analytics etc)

Cons

At one point there seemed to be an issue with the platform updating our html embeded emails as we would make updates. That's an issue that seems to have been fixed now. Smooth sailing otherwise!

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Christopher H.

Arts and Crafts, self-employed

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Simply the best.

Reviewed 4 years ago

As a small business owner with my own websites and brands and mailing lists, Mailchimp has proven to be an invaluable resource for sending out monthly newsletters to my fans and subscribers.

Pros

Mailchimp is not only easy to use, but also has an incredible amount of "personality." It's one thing when a brand or product does what it's intended to do, but it's all the better when you enjoy using it every step of the way. Such is the case with Mailchimp!

Cons

The only con I can think of is that there are some limitations on what you can do with the free versus paid accounts. For most people this won't affect the core needs they have for a mailing list.

AR
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Verified reviewer

Religious Institutions, 1-10 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Mailchimp logo

Mailchimp

More Fun. Fewer Options.

Reviewed a year ago

While MailChimp has many integrations, several of our other core software products had very robust integrations with ConstantContact, and while we could have made it work with MailChimp, it was better for our workflow overall to leave MailChimp behind.

Pros

Believe it or not, I enjoyed sending marketing emails in MailChimp. Something about the whimsy of the UI made it feel like I was connecting with my audience in a different way, harnessing my creativity. I looked forward to sending out and scheduling email blasts!

Cons

MailChimp has numerous integrations, but many are very basic, and our team had concerns about the ability of MailChimp to scale with our workflows.

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Nyla S.

Marketing and Advertising, self-employed

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

My first choice for email marketing

Reviewed 5 years ago

Overall, it's a great solution for any small business or entrepreneur getting started with email marketing, and also has great advanced options for those who use it as a core part of their marketing. I don't have any real complaints about it at all.

Pros

The Free plan is generous, and that's why I recommend this software to just about everyone. It's easy enough for a beginner to use, but does allow custom templates if you're able to code your own. You can tell MailChimp invests time and energy into UI and UX, because it feels good to use. Most things are pretty intuitive.

Cons

There are a few things that could use improvement. Unless you're familiar with the interface, it's not super clear how to access common things, like an autoresponder when someone signs up for your list. Or editing the pop-up signup form that they offer. Things like that. These things are buried within the menu, and takes too much clicking around to find what you're looking for.

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Hamid G.

Marketing and Advertising, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Mailchimp logo

Mailchimp

An excellent email marketing program

Reviewed 5 years ago

We've used Mailchimp for many years. It doesn't provide everything we'd need, for a relatively small business, but it provides excellent value for the money.

Pros

Mailchimp is easy to use, very flexible and intuitive.

Cons

At its core, Mailchimp is an email program. While they have started to build some of the marketing automation sequence schemes into the system, it's not a true marketing automation platform. Also, the interconnectivity with other databases such as SalesForce is not stable or seamless

OS
AvatarImg

Olaf S.

Marketing and Advertising, 1-10 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Mailchimp

Essential Email Marketing

Reviewed a year ago

Mailchimp offers an effortless way to build and design campaigns that can be sent out in a short period of time. Their drag-and-drop email builder is fantastic, plus you get the option of uploading your own HTML code as well. Their campaign reporting is fantastic too.

Pros

Mailchimp has been around for numerous years and stood the test of time. They fulfil their core service offering, namely email marketing, efficiently & effectively, while still offering a wide range of additional features to enhance the overall functionality of any given email marketing campaign as required. Mailchimp gets the job done.

Cons

You are no longer able to have separate mailing lists. Mailchimp changed over to a global audience which can only be segmented with the use of tags. It took some getting used to but gets the job done. I would have preferred independent mailing lists based on the objectives of our lead capturing requirements.

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Brian E.

Retail, 1-10 employees

Used weekly for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Mailchimp

Easy to use marketing interface at affordable prices

Reviewed 5 years ago

As an employee at a small business, you don't always have the time you need to focus on every aspect of your marketing strategy. Mailchimp helps our business deliver our messaging to our customers effectively without taking up all of our time.

Pros

Mailchimp takes a lot of the of the technical hassles out of my email marketing creation. Even though I use the "paste code" option for my email creation, that have may easy to use templates and make the basics of setting up an email campaign simple, straightforward and intuitive. Also, list management is effortless and recent additions to the product make segmenting and targeting your lists much...

Cons

Their are a few things I have to hand code into my emails that mailchimp doesn't address in their core email product options, but for a such broad reaching piece of software that's aimed at a diverse amount of customers, I wouldn't necessarily expect it to address every niche concern.

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Kevin T.

Internet, 1,001-5,000 employees

Used monthly for 1-2 years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Mailchimp

Mailchimp Success Stories

Reviewed 5 years ago

Before I describe my experience, it’s important to understand what it’s core job is, which is to obtain email address and store them for you for marketing purposes. Is that all it does, absolutely not. However, on the free tier you’re somewhat limited on what you can do (support on free tier = self help).

Pros

Mailchimp is a system that almost anyone with basic computer skills can figure out with time invested. I believe it’s interface is fairly straight forward and kudos to their system emailing you periodically to entice you to setup what I call “the next step”.

Cons

For advanced users, they may find this to be somewhat “below” their needs. Mail chimp support on the free tier is self help, the only reason I was able to receive email correspondence (during signup) is I chose to co tact them through their decision tree about a billing issue. They have a box where you can explain your billing issue and I chose to explain my signup issue.

AR
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Verified reviewer

51-200 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Mailchimp

Great tool for smaller companies/organizations due to very low price point and numerous features

Reviewed 6 years ago

An efficient ability to target customers across unique data points complete with segmentation, customization, and automation abilities. Also has a variety of packages to cater to different size businesses, but definitely more geared towards smaller businesses.

Pros

The available features simply outweigh the price of the software. Automation, segmentation, a remedial form of CRM management, and personalization features are available. Custom packages are available based upon the number of records in the database, further enhancing ROI.

Cons

Although the core ESP features are here, their functionality is remedial when compared to the larger platforms. They get the job done, but do not possess nearly the depth they could. This is a result of purchasing a cheaper platform. It's an excellent for the money. If you have a large number of records and require advanced capabilities, I'd recommend another platform.

AR
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Verified reviewer

Photography, 1-10 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp

A must use service if you have a growing business!

Reviewed 5 years ago
Pros

Love how simple it is to organize hundreds of email addresses collected from all our customers, and how we can send them customized email so easily.

Cons

Because there are so many different features, it took some time to fully understand what each features were for. I'm not a big fan of their clogged up UI, but it's something you can get used to after a while. Not the most intuitive service, but the core function is what matters the most so I can live with it.

AR
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Verified reviewer

Information Technology and Services, self-employed

Used weekly for less than 6 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

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Mailchimp

This use to be the best site around but it's lost focus of it core.

Reviewed 2 years ago

No good, the new interface can run you in circles. Support is reading from their documents with no real knowledge. After this month is over, I will have to start looking for another service that will let me just send newsletters.

Pros

The newsletter builder is good. I like it was easy to add blocks and create my newsletter.

Cons

That I only wanted to send newsletters but there was no package for just sending newsletters. Mailchimp is not longer a newsletter service. It wants you to make landing pages and sell stuff. Which is fine if they still offered their core newsletter service without having to pay the huge fees for all the other stuff I'll never use. They need better templates for newsletters.

JM
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Jamie M.

Information Technology and Services, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Mailchimp

One of the most comprehensive email marketing tools on the market

Reviewed 6 years ago
Pros

If you're looking for an easy-to-use and manage email marketing tool then look no further. At its core, it has a great email building tool and list building functionality. What's more, they now have nurture journey tools (additional fee), a landing page creation tool (although, very basic), a pop-up creation tool, paid retargeting/ remarketing list creation and more advanced functionality in their premium subscriptions. Pricing is also very reasonable.

Cons

The navigation can get a little confusing even after using it for a number of years, as it seems to work differently from every other marketing tool that I use. The additional tools are very useful but only if you don't already have a landing page or pop-up creation tool (they don't replace them).

ZS
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Zaki S.

Information Technology and Services, 11-50 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp

Review of Mailchimp

Reviewed a year ago

I have been using Mailchimp thoroughly, the core purpose to use this great product was, to review and get details of it's functionalities and user friendliness. As we have been working to build a much similar platform for one of our clients and we were informed that Mailchimp could be the best software to look into for that purpose. My overall experience has been great so far as it is very user friendly and give very customized interface to interact and send your customized campaigns.

Pros

Mailchimp offers free trial. Customization options are great. Very interactive guidance for new users.

Cons

Sometimes few emails end up into spam folder.

JL
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Jonathan L.

Marketing and Advertising, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp

Our Top Choice for Email Marketing

Reviewed 3 years ago

I got started with Mailchimp at the suggestion of a friend who'd been using the service for awhile. Now, I run all my email campaigns through them. I love the analytics tools that help me tailor my content to what my customers want. The a/b testing tools are great for starting new campaigns on the strong foot. It's like google analytics for email, and email is still the top way to stay connected with customers, so having the best tool is a necessity.

Pros

"Easy to use" may be one of the most overused marketing terms that's completely false in the hands of the user. With Mailchimp, this is not the case. Creating email campaigns is literally a couple clicks, copy and paste, and some formatting. At its core, Mailchimp keeps to that easy function and lets us send emails to our customers with very little work involved. And the whole time you have an arsenal of powerful analytics, a/b testing, and customization options to work with if you want advanced features. So it's not just simple, it's powerful once you learn to use the tools they provide for you.

Cons

Sometimes Mailchimp can be too complicated. When I was a beginner, I felt overwhelmed by the number of tools they provide to help you get the most out of your email campaigns. That caused a bit of "fear of missing out" as I wanted to use all the features at once. I think there was an option at sign-up to choose my skill level, but it would have been nice to be locked out of certain features...like a game...until I'd first accomplished the core basics of email campaigns. Of course, with an option to opt out.

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Jason B.

Public Relations and Communications, 11-50 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp

The best way to scale your email campaigns

Reviewed 4 years ago

I would highly recommend Mailchimp to any colleague. I have used the free version for years and it's a great example of how marketers can leverage platforms for little to no cost. Mailchimp has enabled me to help hundreds of clients improve their email marketing campaigns and it can help you scale you business digitally as well.

Pros

User interface is clean and easy-to-use but belies a fully customizable platform. The free version of MailChimp is a solid option for those with smaller businesses and it's paid options allow it to stay relevant for larger companies looking for the best quality. MailChimp Analytics is simple yet gives you the pertinent information needed to optimize future campaigns. MailChimp was one of the first platforms to embrace a focus on clean user experience, and their continued popularity is a testament to their understanding of what customers want.

Cons

The true capabilities of MailChimp are behind other competitors. If you want to run the most advanced campaigns with true customization and multiple opt-ins over multiple lists, you would have to leverage another platform. MailChimp has fallen into the trap that a lot of other platforms fallen victim to: they try to do too much for too many people. At its core, MailChimp should be used for emails. The new features that allow for the creation of landing pages and ads is great but... if this continues, MailChimp will become just another platform that embodies the idea of "jack of all trades, master of none".

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Kristi P.

Marketing and Advertising, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Mailchimp

Great For Simple Needs

Reviewed 5 years ago

One of the reasons I have stuck with Mailchimp, at least for now, is how easily it integrates with Squarespace. It's hard to think of changing that. Overall, Mailchimp has been a good option as a startup with limited time and resources. Depending on people's needs, I do recommend it to friends and clients, but it certainly has it's limitations for growing and scaling with more complex needs. If you are new to email marketing, though, certainly give it a try as your training wheels. It's worked out well for many people and companies.

Pros

One of the reasons Mailchimp is so popular is that it's pretty easy to use. It was definitely a pioneer in the drag and drop space for email templates. And they've added a lot of bells and whistles over the year as well. Plus, they're a generous and charitable company, which I appreciate. Though you could easily spend days trying to learn all the features, if you have pretty simple needs, you'll be able to get up and running fairly quickly.

Cons

Mailchimp was a leader in the market when they started. I'd argue that they've fallen behind the curve. I believe they started adding new features like landing pages and ads, when they should've really caught up with their competition in their core asset—email marketing. If you only really need to email the same group of people over and over again, or have a few sub-lists working in tandem with the...