Mailchimp vs Customer.io Comparison Chart

Summary
Pricing
Details
Top features
Typical customers
Support options
Mobile apps
Android
iPhone/iPad
User reviews
Value for money
Ease of use
Features
Customer support
Users recommended to a colleague
Integrations
Social presence
Facebook
Twitter


Reviews

Michael Kolowich

Verified Reviewer

Great Customer Email Tool - Content Creation Needs Improvement

2016-03-22

In this regard, Customer.io runs circles around MailChimp, which we used to use for this purpose.

Pros

- Customer data base is very flexible, and easy to keep up to date via API - Very powerful segmentation tool that can use customer profile fields, events, and even interaction with email to segment customers for subsequent communication - Easy, intuitive construction and management of triggered, multi-part communications workflows - Attractive visual reporting of emails sent, opened, clicked - Reasonably priced, automatic scaling of pricing based on actual volume used (emails, customer profiles) - Built-in A/B testing of email copy

Cons

- Text editor lacks power features; requires HTML in order to optimize emails - Minimal pre-packaged layouts; layout design requires knowledge of CSS - Lack of workflow cloning or replication creates unnecessary work

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Less than 6 months

Source: GetApp
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